Fireworks Bring NBC Fourth Of July Victory In The U.S. ITV #1 In The UK With World Cup. Seven Tops In Australia.

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Friday, 07.04.14 (Posted 07.05.14)

NBC with 'Macy's Fourth of July Fireworks Spectacular' was #1 on Friday. (Photo Credit: AP Photo/Mark Lennihan)

NBC with ‘Macy’s Fourth of July Fireworks Spectacular’ was #1 on Friday. (Photo Credit: AP Photo/Mark Lennihan)


The Peacock Network presented the Macy’s Fourth of July Fireworks Spectacular all night long. And the nation embraced the presentation brought to them by the largest department store chain in America. From 8-10P, the original airing drew 5.34 million viewer, topping out at 930P with 7.74 million viewers and winning each half hour of prime time. At 10P, a rerun of the highlights brought in 4.355, again the top program in its time slot but it did not win the 10P half hour as CBS’ ‘Blue Bloods’ topped that half hour.



The Tiffany Network responded with the old reliables, reruns of its regular season leading schedule beginning at 8P with ‘Undercover Boss’ which brought in 2.25 million viewers. At 8P, a rerun of one of the better episodes of ‘Hawaii Five-0’ brought in 2.81 million viewers as a grifter is caught between murder and marriage. Will redemption be in her future? Must See TV ON DEMAND episode is for your viewing. At 10P, a rerun of the usual leader on Fridays, ‘Blue Bloods’ which brought in 4.36 million viewers and brings Frank face-to-face with reality of his troops while Danny is assigned as the subject for a Hollywood star. Terrific episode.



The Alphabet Network began the evening at 8P with a rerun of ‘Shark Tank’ which drew 3.17 million viewers. At 9P, with rerun and original segments, ‘What Would You Do?’ dropped a bit and pulled in 2.755 million viewers. At 10P, ’20/20′ 4.145 million viewers, topped the network for the evening.



The Animal Network of Broadcast had an all rerun evening as at 8P a rerun of ‘MasterChef’ which drew 1.325 million viewers. At 8P, a rerun of one of the best episodes of ’24: Live Another Day’ drew 844,000 viewers.

The CW


The Little Network That Couldn’t as it led off with ‘Who’s Line Is It Anyway?’ which drew 745,000 viewers. At 9P, another rerun of ‘Reign’ drew 353,500 viewers.

For The Record


NBC finished #1 with 5.03 million viewers. CBS and ABC tied with 3.40 million viewers each. FOX came in with an average of 1.09 million viewers. The CW had 707,000 viewers.

Today In TV History


On this date in 1989, the pilot episode of ‘Seinfeld’ aired on NBC. To see the first dialog, go to:

Cinema News


Box Office This Weekend

1. Transformers – $39 million
2. Tammy – $23 million
3. How to Train Your Dragon – $10.5 million
4. Earth to Echo – $10.1 million
5. 22 Jump Street – $9.5 million
6. Deliver Us From Evil – $9 million

Who Is Regularly Going Online While Watching Television?


Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample.

‘Upscale’ Baby Boomers Plan Luxury Purchases


Upscale marketers shouldn’t ignore Baby Boomers, the massive segment of the population that is “even more valuable and affluent” than those coveted Millennials, argues the Shullman Research Center in a new report [download page] detailing the wealth and financial outlook of Baby Boomers. Compared to their share of the adult population, Baby Boomers command an above-average share of total net worth and total income dollars. What’s more, “Upscale” Baby Boomers are looking to spend on luxury products.

“Upscale” Baby Boomers refers to those who either have a personal net worth of at least $1 million or who live in a household with income of at least $250,000. Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million). These Upscale Boomers by themselves control almost one-quarter (23%) of total estimated net worth, more than the entire Millennials market (21%). In fact, Baby Boomers overall control 39% share of total discretionary spending in the US, compared to 21% share for Millennials, according to a MarketingCharts Debrief, “Advertising to Baby Boomers; The Why and How”. (For a gateway into the study, go to: It details the categories that Baby Boomers allocate most of their discretionary spending to, while going into more detail about this generation’s receptiveness to advertising and the channels that are most likely to influence their purchases.

