Author Archives: overtheshouldermlb

College Football Saturday Push TV Rating UP

Week two of the college football season delivered strong overnight ratings on ABC and FOX. LSU-Texas averaged a 5.8 overnight rating on ABC’s Saturday Night Football last night, up 190% from last year (Penn State-Pittsburgh: 2.0), and up 9% from … Continue reading

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NBC’s NFL Opening Game On Thursday Hits 3-Year High

The kickoff of the NFL season on NBC Thursday night scored the best ratings for the opening game since 2016. The Green Bay Packers’ 10-3 win over the Chicago Bears averaged 22 million viewers, a 16 percent boost over the … Continue reading

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More Than One-Quarter of US Adults Go Online “Almost Constantly”

With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before. Indeed, almost … Continue reading

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Uncategorized | Tagged , , , , , , , , | Leave a comment

Fall 2019-2020 Broadcast Television Network Schedule

MONDAY 8-10 p.m. — “The Voice” 10-11 p.m. — “BLUFF CITY LAW” TUESDAY 8-9 p.m. — “The Voice” 9-10 p.m. — “This Is Us” 10-11 p.m. — “New Amsterdam” WEDNESDAY 8-9 p.m. — “Chicago Med” 9-10 p.m. — “Chicago Fire” … Continue reading

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CBS Wins Thursday. FNC Tops Cable. What’s Coming Over The Weekend?

        Broadcast primetime live + same-day ratings for Thursday, August 29, 2019 Note: There were multiple NFL preseason broadcasts that aired in local markets on all of the broadcast networks last night, resulting in inflated ratings across … Continue reading

Posted in #dailydiaryofscreens., Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Media, Media Analysis, Media Management, Television Ratings, Thursday Night TV Ratings, Uncategorized | Tagged , , | Leave a comment

Facebook Wants To Help Brands Reach Sports Fans Around Major Events Like The 2020 Olympics

Facebook has launched its countdown to the Tokyo 2020 Olympics with a new campaign. Called ‘Give Your Game Everything’, the campaign aims to help advertisers prepare for their marketing activation during the Games in Japan. According to Shawn Lim, writing … Continue reading

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Facebook Q4 2018 Earnings Continue To Grow. CBS #1 Broadcast Network Tuesday. History’s ‘Curse Of Oak Island’ #1 Cable program.

FACEBOOK Q4 2018 EARNINGS CONTINUE TO GROW Investors sent the company’s share price up around 11% in after-hours trading following news of a substantial earnings beat. Facebook generated revenue of $16.9 billion during the holiday quarter, compared to close to … Continue reading

Posted in #dailydiaryofscreens., Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily TV Cable Ratings, Data, Digital, Direct, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Tuesday Night TV Ratings, Uncategorized | Leave a comment