Lance Hanish is a Facebook SMB Marketing Expert – North America.

Lance Hanish is a Facebook SMB Marketing Expert – North America.

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Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily TV Cable Ratings, Data, Digital, Direct, Hispanic TV Ratings, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Social Media Note Of The Day, Television Ratings, Uncategorized | Tagged | Leave a comment

NBC #1 Broadcast Network Sunday. CBS’ ‘NFL Football’ #1 Broadcast Program.

Football dominated viewing on television on Sunday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Sunday, October 21, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network Sunday in prime time but CBS’ ‘NFL Overrun’ was #1 broadcast program with an average 21.206 million viewers.
Halloween‘ topped the domestic box office 19-21 October 2018 weekend.

BROADCAST

NBC

7P ‘Football Night In America’ finished with an average 6.737 million viewers.
8P ‘SNF Pregame’ finished with an average 11.985 million viewers.
830P ‘Sunday Night Football‘ featuring the Cincinnati Bengals vs Kansas City Chiefs finished #1 in the time slot with an average 15.502 million viewers.
9P ‘Sunday Night Football‘ finished #1 in the time slot with an average 15.702 million viewers.
10P ‘Sunday Night Football‘ finished #1 in the time slot with an average 12.455 million viewers.

CBS

7P ‘NFL Overrun’ finished #1 program in prime time Sunday featuring the Dallas Cowboys vs Washington Redskins with an average 21.206 million viewers.
730P ‘60 Minutes‘ finished #1 in the time slot with an average 15.746 million viewers.
8P ‘60 Minutes‘ finished with an average 13.262 million viewers.
830P ‘God Friended Me’ finished with an average 9.729 million viewers.
9P ‘God Friended Me’ finished with an average 8.683 million viewers.
930P ‘NCIS:Los Angeles’ finished with an average 8.293 million viewers.
10P ‘NCIS:Los Angeles’ finished with an average 7.984 million viewers.
1030P’Madam Secretary’ finished with an average 6.451 million viewers.

ABC

7P ‘America’s Funniest Home Videos’ finished with an average 5.487 million viewers.
8P ‘Dancing With The Stars Jr’ finished with an average 4.816 million viewers.
9P ‘Shark Tank’ finished with an average 3.955 million viewers.
10P ‘The Alec Baldwin Show’ finished with an average 2.193 million viewers.

FOX

7P ‘The Simpsons’ rerun finished with an average 3.360 million viewers.
730P ‘Bob’s Burgers’ rerun finished with an average 2.130 million viewers.
8P ‘The Simpsons’ finished with an average 2.843 million viewers.
830P ‘Bob’s Burgers’ finished with an average 2.653 million viewers.
9P ‘Family Guy’ finished with an average 2.620 million viewers.
930P ‘Rel’ finished with an average 1.488 million viewers.

The CW

8P ‘Supergirl’ finished with an average 1.326 million viewers.
9P ‘Charmed’ finished with an average 1.304 million viewers.

For The Record

NBC finished #1 Sunday in prime time with an average 12.599 million viewers.
CBS finished with an average 11.419 million viewers.
ABC finished with an average 4.113 million viewers.
FOX finished with an average 2.516 million viewers.
The CW finished with an average 1.315 million viewers.

Broadcast network viewership Sunday in prime time finished with 31.962 million viewers.

CINEMA

Halloween‘ was #1 at the domestic box office with $77.5 million in 3.925 theaters.
‘A Star Is Born’ finished #2 with $19.3 million viewers.
‘Venom’ finished #3 with $18.1 million viewers.
‘Goosebumps 2’ finished #4 with $9.7 million viewers.
‘First Man’ finished #5 with $8.5 million viewers.

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Marketing Notes, Media Analysis, Media Management, Mobile, Social Media Note, Sunday Night TV Ratings, Television Ratings, Uncategorized, Weekend Box Office | Tagged , , , , , , , | Leave a comment

ABC #1 Broadcast Network Saturday. ‘Big Ten Football’ Top Broadcast Program. FS1 #1 Cable Network. ‘MLB NCLS’ Top Cable Program. ‘Halloween’ Tops Box Office.

