Tag Archives: CNA|SOPHIS

Facebook is Letting Some Users View Instagram Stories on Facebook

Posted on September 7, 2020 by overtheshouldermlb

  It’s not just Facebook’s messaging tools that are slowly becoming more intertwined – this week, some users have reported seeing this notification in their Facebook feed: The note, as you can see, explains that some users are now able … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged , | Leave a comment

Facebook Tests New Page Design Which De-Emphasizes Like Counts

Posted on July 29, 2020 by overtheshouldermlb

Facebook is testing a new Page format in its app which is designed to put more emphasis on the essential Page details – and which also, interestingly, removes the option to Like a Page, with the focus instead shifted to … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged , | Leave a comment

Facebook Boasts High CTRs for Educator-Targeted Ads

Posted on July 26, 2020 by overtheshouldermlb

Ads placed in Facebook news feeds account for almost three-quarters (74.3%) of total link clicks from Facebook ads targeted towards educators, per a new study [download page] from MDR. The report explores the optimum placement, platform and time for advertisers … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged , | Leave a comment

FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce

Posted on June 11, 2020 by overtheshouldermlb

Social commerce is already a serious business but Facebook’s announcement that it is launching Facebook Shops, supported by a string of other e-commerce features, means it just got seriously serious, as Sam Bird writes in The Drum Network (061020).   … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Uncategorized | Tagged , , , , , , , | Leave a comment

Social Media Marketers Up Their Use of Instagram Video

Posted on June 9, 2020 by overtheshouldermlb

Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged , , , , | Leave a comment

LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

Posted on June 5, 2020 by overtheshouldermlb

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Television Ratings, Uncategorized | Tagged , , | Leave a comment

Baseball Tops Football On Saturday In Prime Time. FOX Leads The Way.

Posted on October 13, 2019 by overtheshouldermlb

The two power teams of the American League faced off against each other for the first game of the NLCS in Houston, TX, Saturday evening, and the New York Yankees demolished the home Astros 7-0 as Tanaka pitches a gem … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Daily Broadcast Ratings, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Saturday Night TV Ratings, Social Media Note, Social Media Note Of The Day, Television Ratings | Tagged , , , , , , , , , , , , | Leave a comment

ABC Top Broadcast Network in the U.S. on Saturday. How Many People Use Facebook Messenger?

Posted on September 29, 2019 by overtheshouldermlb

ABC won its first night in prime time of the new television season on Saturday with an average 5.544 million viewers who watched the Ohio State vs Nebraska Big Ten football game from Lincoln, NE. It was twice as large … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Daily Broadcast Ratings, Data, Digital, Direct, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Saturday Night TV Ratings, Social Media Note, Social Media Note Of The Day, Television Ratings, Uncategorized | Tagged , , , , , | Leave a comment

CBS Top Broadcast Network on Friday in the U.S. Hawaii Blue Rules. Which Social Media Platform Generates the Most Return Visitors to Online Media Sites?

Posted on September 28, 2019 by overtheshouldermlb

CBS was the top overall and broadcast network Friday as the two Hawaii based shows, ‘Hawaii Five-O’, ‘Magnum P.I.’ and the top rated show of the evening, ‘Blue Bloods’ drew an average 6,692 million viewers in prime time. ‘Blue Bloods’ … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Data, Digital, Direct, Friday Night TV Ratings, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Television Ratings | Tagged , , , , | Leave a comment

Facebook Expands ‘Today In’ Local News Section to More Than 6,000 US Cities and Towns

Posted on September 15, 2019 by overtheshouldermlb

After first launching its ‘Today In’ local news module in six US cities in January 2018, Facebook has this week announced that localized versions of the offering, which is designed to promote increased civic engagement, will now be made available … Continue reading →

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged , | Leave a comment