Monthly Archives: February 2014

CBS Powers To #1 On Thursday In The U.S. BBC One Is #1 By George In The UK. With No Kitchen, It’s Nine’s Time In Australia.

Posted on February 28, 2014 by overtheshouldermlb

Thursday, 02.27.14 CBS came out of the box after the Olympics with a powerful Thursday, led at 8P with the #1 comedy on television, ‘The Big Bang Theory’ which drew 17.5 million viewers. At 830P, ‘The Millers’ pulled in another … Continue reading →

On Wednesday, FOX Is Tops With Idol In The U.S. BBC One #1 In The UK With Outnumbered. Local AZ TV Station Brings Origins of SB1062 To Viewers. Seven Finishes On Top In Australia Again With My Kitchen Rules.

Posted on February 27, 2014 by overtheshouldermlb

Wednesday, 02.26.14 FOX for the entire evening beginning at 8P presented an absolutely refreshing two-hour run of ‘American Idol’ which drew 10.64 million viewers and a 7.2 rating and 11 share of the available audience. And this year this show … Continue reading →

If It’s Tuesday….CBS Ends NBC’s 19 Day Run As #1 On Tuesday. BBC One Conquers All In The UK with ‘Death’. Seven Continues On Top In Australia.

Posted on February 26, 2014 by overtheshouldermlb

Tuesday, 02.25.14 CBS ended NBC’s 19 day run at the top by owning Tuesday once again. In this final Tuesday in February, CBS power lineup of ‘NCIS’, NCIS-LA’ and ‘Person Of Interest’ were welcomed back with open arms and beat … Continue reading →

NBC Continues On Top In The U.S. Behind The Voice. BBC One #1 In The UK With Silk. Seven Tops In Australia With My Kitchen Rules.

Posted on February 25, 2014 by overtheshouldermlb

Monday, 02.24.14 NBC with the singing competition ‘The Voice’ returned at 8P with the two-hour spring season-opener that drew 15.73 million viewers and a big 9.2 rating and 14 share in the households. It was up 6% from the year-ago … Continue reading →

All About Millennials

Posted on February 24, 2014 by overtheshouldermlb

Updated 04.15.14 Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty. Audiences are fragmenting across more … Continue reading →

Posted in Audience Analysis, Audience Management, Media Management, Uncategorized | Tagged African-American, Asian-American, Audience Analysis, Audience Behavior, Audience Measurement, Behavioral Influence, Boomers & Older, Brand Loyalty Among Millennials, Branding, CNA|SOPHIS, Connected Device Comparisons, Data, Demographics, Demographics & Audiences, Digital, Direct, Global & Regional, Hispanic, Household Income, Integrated Marketing, Lance Hanish, LGBT, Media, Media Analysis, Media Management, Millennials, Mobile, Mobile Phone, Online, Social Media, Socio-Econonographics, Tablet, Television, Traditional, Video, Women, Youth & Gen X | Leave a comment

NBC #1 In The U.S. With winter Olympics Closing Ceremonies. BBC Two With Olympics & Top Gear Won. Seven Tops In Australia With ‘Sunday Night’.

Posted on February 24, 2014 by overtheshouldermlb

Sunday, 02.23.14 NBC won again with the ‘Winter Olympics’, making it a clean sweep in the top position for 18 straight nights. Beginning the evening, a Special featuring Nancy & Tonya, it drew 12.59 million viewers. Sunday Night Football commentators … Continue reading →

It’s NBC Again #1 With Olympics On Saturday. BBC One With ‘The Voice UK’ Wins In The UK. Seven Tops In Australia Again.

Posted on February 23, 2014 by overtheshouldermlb

Saturday, 02.22.14 It was simply no contest on Saturday as NBC with the ‘Winter Olympics’ finished #1 for the 17th straight night as it drew 12.85 million viewers. It peaked at 10P with 14.05 million viewers. At 11P, the debut … Continue reading →

NBC Wins On Friday In The U.S. BBC One Leads In The UK. Seven Tops In Australia.

Posted on February 22, 2014 by overtheshouldermlb

Friday, 02.21.14 NBC won again with the ‘Winter Olympics’ on Friday with 14.55 million viewers. With Canada again beating the U.S. in hockey and the expat Viktor Ahn a Korean who now skates short track for Russia, were the highlights. … Continue reading →

One More Time…NBC #1 With Olympics In The U.S. BBC One Tops In The U.K. With Inspector. Nine Is Best In Australia With The Block.

Posted on February 21, 2014 by overtheshouldermlb

Thursday, 02.20.14 NBC finished on top again in the U.S. with the ‘Winter Olympics’ as the women’s figure skating finals and freestyle skiing brought in an audience of 19.93 million viewers. NBC, once again, reigned supreme as it had a … Continue reading →

NBC Again Tops With Olympics In U.S. ITV Wins In The UK With Brit Awards. Seven Has My Kitchen To Top In Australia.

Posted on February 20, 2014 by overtheshouldermlb

Wednesday, 02.19.14 NBC with another night of the Winter Olympics coverage from Sochi, Russia, came in #1 again, for the 13th straight night with 20.109 million viewers and a 13.3 rating/21 share in the household ratings (peaking in the 930P … Continue reading →

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