CBS #1 Tuesday in the U.S. BBC One #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, March 22, 2016.
CBS finished #1 broadcast network as ‘NCIS‘ was the top program on television.
In the UK, BBC One finished #1 on Monday as ‘The A Word’‘ was the top program and ‘EastEnders‘ was the #1 soap.
Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
Zootopia‘ #1 box office in the U.S. weekend 11-13 March 2016.
Zootopia‘ #1 at the International box office weekend 18-20 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 60,092 users and 84,650 clipbooks with 435,392 visitors. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Tuesday, March 22, 2016 (Posted on March 23, 2016)

CBS #1 Tuesday as 'NCIS' top program with over 15.5 million viewers.

CBS #1 Tuesday as ‘NCIS’ top program with over 15.5 million viewers.

The Tiffany Network had the world’s favorite drama leading off its prime time schedule Tuesday to finished #1 but it was down -10% vs SD 2015.

8P ‘<strong>NCIS‘ finished #1 with an average 15.593 million viewers and a 10.0/16.
9P ‘NCIS:New Orleans‘ finished with an average 13.110 million viewers and a 8.3/13.
10P ‘Limitless‘ finished with an average 6.789 million viewers and a 4.3/7.

The Peacock Network introduced a new drama on Tuesday and held a strong #2 position as it was the only Broadcast Network that finished ahead of SD 2015 numbers.

8P ‘The Voice‘ finished with an average 10.544 million viewers and a 7.1/12.
9P ‘Heartbeat‘ series premiere finished #5 on the night with an average 6.340 million viewers and a 4.1/7.
9P ‘Chicago Fire‘ rerun finished wth an average 4.028 million viewers and a 2.7/4.

The Alphabet Network had very little to compete with on Tuesday as it finished down nearly 27% vs SD 2015..

8P ‘Fresh Off The Boat‘ finished with an average 4.597 million viewers and a 3.1/5.
830P ‘The Real O’Neals‘ finished with an average 3.816 million viewers and a 2.5/4.
9P ‘Marvel’s Agents of SHIELD‘ finished with an average 2.907 million viewers and a 2.1/3.
10P ‘Beyond The Tank‘ premiere finished with an average 2.294 million viewers and a 1.6/3.

The CW
The Little Network That Couldn’t actually did accomplish much on Tuesday as it beat Murdoch’s Minions thanks to a girl from CBS.

8P ‘The Flash‘ finished #9 on the night with an average 3.001 million viewers and a 2.1/3.
9P ‘iZombie‘ finished with an average 1.273 million viewers and a 0.9/1.

The Animal Network of Broadcast officially died on Tuesday and Murdoch’s Minions are seen running for the exits ahead of the pink slips. It was down nearly -73% vs SD 2015.

8P ‘New Girl‘ finished with an average 2.279 million viewers and a 1.7/3.
830P ‘Grandfathered‘ rerun finished with an average 1.318 million viewers and a 0.9/2.
9P ‘Brooklyn Nine-Nine‘ rerun finished with an average 1.462 million viewers and a 1.1/2.
930P ‘The Grinder‘ rerun finished with an average 1.375 million viewers and a 1.0/2.

Late Night
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 in late night with an average 2.4/6.

1135P ABC’s ‘Jimmy Kimmel Live’ finished #2 in late night Tuesday with an average 1.7/4.

1135P CBS’ ‘The Late Show with Stephen Colbert’ finished #3 with an average 1.6/4.
1235A NBC’s ‘Late Night with Seth Meyers’ finished tied in the early morning period with an average 1.1/4.
1235A ABC’s ‘Nightline’ finished tied in the early morning period with an average 1.1/4.
1235A CBS’ ‘The Late Late Show with James Corden” – R: 0.2/1, 0.9/3

