‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, October 29, 2015, CBS finished #1 as ‘NFL Thursday Night Football’‘ was the top program. ITV finished #1 in the UK as ‘For the Love of Dogs’ was the top program. Seven finished #1 in Australia as Nine’s ‘A Current Affair’ was the top program; ‘Seven News‘ top newscast. ‘The Martian‘ #1 at Cinema weekend 23-25 October 2015 (Domestic) ‘The Martian‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, October 29, 2015 (Posted on October 30, 2015)
The Tiffany Network had pro football and that was the game on Thursday. At 8P, ‘NFL Kick-Off’ finished with an average 8.65 million viewers and a 6.2/11. At 830P, ‘NFL Thursday Night Football’, featuring another New England Patriot win over the Miami Dolphins finished with an average 17.53 million viewers and a 10.4/17.
The Alphabet Network had it all-female driven night, with a twist, as it counted pro football on Thursday. At 8P, a rerun of ‘It’s the Great Pumpkin Charlie Brown’ finished with an average 6.54 million viewers and a 4.3/7. At 830P, a rerun of ‘It’s the Great Pumpkin Charlie Brown’ finished with an average 6.54 million viewers and a 3.8/6. At 9P, ‘Scandal’ finished with an average 7.80 million viewers and a 6.1/9 as it finished as the top program on the network this Thursday. Then at 10P, ‘How To Get Away With Murder’ finished with an average 6.27 million viewers and a 5.0/8, a new series low, as it finished on the bottom of Disneyville’s ratings on Thursday.
The Peacock Network finished well behind on Thursday to finished in third place. At 8P, ‘Heroes Reborn’ finished with an average 3.95 million viewers and a 2.8/4, to finish with the poorest rating of the evening on 30 Rock. Then at 9P, ‘The Blacklist’ increased the network’s audience nearly double as it finished with an average 7.03 million viewers and a 4.7/7. At 10P, in an excellent episode, ‘The Player’ finished with an average 3.87 million viewers and a 2.8/5. Sarnoff Sity has to find a better lead in program than a retread it has now.
The Animal Network of Broadcast had two veteran programs doing a Halloween cross-over. At 8P, ‘Bones’ led off with an average 6.57 million viewers and a 4.1/7 as reality was suspended for an hour. Then at 9P, ‘Sleepy Hollow’ completed the evening with an average 4.57 million viewers and a 2.8/4. The strength of ‘Bones’ presents a problem with Murdoch’s Minions. They have a program fans love, a program which fans are loyal to, week after week. One of the stars does not want to continue. Watch closely as the Minions mess this up one more time.
The Little Network That Couldn’t really didn’t on Thursday. At 8P, ‘The Vampire Diaries’ finished with an average 1.24 million viewers and a 0.9/1. Then at 9P, ‘The Originals’ finished with an average 1.07 million viewers and a 0.7/1.
For The Record
CBS finished #1 Thursday with an average 12.77 million viewers and a 9.7 rating/16 share. ABC finished with an average 6.86 million viewers and a 5.0/8. FOX finished #3 Thursday with an average 5.47 million viewers and a 2.5/6 thanks to ‘Bones’. NBC finished with an average 4.90 million viewers and a 3.5/5. NFL Network finished with an average 2.698 million viewers. Univision finished with an average 1.70 and a 1.2/2. Telemundo finished with an average 1.30 and a 1.0/2. The CW finished with an average 1.17 million viewers and a 0.8/1.
Today In TV History
On this date in 1931, NBC began putting a TV transmitter on top of the Empire State Building. The first experimental TV broadcast from the building was on December 22, 1931.
Social Media Research
How Are B2B Marketers Using Video?
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While limited budgets are the leading production challenge, 41% of respondents said their video marketing budgets have increased from last year, including almost 3 in 10 whose budgets have grown by more than 10%.
There appears to be general enthusiasm concerning the effectiveness of online video, with 73% indicating that it is having a positive impact on their marketing results and 56% feeling that it has positively impacted their sales results. This optimism is supported by recent survey results in which just 15% of respondents (primarily B2B) reported that video wasn’t effectiveness in reaching their goals. That report also found almost 9 in 10 respondents indicating that video’s effectiveness is rising.
