Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Tuesday, 07.15.14 (Posted 07.16.14)
The Animal Network of Broadcast made it two days in a row as the top network in prime time as it presented the 85th Annual Major League Baseball All-Star Game from Target Field in Minneapolis, MN. This was the third time the city has hosted the Midsummer Night’s Classic as the American League defeated the National League, 5-3 on the strength of Mike Trout of the Angels (winner of the MVP Award) and Miggy Cabrera of the Tigers. The game drew 11.34 million viewers and a 8.0/14, which was on par with last year’s big event.
The Peacock Network presented at 8P a two-hour clips edition of one of this summer’s top-rated series, ‘America’s Got Talent’ and it delivered million viewers and a 5.5/ 9. At 10P, it led into the season-finale of medical drama ‘The Night Shift’, good for #2 in the time slot with million viewers and a 3.9/7.
The Tiffany Network began the evening, as it does nearly every Tuesday, with America’s #1 drama, ‘NCIS’ and it drew 7.93 million viewers and a 5.0/8. At 9P, ‘NCIS: Los Angeles’ drew 6.21 million viewers and a 3.9/6. While act 10P, ‘Person Of Interest’ pulled in 5.11 million viewers and a 3.0/5.
The Alphabet Network brought at 8P’, ‘Extreme Weight Loss’ and it finished 104% behind the #2 program on NBC and a mile behind the All-Star Game on FOX as it drew 3.73 million viewers and a 2.4/7. At 10P, ‘Celebrity Wife Swap’ (featuring Jenna von Oy/Jill Zarin) finished in last place in the time slot with 3.59 million viewers and a 2.5/4.
The Little Network That Couldn’t at 8P had a rerun of ‘Arrow’ which drew 490,000 viewers and a 0.5/1 and at 9P, ‘Supernatural’, which drew 550,000 viewers and a 0.5/1.
‘The Tonight Show Starring Jimmy Fallon’ led Tuesday with 2.7/7; CBS’s ‘Late Show with David Letterman’ had a 1.8/5; and ABC’s rerun of ‘Jimmy Kimmel Live’ drew a 1.6/4.
For The Record
FOX was #1 on Tuesday with 10.95 million viewers and an 8.0 rating and a 14 share of the available audience. NBC finished second with 7.72 million viewers and a 5.0/8. CBS came in third with 6.4 million viewers and a 4.0/7. ABC was next with 3.50 million viewers and a 2.6/4. Univision finished with 3 million viewers and a 1.5/3. Telemundo finished with 1.4 million viewers and a 0.8/1. The CW finished with 541,000 viewers and a 0.5/1.
Today In TV History
On this day in 1985, The All-Star Game, televised on NBC-TV, was the first program broadcast in stereo by a TV network. It was the days of the great San Diego Padre teams and great players everywhere including the honorary captains of the teams, Sandy Koufax for the National League and Harmon Killebrew for the American League. To see the highlights of the game from the Metrodome in Minneapolis with Vin Scully as the announcer, go to: https://www.youtube.com/watch?v=70DGyeGbXoc.
Cable TV News
Cable Network Top 10 Rankings – Week of July 7 (Total Viewers)
#1 TNT 2.03 million viewers (Top shows: ‘Rizzoli & Isles’, ‘Criminal Minds’
#2 Disney Channel 2.01 million viewers
#3 USA 1.90 million viewers (Top shows: ‘Suits’, ‘Royal Pain’
#4 Fox News Channel 1.83 million viewers (Top show: ‘O’Reilly The Factor’)
#5 History 1.57 million viewers (Top shows: ‘Pawn Stars’, ‘American Pickers’)
#6 TBS 1.49 million viewers (Top shows: ‘The Big Bang Theory’
#7 HGTV 1.43 million viewers
#8 Adult Swim 1.42 million viewers
#9 Nick at Nite million viewers 1.41
#10 FX 1.35 million viewers (Top shows: ‘Tyrant’, ‘The Bridge’, ‘Fargo’)
Monday Night Cable Top Ten Programs
#1 Home Run Derby ESPN 5402 million viewers @ 903P
#2 Major Crimes TNT 5254 million viewers @ 9P
#3 WWE Entertainment USA 4229 million viewers @ 10P
#4 WWE Entertainment USA 4231 million viewers @ 9P
#5 Baseball Rain Delay ESPN 4035 million viewers @ 8P
#6 WWE Entertainment USA 4000 million viewers @ 8P
#7 Love & Hip Hop ATL VH1 3880 million viewers @ 8P
#7 Longmire AEN 3583 million viewers @ 10P
#8 The Little MEermaid DSNY 2693 million viewers @ 8P
#9 Murder In The First TNT 2673 million viewers @ 1001P
#10 Hit The Floor 2 VH1 2144 million viewers @ 9P
#11 Street Outlaws DISC 2041 million viewers @ 9P
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One had Nick and Margaret’s latest special topped a quiet Tuesday outside soaps, as at 9P, ‘Too Many Immigrants?’ brought in 3.45 million viewers with an audience share of 17.3%. At 1035P, after ‘BBC News’, ‘Summer’s Supermarket Secrets’ was seen by 1.86 million viewers (16.8%).
ITV at 8P had ‘Love Your Garden’ and flower people every were among the 2.22 million viewers (12.1%). At 9P, a rerun of ’56 Up’ brought in 1.68 million viewers (8.4%).
BBC Two had ‘Mary Berry Cooks’ and 1.15 million viewers (6.4%) watched. It was followed at 8P by ‘Hive Alive’ with 1.47 million viewers. At 9P, ‘Coast’ drew a network evening high of 1.77 million viewers (8.9%).
Channel 4 at 8P had ‘Kirstie’s Fill Your House for Free’ and it interested 1.21 million viewers (6.6%). At 9P, ‘Undercover Boss’ returned for a new season with 1.46 million viewers (7.3%). While at 10P, ‘Utopia’ continued with only 417,000 viewers (2.7%).
Channel 5 at 8P presented ‘Dog Rescuers’ and it was seen by 1.11 million viewers (6.1%). At 9P, it was followed by the latest ‘CSI’ which increased the audience with 1.39 million viewers (6.9%). Then at 10P, ‘Big Brother’ drew in 1.20 million viewers (7.6%).
BBC Three at 10P had the musical drama ‘Glasgow Girls’ and it attracted 622,000 viewers (3.9%).
Seven, with 31.1% share of the available audience, led Tuesday in Australia with five programs in the Top Ten. It was again led by the #2 program, ‘The X Factor Australia’ with 1,245,000 viewers. #3 was ‘Seven News’ with 1,206,000 viewers. #5, ‘Seven News/Today Tonight’ drew 1,082,000 viewers. #9 was ‘Home and Away’ with 957,000 viewers and #10, ‘Winners & Losers’ which drew 952,000 viewers.
Nine, with 27.8% share, had the #1 program, ‘News Nine’ with 1,250,000 viewers, besting its rival by 44,000 viewers. #4, ‘Nine News 6:30’ pulled in 1,090,000 viewers. The third program in Tuesday’s Top Ten was #6, ‘Hamish & Andy’s Gap Year South America’ which drew 1,014,000 viewers. And finally, #7, ‘A Current Affair’ drew 991,000 viewers.
Ten with 20.3% share finished third with #8 ‘MasterChef Australia’ drawing 973,000 viewers.
ABC1 finished fourth with 14.2% share.
SBS came in fifth with 6.6% share of the available audience on Tuesday evening.
As you can see, no matter where in the world you were watching television, people were…
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