<strong>Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Sunday, 07.13.14 (Posted 07.14.14)
The all powerful ’60 Minutes’ was #1 and so was CBS on Sunday.
CBS
The Tiffany Network led this summer Sunday, with a 50% margin in the households over second-place ABC. At 7P, ’60 Minutes’ once again topped the evening with 8.10 million viewers and a 5.9 rating/10 share, leading at 8P into ‘Big Brother’ with 6.66 million viewers and a 4.2/7. It finished 5% above the 4.0/7 last week. At 9P, the drama ‘Unforgettable’ gets better and better each Sunday and finished in first-place in the time slot with 6.08 million viewers and a 4.0/7. At 10P, ‘Reckless’ improved from last week (2.5/4) by drawing 4.05 million viewers and a 2.9/5.
ABC
The Alphabet Network began the evening with reruns at 7P of ‘America’s Funniest Home Videos’ which drew 6.13 million viewers and a 3.2/6. At 8P, ‘Wipeout’ had million viewers and a 2.8/5. At 9P, ‘Rising Star’ drew 4.80 million viewers and a 2.8/5. At 10P, a rerun of ‘Castle’ drew 3.39 million viewers and a 2.1/4 with a brilliant episode which if you haven’t seen it, you should. It was Must See TV ON DEMAND.
NBC
The Peacock Network had reruns beginning at 7P of ‘American Ninja Warrior’ with 2.35 million viewers and a 1.6/3. At 9P, the first of two rerun episodes of ‘Law & Order: SVU’ drew 2.28 million viewers while the second at 10P drew 2.94 million viewers. Both programs averaged 1.8/4.
FOX
Without ‘Cosmos’, Sunday’s at the Animal Network of Broadcasting simply isn’t the same. At 7P it began with ‘Brain Games: Brain vs. Body’ finishing dead last with 1.46 million viewers and a 1.1/2. At 8P, the first of two reruns of ‘The Simpsons’ drew 2.14 million viewers and a 1.5/3 while at 830P, another rerun of ‘The Simpsons’ drew 2.44 million viewers and a 1.5/3. At 9P, a rerun of ‘Family Guy’ finished with 2.59 million viewers and a 1.7/3. At 930P, a rerun of ‘American Dad!’ drew 2.11 million viewers and a 1.7/3, which will be airing on TBS next season in originals.
Univision
The telecast of the Germany victory over Argentina Univision Deportes delivered the most-viewed World Cup final in U.S. Spanish-language TV history. Univision Deportes’ Germany vs. Argentina match averaged 9.2 million viewers.
For The Record
CBS was #1 on Sunday with 6.22 million viewers and a 4.2 rating and a 7 share of the available audience. ABC finished second with 4.70 million viewers and a 2.8/5. NBC was next with 2.48 million viewers and a 1.8/3. Fox was next with 1.87 million viewers and a 1.4/2.
Today In TV History
On this date in 1989, Cyndi Lauper released the first closed-captioned video. The video was for the song “My First Night Without You.” It was sanctioned by the Caption Center.
Cable TV News
Univision Deportes Breaks World Cup Record In Viewership
The telecast of the Germany victory over Argentina Univision Deportes delivered the most-viewed World Cup final in U.S. Spanish-language TV history. Univision Deportes’ Germany vs. Argentina match averaged 9.2 million viewers.
Digital/Mobile News
Denmark Has Over Two Million Web Users Daily
Denmark’s regular internet users are quickly converting to mobile access. In a study conducted by Statistics Denmark in Q2 2014, 2.1 million 16-to-89-year-old internet users in the country said they went online via a mobile device every day—an increase of 800,000 people since 2012. In total, the share of respondents who said they were daily mobile web users jumped from 29% to 46% between 2012 and 2014. The rise in mobile web access has been dramatic in all age groups. But the largest proportional increases were seen in the 16-to-24 age group—where penetration rose from 54% to 78% in two years—and among those ages 45 to 54—where daily usage nearly doubled, from 24% to 47%.
Among seniors ages 65 to 74 and 75 to 89, daily engagement with the mobile web was much lower, at 14% and 3%, respectively. But in both these age brackets, usage had at least trebled compared with 2012.
Online activities, including social networking, reading the news, email and internet banking, are transferring to mobile platforms at different rates, Statistics Denmark reported. In fact, all these things were more likely to be carried out on a computer than on a mobile device, but consumers were understandably happier to visit social sites or check the news via mobile than to do their banking on a smaller screen.