Football and baseball dominated viewing on television on Saturday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Saturday, October 20, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., ABC #1 broadcast network Saturday in prime time as ‘Big Ten Football’ featuring Ohio State being defeated by Purdue University was #1 broadcast program with an average 6.126 million viewers.
In the U.S., FS1 #1 cable network Saturday in prime time as ‘MLB NLCS Gm #7‘ featuring the Los Angeles Dodgers vs Milwaukee Brewers was #1 cable program.
Halloween‘ topped the domestic box office 19-21 October 2018 weekend.

BROADCAST

ABC

8P ‘Big Ten Football‘ featuring Ohio State being defeated by Purdue University finished #1 in the time slot with an average 5.688 million viewers.
9P ‘Big Ten Football‘ finished #1 in the time slot with an average 5.725 million viewers.
10P ‘Big Ten Football’ finished #1 broadcast program Saturday in prime time with an average 6.966 million viewers.

CBS

8P ‘Michael Jackson Halloween’ finished with an average 2.034 million viewers.
9P ’48 Hours’ rerun finished with an average 1.983 million viewers.
10P ’48 Hours’ (‘Cold Blooded Killer’) finished with an average 3.764 million viewers.

NBC

8P ‘Dateline NBC’ finished with an average 3.026 million viewers.
9P ‘Dateline NBC’ finished with an average 3.715 million viewers.
10P ‘Saturday Night Live’ rerun finished with an 2.707 average million viewers.

FOX

8P ‘Pac 12 Football’ featuring Oregon vs Washington State finished with an average 1.948 million viewers.
9P ‘Pac 12 Football’ finished with an average 1.590 million viewers.
10P ‘Pac 12 Football’ finished with an average 1.866 million viewers.

CABLE

FS1

8P ‘MLB NCLS Gm#7’ featuring the Los Angeles Dodgers vs Milwaukee Brewers was the #1 cable program Saturday in prime time.

For The Record

ABC finished #1 broadcast network Saturday in prime time with an average 6.126 million viewers.
NBC finished with an average 3.149 million viewers.
CBS finished with an average 2.594 million viewers.
FOX finished with an average 1.735 million viewers.

Broadcast network viewership Saturday in prime time finished with 13.604 million viewers.

CINEMA

Halloween‘ was #1 at the domestic box office with $77.5 million in 3.925 theaters.
‘A Star Is Born’ finished #2 with $19.3 million viewers.
‘Venom’ finished #3 with $18.1 million viewers.
‘Goosebumps 2’ finished #4 with $9.7 million viewers.
‘First Man’ finished #5 with $8.5 million viewers.

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily TV Cable Ratings, Data, Digital, Direct, Late Night TV Ratings, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Saturday Night TV Ratings, Social Media Note, Television Ratings, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

CBS #1 Broadcast Network Friday. ‘Blue Bloods’ Top Program. FS1 #1 Cable Network. ‘MLB NCLS’ Top Program.

Drama and baseball dominated viewing on television on Friday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Friday, October 19, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network Friday in prime time as ‘Blue Bloods’ was #1 broadcast program with an average 8.343 million viewers.
In the U.S., FS1 #1 cable network Friday in prime time as ‘MLB NLCS Gm #6‘ featuring the Los Angeles Dodgers vs Milwaukee Brewers as the Brewers won 7-2 was #1 cable program.

BROADCAST

CBS’ ‘Blue Bloods’ top broadcast program on Friday 101918.

CBS

8P ‘MacGyver‘ finished #1 last half hour of the time slot with an average 6.094 million viewers.
9P ‘Hawaii Five-0‘ finished #1 in the time slot with an average 7.331 million viewers.
10P ‘Blue Bloods‘ finished #1 broadcast program Friday 101918 with an average 8.343 million viewers.