For The Record

CBS finished #1 Tuesday with an average 11.831 million viewers and a 7.5 rating/12 share, DOWN -1.322 million viewers (-10.1%) vs 13.153 million viewers SD 2015.
NBC finished #2 with an average 6.971 million viewers and a 4.6/8, UP +327,000 viewers (+4.9%) vs 6.644 million viewers SD 2015.
FOXNC finished as the #1 cable network and #3 overall with an average 3.553 million viewers.
ABC finished #4 with an average 3.136 million viewers and a 2.2/4, DOWN -1.153 million viewers (26.9%) vs 4.289 million viewers SD 2015.
HGTV finished #5 with an average 2.489 million viewers.
The CW finished #6 with an average 2.137 million viewers and a 1.5/2, DOWN -500,000 viewers (-19%) vs 2.637 million viewers SD 2015.
UNI finished #7 with an average 1.965 million viewers and a 1.0/2.
CNN finished #8 with an average 1.869 million viewers.
TBS finished #9 with an average 1.760 million viewers.
FOX finished #10 with an average 1.609 million viewers and a 0.9/2, DOWN -1.172 (-72.8%) vs 2.781 million viewers SD 2015.
FX finished #11 with an average 1.588 million viewers.
MSNBC finished #12 with an average 1.320 million viewers.
TNT finished #13 with an average 1.169 million viewers.
ADSM finished #14 with an average 1.283 million viewers.
TEL finished #15 with an average 1.108 million viewers and a 0.7/1.
TLC finished #16 with an average 1.067 million viewers.

Total Estimated Prime Time Viewers was 52.440 million viewers on Tuesday.
Broadcast (English Speaking) Networks finished with an average 25.684 million viewers (49%), DOWN -3.820 million viewers (-13%) vs 29.504 million viewers SD 2015.
Cable (Top 150 Programs) Networks finished with an average 26.756 million viewers (51%).
Corporate Holdings On Monday: Les’Land 13.968; SarnoffSiti 9.399; Ted’sWorld 8.002; MurdochGroup 6.750; Mickey’sPlace 3.136.

Today In Communication History

On this date in 1950, ‘Beat the Clock’ premiered on CBS-TV brought to you by Hazel Bishop.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.

Quote of the Day
‘With the new day comes new strength and new thoughts.’
Eleanor Roosevelt

Digital/TV Research
Pay TV vs Broadband
The largest multichannel video providers, representing about 95% of the pay-TV subscriber market, lost almost 385,000 subscribers in 2015, reports LRG. That was roughly triple the number of losses from 2014, and means that the top providers have now lost rather than gained subscribers over the past 5 years (factoring in gains in 2011 and 2012).
It’s the opposite trend for the top broadband providers, which have added close to 3 million or more subscribers each year this decade. The number of broadband subscribers continues to catch up to the number of pay-TV subscribers, numbering roughly 99 million and 96 million, respectively.

Box Office Weekend 4-6 March 2016 (Domestic)

#1 ‘Zootopia’ $ 50.00 million in 3,827 theaters
#2 ’10 Cloverfield Lane’ $ 25.20 million in 3,490 theaters
#3 ‘Deadpool’ $ 10.80 million in 3,624 theaters
#4 ‘London Has Fallen’ $ 10.67 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘WhiskeyTango Foxtrot’ $ 4.60 million in 2,507 theaters
#7 ‘The Perfect Match’ $ 4.15 million in 2,700 theaters
#8 ‘The Young Messiah’ $ 3.40 million in 1,488 theaters
#9 ‘The Brothers Grimsby’ $ 3.15 million in 2,044 theaters
#10 ‘Gods Of Egypt’ $ 2.50 million in 1,715 theaters

Box Office Weekend 4-6 March 2016 (International)

#1 ‘Zootopia’ $ 64.8 million in 50 territories
#2 ‘The Revenant’ # 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (150). We are thankful to all of you with more than 39,000 views. Top three areas in the world viewing overtheshouldermedia on Tuesday came from the United States, United Kingdom, Israel & Belgium.

Across The Pond

BBC One #1 in the UK Tuesday as the debut of 'The A Word' finished as the top program.

BBC One #1 in the UK Tuesday as the debut of ‘The A Word’ finished as the top program.

The Big One had a new one lead the way to victory on Tuesday.

730P ‘EastEnders‘ was the #1 soap on Tuesday with an average 6.2 million viewers and a 31% share.
8P ‘Holby City‘ finished with an average 4.5 million viewers and a 23% share.
9P ‘The A Word‘ series debut finished #1 with an average 4.7 million viewers and a 23% share.

The Little Two had Mary and she brought Lemon & Pistachio Meringue Roulade. Nuff said!

