Saturday, 07.05.14 (Posted on 07.06.14)
The Peacock Network won in prime time on Saturday as it delivered 4.34 million viewers leading off at 8P with a rerun of ‘Dateline’ with 5.19 million viewers. At 10P, a rerun of ‘The Blacklist’ drew 2.645 million viewers.
The Tiffany Network at 8P, decided to burn a couple of episodes of the cancelled ‘Bad Teacher’ and it drew 1.52 million and at 830P, another episode of ‘Bad Teacher’ drew 1.40 million viewers. At 9P, a rerun of ‘Criminal Minds’ drew 1.95 million viewers. Then at 10P, a rerun of ’48 Hours’ drew 4.025 million viewers for a network high on Saturday.
The Animal Network of Broadcast had the Major League Baseball Game of the Week and it drew 1.9425 million viewers, strong enough to beat out ABC which had a dismal prime time after an excellent ‘2014 World Cup’ coverage during the day.
The Alphabet Network at 8P ran ‘Bet On Your Baby’ and drew 1.72 million viewers while at 830P, it drew 1.68 million viewers. At 9P, a rerun of ‘Mistresses’ drew 1.03 million viewers, well below the Mendoza Line. At 10P, ‘Nightline Prime’ pulled in 2.23 million viewers.
For The Record
NBC finished first on Saturday with 4.34 million viewers. CBS came in second with 2.48 million viewers. FOX finished third with 1.94 million viewers while ABC came in last with 1.65 million viewers in prime time on Saturday.
Today In TV History
On this date in 1948, Frieda Hennok became the first woman to serve as the commissioner of the Federal Communications Commission.
Cable TV News
ESPN ‘2014 World Cup’ Provides Big Viewership on Saturday
ESPN’s presentation of Saturday’s Netherlands vs. Costa Rica match, a 0-0 tie in which Netherlands advanced after extra time in a shootout at Arena Fonte Nova in Salvador, was seen by an average audience of 5,791,000 viewers based on a 3.4 fast national rating, making it the second most-watched FIFA World Cup quarterfinal match on ESPN, ESPN2 or ABC. The television audience fell behind only Friday’s Brazil vs. Colombia, seen by 6,349,000 viewers based on a 3.6 fast national rating.
On WatchESPN, the match reached 1.1 million unique viewers and 60.4 million total minutes, and Argentina vs. Belgium reached 756,000 unique viewers and generated 31.9 million total minutes. Top-10 markets for Netherlands-Costa Rica: San Francisco (6.6), Washington, DC (6.4), Miami-Ft. Lauderdale (6.2), San Diego (5.8), Baltimore (5.6), Las Vegas (5.6), Los Angeles (5.4), New York (5.4), Tampa Bay-St. Petersburg (4.6) and Hartford-New Haven (4.5).
Box Office This Weekend
1. Transformers – $39 million
2. Tammy – $23 million
3. How to Train Your Dragon – $10.5 million
4. Earth to Echo – $10.1 million
5. 22 Jump Street – $9.5 million
6. Deliver Us From Evil – $9 million
Who Is Regularly Going Online While Watching Television?
Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample.
‘Upscale’ Baby Boomers Plan Luxury Purchases
Upscale marketers shouldn’t ignore Baby Boomers, the massive segment of the population that is “even more valuable and affluent” than those coveted Millennials, argues the Shullman Research Center in a new report [download page] detailing the wealth and financial outlook of Baby Boomers. Compared to their share of the adult population, Baby Boomers command an above-average share of total net worth and total income dollars. What’s more, “Upscale” Baby Boomers are looking to spend on luxury products.
“Upscale” Baby Boomers refers to those who either have a personal net worth of at least $1 million or who live in a household with income of at least $250,000. Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million). These Upscale Boomers by themselves control almost one-quarter (23%) of total estimated net worth, more than the entire Millennials market (21%). In fact, Baby Boomers overall control 39% share of total discretionary spending in the US, compared to 21% share for Millennials, according to a MarketingCharts Debrief, “Advertising to Baby Boomers; The Why and How”. (For a gateway into the study, go to: http://bit.ly/TRW6KG). It details the categories that Baby Boomers allocate most of their discretionary spending to, while going into more detail about this generation’s receptiveness to advertising and the channels that are most likely to influence their purchases.