FOX

8P ‘Last Man Standing‘ finished #1 in the time slot with an average 6.201 million viewers.
830P ‘The Cool Kids’ finished with an average 4.575 million viewers.
9P ‘Hell’s Kitchen’ finished with an average 2.632 million viewers.

NBC

8P ‘Blindspot’ finished with an average 2.546 million viewers.
9P ‘Dateline NBC’ finished with an average 3.706 million viewers.
10P ‘Dateline NBC’ finished with an average 3.818 million viewers.

ABC

8P ‘Fresh Off The Boat’ finished with an average 3.022 million viewers.
830P ‘Speechless’ finished with an average 2.427 million viewers.
9P ‘Child Support’ finished with an average 1.939 million viewers.
10P ’20/20′ finished with an average 2.852 million viewers.

The CW

8P ‘Dynasty’ finished with an average 652,000 viewers.
9P ‘Crazy Ex-Girlfriend’ finished with an average 420,000 viewers.

CABLE

FS1

8P ‘MLB NCLS’ Game #6 featuring the Milwaukee Brewers victory over the Los Angeles Dodgers 7-2 in Milwaukee was the #1 Cable program Friday 101918.

For The Record

CBS finished #1 broadcast network Friday in prime time with an average 7.256 million viewers.
FOX finished with an average 4.010 million viewers.
NBC finished with an average 3.357 million viewers.
ABC finished with an average 2.505 million viewers.
The CW finished with an average 536,000 viewers.

Broadcast network viewership Thursday in prime time finished with 22.770 million viewers, DOWN -569,000 viewers (-2.4%) vs 23.339 million viewers SD 2017.

MARKETING

Why CBS Is Retail’s Best Bet To Reach Eyeballs

CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.

American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earn 15 minutes per day and Newspapers receive 11 minutes per day.

Last night, CBS earned an average viewership of 7.256 million viewers (Source:Nielsen). This was nearly 3.2 million more than their closest challenger. It won 5 of the six half hours in prime time, something it has done for nearly a decade. That is dominant.

It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.

You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Friday Night TV Ratings, Hispanic TV Ratings, Late Night TV Ratings, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Television Ratings, Today In TV History, Uncategorized | Tagged , , , , , , | Leave a comment

CBS #1 Broadcast Network Thursday. ‘The Big Bang Theory’ Top Broadcast Program. TBS #1 Cable Network. ‘MLB ALCS’ Top Cable Program. UNI #1 HDN. TEL’s ‘La Rosa de Guadalupe’ Top Hispanic Program.

Comedy and baseball dominated viewing on television on Thursday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Thursday, October 18, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network Thursday in prime time as ‘The Big Bang Theory’ was #1 broadcast program with an average 11.995 million viewers.
In the U.S., TBS #1 cable network Thursday in prime time as ‘MLB ALCS Gm #5‘ featuring the Boston Red Sox vs Houston Astros as the Red Sox won the MLB ALCS was #1 cable program with an average 6.523 million viewers.
In the U.S., UNI #1 Hispanic network Thursday in prime time but TEL’s ‘La Rosa de Guadalupe‘ was the #1 cable program with an average 1.367 million viewers.

BROADCAST

CBS

8P ‘The Big Bang Theory’ (‘The Planetarium Collision’) finished #1 broadcast program Thursday in prime time with an average 11.995 million viewers.
830P ‘Young Sheldon‘ finished #1 in the time slot with an average 10.829 million viewers.
9P ‘Mom‘ finished #1 in the time slot with an average 8.192 million viewers.
930P ‘Murphy Brown’ finished with an average 6.488 million viewers.
10P ‘SWAT’ finished with an average 5.512 million viewers.

FOX

8P ‘Thursday Night Football’ finished with an average 6.809 million viewers.
9P ‘Thursday Night Football’ finished with an average 7.308 million viewers.
10P ‘Thursday Night Football‘ finished #1 in the time slot with an average 5.649 million viewers.