There has been a great deal of optimism surrounding B2B video this year. MarketingCharts’ 2015 B2B Digital Marketing Insights Report reveals, for example, that B2B marketers believe videos are their most effective content type, ahead of webinars and case studies. Separate data in the report indicates that online videos are considered the most indispensable content type for B2B marketers this year, again ahead of case studies and webinars. Yet despite the generally-held view that video is effective, measuring ROI is a key challenge, per the WVMC report. Indeed, measuring the ROI of video marketing investments (44%) ranked as the biggest challenge related to online video marketing among respondents, followed by limited in-house video marketing expertise (37%). The most popular creative styles used are live-action or on-location videos (70%) and testimonials or executive interviews (53%), with animated explainers (27%) less commonly used.
When it comes to deploying videos, B2B respondents are most commonly embedding them on webpages or blogs (83%), though a majority are sharing them via YouTube (69%) and social networks (64%). Of note, while LinkedIn is the most popular social platform for B2B marketers, videos are more likely to be deployed on Facebook and Twitter, per the WVMC survey results. Facebook is also the top destination for video advertising among the 38% of respondents who use paid online video advertising. YouTube follows as the next-most frequently used paid platform. YouTube is also frequently used for video search optimization purposes, with about two-thirds of respondents overall using it for this purpose. Other search optimization practices used by B2B respondents include optimizing metadata (54%) and enabling embedded sharing (43%), though fewer are providing transcripts (24%) or creating video sitemaps (19%), among others.
Meanwhile, about half of respondents use video in email marketing and newsletters, with this also generally returning positive results. Indeed, among those using video for email marketing or marketing automation campaigns, 65% report positive results versus 9% reporting no impact. (The rest are unsure, potentially due to ROI measurement challenges.)
Finally, total video starts (84%) tops the list of tracked video campaign metrics, followed by average viewing time (59%) and watch to completion (58%). These are also the metrics that respondents are most often tracking by individual, with slightly fewer than half identifying viewers by email address
How Neuroscience Is Being Used To Power Better Mobile Content
A neuromarketing study from Salesbrain and Facebook has shown that mobile advertising can make a major impact in the areas of attention and positive emotion. Helen Crossley of Facebook stated, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller.’
She states that Facebook ‘recently commissioned Salesbrain to research how people view the same ads on TV and smartphones differently. Marketers are very familiar with TV advertising formats—TV has been the dominant advertising medium for decades and as such our understanding of consumers and their interactions with TV are quite robust. However, in terms of mobile advertising, many advertisers were asking us how they should think about the small screen. So, how is the viewing experience different between the two? We set out to answer that question by using neuromarketing which directly measures the brain’s response to stimulus. We measured attention, distraction, cognitive load and emotional responses to the same ads on TV and mobile, and the results were surprising. We found that the small screen—the mobile screen—is not so small as it packs a powerful punch when it comes to the measures of attention and positive emotions in particular.’ While may felt ‘the bigger the screen the bigger the emotional impact, that didn’t turn out to be the case. We actually found that people feel more positively toward the same advertisement shown on a mobile device versus on television.’
She continued, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller, or as you suggest, even disappearing. Bad stories and ads do not magically become good ones if you simply change the device on which they are shown.’
Crossly continued, ‘Neuroscience is an emerging field in consumer insights, and when done well, it allows us to truly understand volunteers’ reactions to advertising. When researchers measure the neurological reactions of consumers, the brain doesn’t lie or tell them something it thinks they want to hear. As researchers, we may not understand why we see certain behaviors or patterns, which is where surveys can help to fill in some gaps. We can also use analytics to further validate hypotheses and understand patterns across people which may not be possible with traditional research techniques.’ Credit: Simone Spilka, of PSFK LABS, conducted the interview with Crossly (http://bit.ly/1M2emJ1).
Integrated Marketing Research
Millennials Are Cautious, Tech-Savvy Savers
Recovering from the Great Recession has been tough for many, and 57% of Americans reported feeling like they were still in a recession as of the second quarter. According to Nielsen Research, Millennials have been hit particularly hard by the recent turbulence in the economy, but roughly 70% believe their personal finances will be either good or excellent in the next year. They’ve also got their eyes on the future, as they’re most likely to put extra money into savings after they cover their living expenses.
