NBC Wins A Close One On Monday In The U.S. ITV Is #1 In The U.K. Nine Wins For The Second Straight Night In Australia.

This is how 'I Met Your Mother' as the story of the umbrella was the center post of a rare love story.

This is how ‘I Met Your Mother’ as the story of the umbrella was the center post of a rare love story.


Monday, 03.31.14
On the last night in March, 2014, NBC had two powerful programs, as ‘The Voice’ may be slipping a bit. Already announced yesterday that Pharrell Williams will replace longtime judge, Cee Lo Green on season seven next year, the episode drew 12.08 million viewers and a 7.6/11, to finish #3 for the first time in recent memory. At 10P, without competition from an original episode of ‘Castle’, ‘The Blacklist’ drew 11.39 million viewers and a 7.2/12 as it weaved the path to eventual confrontation between the heroine and her husband. Without question, this is a Must See TV ON DEMAND episode. But the duo on Monday at 30 Rock topped the charts.

ABC has two extremely strong programs on Monday during this time of the year and it usually leads to victory as the Alphabet Network shows its muscle and battles NBC for the top spot on the first work day of the week. But, this week it fell just short. At 8P, the leading dance show on television, ‘Dancing With the Stars’ powered to the top spot again by drawing 13.69 million viewers and a 9.6 rating and a 15 share of the available audience in households. The night would have been bigger except ABC decided to throw a rerun of ‘Castle’ against the competition and drew 7.41 million viewers and a 4.9/8, which still crushed CBS’ late prime time entry.

On CBS, the evening began with the finale of the nine year run of ‘How I Met Your Mother’. It was one of the most interesting closings of a show in the history of television. Yes. We finally found out how he met his children’s mother, in a wonderful, warm and most satisfying storyline, crafted perfectly to a most satisfactory ending. The blue french horn in his left hand and the knowing smile from both brought to conclusion one of the longest running comedies on CBS’ long history of great comedies. At 8-9P, it drew 12.94 million viewers and an 8.6/13, 43% above last week’s performance. ‘How I Met Your Mother’ dominated the New York ratings race in Monday’s opening hour, with a 6.9 rating/20 share in adults 18-49 topping the combined ABC-NBC-Fox-CW ratings. This season, the program ranked #3 in comedies on all of television, just behind ‘The Big Bang Theory’ and ‘Modern Family’. Even if you never watched this program before, It is a Must See TV ON DEMAND episode. At 9P, the new comedy intended to replace ‘HIMYM’, ‘Friends With Better Lives’ has a long way to go. It drew 7.99 million viewers in its premiere and a 5.1/8, well below expectations. At 930P, ‘Mom’ continued the slide downward with only 7.24 million viewers and a 4.8/7. Then at 10P, the totally inconsistent finale of ‘Intelligence’ presented an episode which should have been one of its first instead of the last as it drew only 5.55 million viewers and a hugely disappointing 3.9/6. If there is one thing to learn about this night, The Tiffany Network has a lot of work ahead of them to fix their Monday evening. It would not hurt anyone’s feelings if the entire schedule was wiped out and new content brought in to replace all.

FOX at 8P had ‘Bones’ which was up against a rock and a hard place as it was able to draw 5.63 million viewers and a 3.8/6. Luckily, DVR’s will pull up this number in the LIVE+7 final results. At 9P, ‘The Following’ would be a different story. It could only draw 4.23 million viewers and a 3.3/5. It finished #10 out of only 12 shows in prime time on broadcast television on Monday. For the Animal Network of Broadcast, this show is a disaster. It might be best to run it on Friday’s to bury it from the rest of humanity until the contract runs out on the guy who is only 3 degrees from everyone on the planet.

The USA Network was the top rated cable network on Monday as at 8P, had ‘WWE’ which drew 4.231 million viewers. At 9P, the next episode of ‘WWE’ drew 4.603 million while at 10P, ‘WWE’ finished the evening with 4.338 million viewers.

