CBS Squeaks By ABC For #1 On Wednesday. ITV Is On Top In The U.K. Seven Wins With Kitchen Again.

CBS' 'Criminal Minds' was #1 on Wednesday.

CBS’ ‘Criminal Minds’ was #1 on Wednesday.

Wednesday, 03.12.14
A crack in the invincibility of ‘American Idol’ appeared last night as CBS with its solid, older programming, squeaked by ABC and the powerhouse of ‘Idol’. CBS led off Wednesday with ‘Survivor’ and it pulled in 9.85 million viewers and a 5.9/10. At 9P, ‘Criminal Minds’ again was the top program of the night and in its time slot while it drew 10.72 million viewers and a 7.0 rating and an 11 share of the available audience. At 10P, the cornerstone of CBS on Wednesdays was ‘CSI’ and the Las Vegas crew drew 10.0 million viewers and a 6.4/10.

While its life span as #1 may be nearer than farther, FOX has a program that occasionally brings out the very best of what television can bring…live performances in front of a live audience and presented to the nation. At 8P, the final 11 contestants on ‘American Idol’ gave their best and for this evening on the Animal Network of Broadcast, it was completely fulfilling. ‘Idol’ drew 10.11 million viewers and a 6.9/11. It was down 24% from the comparable date last season. But the real story was about the performances. Three of the singers were superb but few hit the top of the charts like Caleb Johnson on ‘Music in Cinema’ night. Singing the theme song from ‘Skyfall’, he brought the house down. If you would like a glimpse at who could possibly be the next ‘American Idol’, check this out. His performance was outstanding.

ABC at 8P gave us ‘The Middle’ and it drew 7.17 million viewers and a 5.1/8. At 830P, ‘Subergatory’ drew 5.18 million viewers and a 3.6/8, down 25% from ‘The Middle’, losing nearly 2 million viewers. At 9P, ‘Modern Family’ once again was the big draw at the Alphabet Network on Wednesday as it captured 9.08 million viewers and a 6.5/10. At 930P, the air came out of the bubble and ‘Mixology’ brought in 4.22 million viewers and a 3.2/5, down 50% from its lead in, losing nearly 5 million viewers. At 10P, ‘Nashville’ concluded the evening and with it, 4.93 million fans were left watching with a 3.5/6.

NBC at 8P brought ‘Revolution’ and it drew 4.7 million viewers and a 3.4/6. At 9P, ‘Law & Order: SVU’ pulled up the Peacock Network with 6.25 million viewers and a 4.4/7 bringing the Peacock Network a near 2 million viewer jump. At 10P, with another tremendous episode of ‘Chicago PD’, with more twists and turns that Lombard Street in San Francisco, the good were bad and the bad were worse. How our bad cop hero gets out of this is anyone’s guess. In doing this, it drew 5.84 million viewer and a 4.0/6. It is definitely a star at 30 Rock. And this episode was Must See ON DEMAND.

TBS was the top cable channel on Wednesday, as it had the top program on cable, ‘The Big Bang Theory’ which aired at 930P and drew 3.553 million viewers.

The CW at 8P gave us a rerun of ‘Arrow’ and one of the top programs at the Little Network That Could pulled in 1.19 million viewers and a 1.0/1. At 9P, another rerun of a program nobody watches, ‘The Tomorrow People’ drew 694,000 viewers and a 0.7/1, a dismal performance for the Little Network That did not in this time slot.

Late Night Ratings
At 1135P, NBC’s ‘The Tonight Show’ drew a 3.3/9, which was 22% above ‘Leno’ a year ago on this date. CBS’ ‘David Letterman’ had a 2.4/6. ABC’s ‘Jimmy Kimmel Live’ did 2.2/6. At 1235A, NBC’s ‘Seth Meyers’ pulled a 1.6/6. ABC’s ‘Nightline’ had a 1.4/5. CBS’ ‘Craig Ferguson’ did 1.1/4. NBC’s ‘Carson Daly’ at 135A had a 09/4.

