‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, October 30, 2015, FOX finished #1 as ‘2015 World Series Gm#3’‘ was the top program. Channel 4 was #1 in the UK as ‘Googlebox‘ was the top program. Seven finished #1 in Australia as Nine’s ‘A Current Affair’ was the top program; ‘Seven News‘ top newscast. ‘The Martian‘ #1 at Cinema weekend 23-25 October 2015 (Domestic) ‘The Martian‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 30, 2015 (Posted on October 31, 2015)
The Animal Network of Broadcast had Major League Baseball and it won again. At 8P, the ‘2015 World Series’ moved to New York’s Citi Field and the home team, New York Mets brought the series back with a 9-3 win over the Kansas City Royals. It drew a powerful 12.51 million viewers.
The Tiffany Network found itself in an unusual position as it could not match up against the Fall Classic. At 8P, ‘The Amazing Race’ finished with an average 6.095 million viewers. Then, ‘Hawaii Five-0’ had one of the most unusual Halloween episodes as both dealt with serious issues as it drew an average 8.125 million viewers. At 10P, ‘Blue Bloods’ usually the leading program on Friday’s dealt with ‘The Reagan Mob’ in an unusual twist as everyone in the family got into the act of defending the family name. As Jamie said, ‘Thank you God for being a member of the Reagan family.’ It drew an average 9.535 million viewers. It is obvious, all three programs suffered against the World Series.
The Alphabet Network ran its usual schedule and actually finished right behind Black Rock. AT 8P, ‘Last Man Standing’ finished with an average 6.84 million viewers. Then at 830P, ‘Dr. Ken’ finished with an average 5.78 million viewers. At 9P, ‘Shark Tank’ finished with an 5.66 average million viewers. Something has happened with this program as it is not doing as well as it did last season. At 10P, ’20/20′ finished with a bigger than usual average 8.065 million viewers as it featured Leah Remini and her days as member of the Church of Scientology.
The Peacock Network didn’t have the ammo to move ahead on Friday. At 8P, ‘Undateable’ finished with an average 2.65 million viewers. At 830P, ‘Truth Be Told’ finished with an average 2.33 million viewers. Both of these programs are dead in the water. At 9P, ‘Dateline’ finished with an average 3.965 million viewers, well below what it normally does. Then at 10P, ‘Dateline’ finished with an average 3.265 million viewers.
The Little Network That Couldn’t absolutely didn’t. They need to rethink their Fall schedule and figure out if they can bring back their Summer schedule. But at 8P, Murdoch’s Minions may have done something right. A rerun of ‘Crazy Ex-Girlfrield’ actually drew better than its original episode as it pulled in an average 742,500 viewers but peaked during the first half hour with 862,000 viewers. This show loses something after the first act. Perhaps the same old schtick wears thin for many. Outside of the pilot, the show doesn’t hold the audience through its entirety. Then at 9P, ‘America’s Next Top Model’ in the midst of their final season, finished with an average 939,000 viewers.
For The Record
FOX finished with an average 12.51 million viewers. CBS finished #2 with an average 7.92 million viewers. ABC finished with an average 6.85 million viewers. NBC finished with an average 3.26 million viewers. The CW finished with an average 863,000 million viewers.
Today In TV History
On this date in 1953, ‘Carmen’ by Bizet, became the first “major” opera to be televised in “color” on NBC. It was an experimental telecast as few saw it in color on compatible color television system sets as it was not yet authorized by the Federal Communication Commission, which was, at the time, expected to be approved by the end of the year. Some stated that the oranges and greens were particularly vibrant. Some said that color seemed to add depth that black & white could not. While this could not be seen by the general public in color, once approved, it would take time to manufacture and sell the color sets to the public. Projected cost: $1,000 per set and this in a time when a $200 tv set was considered expensive. No actual footage could be found. However the Arturo Toscanini led NBC Orchestra sound track of ‘Carmen’ in 1953 is above.
Television LIVE +7 Ratings
‘Supergirl’ gained 3.17 million total viewers to reach 16.13 million viewers in its first week of LIVE +7 days. It is the fall’s most-watched new series.
Social Media Research
How Are B2B Marketers Using Video?
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While limited budgets are the leading production challenge, 41% of respondents said their video marketing budgets have increased from last year, including almost 3 in 10 whose budgets have grown by more than 10%.