The CW had a horrible night. At 8P, ‘Star-Crossed’ drew 1.1 million viewers and a 0.9/1 as did the 9P entry, ‘Beauty and the Beast’ with 1.114 million viewers and a 0.9/1. Yikes! The Little Network That Could just Can’t with this lineup.

Late Night

Carl Reiner is Drew Carey's guest on CBS' 'Late, Late Show' on Monday.

Carl Reiner is Drew Carey’s guest on CBS’ ‘Late, Late Show’ on Monday.

At 1135P, NBC’s ‘The Tonight Show with Jimmy Fallon’ was #1 again, as it has been for every single night that Fallon has taken over the legendary late night talk show with a 3.1/9. ABC’s ‘Jimmy Kimmel Live’ drew a 2.1/5. CBS’ ‘David Letterman’ drew a disappointing 1.9/5, down 27% from last year, with guest star, Cobie Smulders of ‘How I Met Your Mother. At 1235A, NBC’s ‘Late Nite with Seth Meyers’ drew 1.5/5 while ABC’s ‘Nightline’ drew 1.3/4 and CBS’ ‘Craig Ferguson’ with guest Drew Carey, drew 1.0/4. That was too bad as Carey was on top of his game and for the suits at Black Rock, they might rethink their late night intentions in the future. Carey was so comfortable it seems it is his venue, not Ferguson’s. And his discussion with guest, Carl Reiner, was Must See TV ON DEMAND stuff. Reiner’s recollection of the ‘2000 Year Old Man’ with Mel Brooks was a history lesson that Carey so respectfully passed along to viewers. This was the program to see in late night last night. He would be a perfect match for Jon Stewart sometime in the near future. At 135A, NBC’s ‘Carson Daly’ drew a strong 0.9/4.

For The Record
NBC finished #1 with 11.852 million viewers and a 7.5/12. ABC was a close #2 on Monday with 11.592 million viewers and an 8.0 rating and 12 share of the available audience. CBS finished #3 with 8.701 million viewers and a 5.7/7. FOX finished #4 with 4.933 million viewers and a 3.8/5. USA Network had 4.391 million viewers and was #5. Univision was next at #6 with 2.793 million viewers and a 1.5/2. VH1, #7, had 2.073 million viewers on average on Monday. TBS finish #8 with 1.763 million viewers. The CW at #9 drew 1.107 million viewers and a 0.9/1. Telemundo finished #10 with 1.1 million viewers and a 0.6/1.

Today In TV History

The Vagabonds were featured on 'Happy Pappy.

The Vagabonds were featured on ‘Happy Pappy.

On this date in 1949, a little remembered but historically very important series ‘Happy Pappy’ premiered. It was the first all-black-cast variety show. It premiered on WENR-TV in Chicago. It was a Jazz oriented show featuring the Four Vagabonds and the Modern Modes. Ray Grant was the master of ceremonies.

Broadcast TV News

Greg Kinnear has never been better. 'Rake' has been banished to Saturday.

Greg Kinnear has never been better. ‘Rake’ has been banished to Saturday.

It was a fait a accompli. It was FOX being brave at first and then cowering like a duck undercover as the wave of hunters search out the river edges for their quarry. ‘Rake’ has been quietly pushed to Saturdays for the final two episodes in the inventive series to complete its contractual obligations and banish it into the oblivion as it will now be up against the ‘Final Four’ on TBS. The first-year Greg Kinnear series, which opened in late January on Thursdays behind ‘American Idol’ was shifted to Friday in March due to low ratings. Now, instead of airing its final two episodes on Fridays, the show is getting a two-hour sendoff this Saturday. Last week, ‘Rake’ managed a mere 0.4 rating/1 share in adults 18-49 and 1.9 million viewers overall opposite Sweet Sixteen match ups in college basketball’s biggest tournament, on CBS. So to the not so good gambler lawyer whose brilliant mind doesn’t really mesh with society in today’s Los Angeles, over in Hollywood, the suits at FOX are saying brilliant writing and great acting are not part of what the Animal Network of Broadcast is all about. Bring on the nightmares in the kitchen and the three degrees of whatever Kevin Bacon is appearing on.

