News Magazine, Documentary and Reality dominated viewing on television throughout the world on Sunday.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬🌎🗺️🇮🇳. For Sunday, April 22, 2018. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘60 Minutes‘ was the top program.
In the U.S., UNI #1 Hispanic network as ‘Pequeños Gigantes‘ was the top Hispanic program.
In the UK, BBC One #1 broadcast network as ‘Countryfile‘ was the top program.
In Australia, Seven #1 broadcast network as ‘My Kitchen Rules‘ was the top broadcast program and ‘Seven News‘ #1 newscast.
‘A Quiet Place‘ was the #1 film at the domestic box office this weekend. See Below.
‘Rampage‘ was the #1 film at the international box office this weekend. See Below.
In Canada, CTV Total #1 network week of 2-8 March 2018 as ‘The Big Bang Theory‘ with 3.096 million viewers was the #1 program in Canada.
In Canada, TVA #1 network week of 2-8 April 2018 as ‘La Voix‘ with 1.946 million viewers was the #1 program in Québec
In Argentina, El Trece #1 broadcast network as ‘Simona‘ was the top program 20 April 2018.
In Chile, MEGA #1 broadcast network as ‘PNP‘ premiere was the top program 19 April 2018.
In Perú, ‘AméricaTV‘ #1 broadcast network as ‘Ojitos hechiceros‘ debut series premiere top program 18 April 2018 with 1.2 million viewers.
In Colombia, Caracol #1 broadcast network as ‘La Mamá del 10‘ top program 20 April 2018.
In México, Las Estrellas #1 broadcast network as ‘La Rosa de Guadalupe‘ was the top Méxican program 18 April 2018 with 3.3 million viewers.
In India, Sun TV #1 Hindi broadcast network as ZEE TV’s ‘Kumkum Bhagya‘ was the top program with 5.878 million impressions and ‘Comedy Central‘ was the #1 English broadcast network (339,000 impressions) during week #15 on 7-13 April 2018.
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‘A Quiet Place‘ #1 at the U.S. box office weekend 20-22 April 2018. Complete box office Top Ten this weekend listed below.
Rampage #1 at the International box office weekend 13-15 April 2018. Complete box office Top Ten this weekend listed below.
This Weekend in 1943, ‘Crash Dive‘ directed by Archie Mayo, written by Jo Swerling and W.R. Burnett, and starred Tyrone Power, Dana Andrews and Anne Baxter. The film won the Academy Award for Best Visual Effects (Fred Sersen, Roger Heman Sr.) at the 16th Academy Awards. A box office champ at the time, it pulled in $3.3 million viewers. It was Powers last film as he had already signed up for the Marine Corps.
This weekend in 1943, ‘‘I’ve Heard That Song Before’‘ Harry James and His Orchestra with Helen Forrest was the #1 record. This was the eighth of 12 straight weeks at #1 on Billboard.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Facebook having 2.047 billion monthly active users watching 8 billion videos each day. 100 million hours of video content are watched on Facebook daily. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 700 million users of which 250 million are daily users. 51% of Instagram users access the platform daily and 35% say they look at the platform several times per day. Most Instagram users are between 18-29 years old. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 330 million active users. Twitter had 9 million new members sign up in Q1 2017. 81% of millennials check Twitter at least once per day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Eighty-one percent of US consumers use Facebook regularly, compared with Google (79%), Twitter (43%) and Instagram (40%), System1 Research reported.
Pinterest has 110 million monthly active users. 93% of Pinterest users use the platform to plan or make purchases. Pinterest drives 25% of all retail website referral traffic. LinkedIn has 450 million registered members with 100 million active users who spend 17 minutes per month on the site. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day, each with over 1 billion daily users. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram. Of note, Almost 80% of time spent on social media platforms happens on mobile.
Reddit Now Has as Many Users as Twitter and Far Higher Engagement Rates. Andrew Hutchinson writing in Social Media Today (042018) notes that Reddit may not be the first social platform that jumps to mind when you think about marketing your brand, but the numbers show that it’s on the rise, and should probably be a more significant consideration that it currently is. That puts the platform on par with Twitter, and well within the top social networks in terms of usage.
