ABC #1 Monday in the U.S. ITV #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, March 21, 2016.
ABC finished #1 broadcast network as ‘Dancing With The Stars‘ was the top program on television.
In the UK, ITV finished #1 on Monday as ‘Davina McCall:Life at the Extrem’‘ was the top program and ‘Coronation Street‘ #1 soap.
Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
Zootopia‘ #1 box office in the U.S. weekend 11-13 March 2016.
Zootopia‘ #1 at the International box office weekend 18-20 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 60,092 users and 84,650 clipbooks with 435,392 visitors.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Monday, March 21, 2016 (Posted on March 22, 2016)

ABC finished #1 Monday as 'Dancing With The Stars' season debut was the top program.

ABC finished #1 Monday as ‘Dancing With The Stars’ season debut was the top program.

The Alphabet Network climbed to the top Monday astray danced and castled their way to #1.

8P ‘Dancing With The Stars‘ season debut returned with an average 12.350 million viewers and an 8.8/14. It finished 10% behind SD 2015.
10P ‘Castle‘ finished with an average 6.640 million viewers and a 4.5/8. It was a Must See TV ON DEMAND and/or LIVE streaming episode.

The Peacock Network

8P ‘The Voice‘ finished with an average 10.488 million viewers and a 7.4/11
9P ‘Blindspot‘ (‘Rules In Defiance’) finished with an average 6.087 million viewers and a 4.0/7. This was a Must See TV ON DEMAND and/or LIVE streaming episode.

The Tiffany Network put up its Monday lineup and finished well behind Alpha and the Peacock.

8P ‘Supergirl‘ finished with an average 6.025 million viewers and a 3.9/6.
9P ‘Scorpion‘ (‘Djibouti Call’) finished with an average 8.548 million viewers and a 5.8/9.
10P ‘NCIS:Los Angeles‘ (‘The Seventh Child’) finished #1 in its time slot in the ‘Battle @ 10P’ and #1 on the network Monday with a powerful program that drew an average 8.655 million viewers and a 5.5/10. This was a Must See TV ON DEMAND and/or LIVE streaming episode. It could be an EMMY Award winning episode.

The Animal Network of Broadcast had two good programs against a number of popular programs on Monday. Too bad. It was creatively a good night.

8P ‘Gotham‘ finished with an average 3.853 million viewers and a 2.8/4 as Jim is sent to jail.
9P ‘Lucifer‘ finished with an average 3.760 million viewers and a 2.6/4. This was a Must See TV ON DEMAND and/or LIVE streaming episode.

The CW
The Little Network That Couldn’t didn’t.

8P ‘Crazy Ex-Girlfriend‘ finished with an average 749,000 viewers and a 0.5/1.
9P ‘Jane the Virgin‘ finished with an average 770,000 viewers and a 0.6/1.

For The Record

ABC finished #1 Monday with an average 10.446 million viewers and a 7.4 rating/12 share, DOWN -1.410 million viewers (-11.9%) vs 11.856 million viewers SD 2015.
NBC finished #2 with an average 9.354 million viewers and a 6.1/10, DOWN -495,000 viewers (-5.0%) vs 9.849 million viewers SD 2015.
CBS finished #3 with an average 7.743 million viewers and a 5.0/8, DOWN -1.053 million viewers (-12.%) vs 8.796 million viewers SD 2015.
FOX finished with an average 3.807 million viewers and a 2.7/4, UP +4,000 viewers (+0.1%) vs 3.803 million viewers SD 2015.
UNI finished with an average 2.048 million viewers and a 1.0/2.
TEL finished with an average 1.300 million viewers and a 0.8/1.
The CW finished with an average 760,000 viewers and a 0.6/1, DOWN -125,000 viewers (-14.1%) vs 885,000 viewers SD 2015.

