‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, March 6, 2016.
CBS finished #1 broadcast network as ‘60 Minutes‘ was the top program on television.
In the UK, ‘BBC One‘ finished #1 as season finale of ‘Call The Midwife‘ was the top program.
Seven finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-news program.
‘Zootopia‘ #1 box office in the U.S. weekend 4-6 March 2016.
‘Ip Man 3‘ #1 at the International box office weekend 4-6 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 57,723 users and 80,962 clipbooks with 407,224 visitors. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Sunday, March 6, 2016 (Posted on March 7, 2016)
CBS #1 Sunday as ’60 Minutes’ was the top program.
CBS
The Tiffany Network had the power on Sunday and won going away.
7P ‘60 Minutes‘ finished #1 with an average 11.346 million viewers and an 8.5 rating/14 share. It peaked at 12.16 million viewers @ 730P.
8P ‘Madam Secretary‘ finished #1 in its time slot with an average 10.114 million viewers and a 7.0/11.
9P ‘The Good Wife‘ finished #1 in its time slot with an average 7.226 million viewers and a 5.1/8.
10P ‘CSI:Cyber‘ finished with an average 5.671 million viewers and a 3.7/6.
PBS
The Public Broadcast Service had the finale of the year.
9P ‘Downton Abbey‘ series finale finished #1 in its time slot with an average 9.6 million viewers. Twitter audience for the finale of 1.53 million saw roughly 66,000 tweets on Sunday night.
NBC
The Peacock Network was well behind and finished a distant second on Sunday, but was up substantially from SD 2015.
7P ‘The Voice‘ rerun finished with a non-competitive average 4.414 million viewers and a 2.9/5.
9P ‘Dateline‘ finished #1 in the 10P time slot with an average 5.915 million viewers and a 4.2/7.
ABC
The Alphabet Network finished a distant memory to the days of ‘Disneyland’ anchoring this evening.
7P ‘Once Upon A Time‘ rerun finished with an average 2.735 million viewers and a 1.8/3.
8P ‘Once Upon A Time‘ returned with an average 4.001 million viewers and a 2.7/4.
9P ‘The Family‘ made its Sunday debut with an average 3.122 million viewers and a 2.2/3.
10P ‘Quantico‘ returned with an average 3.730 million viewers and a 2.7/5.
FOX
The Animal Network of Broadcast was at the bottom of the barrel again in Murdochville as the boss got married, again, over the weekend.
7P ‘NASCAR‘ & ‘Bordertown‘ finished with an average 5.637 million viewers and a
730P ‘Bob’s Burgers‘ finished with an average 2.615 million viewers and a 1.6/3.
8P ‘The Simpsons‘ finished with an average 3.165 million viewers and a 1.9/3.
830P ‘Cooper Barrett’s Guide to Surviving the Universe‘ finished with an average 1.917 million viewers and a 1.1/2.
9P ‘Family Guy‘ finished with an average 2.711 million viewers and a 1.8/3.
930P ‘The Last Man on Earth‘ return finished with an average 2.722 million viewers and a 1.9/3.
CNN
Ted’s News Network had two big programs Sunday.
6P ‘2016 Democratic Presidential Candidate Debate-Flint, MI‘ finished with an average 5.500 million viewers.
8P ‘Race For The White House‘ finished with an average 2.564 million viewers.
9P ‘CNN Post Debate Special‘ ratings not available.
10P ‘2016 Democratic Presidential Candidate Debate-Flint, MI‘ rerun ratings not available.
Univision
The #1 Hispanic Network in the U.S. had an average3 Sunday.
7P ‘Aqui y Ahora‘ finished with a 1.0/2 HH Rating
8P ‘Nuestra Belleza Latina’ finished with a 1.3/2 HH Rating.
10P ‘Sal y Pimienta‘ finished with a 1.2/2 HH Rating.
For The Record
CBS finished #1 Sunday with an average 8.589 million viewers and a 6.0 rating/10 share, DOWN -700,000 viewers from 9.289 million viewers SD 2015.
NBC finished a distant #2 with an average 5.165 million viewers and a 3.6/6, UP +1.615 million viewers (+42%) from 3.549 million viewers SD 2015.
ABC finished with an average 3.397 million viewers and a 2.3/4, DOWN 2.584 million viewers (-43.2%) from 5.981 million viewers SD 2015.
Fox finished with an average 3.128 million viewers and a 1.9/3, DOWN 191,000 viewers (-5.75%) from 3.319 million viewers SD 2015.
UNI finished with an average 2.048 million viewers and a 1.2/2.
TEL finished with an average 700,000 viewers and a 0.4/1.
