Media management is about more than numbers. It is also about who the target audience is and what programs, via legacy media or new media, are best to engage that target for the best value. After all, media management is a bottom line deliverable.

The views expressed here are personal views based on experience and knowledge in the media management business.

Your thoughts and comments are always welcome, and for the most part, enjoyed. After all, this is opinion and not rocket science.

Lance G. Hanish

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