Category Archives: Digital

6 FACEBOOK Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

For those clients who do not really understand FACEBOOK, here are some tips to keep in mind. Facebook ads can be a great promotional option, and can provide significant benefits, with respect to both increasing brand awareness and boosting sales. … Continue reading

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FACEBOOK Adds Custom Audience Creation Options Based on Shopping Activity

  With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with increasing eCommerce activity.   As you can see in this screenshot, according to Andrew Hutchinson, Social … Continue reading

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Facebook Expands Creator Monetization Program, Adds New Analytics Tools and Ad Options

Facebook is opening up its Fan Subscriptions and live-stream ‘Stars’ payment options to more creators, while also adding new ad tools and analytics insights to help creators maximize their Facebook presence.   The changes come as Facebook sees major increases … Continue reading

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Facebook Makes ‘Collections’ Lists Publicly Shareable, Which Could Add New Functionality

In December last year, Facebook announced a new addition to its ‘Collections’ saved content option, which enabled users to share their Collections with friends, and invite others to contribute to the listings. Collections provides a way to gather groups of posts, … Continue reading

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Facebook Provides New Overview of How its Ad System Works

With more organizations looking to online options to connect with consumers, a lot of people are trying to get a better understanding of the details of Facebook’s ad systems. To help with this, this week, Facebook published a new overview … Continue reading

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FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce

Social commerce is already a serious business but Facebook’s announcement that it is launching Facebook Shops, supported by a string of other e-commerce features, means it just got seriously serious, as Sam Bird writes in The Drum Network (061020).   … Continue reading

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Social Media Marketers Up Their Use of Instagram Video

Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the … Continue reading

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LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, … Continue reading

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CBS #1 Network For Week Of 11.04.19

      CBS Powers To The Top This Past Week with an average of 6.354 million viewers, led by Tuesday with ‘NCIS’ and the dominating Friday led by ‘Hawaii Five-0’ & ‘Blue Bloods’. MONDAY Net Millions ESPN13.440 (#1 program … Continue reading

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FOX Wins Week With Sports. Facebook Ad Metric Changes.

              FOX dominated this past week with sports, averaging over 11.9 million viewers in the five weekdays. MONDAY Net                Millions ESPN 9975 (NFL Football Top Program) NBC … Continue reading

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