Broadcast (English Speaking) Networks on Sunday finished with an average 20.278 million viewers DOWN -1.860 million viewers (-8.4%) from 22.138 million viewers SD 2015.
NOTE: Competition on Sunday included the ‘2016 Democratic Presidential Candidate Debate’ on CNN, the series finale of ‘Downton Abbey’ on PBS and ‘The Walking Dead’ on AMC.
Today In Communication History
On this date in 1943, transmissions begin from Fernsehsender Paris, a television service on 441 lines using the occupied French facilities, with a studio in a former family residence at 9 rue Cognacq-Jay and another in the former Magic City in rue de l’Université. The service is for German soldiers in Parisian hospitals and military premises.
On this date in 1946, In the US, the Federal Communication Commission publishes Public Service Responsibilities for Broadcast Licensees (the Blue Book), a 139-page report described by Justin Miller, president of the National Association of Broadcasters as an invasion of freedom of speech.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote of the Day
‘The starting point of all achievement is desire’
Napoleon Hill
United States tourists have overtaken China to become the fastest source of foreign sales of UK luxury goods. http://www.luxurydaily.com/continental-europe-north-america-responsible-for-50pc-of-uk-luxury-brand-revenue-report/
Social Media News
Facebook Bidding On NFL Live Streaming
Live TV streaming may be next on Facebook’s list of ambitions – and if so, the company ain’t starting small. According to Re/code, the social media giant is interested in nabbing the live-streaming rights to the NFL’s Thursday Night Football broadcasts, starting this coming season. Other companies, including Amazon and Verizon, are interested as well. The NFL is said to be nearing a decision as to which company will win the bidding war.
© Lance Hanish 2016 All rights reserved
Baseball players Get One-off Pass To Use Snapchat Live
Snapchat and Major League Baseball have signed a deal that will allow players to post live from the dugout during March 11 training games. Players are normally forbidden from using social media during games.
Marketing Research
How Do “Overlooked” Gen Xers Feel About Advertising?
The middle child of demographics has a different outlook on life. Gen X is the most influential generation, says Yahoo in a new study. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo jumped into the media behaviors and attitudes of what it says are “influential but overlooked” consumers. Based on a survey of more than 2,000 adults, including more than 850 Gen Xers (35-54), the report indicates that 51% of Gen Xers feel that they are part of the “vanishing” middle class. As parents, almost half worry that their kids are spoiled, while more than 8 in 10 feel that it’s important that they instill some sense of financial understanding in their children. Two-thirds of Gen Xers feel that they work a lot harder than the Millennial generation, while only 38% of Millennials (18-34) surveyed feel that their generation works harder than older generations. Perhaps that’s not too surprising in light of other research showing how dim a view Millennials have of their own generation.
Gen Xers (13%) were only half as likely as Millennials (26%) to say they increased the amount of time they worked after having kids. Indeed, 81% of Gen X parents say that a work-life balance is important.
Turning to technology and content engagement, the report demonstrates that Gen Xers tend to multitask more than Millennials during prime time, but that it stunts their emotional response to content more so than for Millennials. When it comes to content, the idea of Gen X as the middle child emerges: they’re in between Millennials and Boomers (55-64) in terms of their likelihood to consume their top categories of content, ranging from news, to weather, music, food and cooking and technology. The only categories in which they’re the most likely to consume content are sports and travel (each by only a small margin). Gen Xers appear to be avid consumers of content online, though. Three-quarters do so when on social media, and almost one in 3 consume content posted by brands or companies. Meanwhile, close to 8 in 10 researched products online in the month prior to the survey, with the most commonly-researched products being clothing or apparel (37%), electronics (32%), entertainment items (26%) and food or beverages (26%).
The Yahoo study finds some interesting results in analyzing adults’ receptiveness to advertising. While one-quarter of Gen Xers agree that they feel like their generation is often forgotten about by advertisers, an almost equal share of Millennials (24%) feel the same way. Given the extreme amounts of attention paid to Millennials by marketers, this is surprising to say the least. Just as notable: Boomers (21%) were the least likely to agree that their generation is often forgotten about by advertisers. That runs counter to MarketingCharts research on advertising to Baby Boomers, which has found older Americans feeling ignored by advertisers despite controlling the vast majority of disposable income in the US.
In a similar question, roughly one-third of respondents to the Yahoo survey from each generation agreed that “it’s about time advertisers recognized that my generation shops too”. Here again the lack of differences between younger and older generations is surprising.
In other advertising-related attitudes, the study notes that:
◎ 30% of Gen Xers are more likely to click on an ad aimed specifically at their generation, compared to 37% of Millennials and 23% of Boomers; and
◎ 27% of Gen Xers are more likely to purchase a product from a brand whose ad is targeted specifically at their generation, compared to 27% of Millennials and 17% of Boomers.