Total viewership in prime time on Monday averaged 58.757 million viewers.
Broadcast (English Speaking) Networks on Monday in prime time finished with an average 32.109 million viewers, DOWN -3.080 million viewers (-8.8%) vs 35.189 million viewers SD 2015.
Cable (Top 150 Programs) Networks on Monday in prime time finished with an average 26.648 million viewers or 45.4% of the viewing audience.

Today In Communication History

On this date in 1942, BBC began transmitting news bulletins in Morse code for the benefit of resistance fighters in mainland Europe.
On this date in 1955, UK permitted television broadcasting hours for both BBC and the forthcoming ITV services were fixed at a total of 35 hours on weekdays, with a daily maximum of eight hours, not before 9am nor after 11pm, with a closedown between 6pm and 7pm and no more than two hours before 1pm. The same restrictions apply on Saturday; on Sunday the maximum is seven and three-quarter hours, and not more than 15 hours over the weekend as a whole. On Sunday programmes can be transmitted between 2pm and 11pm, with a closedown from 6.15pm to 7.30pm. Religious services may be broadcast outside these hours and in addition to the total permitted hours. Outside broadcasts of special events are also not included in the daily limits.
On this date in 1960, television service started in Costa Rica.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Quote of the Day
‘You can’t live a perfect day without doing something for someone who will never be able to repay you.’
John Wooden

Digital/TV Research
Pay TV vs Broadband
The largest multichannel video providers, representing about 95% of the pay-TV subscriber market, lost almost 385,000 subscribers in 2015, reports LRG. That was roughly triple the number of losses from 2014, and means that the top providers have now lost rather than gained subscribers over the past 5 years (factoring in gains in 2011 and 2012).
It’s the opposite trend for the top broadband providers, which have added close to 3 million or more subscribers each year this decade. The number of broadband subscribers continues to catch up to the number of pay-TV subscribers, numbering roughly 99 million and 96 million, respectively.

Box Office Weekend 4-6 March 2016 (Domestic)

#1 ‘Zootopia’ $ 50.00 million in 3,827 theaters
#2 ’10 Cloverfield Lane’ $ 25.20 million in 3,490 theaters
#3 ‘Deadpool’ $ 10.80 million in 3,624 theaters
#4 ‘London Has Fallen’ $ 10.67 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘WhiskeyTango Foxtrot’ $ 4.60 million in 2,507 theaters
#7 ‘The Perfect Match’ $ 4.15 million in 2,700 theaters
#8 ‘The Young Messiah’ $ 3.40 million in 1,488 theaters
#9 ‘The Brothers Grimsby’ $ 3.15 million in 2,044 theaters
#10 ‘Gods Of Egypt’ $ 2.50 million in 1,715 theaters

Box Office Weekend 4-6 March 2016 (International)

#1 ‘Zootopia’ $ 64.8 million in 50 territories
#2 ‘The Revenant’ # 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

ITV #1 in the UK Monday as  '' top program and 'Coronation Street' top soap.

ITV #1 in the UK Monday as ‘Davina McCall:Life at the Extreme’ top program and ‘Coronation Street’ top soap.

The Independent One had Davina and it finished #1 in the UK on Monday.

7P ‘Emmerdale‘ finished with an average 6.1 million viewers and a 32% share of the available audience.
730P ‘Coronation Street‘ finished as the #1 soap with an average 7 million viewers and a 34% share.
8P ‘Tales from Northumberland with Robson Green‘ finished with an average 2.9 million viewer.
830P ‘Coronation Street’ finished with an average 6.4 million viewers and a 30% share.
9P ‘Davina McCall: Life at the Extreme‘ season finale finished with an average 2.8 million viewers and a 14.0% share.

The Big One need more out of their new tricks.

8P ‘EastEnders‘ finished with an average 6.3 million viewers and a 29% share.
830P ‘Too Poor to Stay Warm-Panorama‘ finished with an average 2.4 million viewers.
9P ‘New Tricks‘ finished with an average 2.5 million viewers and a 13% share.

Channel 4
The Big Four

8P ‘Secrets of Cadbury: Channel 4 Dispatches‘ finished with an average 1.7 million viewers.
9P ‘Royal Navy School‘ finished with an average 1.6 million viewers and an 8% share.

