Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Sunday, August 17, 2014 (Posted 08.18.14)
The Tiffany Network won on Sunday behind one of their cornerstone programs, ’60 Minutes’ which at 7P had a rerun as it won this third Sunday in August Sunday. ’60 Minutes’ pulled in 7.76 million viewers and a 6.0 rating/11 share, leading into at 8P, ‘Big Brother’ which had 6.85 million viewers and a 4.4/8. It was on par with the year-ago evening and it led into, at 9P, ‘Unforgettable’ which delivered 6.24 million viewers and a 4.1/7. At 10P, the weak link in the line-up, ‘Reckless’ drew 4.41 million viewers and a 2.8/5.
The Animal Network of Broadcast began the evening at 7P with reruns of animated comedies ‘American Dad!’ which drew 2.31 million viewers and a 1.5/3 and at 730P, a rerun of ‘The Simpsons’, again drawing 2.91 million viewers and a 1.5/3. But this Sunday at 8P, it presented NFL Pre-season Football as the Kansas City Chiefs were at the Carolina Panthers and drew an estimated 5.97 million viewers and a 4.4/8 in the household overnights. As always, results for any live sporting event are always estimated (and the overnight results for FOX in the 10P hour were not available. Due to the nature of live sports coverage, ratings for FOX (NFL Preseason Football) are tentative and subject to change.
The Alphabet Network began the evening at 7P with a rerun of ‘America’s Funniest Home Videos’ and it finished in second-place with 4.73 million viewers and a 2.9/5, and disappointingly, it was the highest rated program of the evening for Disney’s Broadcast Network. At 8P, ‘Wipeout’ fell by drawing only 3.00 million viewers and a 1.8/3. At 9P, the hoped for big hit, the singing competition ‘Rising Star’ remained a summer bust with only 3.14 million viewers and a 2.0/3. This disappointment led into, at 10P, a rerun of ‘Castle’ which lifted up the Disney Broadcast Network with 3.76 million viewers and a 2.4/4.
The Peacock Network decided to have an all-rerun night on Sunday as at 7P, it led off the night with a two-hour rerun of ‘American Ninja Warrior’ which drew 2.88 million viewers and a 1.8/3. Then at 9P, another rerun of ‘America’s Got Talent’ drew 3.24 million viewers and a 2.2/4. Why they did not use their ‘Sunday Night Football’ franchise to prep the audience for the Fall is a mystery. LIVE football will always outdraw reruns of reality.
For The Record
CBS won the evening with 6.318 million viewers and a 4.3 ratings and an 8 share of the available audience. FOX finished second with 5.132 million viewers and a 3.3/6. ABC had 3.658 million viewers and a 2.3/4. NBC finished next with 3.063 million viewers and a 2.0/3. Univision finished with 1.938 million viewers.
Today In TV History
On this date in 1926, a weather map was televised for the first time. It was sent from NAA Arlington to the Weather Bureau Office in Washington. It was also on this day that a strong hurricane devastates Miami, Florida, leaving over 100 dead and caused several hundred million dollars in damage; equal to nearly $100 billion dollars today. While there is no correlation between the hurricane and the telecast, a visual record of the telecast cannot be found.
Television Broadcast News
‘Lo Que la Vida Me Robó’ (What Life Took from Me) reached 6.3 million total viewers who tuned in to all or part of the broadcast on Friday. The dramatic ending averaged 5.1 million Total Viewers 2+. On the night of the finale, Friday, August 15, the series hashtag, #lavidamerobo, was the No. 1 TV series hashtag across all English and Spanish-language broadcast series hashtags. Beginning on the night of the finale, viewers had a chance to see an exclusive alternate ending to ‘Lo Que la Vida Me Robó’ across Univision’s digital properties: The alternate ending brought in over 150,000 video views from Friday, August 15th through Sunday, August 17th and was the most watched ‘Lo Que la Vida Me Robó’ video on Univision Digital. Since the premiere on Monday, November 18, ‘Lo Que la Vida Me Robó’ digital videos have generated 4.6 million video views across Univision’s digital properties. One of the reasons responsible for such a large total is the following which was edited out of the episode aired in the USA on 1/13/2014. Sebastian Rulli & Angelique Boyer star.
38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices
eCommerce is going mobile: 38% of all ecommerce traffic during the first half of 2014 were via mobile devices and tablets, according to a report by ShopVisible. They said it saw an 18% overall increase in online revenue during the first half of the year, with a 42% increase alone in the month of June.
ShopVisible attributes the significant increase in overall online revenue to data-driven merchandising and site optimization techniques, which led to a 20% increase in total items sold as well as an 11% increase in number of items per transaction. Total website traffic from all sources increased by 9%, with 67% of site visits coming from new visitors.