In its place on Friday this week will be a repeat of last season’s finale of “Kitchen Nightmares,” which will serve as lead-in to the one-hour series finale of “Raising Hope.” Two-hour installments of “Kitchen Nightmares” will then air for a few weeks.

Cable News

International Court of Justice orders Japan to halt whale hunt in Antarctic. Most of the whale meat from Japanese hunts ends up being sold. This was the main issue in 'Whale Wars' on the Animal Planet.

International Court of Justice orders Japan to halt whale hunt in Antarctic. Most of the whale meat from Japanese hunts ends up being sold. This was the main issue in ‘Whale Wars’ on the Animal Planet.

For years, Animal Planet has brought us ‘Whale Wars’. Finally, the world is not only seeing what is being done, it is acting on what is being done. International Court of Justice orders Japan to halt whale hunt in Antarctic. Most of the whale meat from Japanese hunts ends up being sold. More » http://hsalinks.com/1huhYE8

Digital/Mobile
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According to Laurie Sullivan, writing in Media Post (03.31.14), U.S. advertisers spent 8% more on search campaigns in Q1 2014 compared with the prior year. Clicks on search ads rose 5%, and click-through rates increased 23%, but impressions fell 15% in the quarter compared with the previous year, per IgnitionOne’s Q1 2014 digital marketing report.

IgnitionOne analyzes about $1.5 billion in online advertising investments to determine quarterly numbers. The Q1 2014 digital marketing report focuses on the growth of search advertising on mobile devices, other paid-search trends and programmatic display advertising. Marketers in the U.S. also spent 79% more on tablet campaigns, while the amount spent on smartphones rose 107%.

Impressions on tablets rose 25%, while clicks rose 39% and CTR, 11%. Smartphone impressions rose 131%; clicks, 217%; and CTR, 37%. The cost per click fell 35%, which IgnitionOne attributes to marketers becoming more sophisticated with bidding and efficient with traffic patterns on the devices.

Welcome to new viewers on every inhabitable continent in the world, including the U.S., Canada, Mexico, the UK, Ireland, France, Belgium, the Netherlands, Norway, Sweden, Germany, Switzerland, Spain, Italy, Israel, India, The Republic of Korea, Australia, Kenya and Paraguay.

Across The Pond

ITV's 'The Widower' was #1 in the UK on Monday.

ITV’s ‘The Widower’ was #1 in the UK on Monday.

ITV at 8P presented ‘I Never Knew That About Britain’ and drew 2.89 million viewers and a 12.5% share of the available audience. But it was at 9P, that Reece Shearsmith’s drama, ‘The Widower’ topped the night outside of soaps with 5.50 million viewers (22.7%) for its finale.

BBC One at 730P had ‘Bang Goes the Theory’ and it pulled in 3.42 million viewers (16.2%) while at 830P, ‘Panorama’ drew 1.88 million (8.1%). At 9P, ‘Silk’ increased over 200,000 for its finale episode to 4.09 million viewers (16.9%), tops for the evening on BBC One. At 1035P, ‘The Michael McIntyre Chat Show’ drew 1.99 million viewers (17.0%).

BBC Two at 8P had ‘University Challenge’ quizing 3.17 million viewers (13.8%). It was followed at 830P by ‘Mary Berry Cooks’ and it was strong as usual with 3.02 million viewers (13.0%). At 9P, ‘The Plantagenets’ dropped back to half the audience with 1.55 million (6.4%). At 10P, ‘Rev’ dropped further to 1.46 million viewers (8.2%).

