‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, May 29, 2016.
CBS finished #1 broadcast network as ‘48 Hours‘ was the top program.
TNT finished #1 cable network as ‘Golden State Warriors defeated the Oklahoma City Thunder‘ in game 6 of the NBA Western Division finals. Ratings not available at post time. Estimated 8.0+ million viewers.
In the UK, due to the Bank Holiday, ratings are delayed and will be posted when available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Father Brown‘ was the top non-newscast program.
‘X-Men: Apocalypse‘ #1 at the U.S. box office weekend 27-29 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 20-22 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 76,501 users and 109,743 clipbooks with 540,939 visitors with over 2.771 million page views. 5 minutes 13 seconds average time spent on spent on site since the beginning. 6 minutes 05 seconds average time spent on site in May. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Saturday, May 28, 2016 (Posted on May 29, 2016)
The Tiffany Network
8P ‘NCIS:Los Angeles‘ rerun finished with an average 2.777 million viewers.
9P ‘48 Hours‘ finished with an average 3.662 million viewers.
10P ‘48 Hours‘ finished #1 overall with an average 4.530 million viewers.
Ted’s Dynamite Network had Game 6 of the NBA Western Conference Championships.
7P ‘Golden State Warriors vs Oklahoma City‘ Game #6 finished with an average 10.2 million viewers and a 6.2 rating.
The Animal Network of Broadcast had baseball and finished #2 Saturday.
8P ‘MLB Regional Coverage‘ finished with an average 2.206 million viewers.
The Peacock Network tried a Saturday night movie. It failed.
8P ‘King Kong‘ finished with an average 2.010 million viewers.
The Alphabet Network tried and failed. On a weekend honoring those who served, Walt’s World dished up a story about one who honored nobody.
8P ‘500 Questions‘ finished with an average 2.693 million viewers.
9P ‘Madoff‘ rerun finished with an average 1.446 million viewers.
For The Record
TNT finished #1 Saturday with an average 10.200 million viewers.
CBS finished #2 Saturday in prime time with an average 3.656 million viewers.
FOX finished #3 with an average 2.206 million viewers.
NBC finished #4 with an average 2.010 million viewers.
ABC finished #5 with an average 1.862 million viewers.
Today In Communication History
On this date in 1988 – NBC aired ‘To Heal A Nation’, the story of Jan Scruggs’ effort to build the Vietnam Veterans Memorial.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I just want to say to the kids out there watching: You can do anything you want in life. Unless Jay Leno wants to do it too.’
Mobile Shoppers Want To See The Product
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities.
Almost half (48%) of smartphone shoppers said that using the mobile-friendly version of a website was important for mcommerce. More than a third of tablet shoppers said the same thing.
Being able to read product reviews, having the product descriptions and having the ability to compare product prices were other mcommerce-related capabilities both smartphone and tablet shoppers considered important.
More tablet shoppers than smartphone shoppers said the size of the text or link on the website was important—perhaps surprising considering tablets’ larger screens. On the flip side, tablet shoppers were less concerned than their smartphone-wielding counterparts about using mobile-friendly websites, likely thanks to those larger screens.
In general, mobile commerce had a breakthrough year in 2015. Indeed, smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.
And, eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.
Box Office Weekend 20-22 May 2016 (Domestic)
#1 ‘X-Men:Apocalypse’ $ 65.00
#2 ‘Alice Through Looking Glass’ $ 28.10
#3 ‘The Angry Birds Movie’ $ 18.70
#4 ‘Captain America:Civil War’ $ 15.10
#5 ‘Neighbors 2:Sorority Rising’ $ 9.10
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
On this Banking Day Holiday Weekend, TV ratings have been delayed and will be posted when available.
Real Madrid beats Atletico Madrid to win 2016 UEFA Championship
Seven finished #1 Saturday in Australia with a 30.7% share of the available audience.
Nine finished #2 with a 27.7% share.
ABC finished #3 with a 19.0% share of te available audience.
Ten finished #4 with a 13.2% share.
SBS finished #5 Saturday in Australia with an average 9.3% of the available audience.
Top Ten Non-Newscast Programs In Australia Saturday
#1 FATHER BROWN ABC 787,000 viewers #1 in Sydney, Brisbane & Perth
#2 GARDENING AUSTRALIA ABC 567,000 viewers Melbourne top market
#3 AFL:SAT NIGHT FOOTBALL Seven 480,000 viewers #1 in Melbourne & Adelaide
#4 INDIAN SUMMERS ABC 456,000 viewers Sydney top market
#5 AFL:SAT NT FOOTBALL–POST Seven 410,000 viewers Melbourne top market
#6 GETAWAY Nine 362,000 viewers Melbourne top market
#7 AFL:SAT NT FOOTBALL–PRE Seven 353,000 viewers Melbourne top market
#8 DOCTOR BLAKE MYSTERIES ABC 344,000 viewers Sydney top market
#9 MIDSOMER MURDERS-PM ABC 329,000 viewers Sydney top market
#10 THE VOICE -SUN (R) Nine 324,000 viewers Sydney top market
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 936,000 viewers #1 in Melbourne & Perth
#2 NINE NEWS SATURDAY Nine 833,000 viewers #1 in Sydney
#3 ABC NEWS ABC 832,000 viewers #1 in Brisbane & Adelaide
#4 WEEKEND TODAY–SATURDAY Nine 337,000 viewers Sydney top market
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Sunday Australian Overnight TV Ratings
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished with a #1 in Australia Sunday with a 30.2% share of the available audience.
Seven finished #2 with a 28.3% share.
Ten finished #3 with a 18.8% share of the available audience.
ABC finished #4 with a 15.8% share.
SBS finished #5 Sunday In Australia with a 6.9% share.
Top Ten Non-Newscast Programs Sunday In Australia
#1 THE VOICE -SUN Nine 1,303,000 440,000 354,000 236,000 130,000 143,000
#2 HOUSE RULES- WHOLE HOUSE REVEAL Seven 1,240,000 301,000 368,000 229,000 132,000 211,000
#3 MASTERCHEF AUSTRALIA SUN TEN 808,000 234,000 292,000 98,000 81,000 103,000
#4 60 MINUTES Nine 778,000 262,000 204,000 140,000 89,000 83,000
#5 MIDSOMER MURDERS ABC 676,000 197,000 159,000 131,000 83,000 105,000
#6 SUNDAY NIGHT Seven 615,000 202,000 190,000 91,000 47,000 85,000
#7 AUSTRALIA VOTES:LEADERS’ DEBATE ABC 529,000 186,000 158,000 106,000 53,000 25,000
#8 FAMILY FEUD SUNDAY TEN 522,000 122,000 130,000 83,000 81,000 106,000
#9 AFL:SUN AFTERNOON FOOTBALL Seven 487,000 0 281,000 0 56,000 150,000
#10 MODERN FAMILY SUN EP 2 RPT Network TEN 471,000 145,000 171,000 44,000 52,000 59,000
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,424,000 317,000 435,000 259,000 151,000 261,000
#2 NINE NEWS SUNDAY Nine 1,237,000 372,000 426,000 243,000 92,000 104,000
#3 ABC NEWS SUNDAY-EV ABC 792,000 217,000 245,000 120,000 98,000 112,000
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Herbie Hancock & Marcus Miller