As businesses effectively attracted new customers with SEO strategy and marketing efforts, it is clear that many have also invested in user experience, as conversion rates held steady overall – 2% on average – despite growth in new customers, which typically results in lower conversion rates.
In its previous benchmarking report, ShopVisible identified an increasing amount of mobile site traffic, a trend that has grown 8% since 2013. With only a slight increase in orders from mobile devices and tablets, the new report signals that consumers are increasingly browsing from these devices but have yet to transact in the same way as they would in a traditional browser/web experience.
Box Office Top Ten This Weekend, August 15-17, 2014
#1 Teenage Mutant Ninja Turtles (2014) $28,400,000
#2 Guardians Of The Galaxy $24,735,000
#3 Let’s Be Cops $17,700,000
#4 The Expendables 3 $16,200,000
#5 The Giver $12,760,000
#6 Into The Storm $7,720,000
#7 The Hundred-Foot Journey $7,109,000
#8 LUCY $5,317,000
#9 Step Up All In $2,700,000
#9 Boyhood $2,150,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, the Russian Federation, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, and Puerto Rico (113). We are thankful to all of you with more than 11,000 views.
Across The Pond
On this opening weekend of football in the UK, as Chelsea opens their season on Monday, a look back at the 1935 home opener is above.
On BBC One at 7P, ‘Antiques Roadshow’ brought in 4.20 million (22.0%). At 8P, ‘Countryfile’ was again the top show of the night with 5.12 million viewers (23.8%). At 9P, ‘The Village’ won the time slot but fell a bit from last week with 3.92 million viewers (18.3%). At 1035P, ‘Match of the Day 2’ scored 2.39 million viewers (19.0%).
BBC Two on the final day of ‘European Athletics’ coverage averaged an impressive 2.09 million viewers or 17.5% share of the available audience from 150P yesterday afternoon. BBC2’s strong ratings gave it a 10.4% all day share, beating ITV’s 8.3%. At 7P, ‘Tropic of Capricorn’ drew 1.23 million viewers. BBC Two beat all channels other than BBC One from 8P-10P as at 8P, ‘Dragons Den’ drew 2.65 million viewers and a 12.3%. At 9P, ‘Cars Of The People’ drew 2.60 million viewers and a 12.1% share.
However, ITV got the better during primetime however by beating BBC Two with a 10.0% prime time share of the available audience vs BBC Two’s 9.8% share. At 7P on ITV, ‘Come on Down: The Game Show Story’ entertained 2.28 million viewers (12.0%). At 8P, ‘The Zoo’ drew 2.15 million viewers (10.0%). And at 9P, ‘The Great War’ brought in 1.44 million viewers (7.8%).
Channel 4 at 8P had ‘The Mill’ was seen by 1.33 million (6.2%). It was followed at 9P by ‘Richard III: New Evidence’ with 1.45m (6.8%).
Channel 5 at 8P presented ‘World’s Scariest Animals’ and it drew 705,000 viewers (3.3%). At 9P, Jason Statham’s ‘Safe’ thrilled 1.75 million viewers (9.1%).
BBC Three at 7P had ‘Indiana Jones and the Last Crusade’ and it attracted 1.30 million viewers (6.4%). At 10P, ‘Family Guy’ brought in 1.02 million viewers (5.7%) and at 1030P, another episode of ‘Family Guy’ had 985,000 viewers (6.6%).
Sky1 at 8P had ‘Got to Dance’ and it brought in 431,000 viewers (2.0%).
Nine and Seven tied again, each with a 31.4% share of the available audience in Australia on Sunday evening. But it was Nine with the #1 program, as ‘The Block Glasshouse’ drew a strong 1,498,000 viewers for clear leadership in prime time. #2, ‘Nine News Sunday’ powered through with 1,321,000 viewers to become the #1 newscast in the nation, ahead of its competition by 61,000 viewers. #5 was ’60 Minutes’ with 1,056,000 viewers.
Seven also had three programs in the Top Ten with #4, ‘Seven News Sunday’ pulling in 1,260,000 viewers. #4, ‘The X Factor LIVE’ drew 1,129,000 viewers. #6 was ‘Sunday Night’ with 1,021,000 viewers.
ABC1 finished third with 17.8% share but it had four programs in the Top Ten. #7 was’ Grand Designs Revisited’ with 969,000 viewers; #8 ‘Anzac Girls’ pulled in 875,000 viewers; #9, ‘ABC News Sunday’ drew 828,000 viewers and #10, ‘ABC News Update’ had 774,000 viewers.
Ten came in fourth with 14.9% share of the available audience and had no Top Ten programs.
SBS finished fifth with 4.5% share.
So you can see, no matter where people were watching television, they were…
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 30,000 views at Google+ Sophis1234.
Today’s featured ‘Music to read overtheshouldermedia by’:
Thelonious Monk, in Medley, Live Concert, Varsaw, Poland, 1966.