Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Monday, 07.14.14 (Posted 07.15.14)
FOX was #1 on Monday as ’24: Live Another Day’ led the network.
FOX
The Animal Network of Broadcast had Jack. That brought the network victory on Monday. at 8P, ‘MasterChef’ finished second in its time slot and drew million viewers and a 4.1 rating/7 share). Then at 9P, the season finale of “24: Live Another Day” finishing second in its time slot was the top program on Murdoch’s Broadcast Network with million viewers and a 4.9/8), which built from one week earlier by 7%. The finale was superb with a cliffhanger centering on Moscow. As it was up against a delayed ‘Home Run Derby’ on ESPN, Jack’s fans can wait for the next edition. This is a no brainer, FOX suits. Just renew it now.
CBS
The Tiffany Network at 8P began the evening with a rerun of ‘2 Broke Girls’ which drew million viewers and a 3.3/6 finishing #3 in its time slot. At 830P, a rerun of “mom’ did no better with million viewers and a 3.3/6. At 9P, a rerun of ‘Mike & Molly’ finished a little higher with million viewers and a 3.3/6. At 930P, a rerun of ‘The Big Bang Theory’ pulled in million viewers and a 4.0/6. But at 10P, the top draw was ‘Under the Dome’ drawing million viewers and a 5.0/8, down by 28% from the 6.9/12 a year ago on this evening. It was not a good night for the suits at Black Rock.
ABC
The Alphabet Network had the female dominated summer favorite at 8P, ‘The Bachelorette’ which topped the night with million viewers and a 5.2/8, finishing 5% below the 5.5/9 one year earlier. But at 10P, ‘Mistresses’ dropped to last-place with viewers and a 2.8/5.
NBC
The Peacock Network at 9P had ‘American Ninja Warrior’ which scored a six-week high, matching its season-high with million viewers and a 3.2/6. It finished 68% above a rerun of lead-in ‘Last Comic Standing’ at 8P drawing million viewers and a 1.9/3.
The CW
The Little Network That Couldn’t actually produced a couple of new programs on Monday. But at 8P, the old reliable, ‘Whose Line Is It Anyway?’ began the evening with million viewers and a 1.1/2. At 830P, a new show, ‘Backpackers’ flatter than a pancake with only viewers and a 0.5/1. It was 55% below lead-in ‘Whose Line is it Anyway?’ One week earlier, a rerun of ‘Whose Line?’ also scored a 0.5/1. At 9P, a rerun of ‘Whose Line’ boosted the network back up with viewers and a 0.6/1. But at 930P, the new show ‘Seed’, which tells the tale of an underachieving single bartender and sperm donor who becomes an overnight father and begins a relationship with the families of three of his children, debuted even lower with viewers and a 0.4/1. Comparably, that was 33% below the rerun of ‘Whose Line’ at 9P (0.6/1) and 43% below the season-finale of ‘Beauty and the Beast’ one week earlier (0.7/1 on July 7).
For The Record
Fox, with Jack in his finale back, finished #1 on Monday with 5.97 million viewers and a 4.5 rating and a 7 share of the available audience. CBS came in second with 5.82 million viewers and a 4.0/7. ABC came in third with 5.66 million viewers and a 4.4/7. NBC was fourth with 4.57 million viewers and a 2.8/5. The CW drew 875,000 viewers and a 0.7/1.
Today In TV History
On this date in 1968, ABC-TV premiered ‘One Life to Live’. After 43 years it was cancelled on January 13, 2012.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV was #1 in the UK on Monday as ‘Long Lost Family’ was the top program.
ITV finished number one with ‘Countrywise’ at 8P drawing 2.84 million viewers (13.9%). At 9P, ‘Long Lost Family’ topped the ratings on Monday evening as Davina McCall and Nicky Campbell’s ITV show was seen by 4.65 million viewers (21.5%). Earlier, Countrywise gathered 2.84m (13.9%) at 8pm.