ABC

8P ‘It’s The Great Pumpkin Charlie Brown’ finished with an average 4.522 million viewers.
830P ‘Toy Story of TERROR’ finished with an average 3.269 million viewers.
9P ‘Station 19’ finished with an average 4.137 million viewers.
10P ‘How To Get Away With Murder’ finished with an average 2.749 million viewers.

NBC

8P ‘Superstore’ finished with an average 3.219 million viewers.
830P ‘The Good Place’ finished with an average 2.801 million viewers.
9P ‘Will & Grace’ finished with an average 3.333 million viewers.
930P ‘I Feel Bad’ finished with an average 2.253 million viewers.
10P ‘Law & Order:SVU’ finished with an average 3.960 million viewers.

The CW

8P ‘Supernatural’ finished with an average 1.508 million viewers.
9P ‘Charmed’ rerun finished with an average 982,000 viewers.

CABLE

TBS

8P ‘MLB ALCS’ featuring the Boston Red Sox league championship victory over the Houston Astros was the #1 cable program with an average 6.523 million viewers..

Late Night

1135P CBS’ ‘The Late Show with Stephen Colbert’ #1 late night program Thursday 101818 with an average 2.8/7.
1135P ABC’s ‘Jimmy Kimmel Live’ finished with a 1.7/4.
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ rerun finished with a 1.5/4.

1235A CBS’ ‘The Late Late Show with James Corden’ finished tied #1 program late late night Thursday 101818 with an average 1.2/5.
1235A ABC’s ‘Nightline’ finished tied #1 program late late night Thursday 101818 with an average 1.2/4.

1235A NBC’s ‘Late Night with Seth Meyers’ rerun finished with an average 0.9/3.

For The Record

CBS finished #1 broadcast network in prime time Thursday 101818 with an average 8.088 million viewers, DOWN -15.0% vs SD 2017.
FOX finished with an average 6.589 million viewers, UP +168.4% vs SD 2017.
TBS finished #1 cable network in prime time Thursday with an average 6.523 million viewers.
ABC finished with an average 3.594 million viewers, DOWN -20.8% vs SD 2017.
NBC finished with an average 3.254 million viewers, DOWN -37.1% vs SD 2017.
FNC finished with an average 3.206 million viewers.
MSNBC finished with an average 1.980 million viewers.
NFL finished with an average 1.603 million viewers.
TNT finished with an average 1.555 million viewers.
TEL finished with an average 1.301 million viewers.
The CW finished with an average 1.245 million viewers, DOWN -2.7% vs SD 2017.
UNI finished with an average 1.143 million viewers.
CNN finished with an average 924,000 viewers.

Broadcast network viewership Thursday in prime time finished with 22.770 million viewers, DOWN -569,000 viewers (-2.4%) vs 23.339 million viewers SD 2017.

MARKETING

Why CBS Is Retail’s Best Bet To Reach Eyeballs

CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.

American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earl 15 minutes per day and Newspapers receive 11 minutes per day.

Last night, CBS earned an average viewership of 8.088 million viewers (Source:Nielsen). This was nearly 1.5 million more than their closest challenger. And it was against ‘Thursday Night Football’ on FOX.

It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.

You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Hispanic TV Ratings, Daily TV Cable Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Television Ratings, Thursday Night TV Ratings, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

NBC #1 Broadcast Network Wednesday. ‘Chicago Fire’ Top Broadcast Program. TBS #1 Cable Network. ‘MLB ALCS’ Top Cable Program. TEL #1 HDN. ‘Exatlón’ Top Hispanic Program.

Drama and baseball dominated viewing on television on Wednesday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Wednesday, October 17, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., NBC #1 broadcast network Wednesday in prime time as Chicago Fire‘ was #1 broadcast program with an average 7.863 million viewers.
In the U.S., FS1 #1 cable network Wednesday in prime time as ‘MLB ALCS‘ featuring the Boston Red Sox vs Houston Astros was #1 cable program with an average 6.181 million viewers..
In the U.S., TEL #1 Hispanic network Wednesday in prime time as ‘Exatlón‘ was the #1 Hispanic program with an average 1.458 million viewers.

