‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, March 4, 2016.
CBS finished #1 broadcast network as ‘Blue Bloods‘ rerun was the top program on television.
In the UK, ‘ITV‘ #1 network Friday as ‘Best Walks With A View With Julia Bradbury‘ was the top program.
Nine finished #1 in Australia as ‘Seven News‘ was #1 newscast and ABC’s ‘The Doctor Blake Mysteries‘ was the top non-news program.
‘Deadpool‘ #1 box office in the U.S. weekend 26-28 Feb 2016.
‘Deadpool‘ #1 at the International box office weekend 26-28 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 57,723 users and 80,962 clipbooks with 407,224 visitors. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Friday, March 4, 2016 (Posted on March 5, 2016)
The Tiffany Network won again one Friday because they own Friday. Two-thirds of their schedule were reruns and they still finished #1 going away.
8P ‘The Amazing Race‘ finished with an average 5.779 million viewers.
9P ‘Hawaii Five-0‘ rerun ‘Lehu a Lehu’ (Ashes to Ashes) finished with an average 6.413 million viewers.
10P ‘Blue Bloods‘ rerun (‘All the News That’s Fit to Click’) finished with an average 7.319 million viewers.
The Alphabet Network came in second on Friday due to its lead program.
8P ‘Last Man Standing‘ finished with an average 5.414 million viewers.
830P ‘Dr. Ken‘ finished with an average 4.776 million viewers.
9P ‘Shark Tank‘ finished with an average 4.772 million viewers.
10P ‘20/20‘ finished with an average 4.311 million viewers.
The Peacock Network did’t have the guns on Friday.
8P ‘Caught On Camera with Nick Cannon‘ finished with an average 2.974 million viewers.
9P ‘Grimm‘ finished with an average 4.209 million viewers.
10P ‘Dateline‘ finished with an average 4.681 million viewers.
The Animal Network of Broadcast had one of the best dramas on the air but nobody watched.
8P ‘Sleepy Hollow‘ finished with an average 3.008 million viewers.
9P ‘Second Chance‘ (‘May Old Acquaintance Be Forgot’) finished with an average 2.155 million viewers. Must See TV ON DEMAND episode
The Little Network That Couldn’t didn’t.
8P ‘The Vampire Diaries’ finished with an average 1.078 million viewers.
9P ‘The Originals‘ finished with an average 900,000 viewers.
For The Record
CBS finished #1 on Friday with an average 6.504 million viewers, DOWN -2.491 million viewers vs SD 2015.
ABC finished #2 with an average 4.726 million viewers, DOWN 944,000 viewers vs SD 2015.
NBC finished #3 with an average 3.955 million viewers, DOWN 1.678 million viewers vs SD 2015.
FOX finished #4 with an average 2.582 million viewers, UP 298,000 viewers vs SD 2015.
The CW finished #5 with an average 989,000 viewers, DOWN 39,000 viewers vs SD 2015.
Broadcast (English Speaking) Network finished with an average 18.756 million viewers in prime time on Friday, one of the lowest totals of the year, DOWN -4.836 million viewers (-25.8%) (23.582 million viewers SD 2015).
Today In Communication History
On this date in 1956, ‘King Kong’ (1933) premiered on television in the U.S.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
How Often Are Emails Deleted Without Being Read?
Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence of deletion before reading ranged from a low of 5% (for distribution and manufacturing companies) to a high of 14% (for office supplies companies), per the study. There appears to be little seasonality on this metric, with most categories seeing fairly steady rates throughout the year. The study notes that sectors such as insurance, utilities and telecommunications pair low delete-before-reading reading rates with high read rates, as might be expected. However, social and dating companies have a low delete-before-reading rate despite below-average read rates. The Return Path study is based on global consumer data captured from the Data Cloud. The metrics were calculated based on the activity of over 2.5 million consumer panelists and more than 3.5 billion commercial email messages received between January 1, 2015 and December 31, 2015.
Network Television Morning News Program Ratings Week of February 22nd
#1 ABC’s ‘Good Morning America’ finished with an average 5.058 million viewers
#2 NBC’s ‘The Today Show’ finished with an average 4.875 million viewers
#3 CBS’ ‘CBS This Morning’ finished with an average 3.869 million viewers
‘NCIS’ Renewed For Two More Year
When the norm is hopefully one more year for a series renewal, the world’s most watched drama, ‘NCIS’ has been renewed for two more seasons as its star, Mark Harmon, signed a two year contract taking the show into and through its 15th season.