For comparison, here’s where each of the major platforms are currently placed on monthly active users:
⦿ Facebook – 2.13 billion
⦿ Instagram – 800 million
⦿ Reddit – 330 million
⦿ Twitter – 330 million
⦿ LinkedIn – 260 million
⦿ Snapchat – 255 million
⦿ Pinterest – 200 million
(Note: LinkedIn and Snapchat don’t report MAU numbers, these stats are based on estimates reported by We Are Social)
What’s more, while Twitter, and to a lesser degree Snapchat, have faced challenges in growing their usage numbers due to increased competition, Reddit has seen its numbers increase by 30% over the last six months, a significant shift. And it’s not just the broad numbers, according to Alexa, Reddit users are also much more active. As per We Are Social’s Simon Kemp (on The Next Web): “The average user spends 15 minutes 47 seconds on Reddit.com each day, compared to just over 11 minutes for visitors to Facebook.com, and 6 minutes 23 seconds on Twitter.com.” Still think Reddit’s too niche to be on your radar? The platform’s also working to help advertisers make better use of that engagement and reach, and while Reddit has long been seen as a risky proposition for advertisers (due to the Reddit community’s resistance to ads), that may be shifting.
In the past year, Reddit has added:
⦿ User profiles to give people, and brands, a definitive on-platform presence to link to
⦿ Conversion tracking and data improvements to better quantify the results of your Reddit ads
⦿ Improved ad campaign structure to maximize ad performance
⦿ An expansion of their Promoted Posts ad option to its mobile app
This week, the platform has also announced the hiring of former Time Inc. President of Digital Jen Wong to take on the role of COO. As explained by Reddit: “Her goals as COO will align closely with her past experience at Time, PopSugar, and AOL: using her media, publisher, advertising, and operations expertise to help us build out our offerings for users, advertisers, and partners; applying her experience building successful digital advertising offerings for internet media giants to our own ads platform; and, through it all, working to grow our business while staying true to the things that make Reddit unique.”
While traditionally Reddit hasn’t been as open to advertising as other platforms, and hasn’t provided the same opportunities, that may be turning – and I can confirm, as a regular user, my social media habits have definitely changed, with Reddit now playing a bigger part. Here’s why…human-based moderation. While algorithms can detect usage patterns and work to show me more of what I like based on my past behavior, which has clearly been effective in boosting engagement on other platforms, Reddit’s human-based moderation process (each subreddit is moderated by volunteer users) may actually be more effective in uncovering content I’m not aware of, improving discovery, while also enabling me to stay in touch with specific subjects. According to latest data from Reddit, the platform now has 330 million monthly active users.
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, April 22, 2018 (Posted on April 23, 2018)
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
The Tiffany Network
7P ‘60 Minutes‘ finished as the #1 program Sunday in prime time with an average 8.773 million viewers.
8P ‘Instinct‘ finished with an average 7.194 million viewers.
9P ‘NCIS:Los Angeles‘ finished with an average 7.500 million viewers.
10P ‘Madam Secretary‘ finished with an average 6.089 million viewers.
The Alphabet Network
7P ‘America’s Funniest Home Videos‘ finished with an average 5.611 million viewers.
8P ‘American Idol‘ finished with an average 7.240 million viewers.
9P ‘American Idol‘ finished with an average 7.491 million viewers.
10P ‘Deception‘ finished with an average 3.377 million viewers.
The Peacock Network
7P ‘Dateline NBC‘ finished with an average 3.909
8P ‘Little Big Shots‘ finished with an average 5.854 million viewers.
9P ‘Genius Junior‘ finished with an average 3.646 million viewers.
10P ‘Timeless‘ finished with an average 2.362 million viewers.
The Animal Network of Broadcast
7P ‘Bob’s Burgers‘ rerun finished with an average 1.064 million viewers.
730P ‘Bob’s Burgers‘ finished with an average 1.625 million viewers.
8P ‘The Simpsons‘ finished with an average 2.201 million viewers.
830P ‘Brooklyn Nine-Nine‘ finished with an average 1.743 million viewers.
9P ‘Family Guy‘ finished with an average 2.026 million viewers.
930P ‘Last Man On Earth‘ finished with an average 1.538 million viewers.
For The Record
CBS finished #1 broadcast network Sunday in prime time with an average 7.389 million viewers.
ABC finished with an average 5.930 million viewers.
NBC finished with an average 3.943 million viewers.
UNI finished #1 Hispanic network Sunday in prime time with an average 1.700 million viewers.
FOX finished with an average 1.438 million viewers.
TEL finished with an average 897,333 viewers.
Broadcast (Big Four) Networks finished with an estimated 18.700 million viewers.
Today In Communication History
On this date in 1989, NBC aired the pilot episode of ‘Baywatch‘.
Quote Of The Day
‘Over the weekend Mitt Romney went body surfing. He has not body surfed since the ’90s when he starred on ‘Baywatch.’