Returning to the Shullman Research Center report, the survey results indicate that 98% of Upscale Boomers are planning to travel for pleasure in the next year (compared to 60% of adults overall), while 52% are planning to buy one or more luxuries in the next year (compared to 34% of adults overall).
Some of the biggest differences in planned luxury purchases between Upscale Boomers and the adult population as a whole are for:
▪ Taking a luxury vacation (30% of Upscale Boomers; 12% of adults overall);
▪ Buying premium cosmetics (18% of Upscale Boomers; 8% of adults overall);
▪ Buying fine/premium wines (27% of Upscale Boomers; 7% of adults overall); and
▪ Buying a piece of fine jewelry costing $500 or more (15% of Upscale Boomers; 5% of adults overall).
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
The World Cup quarter-final between Netherlands and Costa Rica was seen by an average of 7.70 million viewers (42.8%) viewers on BBC One last night. The game peaked with 9.18 million viewers as the Netherlands defeated Costa Rica 4-3 on penalty kicks. BBC One’s evening began at 7P with ‘A Question of Sport’ and it was seen by 2.54 million viewers (15.8%). At 730P, ‘The National Lottery: Break the Safe’ pulled in 2.55 million (14.9%).
ITV at 730P had Carol Vorderman’s appearance on the returning ‘Tipping Point: Lucky Stars’ and it reeled in 3.34 million viewers (19.7%). At 830P, ‘Midsomer Murders’ was seen by 1.86 million viewers (9.6%). The ‘2014 World Cup’ match between Argentina and Belgium brought in an average of 4.42 million viewers (33.1%) as Argentina moved on to the semi-finals with a 1-0 victory.
BBC Two at 815P had ‘Today at Wimbledon’ and was Two’s highest-rated show of the evening, bringing in only 1.10 million viewers. ‘QI XL’ followed with 790,000 viewers (4%) immediately after. Later, the movie, ‘Last Chance Harvey’ was seen by only 750,000 viewers (4%).
Channel 4 hoped at 710P, ‘The Transformers’ could pull up the evening and an average of 1.47 million viewers (8.1%) tuned in to watch ‘Transformers: Revenge of the Fallen’. At 10P, ‘Attack the Block’ drew only 480,000 viewers (2.7%).
Channel 5 presented ‘She’s 78, He’s 39: Age Gap Love’ which was 5’s highest-rated show with 898,000 viewers (5.1%), narrowly beating last night’s episode of ‘Big Brother’. The latest visit to the ‘Big Brother’ house was seen by 879,000 viewers (4.4%), while ‘Big Brother’s Bit on the Psych’ pulled in 332,000 viewers (2.3%) at 11P.
BBC Three had four ‘Family Guy’ episodes in the evening and the second one brought the highest of 681,000 viewers (6.8%) at 1150P.
Seven, with 31.2% share of the available audience, finished #1 in Australia on Saturday on an extremely slow evening of television as no program registered over one million viewers. The number one program was ‘Seven News Saturday’ with 955,000 viewers. It also had the #10 program, ‘Seven’s AFL: Saturday Night Football’ with 447,000 viewers.
Nine finished second with 24.8% share, as it had the #2 program, ‘Nine News Saturday’ with 918,000 viewers and #7, ‘Mirror Mirror’ which drew 486,000 viewers.
ABC1 came in third with a very strong 21.5% share as it had five of the Top Ten programs, leading with #3, a rerun of ‘New Tricks’ which drew 799,000 viewers. #4, ‘ABC News Saturday’ pulled in 785,000 viewers; #5, ‘Father Brown’ brought in 777,000 viewers; #6 was a rerun of ‘Miss Fisher’s Murder Mysteries’ with 532,000 viewers and #9, ‘Gardening Australia’ with 459,000 viewers.
Ten, with 15.3% share, finished fourth with its top program being #8 ‘Ten Eyewitness News Saturday’ with 463,000 viewers.
SBS finished fifth with a stronger than average, 7.2% share of the available audience as its biggest program of the day was the ‘2014 World Cup’ featuring Brazil defeating Colombia which drew 364,000 viewers.
As you can see, no matter where in the world you were watching television, people were…
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