There appears to be general enthusiasm concerning the effectiveness of online video, with 73% indicating that it is having a positive impact on their marketing results and 56% feeling that it has positively impacted their sales results. This optimism is supported by recent survey results in which just 15% of respondents (primarily B2B) reported that video wasn’t effectiveness in reaching their goals. That report also found almost 9 in 10 respondents indicating that video’s effectiveness is rising.
There has been a great deal of optimism surrounding B2B video this year. MarketingCharts’ 2015 B2B Digital Marketing Insights Report reveals, for example, that B2B marketers believe videos are their most effective content type, ahead of webinars and case studies. Separate data in the report indicates that online videos are considered the most indispensable content type for B2B marketers this year, again ahead of case studies and webinars. Yet despite the generally-held view that video is effective, measuring ROI is a key challenge, per the WVMC report. Indeed, measuring the ROI of video marketing investments (44%) ranked as the biggest challenge related to online video marketing among respondents, followed by limited in-house video marketing expertise (37%). The most popular creative styles used are live-action or on-location videos (70%) and testimonials or executive interviews (53%), with animated explainers (27%) less commonly used.
When it comes to deploying videos, B2B respondents are most commonly embedding them on webpages or blogs (83%), though a majority are sharing them via YouTube (69%) and social networks (64%). Of note, while LinkedIn is the most popular social platform for B2B marketers, videos are more likely to be deployed on Facebook and Twitter, per the WVMC survey results. Facebook is also the top destination for video advertising among the 38% of respondents who use paid online video advertising. YouTube follows as the next-most frequently used paid platform. YouTube is also frequently used for video search optimization purposes, with about two-thirds of respondents overall using it for this purpose. Other search optimization practices used by B2B respondents include optimizing metadata (54%) and enabling embedded sharing (43%), though fewer are providing transcripts (24%) or creating video sitemaps (19%), among others.
Meanwhile, about half of respondents use video in email marketing and newsletters, with this also generally returning positive results. Indeed, among those using video for email marketing or marketing automation campaigns, 65% report positive results versus 9% reporting no impact. (The rest are unsure, potentially due to ROI measurement challenges.)
Finally, total video starts (84%) tops the list of tracked video campaign metrics, followed by average viewing time (59%) and watch to completion (58%). These are also the metrics that respondents are most often tracking by individual, with slightly fewer than half identifying viewers by email address
How Neuroscience Is Being Used To Power Better Mobile Content
A neuromarketing study from Salesbrain and Facebook has shown that mobile advertising can make a major impact in the areas of attention and positive emotion. Helen Crossley of Facebook stated, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller.’
She states that Facebook ‘recently commissioned Salesbrain to research how people view the same ads on TV and smartphones differently. Marketers are very familiar with TV advertising formats—TV has been the dominant advertising medium for decades and as such our understanding of consumers and their interactions with TV are quite robust. However, in terms of mobile advertising, many advertisers were asking us how they should think about the small screen. So, how is the viewing experience different between the two? We set out to answer that question by using neuromarketing which directly measures the brain’s response to stimulus. We measured attention, distraction, cognitive load and emotional responses to the same ads on TV and mobile, and the results were surprising. We found that the small screen—the mobile screen—is not so small as it packs a powerful punch when it comes to the measures of attention and positive emotions in particular.’ While may felt ‘the bigger the screen the bigger the emotional impact, that didn’t turn out to be the case. We actually found that people feel more positively toward the same advertisement shown on a mobile device versus on television.’
She continued, ‘Our personal relationships with our mobile devices are having an impact on how our brain perceives messages on those devices, which is good news for marketers because the trend toward more personalized devices and experiences is here to stay even if the screens are getting smaller, or as you suggest, even disappearing. Bad stories and ads do not magically become good ones if you simply change the device on which they are shown.’
Crossly continued, ‘Neuroscience is an emerging field in consumer insights, and when done well, it allows us to truly understand volunteers’ reactions to advertising. When researchers measure the neurological reactions of consumers, the brain doesn’t lie or tell them something it thinks they want to hear. As researchers, we may not understand why we see certain behaviors or patterns, which is where surveys can help to fill in some gaps. We can also use analytics to further validate hypotheses and understand patterns across people which may not be possible with traditional research techniques.’ Credit: Simone Spilka, of PSFK LABS, conducted the interview with Crossly (http://bit.ly/1M2emJ1).