Box Office Weekend 20-22 April 2018 Domestic
#1 ‘A Quiet Place’ $ 22,000,000 in 3,808 theaters
#2 ‘Rampage’ $ 21,000,000 in 4,115 theaters
#3 ‘I Feel Pretty’ $ 16,220,000 in 3,440 theaters
#4 ‘Super Troopers 2’ $ 14,700,000 in 2,038 theaters
#5 ‘Truth Or Dare’ $ 7,910,000 in 3,068 theaters
#6 ‘Ready Player One’ $ 7,500,000 in 3,208 theaters
#7 ‘Blockers’ $ 6,985,000 in 3,418 theaters
#8 ‘Black Panther’ $ 4,642,000 in 1,930 theaters
#9 ‘Traffik’ $ 3,875,000 in 1,046 theaters
#10’Isle Of Dogs’ $ 3,400,000 in 1,947 theaters
Box Office Weekend 13-15 April 2018 (International)
#1 ‘Rampage’ $114.100,000 in 61 markets
#2 ‘Ready Player One’ $ 33,800,000 in 65 markets
#3 ‘A Quiet Place’ $ 22.300,000 in 56 markets
#4 ‘Peter Rabbit’ $ 12,700,000 in 59 markets
#5 ‘Pacific Rim Uprising’ $ 6,100,000 in 66 markets
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Across The Pond
The Big One
7P ‘Countryfile‘ finished #1 program in the UK Sunday evening with an average 5.5 million viewers.
8P ‘Antiques Roadshow‘ finished with an average 5.3 million viewers.
9P ‘The Woman In White‘ series premiere finished with an average 4.5 million viewers.
The Little Two
7P ‘London Marathon‘
8P ‘Britain’s Biggest Warship‘ finished with an average 1.7 million viewers.
9P ‘My Year With The Tribe‘ finished with an average 1.1 million viewers.
The Independent One
7P ‘Little Big Shots‘ finished with an average 2.5 million viewers.
8P ‘The Durrells‘ finished with an average 4.3 million viewers.
9P ‘The Good Karma Hospital‘ finished with an average 4.4 million viewers.
The Big Four
7P ‘Escape To The Chateau‘
8P ‘The Crystal Maze‘ finished with an average 1.0 million viewers.
9P ‘Homeland‘ (‘Clarity’)
The Viacom Five
7P ‘Pearl Harbor‘
9P ‘Diana to Meghan: Royal Wedding Secrets‘
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
The Second Commercial Network in Australia finished with an estimated average 997,833 viewers and a 33.5% share.
7P ‘My Kitchen Rules‘ finished with an average 1.288 million viewers.
830P ‘Sunday Night‘ finished with an average 949,000 million viewers.
930P ‘Best Of The Games‘ fdid not finish in the top 20 programs.225
The First Commercial Network in Australia finished with an estimated average 865,333 viewers and a 30.1% share.
7P ‘The Voice AU‘ finished with an average 1.108 million viewers.
839P ‘60 Minutes‘ finished with an average 616,000 viewers. 780
945P ‘Born To Kill? Class Of Evil‘ finished with an average 328,000 viewers. 472
The CBS Commercial Network in Australia finished with an estimated average 504,000 viewers and a 14.4% share.
7P ‘The Sunday Project‘ finished with an average 343,000 viewers.
730P ‘Bachelor In Paradise‘ finished with an average 669,000 viewers.
9P ‘NCIS‘ (‘Sight Unseen’) finished with an average 337,000 viewers.
The Alphabet Network in Australia finished with an estimated average 449,200 viewers and a 14.8% share.
741P ‘Grand Designs‘ finished with an average 610,000 viewers.
830P ‘Midsomer Murders‘ (‘Breaking The Chain’) finished with an average 342,000 viewers.
The Special Broadcast Service in Australia finished with a 7.2% share.
730P ‘The Celts‘ finished with an average 229,000 viewers.
835P ‘Trump’s Takeover‘ did not finish in the top 20 programs.
940P ‘Michael Moore: Where To Invade Next‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS – SUN Seven 1,215,000 viewers #1 everywhere except Sydney
#2 NINE NEWS SUNDAY Nine 966,000 viewers #1 in Sydney
#3 ABC NEWS SUNDAY-EV ABC 695,000 viewers Melbourne top market
#4 EYEWITNESS NEWS Sunday Ten 298,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, In-Store Shoppers Like Initial Mobile Alerts http://bit.ly/InStoreShoppersLikeInitialMobileAlerts New Study Explores Customer Expectations 🆕💡🛍 It’s FREE.
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Cal Trader ‘The Way You Look Tonight’