Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Tuesday, August 19, 2014 (Posted 08.20.14)
NBC with ‘America’s Got Talent’ #1 on Monday.
NBC
The Peacock Network finished first on Tuesday beginning at 8P with ‘Food Fighters’ which drew 4.63 million viewers and a 3.0/5. At 9P, two-hours of ‘America’s Got Talent’ lifted NBC to victory, with 9.39 million viewers and a 6.3 rating/11 share (peaking in the 930P half-hour at a 6.6/11). Comparably, this was a three-week high and it built from one year earlier (5.3/ 9 on 8/20/13) by 19 percent. ‘AGT’ was also 110% above lead-in ‘Food Fighters’.
CBS
The Tiffany Network will dominate Tuesdays once summer is over. On this Tuesday it began at 8P with a rerun of ‘NCIS’ which was #1 with 9.03 million viewers and a 5.9/10. At 9P, a rerun of ‘NCIS: Los Angeles’ drew 7.03 million viewers and a 4.5/7 as Kenzie finally got back from Afghanistan and resumed her role with her partners. At 10P, a rerun of ‘Person of Interest’ drew 5.23 million viewers and a 3.5/6 in a most confusing episode setting up the finale of last season.
ABC
The Alphabet Network at 8P began with a two-hour program, ‘Extreme Wight Loss’ and pulled in 3.37 million viewers and a 2.6/4. It declined from one week earlier (2.8/5 on Aug. 12) and the year-ago time period (also a 2.8/ 5 on 8/20/13) by 7% from both benchmarks. Next at 10P, was an edition of ’20/20′ (themed ‘Neighbors From Hell’) and drew a last-place 3.725 million viewers and a 2.8/5, which dipped from the Robin Williams-themed edition last week (5.3/ 9 on Aug. 12) by 47%.
Univision
The #1 Hispanic Network in America began the evening at 8P with the #1 A18-49 program in the time slot which was ‘Mi Corazon es Tuyo’ drawing a 1.3 A18-49 demo rating. At 9P, ‘Hasta el Fin del Mundo’ also finished with a 1.3 A18-49 rating (#2 in the time slot). And at 10P, ‘Que Pobres Tan Ricos’ drew a 1.1 A18-49 rating, good for second in the time slot.
FOX
The Animal Network of Broadcast began at 8P with a rerun of ‘Family Guy’ which drew 1.9 million viewers and a 1.3/2. At 830P, a rerun of ‘Brooklyn Nine-Nine’ pulled in 1.4 million viewers and a 1.1/2. At 9P, a rerun of ‘New Girl’ which drew 1.06 million viewers and a 0.9/1. And at 930P, a rerun of ‘The Mindy Project’ drew 989,000 viewers and a 0.8/1 which proved an old adage…never eat a bear claw after you drop in the street.
The CW
The Little Network That Couldn’t was a disaster on Tuesday but it won’t last for long. At 8P, a rerun of ‘Arrow’ drew million viewers and a 06./1. While at 9P a rerun of ‘Supernatural’ brought in million viewers and a 0.6/1. But beginning in the new season, Tuesdays will feature the new drama, ‘The Flash’ leading into ‘Supernatural’. There should be improved on Tuesdays at the CBS/Warner Bros. Mini Net.
For The Record
NBC finished #1 on Tuesday with 7.803 million viewers and a 5.2 rating and 9 share of the available audience. CBS came in second with 7.096 million viewers and a 4.6/8. ABC finished third with 3.490 million viewers and a 2.6/4. Univision finished with 3.151 million viewers and a 1.7/3. FOX finished with 2.087 million viewers and a 1.0/2. Telemundo finished with 1.4 million viewers and an 0.8/1. The CW finished with 876,000 viewers and a 0.6/1.
Today In TV History
On this date in 1930, the first demonstration of home reception of television, a half-hour broadcast from the Jenkins station, W2XCR in Jersey City, and the de Forest station W2XCD in Passaic. Two sets were available in public places (as shown above) and one in a press suite. Beginning in 1930, the 2-3 mHz band was used for television, with 100 kHz channel width. 60 line systems required about 40 kHz of bandwidth. TV broadcasts could be identified by their distinctive sound.