Channel 4 at 730P began with ‘Nigel Farage: Who Are You?’ and it drew 785,000 viewers (3.5%) at 7.30pm. at 830P, ‘Shop Secrets’ increased the audience a bit to 1.02 million (4.4%). At 9P, ‘One Born Every Minute’ brought a network high of 1.82 million viewers (7.5%). At 10P, ‘Our Gay Wedding: The Musical’ lost 1.4+ million viewers, finishing with 442,000 (2.8%).

Channel 5 at 8P had ‘Police Interceptors’ as it brought in 1.03 million viewers (4.4%). At 9P, ‘Conned, Fleeced and Left for Broke’ dropped to 876,000 viewers (5.2%). At 10P, ‘The Disappearance of Flight MH370’ was seen by 830,000 viewers (5.2%).

BBC Three at 9P presented ‘Life and Death Row’ as it concluded with 743,000 viewers (3.1%).

On E4 at 10P, ‘My Mad Fat Diary’ ended with 444,000 viewers (2.8%).

Down Under

'The Block: Fans v Faves' helped Nine win for a second straight night in Australia on Monday.

‘The Block: Fans v Faves’ helped Nine win for a second straight night in Australia on Monday.

Nine, with 32.9% share of the available audience finished first as ‘The Block: Fans v Faves’ finished #2 as 1.554 million tuned in. The #3 show, ‘Love Child’ drew a strong 1,289,000 viewers. And the top rated newscast of the night was the #4 program, ‘Nine News’ which drew 1,220,000 viewers. And, the #5 show was also on Nine as ‘Nine News 6:30’ finished with 1,167,000 viewers. The #7 program was ‘A Current Affair’ which drew 1,063,000 viewers.

Seven, with 31.6% share of the audience, finished second on a tough Monday night in Australia behind the power of ‘My Kitchen Rules’ which drew 1,659,000 viewers as 467,000 watched in Sydney; 430,000 in Melbourne; 318,000 in Brisbane; 198,000 in Adelaide and 246,000 in Perth. It was the #1 program of the evening. Seven then had #6 top program of the evening with ‘Seven News’ which was the second highest rated newscast in the nation on Monday with 1,150,000 viewers. ‘Seven News/Today Tonight’ was #8 with 1,061,000 viewers. The #9 program was ‘Home and Away’ with 1,006,000 viewers.

ABC1 (13.1% share of the audience) had the 10th ranked program on the evening as ‘ABC News’ finished as the only Top Ten program to draw less than 1 million viewers, as it pulled in 931,000.

For the record, on Monday evening Ten finished as the third highest ranked network in the nation with 13.3% share of the available audience watching its programming.

The Top Twenty Shows For Last Week in Australia
1 My Kitchen Rules-Tue (Seven) 1,665
2 My Kitchen Rules-Mon (Seven) 1,649
3 The Block: Fans v Faves-Sun (Nine) 1,604
4 My Kitchen Rules-Wed (Seven) 1,560
5 My Kitchen Rules-Sun (Seven) 1,545
6 60 Minutes (Nine) 1,486
7 FIA F1 World Championship-Race (TEN) 1,347
8 The Block: Fans v Faves-Tue (Nine) 1,311
9 The Block: Fans v Faves-Mon (Nine) 1,257
10 Doc Martin (ABC1) 1,255
11 The Block: Fans v Faves-Wed (Nine) 1,248
12 Seven News-Sun (Seven) 1,187
13 Nine News-Sun (Nine) 1,180
14 The Big Bang Theory-Tue (Nine) 1,167
15 The Block: Fans v Faves-Thu (Nine) 1,141
16 Nine News (Nine) 1,106
17 Seven News (Seven) 1,095
18 Downton Abbey (Seven) 1,072
19 Love Child (Nine) 1,063
20 Sunday Night (Seven) 1,056

The Top program is ‘My Kitchen Rules’. The Top drama is ‘Doc Martin’. The Top sporting event was ‘The Australian Gran Prix’. The Top newscast was ‘Seven News Sunday’.

As you can see, no matter where we live in the world today, people are…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Late Night TV Ratings, Media Management, Monday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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