For The Record
CBS was #1 with 10.19 million viewers and a 6.5/11. Fox for the first time in ‘Idol’ history when not faced with non-sporting programming, finished #2 with 10.11 million viewers and a 6.9 rating and a 11 share of the available audience. ABC was #3 with 5.92 million viewers and a 4.3/7. NBC had a disappointing Wednesday with 5.6 million viewers and a 3.9/6. Univision had 2.77 million viewers. TBS had 2.422 million viewers. The CW reached 945,000 viewers and a 0.8/1.

Today In TV History

Robert Iger

Robert Iger

On this date in 2005, the board of directors of the Walt Disney Company officially announced that Robert Iger, Disney’s president and chief operating officer, would succeed Michael Eisner as the company’s chief executive officer (CEO).

US Weekly Media Usage
Various research outlets have released media usage estimates of late, with eMarketer making headlines last year when it estimated that US adults would spend more time with non-voice activities on mobile devices (i.e. mobile web/apps) than they would going online from desktop and laptop computers. This proved to be correct, according to recent comScore data. The researcher also estimated that time spent with digital media would outpace TV; newly-released data from Experian Marketing Services show that, when excluding work hours, it’s a close race.

In terms of individual activities, though, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV, per Experian. That figure is actually significantly less than what Nielsen sees (37 hours a week on average among adults) – although those figures vary wildly by age group. Nevertheless, Experian’s estimate for TV outstrips by a large margin the average amount of time adults spend on computers at work (11:40) or at home (8:53). Mobile devices fall a little further behind, with average time spent with mobile phones and tablets working out to be a little less than 8 hours a week each, per Experian’s numbers. Interestingly, the study finds that adults spend more time with their gaming consoles (6:51) than they do with newspapers (2:26) and magazines (2:24) combined. That’s despite those print channels sporting significantly higher reach on both a weekly and daily basis than gaming consoles.

Regarding device reach, TV is still the leader, with 97% of US adults watching TV during a typical week, and 84% on a typical day. Mobile phones aren’t far behind, at 89% and 68%, respectively. Those gaps narrow when looking at the affluent population (defined as those with incomes of $100,000+). Among this group, 80% use a mobile phone on a typical day and 87% watch TV. And during the typical week, 96% use mobile phones (who are those other 4%?) and 98% watch TV.

Experian notes that many adults multi-task while watching TV, a well-known behavior at this point. Some 31% of adults say they often use their mobile phones or computers while watching TV, with this more prevalent among smartphone owners, of whom 44% use their device in front of the TV.

Broadcast TV News
After the three-season renewal for ‘The Big Bang Theory’ comes word that CBS has issued early pick-ups to 18 additional series for next season. They are comedies ‘2 Broke Girls’, ‘The Millers’, ‘Mike & Molly’, ‘Mom’ and ‘Two and a Half Men’; dramas ‘Blue Bloods’, ‘CSI’, ‘Criminal Minds’, ‘Elementary’, ‘The Good Wife’, ‘Hawaii Five-O’; ‘NCIS’; ‘NCIS: Los Angeles’ and ‘Person of Interest’; reality entries ‘The Amazing Race’ and ‘Undercover Boss’; and veteran newsmagazines ’60 Minutes’ and ’48 Hours/. Perennial “Survivor” was already confirmed to return for two additional seasons. The renewal of ‘Two and a Half Men’ takes the Jon Cryer/Ashton Kutcher sitcom into season 12, which will tie ‘My Three Sons’ as the second longest running scripted sitcom historically (behind ‘The Adventures of Ozzie & Harriet’). ’60 Minutes’ made its debut on Sept. 24, 1968, is the longest running series on the list. And ‘CSI’, which debuted on Oct. 6, 2000, is heading into season 15.