8P ‘Mary Berry’s Easter Feast‘ finished with an average 2.6 million viewers and a 16% share.
9P ‘Inside Obama’s White House‘ finished with an average 1.6 million viewers and an 8% share.

The Independent One

7P ‘Emmerdale‘ finished with 5.8 million viewers and a 30% share.
8P ‘It’s Not Rocket Science‘ finished with an average 1.6 million viewers and an 8% share.
9P ‘Speeding Wars‘ finished with an average 1.8 million viewers and a 9% share.

Channel 4
The Big Four

8P ‘Obsessive Compulsive Cleaners‘ finished with an average 1.3 million viewers and a 7% share.
9P ‘One Born Every Minute‘ finished with an average 1.6 million viewers and an 8% share.

Channel 5
The Viacom Five

8P ‘Britain’s Horror Homes‘ finished with an average 1.2 million viewers and a 6% share.
9P ‘Benefits by the Sea: Jaywalk‘ finished with an average 912,000 viewers and a 4% share.

Down Under

Seven #1 Tuesday in Australia as 'Seven News' & 'My Kitchen Rules' top programs.

Seven #1 Tuesday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.

Seven finished #1 Tuesday in Australia with a 32.2% share of the available audience.
Nine finished #2 with a 22.6% share.
Ten finished #3 with a 19.3% share of the available audience.
ABC finished #4 with a 19.1% share.
SBS finished #5 Tuesday in Australia with a 6.8% share of the available audience.

Top Ten Non-Newscast Programming In Australia Tuesday
#1 MY KITCHEN RULES – TUE Seven 1,410,000 viewers #1 in all Australian markets
#2 A CURRENT AFFAIR Nine 796,000 viewers Sydney top market

#3 SEVEN YEAR SWITCH Seven 760,000 viewers Sydney top market

#4 HOME AND AWAY Seven 742,000 viewers Sydney top market

#5 7.30 ABC 679,000 viewers Sydney top market
#6 CATALYST ABC 659,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 614,000 viewers Sydney top market
#8 NCIS TEN 598,000 viewers Melbourne top market

#9 THE PROJECT 7PM Network TEN 585,000 viewers Melbourne top market
#10 BONDI RESCUE TEN 540,000 viewers Melbourne top market

Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,004,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 977,000 viewers #1 in Sydney, Melbourne & Brisbane

#3 NINE NEWS 6:30 Nine 908,000 viewers Melbourne top market

#4 SEVEN News/TodayTonight Seven 906,000 viewers Melbourne top market

#5 ABC NEWS ABC 830,000 viewers Melbourne top market

Seven #1 Wednesday in Australia with a 32.2% share of the available audience, even with Tuesday’s share.
Nine finished #2 with a 25.7% share, 3.1% greater then Tuesday’s share.
ABC finished #3 with a 17.8% share of the available audience, down 1.3% share from Tuesday.
Ten finished #4 with a 16.7% share, down 2.6% share from Tuesday.
SBS finished #5 Wednesday in Australia with a 7.6% share of the available audience, up 0.8% share from Tuesday.

Top Ten Non-Newscast Programs In Australia Wednesday 032316
#1 MY KITCHEN RULES – WED Seven 1,250,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 749,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 719,000 viewers Sydney top market
#4 FIRST DATES Seven 660,000 viewers Sydney top market

#5 7.30 ABC 634,000 viewers Sydney top market
#6T WEEKLY W CHAS PICKERING ABC 558,000 viewers Sydney top market
#6T THE CHASE AUSTRALIA Seven 558,000 viewers Sydney top market
#8T ZEMIRO’S HOME DELIVERY ABC 556,000 viewers Melbourne top market
#8T THE FOOTY SHOW Nine 556,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 530,000 viewers Melbourne top market

Top Newscasts In Australia Wednesday 032316
#1 SEVEN NEWS Seven 927,000 viewers #1 in Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 925,000 viewers Melbourne top market

#3 NINE NEWS Nine 893,000 viewers #1 in Sydney, Melbourne & Brisbane

#4 NINE NEWS 6:30 Nine 865,000 viewers Melbourne top market

#5 ABC NEWS ABC 798,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘: 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Chucho Valdes & The Afro-Cuban Jazz Messengers

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s