Millennials, defined by Nielsen as consumers born between 1977 and 1995, now account for 24% of the U.S. population. The group is 77 million strong, define themselves by their use of technology, and many have adopted a DIY approach to managing their finances. And when we look at the striations within the Millennial generation, upscale Millennials (those earning more than $75,000/year) represent a notable pocket of opportunity for financial services providers.
Roughly 27% of Millennials fall into the upscale subset, and 15% of them actually earn more than $100,000 per year. In addition to their high incomes, upscale Millennials have amassed significantly more wealth than the overall generation. In fact, the median liquid wealth value (income producing assets) among upscale Millennials is $157,000, which is more than 11 times that of the generation as a whole.
Upscale Millennials are actively engaged in saving for the future. According to Nielsen Financial Track, these consumers are more than twice as likely as the average consumer to have variable-rate interest money market accounts and CD accounts. They’re also actively saving for retirement, as they’re 60% more likely than the average consumer to have an IRA and 87% more likely than the average consumer to have a 401(k) plan.
It’s also no secret that Millennials are active technology users. About 92% of Millennials own smartphones and roughly 61% own tablets. And because of their connection with technology, Millennials are more likely than the average consumer to bank on their PCs, smartphones and tablets, especially when making trades, opening new accounts, conducting research and making remote deposits. Upscale Millennials are even more engaged with tech for their financial needs, as they’re even more likely than their generation as a whole to conduct their primary banking activities online.
‘Specter’ Blows The Door Off Theaters in the UK
The last Bond movie starring Daniel Craig (supposedly until another contract is negotiated) opened in the UK with an explosion of interest as it debuted Monday with a big $6.4 million opening night. Then on the first full day, it broke a record with a take of $9.2 million bring the total to $15.6 million within the span of some 30 hours. Then on Wednesday, it finished with a Box Office gross of $8.8 million, making there three-day total $24.5 million dollars.
Box Office Top Ten Films 23-25 October 2015 (Domestic Only)
#1 The Martian $15,900,000
#2 Goosebumps $15,500,000
#3 Bridge Of Spies $11,365,000 (See critique:https://www.facebook.com/cinemacritique)
#4 Last Witch Hunter $10,825,000
#5 Hotel Transylvania2 $ 9,000,000
#6 Paranormal Activity $ 8,200,000
#7 Steve Jobs $ 7,267,095
#8 Crimson Peak $ 5,563,260
#9 The Intern $ 3,855,000
#10 Pan $ 2,540,000
Box Office Top Ten Films 23-25 October 2015 (International Only)
#1 The Martian $30,000,000
#2 Ant-Man $22,000,000
#3 Paranormal Activity $18,000,000
#4 Last Witch Hunter $13,400,000
#5 Pan $12,300,000
#6 Hotel Transylvania2 $ 9,000,000
#7T Shaandaar $ 8,000,000
#7T Nouvelles aventures $ 8,000,000
#9T Crimson Peak $ 7,800,000
#9T The Intern $ 7,800,000
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One finished as #1 in the UK Thursday. At 830P, ‘For the Love of Dogs’ with Paul O’Grady was the most-watched show of the night outside soaps with an average 4.03 million viewers (18.5%). It was followed by the latest ‘Unforgiven’ which drew an average 3.56 million viewers (17.8%).
The Big One at 730P had ‘Watchdog’ and it finished with an average 3.99 million viewers and a 19.9% share. At 9P, The Class of 92’s new BBC One TV series ‘Out of Their League’ attracted over 3 million viewers on Thursday night. Ryan Giggs, Gary Neville and their fellow teammates’ running of Salford FC was seen by an average overnight audience of 3.09 million viewers (15.4%).
The Little Two finished third on Thursday. At 9P, ‘The Last Kingdom’ continued and finished with an average 1.54 million viewers (7.7%). At 10P, ‘Russell Howard’s Good News’ drew an average 832,000 viewers (5.0%).
The Tiny Four at 830P presented latest ‘The Big Bang Theory’ as it continues to increase it audience in the UK with an average 1.31 million viewers (6.1%) becoming a presence on Thursdays.
The Viacom Five at 9P had ‘Chris Tarrant’s Extreme Railways’ and it finished with an average 1.27 million viewers (6.4%).
The Big Four finished down a bit on Thursday. At 8P, ‘Amazing Spaces’ finished with an average 1.19 million viewers (5.6%). At 9P, it was followed by new series ‘Kitchen Impossible’ as it drew 1.13 million viewers (5.6%). At 10P, ‘First Dates’ finished with an average 1.26 million viewers (8.7%).