BBC One at 830P had ‘Panorama’ brought in 2.13 million viewers (10.2%). It was at 9P by ‘John Bishop’s Australia’ with 3.22 million viewers (14.9%). At 1035P, Rio Ferdinand’s ‘Rio’ documentary drew 1.40 million viewers (12.8%).
BBC Two at 730P had ‘Mary Berry Cooks’ and it brought in 1.07 million viewers (5.6%). At 8P, ‘University Challenge’ quizzed 2.42 million viewers (11.7%). At 830P, ‘Food and Drink’ pulled in 1.41 million viewers (6.7%). At 9P, ‘This World’ had 1.34 million watching (6.2%). At 10P, ‘QI’ finished with 1.20 million viewers (6.6%).
Channel 4 at 830P had ‘Food Unwrapped’ and it brought in 1.16 million viewers (5.5%). It was followed at 9P by new series ‘Royal Marines Commando School’ and nearly doubled the audience to 2.10 million viewers (9.7%). At 10P, ‘Utopia’ returned but could only draw 493,000 viewers (3.2%).
Channel 5 at 8P had ‘Police Interceptors’ and it drew 991,00 (4.8%) followed at 9P by ‘Benefits Britain’ with 1.33 million viewers (6.1%). At 10P, the latest ‘Big Brother’ eviction drew 1.55 million viewer (9.3%). At 11P, ‘Bit on the Side’ was seen by 706,000 viewers (7.9%).
E4 at 9P had ‘The 100’ with 1.01 million (4.7%).
Digital/Mobile News
UK Senior Shoppers Increasingly Embracing Digital
Many seniors comfortable shopping online
Shoppers in the UK still see the physical store as their primary shopping channel. Even among internet users, in-store shopping is popular, and that’s particularly true for seniors. According to March 2014 polling by Retail Week in association with BT (British Telecom), 54.6% of UK internet users ages 55 and over shopped mostly in-store.
But not insignificant numbers stated they were using digital at some point in their shopping journey, certainly when compared with other age groups. For example, 14.8% of over-54s said they researched online and then bought in-store, vs. 19.5% of 18- to 24-year-olds who did so.
There are signs, then, that UK seniors are beginning to involve digital in at least some of their shopping considerations. And attitudes among those in this age group toward shopping online indicate that this kind of behavior may become even more common.
January 2014 research by YouGov for VoucherCodes.co.uk found that, when it came to a direct comparison with millennials (ages 18 to 24), seniors seemed much less encumbered by any concerns around online shopping. A larger proportion of UK internet users 55 and older said that nothing held them back from shopping online—43%, vs. 32% of millennials. Indications are that for seniors, “the shackles are off” when it comes to shopping online.
Down Under
Nine took Monday in Australia as ‘The Voice Australia’ saw Sabrina Batshon voted off.
Nine jumped back on top on Monday in Australia with a 30.2% share of the available audience as it had the #1 newscast and program in the nation with ‘Nine News’ drawing 1,326,000 viewers. #2 was ‘The Voice Australia’ with 1,247,000 viewers. #3 was ‘A Current Affair’ with 1,237,000 viewers and #4 ‘Nine News 6:30’ with 1,229,000 viewers. With the top four program in the Top Ten on Monday, there was no question about Nine dominating the evening.
Seven finished second with 27.8% share. It had four programs in the Top Ten, but all finished below Nine’s four. #5 was Seven’s top position with ‘Seven News’ drawing 1,203,000 viewers. #6 was ‘Seven News/Today Tonight’ with 1,118,000 viewers. #8 was ‘The X Factor’ which drew 970,000 viewers and #9, ‘Home and Away’ drew 901,000 viewers.
ABC1 finished third with 18.6% share with one program in the Top Ten, #10, ‘ABC News’ pulling in 890,000 viewers.
Ten finished fourth with 17.4% share with #7, ‘MasterChef Australia’ with 1,042,000 viewers.
SBS finished fifth with 6.4% share.
As you can see, no matter where in the world you were watching television, people were…
Switching Channels!
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