Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Monday, August 18, 2014 (Posted 08.19.14)
The Disney Powerhouse Cable Sports Network had NFL football and even if it was a pre-season affair, it featured the Cleveland Browns visiting and losing to the Washington Redskins. But besides the 6.898 million viewers, it featured Johnny Football in uniform #2. Will he be the next coming on the banks of the Erie? Who knows. All one can say is he does draw a crowd.
The Tiffany Network was the top broadcast network on this third Monday in August as it began at 8P with a rerun of ‘2 Broke Girls’ which drew 4.50 million viewers and a 3.1 rating/5 share. At 830P, a rerun of ‘Mom’ pulled in 4.27 million viewers and a 3.1/5. At 9P, a rerun of ‘Mike & Molly’ increased the audience to 4.92 million viewers and a 3.5/6. At 930P, a rerun of ‘Two and a Half Men’ drew 4.88 million viewers and a 3.3/5. from 8-10 p.m. At 10P, ‘Under the Dome’ was the top program on the network and in the time slot, finishing with 7.23 million viewers and a 4.5/8. at 10 p.m. However, it slipped by 35% from one year earlier (versus a 6.9/12 on 8/19/13).
The Peacock Network began the evening at 8P with ‘Running Wild With Bear Grylls’ and it didn’t do as well as the previous week, dropping 26% week-to-week, with 4.26 million viewers and a 2.3/4. But at 9P, ‘American Ninja Warrior’ rose to a season-high, 6.11 million viewers and a 3.5/6, which was 59% above the 830P portion of ‘Running Wild With Bear Grylls’.
The Animal Network of Broadcast began at 8P with ‘MasterChef’ which was equal to one week earlier, with a first-place in the time slot, 5.70 million viewers and a 4.0/7 in the household overnights. Next at 9P was ‘Hotel Hell’ and it dropped into fourth-place with 4.05 million viewers and a 2.8/4, which was 32% below the 830P portion of ‘MasterChef’ (4.1/7).
The Alphabet Network began at 8P with ‘Bachelor in Paradise’ and it just doesn’t do what ‘The Bachelorette’ does. But it did draw 4.89 million viewers and a 3.7/6. At 10P, ‘Mistresses’ closed the evening with 3.30 million viewers and a 2.5/4.
The Little Network That couldn’t begin at 8P with an original episode of ‘Whose Line is it Anyway?’ and it pulled in 1.68 million viewers and a 1.3/2, which combined with the repeat at 830P, was 127% above the rerun telecast of ‘Hart of Dixie’ a year ago in this time slot. AT 9P, in its season-premiere, the reality/competition ‘America’s Next Top Model’ returned with a modest 1.18 million viewers and a 0.9/1, which was 25% below a rerun of lead-in ‘Whose Line is it Anyway?’ at 830P which drew 1.93 million viewers and a 1.2/2, tops for the evening on the CBS/Warner Bros. Network. One year earlier, the docuseries ‘Breaking Point’ could only pull in a 0.5/1.
For The Record
ESPN finished first overall on Monday night with 6.898 million viewers in prime time. CBS finished first for a broadcast network on Monday with 5.503 million viewers and a 3.7 ratings and a 6 share of the available audience. NBC finished second, a tick behind CBS with 5.490 million viewers and a 3.1/5. FOX was third with 4.874 million viewers and a 3.4/5. ABC was fourth with 4.356 million viewers and a 3.3/5. The CW finished with 1.493 million viewers and a 1.0/2.
Today In TV History
On this date in 1950, ABC-TV first aired Saturday morning television shows for children. The first shows were ‘Animal Clinic’, with Dr. Wesley Young and featured live animals and the western circus setting of ‘Acrobat Ranch’, an audience participation show hosted by Jack Stillwell (“Uncle Jim”) with Tumbling Tim and Flying Flo flew across the small screen to entertain their new viewers. Both programs originated from Chicago. Children’s television evolved slowly during the early years. Network executives assumed that families would view programs on their (single) TV set together. Consequently, programming was geared to families while advertising targeted adults. An example of some of the TV commercials of that year are shown in today’s video clip above. Several children’s shows emerged including Bob Emery’s ‘The Small Fry Club’, Burr Tillstrom’s ‘Kukla, Fran, and Ollie’, and Robert E. “Buffalo Bob” Smith’s ‘The Howdy Doody Show’. The Columbia Broadcasting System (CBS) began airing animated cartoons in 1955 under the title ‘Mighty Mouse Playhouse’. And who can forget ‘Ding Dong School’ or ‘Captain Video and His Video Rangers’.
Don Pardo, February 22, 1918 – August 18, 2014. He was part of our lives.