Murdoch’s Bird presented, at 8P, the series premiere of CBS’ ‘Supergirl’ and it drew 584,000 viewers (2.7%).
The Second Commercial Network in Australia was #1 again for the third straight night in prime time. It finished with a 28.5% share of the available audience. ‘Home and Away’ was the network’s top program. But it also had the #1 newscast in the nation with ‘Seven news’.
Network Nine finished second with a 26.2% share. It had the #1 program as ‘A Current Affair’ finished on top of the non-news programming.
The Third Commercial Network in Australia finished with a 21.7% share of the available audience. It’s top program was ‘Jamie’s Super Food’.
The Alphabet Network in Australia finished with a 18.4% share. ‘7.30’ was its top program.
The Special Broadcast Service 5.2% share of the available audience.
Top Ten Non-News Programs in Australia on Thursday
#1 A Current Affair Nine 858,000 viewers Melbourne top market with 257,000
#2 RBT (Rerun) Nine 725,000 viewers Melbourne top market with 224,000
#3 Home And Away Seven 716,000 viewers Sydney top market with 201,000
#4 RBT Nine 697,000 viewers Melbourne top market with 217,000
#5 7.30 ABC 675,000 viewers Melbourne top market with 202,000
#6 Jamie’s Super Food TEN 577,000 viewers Melbourne top market with 161,000
#7 Gogglebox TEN 565,000 viewers Melbourne top market with 201,000
#8 Mighty Cruise Ships Seven 563,000 viewers Sydney top market with 177,000
#9 The Chase Australia Seven 557,000 viewers Sydney top market with 181,000
#10 The Project 7PM TEN 554,000 viewers Melbourne top market with 162,000
Top Newscasts in Australia on Thursday
#1 Seven News Seven 916,000 viewers #1 in Melbourne and Perth
#2 Nine News Nine 909,000 viewers #1 in Sydney and Brisbane
#3 Nine News 6:30 Nine 880,000 viewers
#4 Seven News/TodayTonight Seven 869,000 viewers
#5 ABC News ABC 821,000 viewers #1 in newscast in Adelaide
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven was #1 in Australia for the fourth straight night with a 31.2% share of the available audience as it had both the top entertainment program and the top newscast in the nation. ‘Seven News’ was the top newscast and ‘Better Homes and Gardens Australia’ was the top non-news program.
Network Nine finished second again with a 30.0% share.
The Third Commercial Network in Australia finished third with a 19.1% share of the available audience.
The Alphabet Network finished #4 with a 14.9% share.
The Special Broadcast Service finished #5 with a 4.8% share of the available audience.
Top Ten Non-News Programs in Australia Friday
#1 Better Homes & Gardens Seven 848,000 viewers Both Sydney & Melbourne tied with 251,000
#2 A Current Affair Nine 652,000 viewers Melbourne top market with 214,000 viewers
#3 The Chase Australia Seven 524,000 viewers Sydney top market with 155,000 viewers
#4 The Living Room TEN 509,000 viewers Melbourne top market with 147,000 viewers
#5 Family Feud TEN 487,000 viewers Sydney top market with 119,000 viewers
#6 7.30 ABC 486,000 viewers Melbourne top market with 138,000 viewers
#7 The Graham Norton Show TEN 461,000 viewers Sydney top market with 151,000 viewers
#8 The Bourne Legacy Seven 461,000 viewers Melbourne top market with 147,000 viewers
#9 Hot Seat Nine 448,000 viewers Melbourne top market with 124,000 viewers
#10 Ready For Takeoff Nine 436,000 viewers Melbourne top market with 138,000 viewers
Top Newscasts In Australia Friday
#1 Seven News Seven 861,000 viewers Sydney top market with 224,000 viewers
#2 Nine News Nine 818,000 viewers Melbourne top market with 266,000
#3 Seven News/TodayTonight Seven 786,000 viewers Sydney top market with 214,000 viewers
#4 Nine News 6:30 Nine 781,000 viewers Melbourne top market with 258,000 viewers
#5 ABC News ABC 551,000 viewers Sydney top market with 153,000 viewers
#6 Ten Eyewitness News @ 5 TEN 469,000 viewers Sydney top market with 117,000 viewers
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