‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, March 5, 2016.
NBC finished #1 broadcast network as ‘Dateline Saturday Mystery‘ was the top program on television.
In the UK, ratings for Saturday delayed. Will be posted when available.
Seven finished #1 in Australia as ‘ABC News Saturday‘ was #1 newscast and ABC’s ‘Death In Paradise‘ was the top non-news program.
‘Zootopia‘ #1 box office in the U.S. weekend 4-6 March 2016.
‘Deadpool‘ #1 at the International box office weekend 26-28 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 57,723 users and 80,962 clipbooks with 407,224 visitors. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Saturday, March 5, 2016 (Posted on March 6, 2016)
The Peacock Network surprised many with a victory on Saturday.
8P ‘Dateline‘ finished with an average 4.523 million viewers.
9P ‘Dateline‘ (‘Strangers On A Train’) finished with an average 5.346 million viewers.
10P ‘Saturday Night Live‘ rerun finished with an average 2.946 million viewers.
The Tiffany Network finished in an unfamiliar second position in prime time Saturday.
8P ‘NCIS:Los Angeles‘ rerun finished with an average 3.406 million viewers.
9P ‘48 Hours‘ finished with an average 3.223 million viewers.
10P ‘48 Hours‘ (‘Trail of Tears’) finished #1 in its time slot with an average 4.962 million viewers.
The Alphabet Network threw basketball at us and few watched.
8P ‘NBA Countdown‘ finished with an average 1.458 million viewers.
830P ‘NBA Houston Rockets vs Chicago Bulls‘ finished wth an average 1.805 million viewers.
The Animal Network of Broadcast has an interesting evening as it gave us reruns of two of their best new series.
8P ‘Rosewood‘ rerun finished with an average 1.299 million viewers.
9P ‘Lucifer‘ rerun finished with an average 1.289 million viewers.
For The Record
NBC finished #1 Saturday with an average 4.272 million viewers.
CBS finished #2 with an average 3.864 million viewers.
ABC finished #3 with an average 1.747 million viewers.
FOX finished #4 with an average 1.294 million viewers.
Today In Communication History
On this date in 1981, Walter Cronkite appeared on his last episode of ‘CBS Evening News with Walter Cronkite’. He had been on the job 19 years
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote of the Day
‘The starting point of all achievement is desire’
Something everyone who is in advertising wanted to have is more in-depth measurement of outdoor billboards. Obviously, they want to know more than just how many people are seeing their advertisements. They want to know who exactly those people are, where they go, who they engage with, and what they buy. After all, this is the 21st Century.
According to Diego Vasquez, writing in MediaLife Magazine 030116, billboard owners see an opportunity in fulfilling that desire. They hope that by providing more information on who’s seeing their boards, they can gain more advertisers. A number of them have been testing beacons and other devices that will help track this information. Last week, Clear Channel Outdoor Americas became one of the first to roll out the data to a broad audience.
The company has partnered with several companies on a new program called Radar, which will track travel patterns, behavior and other information of interest to advertisers by arming billboards with devices that tap into the data on mobile phones of passersby. Now advertisers can better target their campaigns, whether by finding the best location or tailoring the creative in a certain manner. It’s a step beyond the basic demographic data currently offered by TAB ratings, and it comes at a time when measurement companies are under pressure to deliver better, more relevant information amid a sudden flood of big data availability. “We’ve been advocating for the last several years how important this is,” says Mark Boidman, managing director at Peter J. Solomon and an expert in OOH media. “In the world of online they can track you with cookies, they know where you’ve been and where you’re going next. It’s almost the same thing in real life.” Boidman says that over the past 18 months, a number of companies have been testing similar systems. CCO will likely be one of many to roll it out. “They all have the technology in place and are continuing to test and are seeing very positive results,” he says. “With the technology, whether it’s beacons or wifi tracking, you can see how many times somebody stands in front of a display.”
That’s the sort of in-depth information media people can use to plan campaigns. If someone keeps coming back to your display, you know it’s working. But if you’re seeing no returning traffic, you know you need to tweak it. CCO will partner with AT&T Data Patterns, which collects subscriber information, PlaceIQ, which data mines devices to determine behavior patterns, and Placed, which can track ad exposure and purchases and link them together. The ultimate aim is to be able to target consumers with ads for products they are most likely to buy. So if Radar has data showing that a consumer has cats and shops at a particular pet store, they may be shown an ad for cat litter on a billboard near that store.
Of course, this has the potential to inflame privacy advocates, who hate tracking of any type. CCO says the information is all anonymous and does not use any personal identifications. But Boidman says the potential upside for advertisers far outweighs any potential drawbacks. He notes that they’ve gotten used to the same thing online. “From a privacy standpoint, people are willing to give up information about themselves, as long as it’s aggregated and anonymous,” he says. “They’re very comfortable [doing so] in order to get valuable information in return that’s going to help them. Our view is it’s the same thing online. Some people find it okay that they’re being tracked and certain targeted ads head their way.” Radar is available now in CCO’s top 11 markets. The company plans to add other cities as the year progresses.’