Returning to the Shullman Research Center report, the survey results indicate that 98% of Upscale Boomers are planning to travel for pleasure in the next year (compared to 60% of adults overall), while 52% are planning to buy one or more luxuries in the next year (compared to 34% of adults overall).
Some of the biggest differences in planned luxury purchases between Upscale Boomers and the adult population as a whole are for:
▪ Taking a luxury vacation (30% of Upscale Boomers; 12% of adults overall);
▪ Buying premium cosmetics (18% of Upscale Boomers; 8% of adults overall);
▪ Buying fine/premium wines (27% of Upscale Boomers; 7% of adults overall); and
▪ Buying a piece of fine jewelry costing $500 or more (15% of Upscale Boomers; 5% of adults overall).

New update on The Millennial Report can be found at

Advertising Note

Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.


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Across The Pond

ITV and the '2014 World Cup' match between Brazil and Columbia were #1 in the UK on Friday.

ITV and the ‘2014 World Cup’ match between Brazil and Columbia were #1 in the UK on Friday.

ITV has the ‘2014 World Cup’ football with Brazil and Columbia and it was the highest rated primetime program on Friday, with an average audience of 7.48 million (37.1%) tuning in as Neymar, the tournament’s poster boy, fractured a vertebra in his back during Brazil’s 2-1 quarterfinal victory over Colombia on Friday. The audience peaked at 9.52 million viewers during the last 15 minutes of the game.

BBC One got into the action at 5P as Germany defeated France 1-0 and 5.19 million viewers (34.3%) watched as audiences peaked at 7.46 million viewers in the final 15 minutes of the game. At 8P, ‘Celebrity MasterChef’ drew 3.6 million viewers (18.1%). It was followed at 9P with ‘New Tricks which drew 2.2 million viewers (10%). At 1035P, John Bishop’s live tour’ Rollercoaster’ had 1.65 million viewer (11.6%).

Channel 4 at 8P had James Corden did ‘Deal or No Deal’ and it attracted 1.25 million viewers (6.4%), as the actor and comedian walked away with £32,000 for charity. At 9P, ‘8 Out of 10 Cats Does Countdown’ brought in a few more with 1.27 million viewers (5.8%. At 10P, ‘Friday Night Dinner’ dropped substantially to 656,000 viewers (3.2%).

BBC Two presented ‘Gardener’s World’ which had an audience of 1.46 million viewers (6.7%), the highest rated on the evening for Two. ‘Today at Wimbledon’ brought in a disappointing 1.19 million viewers (6.1%, with highlights of Novak Djokovic and Roger Federer’s semi-final victories. The two will play each other in the men’s singles final on Sunday (July 7).

Down Under

Seven was #1 in Australia on Friday but ABC1's 'Old School' was the top drama.

Seven was #1 in Australia on Friday but ABC1’s ‘Old School’ was the top drama.

Seven, with 34.3% share of the available audience dominated Friday in Australia. The #1 program and #1 newscast on the evening was ‘Seven News’ which drew 1,043,000 million viewers. It finished 11,000 viewers ahead of its rival behind its draw in Adelaide (+75,000 viewers) and Perth (+62,000 viewers). #4 was ‘Seven News/Today Tonight’ with 925,000 viewers. #5 was ‘Better Homes and Gardens’ with 819,000 viewers.

Nine, finishing second with 27.5% share, had four programs in the Top Ten as #2 was ‘Nine News’ with 1,032,000 viewers as it beat its rival in Sydney (+20,000 viewers), Melbourne (+69,000 viewers) and Brisbane (+38,000 viewers). #3 was ‘Nine News 6.30’ with 971,000 viewers. #6 was ‘A Current Affair’ which drew 787,000 viewers. Finally, #9 was ‘Hot Seat’ with 600,000 viewers.

ABC1 came in third with 17.5% share, had two programs in the Top Ten as #7, ‘Old School’ was the top drama on the evening again with 725,000 viewers and #8, ‘ABC News’ with 715,000 viewers.

Ten finished fourth with 16.6% share, had one program in the Top Ten on Friday as #10, ‘Ten Eyewitness News’ drew 583,000 viewers.

SBS finished fifth with 4.1% share.

As you can see, no matter where in the world you were watching television, people were…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Friday Night TV Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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