Missing from the mass renewals shockingly is six-year old drama ‘The Mentalist’ which won its time slot last Sunday against strong competition and was the #2 program on all of television on that day, and the recent drama entry ‘Intelligence’ which we have noted is off and on with the scripts. Also the freshman comedy ‘The Crazy Ones’ which has not benefited since flipping time periods with ‘Two and a Half Men’ was not on this list.

Welcome to new viewers in the U.S, Canada, Mexico, the UK, France, Germany, Greece, Lebanon and Australia.

Across The Pond

ITV's 'You Saw Them Here First' was #1 in the UK on Wednesday.

ITV’s ‘You Saw Them Here First’ was #1 in the UK on Wednesday.

ITV had the #1 show as it was the #1 network on Wednesday. At 8P, the clip show ‘You Saw Them Here First’ topped the ratings outside of soaps with 3.77m (17.7%). And at 9P, ‘Law & Order: UK’ returned for its eighth season with 3.61 million viewers (16.3% of the available audience).

BBC One at 9P, opposite ‘L&O:UK’ presented ‘Famous, Rich & Hungry for Sport Relief’ and it drew 3.51 million viewer (15.9%). At 1035P, ‘A Question of Sport’ brought in 2.20 million viewer (16.9%).

BBC Two at 8P presented a new series ‘Collectaholics’ and a whopping 2.09 million viewers (9.8%) tuned in. At 9P, it was followed by ‘Line of Duty’ which drew 2.63 million viewers (11.9%). At 10P, ‘Inside No 9’ the audience fell away with 833,000 viewers (4.7%).

Channel 4 at 8P brought ‘Secret Eaters’ and 1.30 million watched (6.1%), probably eating snacks. While at 9P, a new series ‘Live from Space’ increased the audience to 1.38 million (6.2%). At 10P, ‘First Dates’ dropped to 791,000 viewers (5.2%).

Channel 5 at 8P presented ‘Born To Kill’ with 714,000 viewers (3.4%). At 9P, CBS’ ‘NCIS’ came in with 929,000 viewers (4.2%). At 10P, ‘Suspects’ fell with only 426,000 viewers (2.7%).

BBC Three at 9P presented a new series, ‘Who Needs Ibiza?’ and 369,000 viewers (1.7%) bothered to watch. At 10P, the final ‘Ja’mie: Private School Girl’ had 346,000 viewers (2.0%).

E4 at 9P ran The CW import, ‘The Tomorrow People’ and was seen by 457,000 viewers (2.1%).

ITV2 at 10P had ‘TOWIE’ which drew 604,000 viewers (3.7%).

Down Under
Seven, with 34.9% share of the available audience, was unstoppable on Wednesday and it was the top network in Australia going away. With the #1 program, ‘My Kitchen Rules’ pulled in 1,630,000 viewers, with 422,000 watching in Sydney; 482,000 viewing in Melbourne; 331,000 in the kitchen in Brisbane; a rather large 174,000 in Adelaide and 219,000 whipping out the knives and forks in Perth. ‘Seven News’ was the #4 program with 1,096,000 viewers. #6 was ‘Seven News/Today Tonight’ with 1,047,000 viewers. #7 was ‘Home and Away’ with 959,000 viewers. #9, and the top drama of the evening was ‘The Blacklist’ with 904,000 viewers.

Nine once again had the top news program and the #2 on Wednesday, ‘Nine News’ which pulled in 1,172,000 viewers. It also had the #3 program, ‘The Block: Fans v Faves’ which had 1.14 million viewers. Nine also had #5 with ‘Nine News 6:30’ with 1,071,000 viewers. #8 on Wednesday was ‘A Current Affair’ with 959,000 watching. #10 was ‘Inside Story’ with 855,000 viewers.

As you can see, no matter where you are in the world with the exception of Australia where it was again a two network race, we are…

Switching Channels.

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Late Night TV Ratings, Media Management, Television Program Renewals, Television Ratings, Uncategorized, Wednesday Night TV Ratings and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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