When it comes to digital news, it leads the pack in several of ways: Denmark retains many strong media brands. As a result, legacy media are the prime way for accessing digital news. And since Danish media did well embracing new platforms, they enjoyed similarly success on social, funneling readers to their properties. Danes are the heaviest users of both smartphones and tablets to access news. They use mobile apps more than anywhere else: 19%, vs. 15% for US and 12% for Germany. They are mostly Apple users : 58% say they use an iOS device to access news in the last week (vs. 28% in Germany). Danish news consumers generously overlap their devices way more than in any country. 79% use a PC, 61% a smartphone and 39% a tablet. Only 24% use only a PC for news. In Danish public transportation, smartphones has overtaken print as the main news vector by 69% vs. 21% of the usage.
In Denmark as elsewhere, mobile web activity is closely related to smartphone penetration. The country already has the second-highest level of smartphone usage in Western Europe, eMarketer estimates. In fact, advanced handset penetration is rising faster in Denmark than in Norway, the top-ranked country by this measure. As a result, we expect Denmark to surpass Norway in smartphone user penetration in 2017.
Twitter/Facebook Score Big In 2014 World Cup Final
Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has become the biggest sporting event in Facebook’s history. Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 demolition of Brazil in the semi-final. However, the total of 32.1m tweets sent during the game – tracked on a global heat map as the game progressed – failed to break the record 35.6m set by the Germany/Brazil game.
Facebook said that 88 million global users made a record 280m interactions – posts, likes and comments – during the World Cup final. The social networking site said this easily broke through the previous record held of 245m interactions, set by the Super Bowl in 2013.
Cinema News
‘Dawn of the Planet of the Apes’ #1 over weekend
#1 Dawn of the Planet of the Apes $72.6 million
#2 Transformers: Age of Extinction $16.3 million
#3 Tammy $12.55 million
#4 22 Jump Street $6.7
#5 How To Train Your Dragon 2 $6.0 million
#6 Earth To Echo $5.5 million
#7 Deliver Us From Evil $4.7 million
#8 Maleficent $4.18 million
#9 Begin Again $2.9 million
#10 Jersey Boys $2.5 million
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Lithuania, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Greece, Turkey, Armenia, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, South Africa, Argentina, Chile, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, the Dominican Republic and Puerto Rico.
Across The Pond
BBC One with the ‘2014 World Cup’ final was #1 in the UK on Sunday. Mario Götze scored for Germany against Argentina. Credit: Photograph: Ian Macnicol/Getty Images from The Guardian)
BBC One was #1. A peak television audience of more than 20 million viewers watched Germany’s thrilling extra time win over Argentina in the World Cup final, the vast majority of them on BBC One. Germany’s 1-0 win, sealed by Mario Götze’s stunning strike with just minutes of the game to go, was seen by a peak of 16.7 million viewers on BBC One at 1030P on Sunday. BBC1’s audience was down on the 2010 final, Spain’s 1-0 win over Holland, again in extra time, which averaged 12.7 million viewers across the entirety of the BBC’s coverage. BBC One had a 32.4% share of the TV audience across the day on Sunday.
Another 3.8 million viewers were watching at the same time on ITV, a peak audience across both channels of 20.5 million. ITV’s five-minute peak, across the entire game, came towards the end of normal time with 4 million viewers at 9.45P. ITV had a 10.1% share of the available audience.
Opposite football, Richard Gere movie ‘Shall We Dance?’ was the most watched, with 1.28 million viewers (5.3%) tuning in to the BBC Two.
The ‘2014 World Cup’ final was watched by 34.65 million viewers (86.3%) in Germany. It was the biggest TV audience ever recorded in that country.
Down Under
Seven with ‘The X Factor Australia’ was the #1 Network Down Under on Sunday.
Seven powered back to the top on Sunday with 31.2% share of the audience and it was led by the #1 program, ‘Seven News Sunday’ with 1,364,000 viewers and #2, ‘The X Factor’ with 1,226,000 viewers. #4, ‘Sunday Night’ drew 1,167,000 viewers and #7 was ‘A Place To Call Home’ with 1,050,000 viewers.
Nine had three programs in the Top Ten with 26.8% share of the available audience as its top program was #3, ‘Nine News Sunday’ with 1,195,000 viewers. #5, ‘The Voice Kids’ pulled in 1,150,000 viewers and ’60 Minutes’ drew 1,131,000 viewers.
Ten came in third with 21.3% share with two Top Ten programs including #8, ‘Ian Thorpe: The Parkinson Interview’ with 982,000 viewers and #9, ‘MasterChef Australia’ with 956,000 viewers.
ABC1 came in fourth with 14.9% share and had one Top Ten program, #10, ‘Grand Designs’ which drew 920,000 viewers.
SBS finished fifth with 5.8% share.
As you can see, no matter where in the world you were watching television, people were…
Switching Channels!
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