BROADCAST

NBC

8P ‘Chicago Med‘ finished with an average 7.638 million viewers.
9P ‘Chicago Fire’ finished with an average 7.863 million viewers.
10P ‘Chicago PD’ finished with an average 7.023 million viewers.

CBS

8P ‘Survivor’ finished with an average 7.275 million viewers.
9P ‘Seal Team’ finished with an average 5.533 million viewers.
10P ‘Criminal Minds’ finished with an average 4.528 million viewers.

ABC

8P ‘The Goldbergs’ finished with an average 4.886 million viewers.
830P ‘American Housewife’ finished with an average 4.177 million viewers.
9P ‘Modern Family’ finished with an average 4.988 million viewers.
930P ‘Single Parents’ finished with an average 3.534 million viewers.
10P ” finished with an average 3.339 million viewers.

FOX

8P ‘Empire’ finished with an average 5.188 million viewers.
9P ‘Star’ finished with an average 3.844 million viewers.

The CW

8P ‘Riverdale’ finished with an average 1.266 million viewers.
9P ‘All American’ finished with an average 637,000 viewers.

CABLE

TBS ‘MLB ALCS’ featuring the Boston Red Sox v Houston Astros finished as the #1 cable program Wednesday 101718 with an average 6.181 million viewers..

Hispanic Television

TEL

8P ‘Exatlón’ #1 Hispanic program Wednesday in prime time with an average 1.458 million viewers.

For The Record

NBC finished #1 broadcast network Wednesday 101718 in prime time with an average 7.508 million viewers, UP +35.8% vs SD 2017.
CBS finished with an average 5.777 million viewers, DOWN -17.2% vs SD 2017.
TBS finished #1 cable network Wednesday 101718 in prime time with an average 5.336 million viewers.
FOX finished with an average 4.516 million viewers, DOWN -8.6% vs SD 2017.
ABC finished with an average 3.377 million viewers, DOWN -18.7% vs SD 2017.
FNC finished with an average 3.197 million viewers.
FS1 finished with an average 2.595 million viewers.
MSNBC finished with an average 1.892 million viewers.
ESPN finished with an average 1.512 million viewers.
TEL finished #1 Hispanic network Wednesday 101718 in prime time with an average 1.412 million viewers.
UNI finished with an average 1.168 million viewers.
CNN finished with an average 954,000 million viewers.
The CW finished with an average 951,500 viewers, DOWN -30.9% vs SD 2017.

Broadcast network viewership Wednesday in prime time finished with 22.130 million viewers, DOWN -1.672 million viewers (-7.6%) vs 23.802 million viewers SD 2017.

MARKETING

Why CBS Is Retail’s Best Bet To Reach Eyeballs

CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.

American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earl 15 minutes per day and Newspapers receive 11 minutes per day.

Last night, CBS earned an average viewership of 9.481 million viewers (Source:Nielsen). This was clearly 1.4 million more than their closest challenger.

It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.

You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Hispanic TV Ratings, Daily UK TV Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Television Ratings, Uncategorized, Wednesday Night TV Ratings | Tagged , , , , , , , , , | Leave a comment

CBS #1 Broadcast Network Tuesday. ‘NCIS’ Top Program. FS1 #1 Cable Network. ‘MLB NCLS’ Top Program. TEL #1 HDN. ‘Exatlón’ #1 Hispanic Program.

Drama and baseball dominated viewing on television on Tuesday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎. For Tuesday, October 16, 2018. This is your U.S. Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network Tuesday in prime time as NCIS‘ was #1 broadcast program with an average 11.677 million viewers.
In the U.S., FS1 #1 cable network Tuesday in prime time as ‘MLB NLCS‘ featuring the Milwaukee Brewers vs Los Angeles Dodgers was #1 cable program with an average 4.087 million viewers.
In the U.S., TEL was the #1 Hispanic network Tuesday in prime time as ‘Exatlón‘ was the top Hispanic program with an average 1.475 million viewers.