Integrated Marketing Research
Millennials Are Cautious, Tech-Savvy Savers
Recovering from the Great Recession has been tough for many, and 57% of Americans reported feeling like they were still in a recession as of the second quarter. According to Nielsen Research, Millennials have been hit particularly hard by the recent turbulence in the economy, but roughly 70% believe their personal finances will be either good or excellent in the next year. They’ve also got their eyes on the future, as they’re most likely to put extra money into savings after they cover their living expenses.
Millennials, defined by Nielsen as consumers born between 1977 and 1995, now account for 24% of the U.S. population. The group is 77 million strong, define themselves by their use of technology, and many have adopted a DIY approach to managing their finances. And when we look at the striations within the Millennial generation, upscale Millennials (those earning more than $75,000/year) represent a notable pocket of opportunity for financial services providers.
Roughly 27% of Millennials fall into the upscale subset, and 15% of them actually earn more than $100,000 per year. In addition to their high incomes, upscale Millennials have amassed significantly more wealth than the overall generation. In fact, the median liquid wealth value (income producing assets) among upscale Millennials is $157,000, which is more than 11 times that of the generation as a whole.
Upscale Millennials are actively engaged in saving for the future. According to Nielsen Financial Track, these consumers are more than twice as likely as the average consumer to have variable-rate interest money market accounts and CD accounts. They’re also actively saving for retirement, as they’re 60% more likely than the average consumer to have an IRA and 87% more likely than the average consumer to have a 401(k) plan.
It’s also no secret that Millennials are active technology users. About 92% of Millennials own smartphones and roughly 61% own tablets. And because of their connection with technology, Millennials are more likely than the average consumer to bank on their PCs, smartphones and tablets, especially when making trades, opening new accounts, conducting research and making remote deposits. Upscale Millennials are even more engaged with tech for their financial needs, as they’re even more likely than their generation as a whole to conduct their primary banking activities online.
‘Specter’ Blows The Door Off Theaters in the UK
The last Bond movie starring Daniel Craig (supposedly until another contract is negotiated) opened in the UK with an explosion of interest as it debuted Monday with a big $6.4 million opening night. Then on the first full day, it broke a record with a take of $9.2 million bring the total to $15.6 million within the span of some 30 hours. Then on Wednesday, it finished with a Box Office gross of $8.8 million, making there three-day total $24.5 million dollars.
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
Across The Pond
The Big Four took top honors Friday as it had the #1 program in the UK. At 8P, ‘TFI Frida’ had 1.26 million viewers (6.5%). But then at 9P, ‘Gogglebox’ was once again Friday evening’s (October 30) biggest TV attraction outside soaps with an average audience of 3.49 million viewers (17.6%). An additional 484,800 viewers (3.4%) watched on +1. At 10P, opposite ‘BBC News’, ‘Alan Carr Chatty Man’ followed with 1 million viewers (7%).
The Big One began the evening with ‘The One Show’ and it drew 3.19 million viewers (17.3%). Ut was followed at 830P by ‘Citizen Khan’ which drew 3.33 million viewers (17.5%). David Tennant’s ‘Have I Got News For You’ was seen by 3.62 million viewers (17.8%). The at 930P, ‘The Kennedys’ fell badly with only 1.81 million viewers (9.3%). At 1045P, ‘The Graham Norton Show’ finished with an average 3.25 million viewers (27.3%).
The Independent One had Rugby World Cup. The third place playoff between South Africa and Argentina finished with an average 2.08 million viewers (10.8%).
The Little Two had at 7P gymnastics and it drew 1.65 million viewers (8.7%). It was followed at 9P by ‘The Great Continental’ with 1.63 million viewers (8.2%). At 10P, ‘QI’ drew 1.42 million viewers (8.9%).
The Viacom Five at 7P began with ‘Police Interceptors’ and it drew 538,000 viewers (2.9%). It was followed at 8P by ‘Conspiracy’ with an average 798,000 viewers (4.1%). At 9P, ‘NCIS: New Orleans’ was seen by 691,000 viewers (3.5%). AT 10P, ‘NCIS’ finished with 718,000 viewers (4.7%). Then at 11P, ‘NCIS: Los Angeles’ finished with an average 428,000 viewers (4.4%).
