Thursday, 07.03.14 (Posted 07.04.14)
From America, wishing all around the world a Happy Fourth of July.
There is something about the Tiffany Network that is admirable. Their content is so deep and good that reruns can pull in the top performance of an evening and even allow the network to finish on top. Once again, Black Rock did exactly that. At 8P, a rerun of ‘The Big Bang Theory’ did what it always does, no matter where it is shown, be it in Australia (see yesterday’s overtheshouldermedia edition), in the UK (see below) or on cable (see yesterday’s overtheshouldermedia edition), it has control. At 8P, it pulled in the evening’s biggest audience with 6.62 million viewers watching just ahead of the big holiday. It is the biggest comedy on television in the world. And it was a rerun. At 830P, another rerun of ‘The Millers’ drew 4.66 million viewers. At 9P, an original version of ‘Big Brother’ came in with 5.14 million viewers. And at 10P, a rerun of ‘Elementary’ drew 4.065 million fans. All in all, CBS did it again and was #1 on Thursday.
There is little doubt, one of the finest television series in the nation this summer is the ‘Black Box’. Thursday’s episode even reached an exceptional high as it did what few television programs can do…drew the audience in emotionally. If you do not see television during this time of the year, we recommend you Must See TV ON DEMAND this program. At 8P, it was a stunning lead to a very good night for The Alphabet Network as it pulled in 3.66 million viewers tuned in. But it did give the 9P ‘Rookie Blue’ a great platform to register 5.12 million viewers. Then at 10P, ‘NY Med’ pulled off another tremendous episode, finishing up an evening where the Disney Network of Broadcast wrapped up a medical evening with 4.655 million viewers. One final word on this lineup. ABC suits are to be commended for putting on the ‘Black Box’ and wrapping ‘NY Med’ around ‘Rookie Blue’. It was a fine evening of television and much appreciated by fans throughout the country.
The Animal Network of Broadcast began the evening at 8P with ‘Hell’s Kitchen’ and it was its usual self, pulling in 4.21 million viewers. But at 9P, ‘Gang Related’ did something few programs can do…keep its audience throughout its hour-long airing. While it only pulled in 2.61 million viewers, the fans who watch this marvelous program are riveted from beginning to end. It may not be the overall fan favorite of some dramas, but this look into the world of a young man who walks the line of his Hispanic heritage is as exciting as any program on television today. It is Must See TV ON DEMAND.
The Peacock Network began the evening with a rerun of ‘Undateable’ and at 8P it proved unwatchable as only 2.35 million viewers tuned in. And to prove the point, an original and series finale of this program drew even fewer viewers, with only 2.165 million tuning in. It is lucky that The CW virtually ran nothing to compete on this evening as NBC through this night away. Finally at 10P, a rerun of ‘Last Comic Standing’ drew 3.28 million viewers making it the highest rated program on the network for the evening.
The Little Network That Couldn’t absolutely didn’t. At 8P, a rerun of ‘The Vampire Diaries’ supposedly drew 483,000 viewers to watch this network. At 9P, a rerun of ‘The Originals’ might have drawn 411,000 viewers who were obviously family and friends of the cast and crew. Probably every network known to man outperformed this network on Thursday, with the exception of Lifetime.
For The Record
CBS finished #1 on Thursday with 4.94 million viewers. ABC came in with a respectable second place and 4.47 million viewers on average. FOX drew 3.41 million fans. NBC finished with 2.60 million viewers. The CW had 452,000 reportedly watching.
Today In TV History
On this date in 1970, Blues Image performed “Ride Captain Ride” on ‘American Bandstand’. Some call them a one hit wonder. While other consider them an original, a true original of that period. To watch this 1970 classic, go to: https://www.youtube.com/watch?v=qAnGe40-o9Q.
Who Is Regularly Going Online While Watching Television?
Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample.
‘Upscale’ Baby Boomers Plan Luxury Purchases
Upscale marketers shouldn’t ignore Baby Boomers, the massive segment of the population that is “even more valuable and affluent” than those coveted Millennials, argues the Shullman Research Center in a new report [download page] detailing the wealth and financial outlook of Baby Boomers. Compared to their share of the adult population, Baby Boomers command an above-average share of total net worth and total income dollars. What’s more, “Upscale” Baby Boomers are looking to spend on luxury products.
“Upscale” Baby Boomers refers to those who either have a personal net worth of at least $1 million or who live in a household with income of at least $250,000. Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million). These Upscale Boomers by themselves control almost one-quarter (23%) of total estimated net worth, more than the entire Millennials market (21%). In fact, Baby Boomers overall control 39% share of total discretionary spending in the US, compared to 21% share for Millennials, according to a MarketingCharts Debrief, “Advertising to Baby Boomers; The Why and How”. (For a gateway into the study, go to: http://bit.ly/TRW6KG). It details the categories that Baby Boomers allocate most of their discretionary spending to, while going into more detail about this generation’s receptiveness to advertising and the channels that are most likely to influence their purchases.
Returning to the Shullman Research Center report, the survey results indicate that 98% of Upscale Boomers are planning to travel for pleasure in the next year (compared to 60% of adults overall), while 52% are planning to buy one or more luxuries in the next year (compared to 34% of adults overall).
Some of the biggest differences in planned luxury purchases between Upscale Boomers and the adult population as a whole are for:
▪ Taking a luxury vacation (30% of Upscale Boomers; 12% of adults overall);
▪ Buying premium cosmetics (18% of Upscale Boomers; 8% of adults overall);
▪ Buying fine/premium wines (27% of Upscale Boomers; 7% of adults overall); and
▪ Buying a piece of fine jewelry costing $500 or more (15% of Upscale Boomers; 5% of adults overall).
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV took top spots with the soaps taking top honors. At 7P, ‘Emmerdale’ brought in 5.694 million viewers (34%). At 830P, ‘Coronation Street’ brought in 6.047 million viewers and a 31.0% share of the available audience.
BBC One at 730P presented ‘EastEnders’ and it brought in 5.346 viewers (28%). At 9P, ‘Celebrity MasterChef’ 3.571 million viewers (18%).’BBC News at 10P’ brought in 4.250 million viewers (24%).
BBC Two at 9P had a new drama ‘The Honourable Woman’, starring Maggie Gyllenhaal, made a solid start last night with an average of 2.13 million viewers and a 10.6% share of the available audience.
E4 had at 8P, ‘The Big Bang Theory’ which drew 1.450 million viewers (7.1%).
Nine came through as the #1 network in Australia on Thursday with a 29.2% share of the available audience. It had the #1 program on the evening which also was the #1 newscast in the nation with ‘Nine News’ pulling in 1,272,000 viewers. #2 was ‘Nine News 6:30’ which drew 1,063,000 million viewers. It also had the #6 program , ‘A Current Affair’ with 905,000 viewers and #8, ‘The Footy Show’ with 766,000 viewers.
Seven came in second with 25.2% share of the audience and had the #4 program, ‘Seven News’ as it pulled in 986,000 viewers. #5 was ‘Seven News/Today Tonight’ with 916,000 viewers. #7 was ‘Home and Away’ with 814,000 viewers.
Ten, which finished third on Thursday with a 23.2% share, had the top non-newscast of the evening with ‘MasterChef Australia’ pulling in 1,086,000 viewers.
ABC1 finished fourth with a 17.9% share and had two programs in the Top Ten. #9 was ‘The Checkout’ with 763,000 viewers and #10, ‘7.30’ with 749,000 viewers.
SBS finished fifth with 4.5% share.
As you can see, no matter where in the world you were watching television, people were…
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