◎ The study notes that in each of the attitudinal statements about advertising, agreement was higher among Gen X parents than among Gen Xers overall.
Recommendations for creative strategy and messaging include:
◉ Indulging Gen Xers’ “kick my feet up” fantasies;
◉ Kid/tech dilemmas and bonding moments;
◉ Nostalgia with a deeper purpose; and
◉ Chin-up inspiration.
Out-Of-Home Research
Smart Billboards
Something everyone who is in advertising wanted to have is more in-depth measurement of outdoor billboards. Obviously, they want to know more than just how many people are seeing their advertisements. They want to know who exactly those people are, where they go, who they engage with, and what they buy. After all, this is the 21st Century.
According to Diego Vasquez, writing in MediaLife Magazine 030116, billboard owners see an opportunity in fulfilling that desire. They hope that by providing more information on who’s seeing their boards, they can gain more advertisers. A number of them have been testing beacons and other devices that will help track this information. Last week, Clear Channel Outdoor Americas became one of the first to roll out the data to a broad audience.
The company has partnered with several companies on a new program called Radar, which will track travel patterns, behavior and other information of interest to advertisers by arming billboards with devices that tap into the data on mobile phones of passersby. Now advertisers can better target their campaigns, whether by finding the best location or tailoring the creative in a certain manner. It’s a step beyond the basic demographic data currently offered by TAB ratings, and it comes at a time when measurement companies are under pressure to deliver better, more relevant information amid a sudden flood of big data availability. “We’ve been advocating for the last several years how important this is,” says Mark Boidman, managing director at Peter J. Solomon and an expert in OOH media. “In the world of online they can track you with cookies, they know where you’ve been and where you’re going next. It’s almost the same thing in real life.” Boidman says that over the past 18 months, a number of companies have been testing similar systems. CCO will likely be one of many to roll it out. “They all have the technology in place and are continuing to test and are seeing very positive results,” he says. “With the technology, whether it’s beacons or wifi tracking, you can see how many times somebody stands in front of a display.”
That’s the sort of in-depth information media people can use to plan campaigns. If someone keeps coming back to your display, you know it’s working. But if you’re seeing no returning traffic, you know you need to tweak it. CCO will partner with AT&T Data Patterns, which collects subscriber information, PlaceIQ, which data mines devices to determine behavior patterns, and Placed, which can track ad exposure and purchases and link them together. The ultimate aim is to be able to target consumers with ads for products they are most likely to buy. So if Radar has data showing that a consumer has cats and shops at a particular pet store, they may be shown an ad for cat litter on a billboard near that store.
Of course, this has the potential to inflame privacy advocates, who hate tracking of any type. CCO says the information is all anonymous and does not use any personal identifications. But Boidman says the potential upside for advertisers far outweighs any potential drawbacks. He notes that they’ve gotten used to the same thing online. “From a privacy standpoint, people are willing to give up information about themselves, as long as it’s aggregated and anonymous,” he says. “They’re very comfortable [doing so] in order to get valuable information in return that’s going to help them. Our view is it’s the same thing online. Some people find it okay that they’re being tracked and certain targeted ads head their way.” Radar is available now in CCO’s top 11 markets. The company plans to add other cities as the year progresses.’
Box Office Weekend 4-6 March 2016 (Domestic)
#1 ‘Zootopia’ $ 73.70 million in 3,827 theaters
#2 ‘London Has Fallen’ $ 21.74 million in 3,490 theaters
#3 ‘Deadpool’ $ 16.40 million in 3,624 theaters
#4 ‘Whiskey Tango Foxtrot’ $ 7.60 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘Risen’ $ 3.89 million in 2,507 theaters
#7 ‘Kung Fu Panda 3’ $ 3.53 million in 2,700 theaters
#8 ‘The Revenant’ $ 3.33 million in 1,488 theaters
#9 ‘Eddie the Eagle’ $ 3.10 million in 2,044 theaters
#10 ‘The Witch’ $ 2.51 million in 1,715 theaters
Box Office Weekend 4-6 March 2016 (International)
#1 ‘Ip Man 3 $ 75.0 million in 3 territories*
#2 ‘Zootopia’ $ 63.4 million in 46 territories
#3 ‘Deadpool’ $ 21.2 million in 74 territories
#4 ‘Gods of Egypt’ $ 15.7 million in 74 territories
#5 ‘The Revenant’ $ 12.5 million in 48 territories
#6 ‘London Has Fallen’ $ 12.0 million in 22 territories
#7 ‘Mei Ren Yu’ $ 10.5 million in 8 territories
#8 ‘Hail Ceasar’ $ 5.0 million in 41 territories
#9 ‘Spotlight’ $ 4.7 million in 37 territories
#10 ‘How To Be Single’ $ 4.5 million in 50 territories
*NOTE: ‘Ip Man 3’ total is questionable. Rumors abound that rookie distributor Dayinmu Film colluded with several cinema chains to pad ‘Ip Man 3’s final weekend box office tally.