Cable Television News
Top Ten Cable Programs on Monday, August 18,2014
#1 NFL Pre-Season Football (Cleveland/Washington) ESPN 6.898 million viewers @ 8P
#5 Love & Hip Hop Atlanta VH1 3.904 million viewers @ 8P
#2 WWE Entertainment USA 4.330 million viewers @ 9P
#3 WWE Entertainment USA 4.281 million viewers @ 8P
#4 WWE Entertainment USA 3.972 million viewers @ 10P
#5 Love & Hip Hop Atlanta VH1 3.904 million viewers @ 8P
#6 Sportscenter Late ESPN 2.696 million viewers @ 1109P
#7 Fast N Loud DISC 2.343 million viewers @ 9P
#8 Atlanta Exes VH1 2.275 million viewers @ 9P
#9 The Big Bang Theory TBS 2.107 million viewers @ 1030P
#10 Real Housewives Of OC BRVO 2.027 million viewers @ 9P
Sneak preview of Ridley Scott’s film, ‘Exodus: Gods and Kings’ with title song sung by Sydney Wayser. It is due in theaters December 12, 2014 throughout America.
Didyaknow, while many businesses believe mobile is a collective term for a number of various devices, the consumer believes mobile is most frequently associated with a smartphone/cell phone. For more, go to: http://bit.ly/1yWX06b
How The Marketing Media Mix Is Changing
We’re not in Kansas anymore! The world has changed and with it the way consumers get their information. Because video has been so powerful in their lives, the marketing mix is changing. For the complete story, go to http://bit.ly/1rVBCeV.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, the Russian Federation, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Lebanon, Israel, Jordan, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, and Puerto Rico (114). We are thankful to all of you with more than 11,000 views.
Across The Pond
BBC One won Monday with a rerun of ‘Miranda’ at 830P bringing in 2.49 million viewers (11.4%). At 9P, ‘New Tricks’ returned for a new season with 5.79 million viewers (25.0%), down nearly 2 million viewers from its last opener, but was still the #1 program in the UK on Monday.
Channel 5 had a big night as ‘Celebrity Big Brother’ returned but it was down on its last two launch shows on Monday evening. The latest celebrity edition opened at 905P with 2.24 million viewers (11.9%). At 1120P, ‘Bit on the Side’ added 795,000 viewers (10.7%). This is down on January’s launch show overnight ratings of 3.18 million viewers, and last summer’s opener figures of 2.66 million viewers. However, it was up from the latest traditional version’s score of 2.03 million viewers..
BBC Two had another good night as it began at 8P with ‘University Challenge’ drawing 2.55 million viewers (11.9%). At 830P, ‘Food & Drink’ had 1.68 million gulping and chomping (7.7%). At 9P, Michael Mosley’s latest ‘Horizon’ special brought the audience level up to 1.83 million viewers (7.9%).
ITV at 8P began with ‘Tonight: The Food We Eat’ and it drew 2.81 million viewers (13.1%). AT 9P, ‘Long Lost Family’ was the network’s high for the evening with 3.47 million viewers (15.0%).
Channel 4 at 830P had ‘Food Unwrapped’ and it drew 1.03 million viewers (4.7%). It was followed at 9P by ‘Royal Marines Commando School’ which drew 1.44 million viewers (6.2%). At 10P, ‘My Online Bride’ drew 726,000 viewers (4.5%).
Channel 5 at 8P presented ‘Police Interceptors’ which brought in 1.05 million viewers (4.9%).
E4 at 9P had ‘The 100’ and brought in 691,000 viewers (3.0%).
Nine finished #1 in Australia on Monday evening with a strong 31.6% share of the available audience. It also had the #1 program in the nation as ‘The Block Glasshouse’ pulled in 1,280,000, about 200,000 less than the previous evening. #3 was ‘Nine News’ with 1,162,000 viewers, some 30,000 viewers less than their main competitor. #5 was ‘Nine News 6:30’ with 1,090,000 viewers. #7 was ‘A Current Affair’ with 1,007,000 viewers. And the fifth program in the Top Ten was #8, ‘House Husbands’ which drew 966,000 viewers.
Seven finished second with 28.5% share. It did have the top newscast of the night as the #2 program was ‘Seven News’ which finished with 1,192,000 viewers. #4 was ‘Seven News/Today Tonight’ with 1,102,000 viewers. #6 was ‘The X Factor LIVE results’ with 1,078,000 viewers and #9, ‘Home and Away’ drew 924,000 viewers.
ABC1 finished third with 20.7% share and it had one program in the Top Ten which was #10, ‘Australian Story’ which drew 880,000 viewers.
Ten came in fourth with 16.0% share.
SBS finished fifth with a very disappointing 3.3% share.
So you can see, no matter where people were watching television, they were…
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 30,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs can be found at http://sophis1234.tumblr.com
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: Bringing the Las Vegas and/or High Point Markets Into Their Homes. http://bit.ly/1nBgdd4
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’:
Thelonious Monk, in Medley, Live Concert, Warsaw, Poland, 1966.