The Winners of the 88th Annual Academy Awards
WINNER: Brie Larson, “Room” | Interview | Review | Video Q&A
WINNER: Leonardo DiCaprio, “The Revenant” | Review | Video Q&A
WINNER: Alicia Vikander, “The Danish Girl” | Video Q&A | Interview
WINNER: Mark Rylance, “Bridge of Spies” | Review | Q&A
WINNER: Alejandro G. Iñárritu, “The Revenant” | Review | Video Q&A with the cast and crew
Animated feature film
WINNER: “Inside Out” | Review | Behind the scenes
WINNER: “Spotlight,” by Josh Singer and Tom McCarthy | Review
WINNER: “The Big Short,” by Charles Randolph and Adam McKay | Interview | Review
Foreign language film
WINNER: “Son Of Saul” (Hungary) | Interview | Review
Animated short film
WINNER: “Bear Story”
Live action short
WINNER: “Amy” | Review
WINNER: “A Girl in the River: The Price of Forgiveness”
WINNER: “The Revenant,” Emmanuel Lubezki | Photos
WINNER: “Ex Machina,” Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett
Makeup and hair styling
WINNER: “Mad Max: Fury Road,” Lesley Vanderwalt, Elka Wardega and Damian Martin
WINNER: “Mad Max: Fury Road,” Margaret Sixel | Interview
WINNER: “Mad Max: Fury Road,” Jenny Beavan
WINNER: “Writing’s On The Wall” from “Spectre,” music and lyric by Jimmy Napes and Sam Smith | Interview
WINNER: “Mad Max: Fury Road,” Mark Mangini and David White
WINNER: “Mad Max: Fury Road,” Chris Jenkins, Gregg Rudloff and Ben Osmo
WINNER: “Mad Max: Fury Road,” Colin Gibson (production design); Lisa Thompson (set decoration)
WINNER: Ennio Morricone, “The Hateful Eight” | Interview
Box Office Weekend 26-28 February 2016 (Domestic)
#1 ‘Deadpool’ $ 31.50 million
#2 ‘Gods of Egypt’ $ 14.00 million
#3 ‘Kung Fu Panda 3’ $ 9.00 million
#4 ‘Eddie the Eagle’ $ 6.30 million
#5 ‘Triple 9’ $ 6.10 million
#6 ‘How To Be Single’ $ 5.16 million
#7 ‘The Witch’ $ 5.00 million
#8 ‘Race’ $ 4.27 million
#9 ‘The Revenant’ $ 3.80 million
#10 ‘Zoolander 2’ $ 2.28 million
Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $ 40.0 million
#2 ‘Zootopia’ $ 30.0 million
#3 ‘Gods of Egypt’ $ 38.0 million
#4 ‘Mei Ren Yu’ $ 28.0 million
#5 ‘The Revenant’ $ 14.1 million
#6 ‘The Monkey King 2’ $ 8.5 million
#7 ‘Risen’ $ 7.0 million
#8 ‘Pattaya’ $ 6.5 million
#9T ‘Alvin & Chipmunk’ $ 6.1 million
#9T ‘How to Be Single’ $ 6.1 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
Complete ratings for the UK were not available. They will be posted once online.
The Independent One took a walk on Friday.
8P ‘Best Walks With A View With Julia Bradbury‘ finished with an average 3.7 million viewers.
9P ‘Mr. Selfridge‘ numbers not available
The Big Four
8P ‘Googlebox‘ numbers not available.
Nine finished #1 Friday in Australia with a 28.7% share of the available audience.
Seven finished #2 Friday with a 27.7% share.
ABC finished #3 with a 20.6% share of the available audience.
Ten finished #4 with a 15.3% share.
SBS finished #5 Friday in Australia with a 5.6% share of the available audience.
Top Ten Non-News Program In Australia Friday
#1 DOCTOR BLAKE MYSTERIES ABC 858,000 viewers #1 in Melbourne, Adelaide, Brisbane & Perth
#2 BETTER HOMES & GARDENS Seven 739,000 viewers Melbourne top market
#3 THE CHASE AUSTRALIA Seven 551,000 viewers Melbourne top market
#4 GRIFF’S GREAT BRITAIN ABC 519,000 viewers Melbourne top market
#5 7.30 ABC 496,000 viewers Melbourne top market
#6 HOT SEAT Nine 474,000 viewers Melbourne top market
#7 THE LIVING ROOM TEN 455,000 viewers Melbourne top market
#8 FRIDAY NIGHT NRL LIVE Nine 449,000 viewers #1 in Sydney
#9 A CURRENT AFFAIR Nine 447,000 viewers Sydney top market
#10 M- LAST VEGAS Seven 432,000 viewers Melbourne top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 862,000 viewers #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS Nine 830,000 viewers #1 in Brisbane
#3 SEVEN News/TodayTonight Seven 789,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 769,000 viewers #1 in Sydney
#5 ABC NEWS ABC 673,000 viewers Melbourne top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Saturday in Australia with an average 28.7% share of the available audience.
Nine finished #2 with a 26.0% share.
ABC finished #3 with an average 23.1% share of the available audience.
Ten finished #4 with a 14.3% share.
SBS finished #5 Saturday in Australia as it finished with a 7.8% share of the available audience.
Top Ten Non-Newscasts In Australia Saturday
#1 DEATH IN PARADISE ABC 915,000 viewers #1 in all markets
#2 CUFFS ABC 550,000 viewers Melbourne top market
#3 DESPICABLE ME 2 Seven 545,000 viewers Melbourne top market
#4 GARDENING AUSTRALIA ABC 393,000 viewers Melbourne top market
#5 FAST FIVE Seven 352,000 viewers Melbourne top market
#6 GETAWAY Nine 344,000 viewers Melbourne top market
#7 AUSTRALIA’S GOT TALENT Nine 320,000 viewers Sydney top market
#8 THE BOOK THIEF TEN 313,000 viewers Melbourne top market
#9 TEN’S V8 SUPERCARS:
CLIPSAL 500 D2 RACE 2 TEN 311,000 viewers Adelaide top market
#10 TEN’S V8 SUPERCARS:
CLIPSAL 500 D2 RACE 1 TEN 279,000 viewers Melbourne top market
Top Newscasts in Australia Saturday
#1 ABC NEWS-SA ABC 854,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SATURDAY Nine 823,000 viewers #1 in Sydney & Melbourne
#3 SEVEN NEWS – SAT Seven 707,000 viewers Melbourne top market
#4 WEEKEND TODAY–SATURDAY Nine 281,000 viewers Sydney top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘:http://bit.ly/DeathofTelevision 🆕💡💭🌎💬 It’s Free!
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Manhatten Transfer ‘Birdland’
Manhatten Transfer ‘Boy From New York City’