Box Office Weekend 4-6 March 2016 (Domestic)
#1 ‘Zootopia’ $ 73.70 million in 3,827 theaters
#2 ‘London Has Fallen’ $ 21.70 million in 3,490 theaters
#3 ‘Deadpool’ $ 16.40 million in 3,624 theaters
#4 ‘Whiskey Tango Foxtrot’ $ 7.60 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘Risen’ $ 3.89 million in 2,507 theaters
#7 ‘Kung Fu Panda 3’ $ 3.53 million in 2,700 theaters
#8 ‘The Revenant’ $ 3.33 million in 1,488 theaters
#9 ‘Eddie the Eagle’ $ 3.10 million in 2,044 theaters
#10 ‘The Witch’ $ 2.51 million in 1,715 theaters
Box Office Weekend 4-6 March 2016 (International)
#1 ‘Ip Man 3 $ 71.7 million in 1 territory (China)*
#2 ‘Zootopia’ $ 63.4 million in 45 territories
#3 ‘Deadpool’ $ 21.2 million in 73 territories
#4 ‘The Revenant’ $ 12.5 million in 47 territories
#5 ‘Hail Ceasar’ $ 5.0 million in 40 territories
#6 ‘How To Be Single’ $ 4.5 million in 49 territories
#7 ‘Alvin & Chipmunk’ $ 3.3 million in 28 territories
#8 ‘Kung Fu Panda 3 $ 3.1 million in 7 territories
*NOTE: ‘Ip Man 3’ total is questionable. Rumors abound that rookie distributor Dayinmu Film colluded with several cinema chains to pad ‘Ip Man 3’s final weekend box office tally.
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
Ratings for the UK on Saturday will be posted when available.
Seven finished #1 Saturday in Australia with an average 28.7% share of the available audience.
Nine finished #2 with a 26.0% share.
ABC finished #3 with an average 23.1% share of the available audience.
Ten finished #4 with a 14.3% share.
SBS finished #5 Saturday in Australia as it finished with a 7.8% share of the available audience.
Top Ten Non-Newscasts In Australia Saturday
#1 DEATH IN PARADISE ABC 915,000 viewers #1 in all markets
#2 CUFFS ABC 550,000 viewers Melbourne top market
#3 DESPICABLE ME 2 Seven 545,000 viewers Melbourne top market
#4 GARDENING AUSTRALIA ABC 393,000 viewers Melbourne top market
#5 FAST FIVE Seven 352,000 viewers Melbourne top market
#6 GETAWAY Nine 344,000 viewers Melbourne top market
#7 AUSTRALIA’S GOT TALENT Nine 320,000 viewers Sydney top market
#8 THE BOOK THIEF TEN 313,000 viewers Melbourne top market
#9 TEN’S V8 SUPERCARS:
CLIPSAL 500 D2 RACE 2 TEN 311,000 viewers Adelaide top market
#10 TEN’S V8 SUPERCARS:
CLIPSAL 500 D2 RACE 1 TEN 279,000 viewers Melbourne top market
Top Newscasts in Australia Saturday
#1 ABC NEWS-SA ABC 854,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SATURDAY Nine 823,000 viewers #1 in Sydney & Melbourne
#3 SEVEN NEWS – SAT Seven 707,000 viewers Melbourne top market
#4 WEEKEND TODAY–SATURDAY Nine 281,000 viewers Sydney top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Sunday in Australia with a 32.5% share of the available audience.
Nine finished #2 with a 24.9% share.
Ten finished #3 Sunday with a 18.5% share of the available audience.
ABC finished #4 with a 17.8% share.
SBS finished #5 Sunday in Australia with a 6.3% share of the available audience.
Top Ten Non-News Programs In Australia Sunday
#1 MY KITCHEN RULES – SUN Seven 1,325,000 viewers #1 in all markets
#2 SUNDAY NIGHT Seven 1,201,000 viewers Melbourne top market
#3 DOC MARTIN ABC 1,055,000 viewers Melbourne top market
#4 60 MINUTES Nine 733,000 viewers Melbourne top market
#5 I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 618,000 viewers Melbourne top market
#6 AUSTRALIA’S GOT TALENT Nine 602,000 viewers Melbourne top market
#7 CALL THE MIDWIFE ABC 594,000 viewers Melbourne top market
#8 THE PEOPLE vs OJSimpson TEN 593,000 viewers Melbourne top market
#9 MODERN FAMILY TEN 567,000 viewers Melbourne top market
#10 I’M A CELEBRITY…
GET ME OUT OF HERE! SUN TEN 559,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,040,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS – SUN Seven 977,000 viewers #1 in Brisbane, Adelaide & Perth
#3 ABC NEWS SUNDAY-EV ABC 782,000 viewers Melbourne top market
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Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘:http://bit.ly/DeathofTelevision 🆕💡💭🌎💬 It’s Free!
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck Trio with Paul Desmond & Gerry Mulligan ‘Jumping Bean’