Category Archives: Audience Analysis
Facebook Tests New Page Design Which De-Emphasizes Like Counts
Facebook is testing a new Page format in its app which is designed to put more emphasis on the essential Page details – and which also, interestingly, removes the option to Like a Page, with the focus instead shifted to … Continue reading
Facebook Boasts High CTRs for Educator-Targeted Ads
Ads placed in Facebook news feeds account for almost three-quarters (74.3%) of total link clicks from Facebook ads targeted towards educators, per a new study [download page] from MDR. The report explores the optimum placement, platform and time for advertisers … Continue reading
6 FACEBOOK Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)
For those clients who do not really understand FACEBOOK, here are some tips to keep in mind. Facebook ads can be a great promotional option, and can provide significant benefits, with respect to both increasing brand awareness and boosting sales. … Continue reading
FACEBOOK Adds Custom Audience Creation Options Based on Shopping Activity
With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with increasing eCommerce activity. As you can see in this screenshot, according to Andrew Hutchinson, Social … Continue reading
Facebook Expands Creator Monetization Program, Adds New Analytics Tools and Ad Options
Facebook is opening up its Fan Subscriptions and live-stream ‘Stars’ payment options to more creators, while also adding new ad tools and analytics insights to help creators maximize their Facebook presence. The changes come as Facebook sees major increases … Continue reading
Facebook Rolls Out Updates for Live Producer Streaming Platform, Including Graphic Overlays for Broadcasts
This could help to liven up your Facebook Live streams. Back in March, Facebook announced a range of coming updates to its Live Producer platform for desktop streams, including graphic overlays and featured comments during the broadcast. And while they’re … Continue reading
Facebook Makes ‘Collections’ Lists Publicly Shareable, Which Could Add New Functionality
In December last year, Facebook announced a new addition to its ‘Collections’ saved content option, which enabled users to share their Collections with friends, and invite others to contribute to the listings. Collections provides a way to gather groups of posts, … Continue reading
Facebook Provides New Overview of How its Ad System Works
With more organizations looking to online options to connect with consumers, a lot of people are trying to get a better understanding of the details of Facebook’s ad systems. To help with this, this week, Facebook published a new overview … Continue reading
FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce
Social commerce is already a serious business but Facebook’s announcement that it is launching Facebook Shops, supported by a string of other e-commerce features, means it just got seriously serious, as Sam Bird writes in The Drum Network (061020). … Continue reading
Social Media Marketers Up Their Use of Instagram Video
Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the … Continue reading