Channel 5
The Viacom Five
9P ‘The Tube: Going Underground‘ finished with an average 1.4 million viewers and a 7% share.

The Little Two had oj.

8P ‘University Challenge‘ finished with an average 2.7 million viewers.
9P ‘American Crime Story: The Trial of OJ Simpson‘ finished with an average 1.2 million viewers and a 6% share.

Down Under

Seven #1 Monday as 'My Kitchen Rules' and 'Seven News' top programs.

Seven #1 Monday as ‘My Kitchen Rules’ and ‘Seven News’ top programs.

Seven finished #1 Monday in Australia with an average 33.4% share of the available audience.
Nine finished #2 with an average 21.5% share.
ABC finished #3 with an average 21.1% share of the available audience.
Ten finished #4 with an average 19.7% share.
SBS finished #5 in Australia Monday with an average 4.3% share of the available audience.

Top Ten Non-Newscast Programs Monday In Australia
#1 MY KITCHEN RULES – MON Seven 1,462,000 viewers #1 program in all markets Monday

Luciano and Martino out as  'MKR' moves on.

Luciano and Martino out as ‘MKR’ moves on.

#2 AUSTRALIAN STORY ABC 862,000 viewers Sydney top market
Model agent Chelsea Bonner in “The Beauty Myth.”

Model agent Chelsea Bonner in “The Beauty Myth.”

#3 DOWNTON ABBEY Seven 856,000 viewers Melbourne top market

#4 HOME AND AWAY Seven 800,000 viewers Sydney top market

#5 A CURRENT AFFAIR Nine 793,000 viewers Sydney top market

#6 7.30 ABC 778,000 viewers Melbourne top market
#7 FOUR CORNERS ABC 676,000 viewers Melbourne top market
#8 ALL STAR FAMILY FEUD TEN 674,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 612,000 viewers Sydney top market
#10 THE PROJECT 7PM TEN 600,000 viewers Melbourne top market

Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,060,000 viewers #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS Nine 1,023,000 viewers #1 newscast in Brisbane Monday

#3 SEVEN News/TodayTonight Seven 1,008,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 1,004,000 viewers #1 newscast in Sydney Monday

#5 ABC NEWS ABC 836,000 viewers Melbourne top market


Seven #1 Tuesday in Australia as 'Seven News' & 'My Kitchen Rules' top programs.

Seven #1 Tuesday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.

Seven finished #1 Tuesday in Australia with a 32.2% share of the available audience.
Nine finished #2 with a 22.6% share.
Ten finished #3 with a 19.3% share of the available audience.
ABC finished #4 with a 19.1% share.
SBS finished #5 Tuesday in Australia with a 6.8% share of the available audience.

Top Ten Non-Newscast Programming In Australia Tuesday
#1 MY KITCHEN RULES – TUE Seven 1,410,000 viewers #1 in all Australian markets
#2 A CURRENT AFFAIR Nine 796,000 viewers Sydney top market

#3 SEVEN YEAR SWITCH Seven 760,000 viewers Sydney top market

#4 HOME AND AWAY Seven 742,000 viewers Sydney top market

#5 7.30 ABC 679,000 viewers Sydney top market
#6 CATALYST ABC 659,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 614,000 viewers Sydney top market
#8 NCIS TEN 598,000 viewers Melbourne top market

#9 THE PROJECT 7PM Network TEN 585,000 viewers Melbourne top market
#10 BONDI RESCUE TEN 540,000 viewers Melbourne top market

Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,004,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 977,000 viewers #1 in Sydney, Melbourne & Brisbane

#3 NINE NEWS 6:30 Nine 908,000 viewers Melbourne top market

#4 SEVEN News/TodayTonight Seven 906,000 viewers Melbourne top market

#5 ABC NEWS ABC 830,000 viewers Melbourne top market

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Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘: 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Chucho Valdes & The Afro-Cuban Jazz Messengers

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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