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
BBC One #1 Sunday with the season five finale of ‘Call The Midwife’ top program
BBC One
The Big One had the big three Sunday as it was #1 in the UK in a big way.
7P ‘Countryfile’ finished with an average 7.8 million viewers and a 37% share.
8P ‘The Night Manager‘ finished with an average 6.2 million viewers and a 28% share.
9P ‘Call The Midwife‘ season finale finished with an average 9.2 million viewers and a 38% share.
ITV
The Independent One didn’t have the big one on Sunday.
8P ‘The Story of Cats‘ finished with an average 1.9 million viewers and an 8% share.
9P ‘Doctor Thorne‘ series premiere finished with an average 3.4 million viewers and a 16% share.
Channel 4
The Big Four jumped around but not with enough hustle.
8P ‘The Jump‘ finished with an average 1.6 million viewers and a 7% share.
9P ‘American Hustle‘ finished with an average 664,000 viewers and a 4% share.
BBC Two
The Little Two on Sunday had too little.
8P ‘Steve Backshall’s Extreme Mountain Challenge‘ finished with an average 1.5 million viewers and a 6% share.
Down Under
Seven #1 Sunday in Australia as ‘My Kitchen Rules’ & ‘Nine News’ top programs
Seven finished #1 Sunday in Australia with a 32.5% share of the available audience.
Nine finished #2 with a 24.9% share.
Ten finished #3 Sunday with a 18.5% share of the available audience.
ABC finished #4 with a 17.8% share.
SBS finished #5 Sunday in Australia with a 6.3% share of the available audience.
Top Ten Non-News Programs In Australia Sunday
#1 MY KITCHEN RULES – SUN Seven 1,325,000 viewers #1 in all markets
#2 SUNDAY NIGHT Seven 1,201,000 viewers Melbourne top market
#3 DOC MARTIN ABC 1,055,000 viewers Melbourne top market
#4 60 MINUTES Nine 733,000 viewers Melbourne top market
#5 I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 618,000 viewers Melbourne top market
#6 AUSTRALIA’S GOT TALENT Nine 602,000 viewers Melbourne top market
#7 CALL THE MIDWIFE ABC 594,000 viewers Melbourne top market
#8 THE PEOPLE vs OJSimpson TEN 593,000 viewers Melbourne top market
#9 MODERN FAMILY TEN 567,000 viewers Melbourne top market
#10 I’M A CELEBRITY…
GET ME OUT OF HERE! SUN TEN 559,000 viewers Melbourne top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Monday in the AU as ‘My Kitchen Rules’ & ‘Nine News’ top programs.
Seven finished #1 Monday in Australia with a 32.3% share of the available audience.
Nine finished #2 with a 21.7% share.
ABC finished #3 with a 21.2% share of the available audience.
TEN finished #4 with a 20.3% share.
SBS finished Monday in Australia with a 4.5% share of the available audience.
Top Ten Non-News Programs in Australia Monday
#1 MY KITCHEN RULES – MON Seven 1,450,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 882,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 865,000 viewers Sydney top market
#4 7.30 ABC 833,000 viewers Sydney top market
#5 AUSTRALIAN STORY ABC 788,000 viewers Sydney top market
#6 DOWNTON ABBEY Seven 781,000 viewers Melbourne top market
#7 FOUR CORNERS ABC 736,000 viewers Sydney top market
#8 MEDIA WATCH ABC 729,000 viewers Sydney top market
#9 I’M A CELEBRITY…
GET ME OUT OF HERE! MON TEN 691,000 viewers Melbourne top market
#10 I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 670,000 viewers Melbourne top market
strong>Top Newscasts In Australia Monday
#1 NINE NEWS Nine 1,071,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SEVEN NEWS Seven 1,062,000 viewers #1 in Adelaide & Perth
#3 SEVEN News/TodayTonight Seven 1,049,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 992,000 viewers Melbourne top market
#5 ABC NEWS ABC 823,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,040,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS – SUN Seven 977,000 viewers #1 in Brisbane, Adelaide & Perth
#3 ABC NEWS SUNDAY-EV ABC 782,000 viewers Melbourne top market
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Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘:http://bit.ly/DeathofTelevision 🆕💡💭🌎💬 It’s Free!
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck Trio with Paul Desmond & Gerry Mulligan ‘Jumping Bean’
OVERTHESHOULDERMEDIA 