Television Cable News
Cable Television Program Ratings, Tuesday, August 19,2014
#1 Rizzoli & Isles TNT 5.206 million viewers @ 9P
#2 The Big Bang Theory TBS 3.017 million viewers @ 930P
#3 The Big Bang Theory TBS 3.010 million viewers @ 9P
#4 Perception TNT 2.573 million viewers @ 1001P
#5 American Dad ADSM 2.534 million viewers @ 1030P
#6 The Big Bang Theory TBSC 2.521 million viewers @ 830P
#7 The Kelley File FOXNC 2.390 million viewers @ 9P
#8 American Dad ADSM 2.297 million viewers @ 10P
#9 Little League WS ESPN 2.201 million viewers @ 730P
#10 Counting Cars HIST 2.010 million viewers @ 931P
Cinema News
Advertising on the big screen dates back years before television became the dominate mode of delivering video. Here is one of the first videos every created. Radio and print were the primary advertising outlets in the day. However, some enterprising businesses, also made “commercials” for screenings at various venues.
Sneak Preview
Mobile Revolution
Didyaknow, while many businesses believe mobile is a collective term for a number of various devices, the consumer believes mobile is most frequently associated with a smartphone/cell phone. For more, go to: http://bit.ly/1yWX06b
How The Marketing Media Mix Is Changing
We’re not in Kansas anymore! The world has changed and with it the way consumers get their information. Because video has been so powerful in their lives, the marketing mix is changing. For the complete story, go to http://bit.ly/1rVBCeV.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One drama ‘In the Club’ topped the ratings on Tuesday outside soaps, overnight data reveals. At 9P, the series continued with 4.49 million viewers (21.5%).
ITV at 730P presented the Champion’s League coverage of Arsenal’s draw which brought in 3.01 million viewers (15.3%).
BBC Two at 7P had ‘Young Vets’ and it drew 1.41 million viewers (8.0%). It was followed at 9P by ‘Coast’ with 1.80 million viewers (9.3%). At 9P, ‘Super Senses: Secret Power of Animals’ brought in 1.52 million dog lovers from Channel 4 (7.3%). At 10P, ‘Some People with Jokes’ drew 902,000 viewers who needed a laugh (5.3%).
Channel 4 at 8P brought on ‘Dogs: Their Secret Lives’ and it appealed to 1.35 million bow-wow lovers (6.9%). It followed at 9P by ‘Worst Place to be a Pilot’ held its own and drew 1.36 million viewers (6.5%). This teaches us what? That most pilots who are in the worst or worse place are dog lovers? At 10P, Gordon Ramsay’s ‘Hotel Hell’ premiered with 809,000 Ramsey lovers (5.1%).
Channel 5 at 8P had ‘Dog Rescuers’ and it brought in 864,000 viewers (4.5%). At 9P, ‘CSI’ pushed the audience level up to 1.30 million viewers (6.2%). And at 10P, ‘Celebrity Big Brother’ continued with the upward trend as it drew 1.64 million viewers (10.3%). At 11P, ‘Bit on the Side’ kept 664,000 viewers (7.7%).
BBC Three at 9P had ‘Don’t Tell the Bride’ brought in 511,000 viewers (2.4%).
MTV at 10P had ‘Geordie Shore’ and it drew 325,000 viewers (2.0%).
Down Under
Network Nine with 32.1% share of the available audience finished #1 on Tuesday in Australia. The #1 program was again ‘The Block Glasshouse’ which drew 1.192 million viewers. #2 was the top newscast in Australia on Tuesday, ‘Nine News’ which drew 1.136 million viewers. #3 was ‘Nine News 6:30’ which drew 1,090,000 viewers. #5 was ‘A Current Affair’ which drew 1,046,000 viewers.
Seven had a 29.4% share. It had the #4 program, ‘Seven News’ which drew 1,061,000 viewers, some 75,000 viewers behind it main competitor. #6 was ‘Seven News/Today Tonight’ which drew 1.035 million viewers. #7 was ‘Home and Away’ with 922,000 viewers. #8 was ‘Winners & Losers’ with 782,000 viewers. #10 was ‘Bringing Sexy Back’ which drew 734,000 viewers.
Ten came in third with 16.8% share and had no programs in the Top Ten.
ABC 1 finished with 15.5% share and had #9, ‘ABC News’ which drew 741,000 viewers.
SBS finished fifth with 6.5% share, well above what it has been doing in the past few weeks.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’:
Tony Bennett duet with Maria Gadú – Blue Velvet
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