BROADCAST

‘NCIS’ top broadcast program Tuesday 101618.

CBS

8P ‘NCIS‘ finished #1 broadcast program Tuesday in prime time with an average 11.677 million viewers.
9P ‘FBI‘ finished #1 in the time slot with an average 9.390 million viewers.
10P ‘NCIS:New Orleans‘ finished #1 in the time slot with an average 7.376 million viewers.

NBC

8P ‘The Voice’ finished with an average 8.818 million viewers.
9P ‘This Is Us’ finished with an average 8.863 million viewers.
10P ‘New Amsterdam’ finished with an average 6.380 million viewers.

ABC

8P ‘The Connors’ series premiere finished with an average 10.458 million viewers.
830P ‘The Kids Are All Right’ finished with an average 6.576 million viewers.
9P ‘Blackish’ finished with an average 4.531 million viewers.
930P ‘Splitting Up Together’ finished with an average 3.725 million viewers.
10P ‘The Rookie’ series premiere finished with an average 5.377 million viewers.

FOX

8P ‘The Gifted‘ finished with an average 1.946 million viewers.
9P ‘Lethal Weapon‘ finished with an average 2.910 million viewers.

TEL

8P ‘Exatlón’ finished as the #1 Hispanic program Tuesday in prime time with an average 1.475 million viewers.

The CW

8P ‘The Flash’ finished with an average 1.636 million viewers.
9P ‘Black Lightning’ finished with an average 1.036 million viewers.

CABLE

FS1

8P ‘MLB NLCS’ featuring the Milwaukee Brewers vs Los Angeles Dodgers was the #1 cable program Tuesday with an average 4.087 million viewers..

For The Record

CBS finished #1 broadcast network Tuesday in prime time with an average 9.481 million viewers.
NBC finished with an average 8.020 million viewers.
ABC finished with an average 6.007 million viewers, UP + 57.4% vs SD 2017.
FOX finished with an average 2.428 million viewers.
TEL finished #1 Hispanic network Tuesday in prime time with an average 1.349 million viewers.
The CW finished with an average 1.336 million viewers.
UNI finished with an average 1.221 million viewers.

Broadcast network viewership Tuesday in prime time finished with 27.272 million viewers. DOWN -451,000 viewers (-1.7%) vs 27.723 million viewers SD 2017.

MARKETING

Why CBS Is Retail’s Best Bet To Reach Eyeballs

CBS’ prime time is reaching an average 8.95 million viewers which is projected to 9.06 million live Plus 7 days viewing.
CBS’ daytime is dominant with an average 3.92 million viewers and in Women 25-54, it was the leader.
CBS’ late night is the leader, as ‘The Late Show’ has an average 3.85 million viewers. Along with ‘The Late Late Show’, CBS has an average 2.61 million viewers to lead late night.

American’s invest 3.55 hours per day watching television, which is larger than people using mobile (3.25 hours) or Desktop/laptop (2.08 hours). (Source:eMarketer)
For the record, Radio earns a listenership of 1 hour and 25 minutes per day; Magazines earl 15 minutes per day and Newspapers receive 11 minutes per day.

Last night, CBS earned an average viewership of 9.481 million viewers (Source:Nielsen). This was clearly 1.4 million more than their closest challenger.

It is all about eyeballs.
And, local affiliates are as strong as their network lead-in. Besides winning every half-hour of prime time last night, it led into their affiliates newscasts at 11P (EDT) with over a million viewer lead.

You are a retailer. Where would you invest your dollars to reach your buying audience?
It’s where the eyeballs are.

Posted in #dailydiaryofscreens., Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily TV Cable Ratings, Data, Digital, Direct, Late Night TV Ratings, Marketing Notes, Media, Media Analysis, Media Management, Mobile, Social Media Note, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized | Tagged , , , , , , , , , , | Leave a comment