Seven was #1 in Australia for the fourth straight night with a 31.2% share of the available audience as it had both the top entertainment program and the top newscast in the nation. ‘Seven News’ was the top newscast and ‘Better Homes and Gardens Australia’ was the top non-news program.
Network Nine finished second again with a 30.0% share.
The Third Commercial Network in Australia finished third with a 19.1% share of the available audience.
The Alphabet Network finished #4 with a 14.9% share.
The Special Broadcast Service finished #5 with a 4.8% share of the available audience.
Top Ten Non-News Programs in Australia Friday
#1 Better Homes & Gardens Seven 848,000 viewers Both Sydney & Melbourne tied with 251,000
#2 A Current Affair Nine 652,000 viewers Melbourne top market with 214,000 viewers
#3 The Chase Australia Seven 524,000 viewers Sydney top market with 155,000 viewers
#4 The Living Room TEN 509,000 viewers Melbourne top market with 147,000 viewers
#5 Family Feud TEN 487,000 viewers Sydney top market with 119,000 viewers
#6 7.30 ABC 486,000 viewers Melbourne top market with 138,000 viewers
#7 The Graham Norton Show TEN 461,000 viewers Sydney top market with 151,000 viewers
#8 The Bourne Legacy Seven 461,000 viewers Melbourne top market with 147,000 viewers
#9 Hot Seat Nine 448,000 viewers Melbourne top market with 124,000 viewers
#10 Ready For Takeoff Nine 436,000 viewers Melbourne top market with 138,000 viewers
Top Newscasts In Australia Friday
#1 Seven News Seven 861,000 viewers Sydney top market with 224,000 viewers
#2 Nine News Nine 818,000 viewers Melbourne top market with 266,000
#3 Seven News/TodayTonight Seven 786,000 viewers Sydney top market with 214,000 viewers
#4 Nine News 6:30 Nine 781,000 viewers Melbourne top market with 258,000 viewers
#5 ABC News ABC 551,000 viewers Sydney top market with 153,000 viewers
#6 Ten Eyewitness News @ 5 TEN 469,000 viewers Sydney top market with 117,000 viewers
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished with a 30.0% share of the available audience.
Network Nine finished #2 with a 29.0% share.
The Alphabet Network finished #3 with a 20.0% share of the available audience.
The Third Commercial Network in Australia finished #4 with a 12.2% share.
The Special Broadcast Service finished #5 with a 8.2% share of the available audience.
Top Ten non-news Programs in Australia Saturday
#1 New Tricks ABC 890,000 viewers Melbourne 275,000
#2 The Empire Strikes Back Seven 743,000 viewers Melbourne 260,000
#3 Crocodile Dundee II Nine 429,000 viewers Sydney 148,000
#4 Gardening Australia ABC 417,000 viewers Sydney 102,000
#5 Melbourne Cup Carnival:
VICTORIA DERBY DAY-RACE Seven 394,000 viewers Melbourne 177,000
#6 Getaway Nine 339,000 viewers Sydney 136,000
#7 For Your Eyes Only Nine 314,000 viewers Melbourne 105,000
#8 Addams Family Values Net GO! 289,000 viewers Sydney 94,000
#9 XXX Seven 276,000 viewers Sydney 80,000 viewers top market
#10 Rocky Horror Show LIVE SBS 264,000 viewers Melbourne 79,000 viewers top market
Top Ten News Programs in Australia Saturday
#1 ABC NEWS-SA ABC 799,000 viewers Melbourne 225,000 viewers
#2 NINE NEWS SATURDAY Nine 778,000 viewers Melbourne 244,000 viewers
#3 SEVEN NEWS – SAT Seven 774,000 viewers Melbourne 248,000 viewers
#4 TEN EYEWITNESS NEWS SAT TEN 341,000 viewers Sydney 90,000 viewers
#5 WEEKEND SUNRISE – SAT Seven 300,000 viewers Melbourne 88,000 viewers
#6 WEEKEND TODAY–Saturday Nine 263,000 viewers Sydney 100,000 viewers
#7 WEEKEND SUNRISE-Late Seven 238,000 viewers Sydney 85,000 viewers
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Adele ‘Hello’ Sets record with 7.32 streaming plays to become the biggest UK single in 3 years.