FOX #1 Wednesday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, October 7, 2015, FOX finished #1 as ‘‘Empire’‘ was the top program. BBC One #1 in the UK as the season finale of ‘The Great British Bake Off’ was the top program. Seven finished #1 in Australia as ‘Nine News’ was the top program. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Wednesday, October 7, 2015 (Posted on October 8, 2015)

FOX #1 Wednesday as 'Empire' top program.

FOX #1 Wednesday as ‘Empire’ top program.


The Animal Network was the top network on Wednesday with a rookie and a second year program finishing slight ahead of CBS. At 8P, ‘Rosewood’ finished with an average 5.685 million viewers and a 4.3/7. Then at 9P, the big one, ‘Empire’ finished with an average 12.985 million viewers and a very strong 8.7/14. While both were down, 10% and 3% respectfully, they faced tough competition with TBS’s National League Wild Card MLB game between the Pittsburgh Pirates and the Chicago Cubs. In total, Wednesday is a very good night for Murdoch’s Minions. Well done.


The Tiffany Network’s programmers must feel very disappointed as it fell just 200,000 viewers short of beating FOX on Wednesday. Besides the superb performance at 8P of ‘Survivor’ which drew an average 8.955 million viewers and a 5.4/9, at 9P, the always reliable ‘Criminal Minds’ finished with an average 8.985 million viewers and a 5.4/8, down 13% from the week previous but still remained the top program on the network on Wednesday. Then at 10P, the highly publicized ‘Code Black’ finished with a disappointing average 6.81 million viewers and a 4.4/8, down 21% from a week ago. But the real problem here is that it fell 14% below ‘Stalker’, on the comparable date last year, which was cancelled. With very weak promos throughout the week, making luke-warm critical praise for the actors, and then a soapy cut of one of the new doctors stating that ‘this really matters to us’, drives anyone with a brain away from watching this program. Paley’s Pals need to take a real hard look at how to promote a solid program.


Ted’s Broadcast Service had the second Wild Card playoff game on Wednesday. At 8P, the Chicago Cubs/Pittsburgh Pirates ‘National League Wild Card Game’ drew an average 8.302 million viewers and a 5.5 overnight rating Wednesday night, up 34% from Giants/Pirates on ESPN last year (4.1) and up 49% from Rays/Indians on TBS in 2013 (3.7). It reached its peak at 915P with an average 9.7 million viewers and a 6.5 HH rating. Locally, the Pirates’ third straight Wild Card game drew a 26.2 rating in Pittsburgh, up 16% from last year against the Giants (22.6) but down 22% from 2013 against the Reds (33.7). The game also drew a 21.8 in Chicago, the market’s highest MLB rating since the White Sox clinched the World Series in 2005. Final numbers will be posted when available. All one can say is they have to fire the guy who dropped the Cubs from WGN (both radio and TV) after carrying them forever. What a complete (fill in the missing blank).


The Peacock Network had its regular lineup on Wednesday which has been in place for two years. At 8P, ‘The Mysteries of Laura’ in a fascinating episode finished with an average 7.015 million viewers and a 4.9/8 to again finished #1 on the network on Wednesday. AT 9P, ‘Law & Order: SVU’ finished with an average 7.00 million viewers and a 4.7/7. Then at 10P, the always reliable ‘Chicago PD’ finished with an average 6.475 million viewers and a 4.3/7. While FOX goes after the Millennials and CBS brings really old programming to the table on Wednesday while ABC tries to laugh it all away, 30 Rock has set a solid table for those who want regular, solid programming, all of which are very well written and brings loyalty viewership to the front.


The Alphabet Network had its night of nearly all comedy back. At 8P, ‘The Middle’ finished with an average 7.22 million viewers and a strong 5.1/9. At 830P, ‘The Goldbergs’ dropped as usual to finished with an average 6.58 million viewers and a 4.5/7. At 9P, the always strong ‘Modern Family’ finished with an average 7.88 million viewers and a 5.5/9. And at 930P, ‘Black-ish’ finished with an average 5.89 million viewers and a 4.1/6. But at 10P, the schedule falls apart as it goes from comedy to something no one really watches as ‘Nashville’ dropped to an average 4.42 million viewers and a 3.3/6.

The CW

The Little Network That Couldn’t was compared to it self, down but solid on Wednesday. At 8P, the season premiere of ‘Arrow’ finished with an average 2.62 million viewers and a 1.9/3. At 9P, the eleventh season of ‘Supernatural’ finished with an average 1.2/2, which was down 37% from the comparable date a year ago.

Late Night

At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 with a 2.8 household ratings and a 7 household share. CBS’ ‘Late Show with Stephen Colbert’ finished with an average 2.2/6. ABC’s ‘Jimmy Kimmel Live’ finished with a 1.8/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished #1 with a 1.4/5. ABC’s ‘Nightline’ finished with a 1.1/4. CBS’ ‘Late Late Show with James Corden’ finished with a 1.0/4.

For The Record

Fox finished #1 with an average 8.43 million viewers and a 6.5/10. TBS finished #2 with 8.302 million viewers and a 5.5 HH rating. CBS finished #3 with an average 8.23 million viewers and a 5.1/8. NBC finished #4 with an average 6.86 million viewers and a 4.6/8. ABC finished #5 with an average 6.07 million viewers and a 4.3/7. The CW finished with an average 2.31 million viewers and a 1.5/2. Univision finished with an average 1.700 million viewers and a 1.2/2. Telemundo finished with an average 1.300 million viewers and a 0.9/2.

Today In TV History

On this date in 2000, the first episode of ‘Nikki’ aired on the WB network. It starred Nikki Cox, who had previously starred in another WB sitcom, ‘Unhappily Ever After’, which ran for five seasons. ‘Nikki’ finished with 35 episodes.

Top Cable Programs on Wednesday

#1 MLB Wildcard Cubs v Pirates TBSC 8.302 million viewers @ 8P
#2 American Horror Story FX 5.807 million viewers @ 10P
#3 The O’Reilly Factor FOXNC 2.896 million viewers @ 8P
#4 The Kelly File FOXNC 2.492 million viewers @ 9P

Social Media News
Know When To Tweet
If you want to see more retweets to your post, focus on tweeting in the evening hours during weekdays when people are back home from work or relaxing at a bar, reveals a new study. In an article in Business Insider India (100815), When it comes to observing Twitter traffic, nothing much happens in the early morning. Then people get into work and retweet intensely, as they do their morning surfing. And as the day progress, the number of retweets drops with a slight uptick at 5P.

Per William Rand from University of Maryland, it picks up again later “when people get back to their computers after dinner, or are out at a bar or restaurant using their phones.” His team examined the retweeting patterns of 15,000 Twitter followers during two different five week intervals from 6 am to 10 pm.

Retweets are especially valuable to marketers because they help to spread a brand’s message beyond core followers. Monday through Friday follow roughly the same after 5P pattern but Saturday and Sunday show markedly different behaviour, with much smaller morning spikes and less decline during the day.

Retailers Already Paying Out For Black Friday Keywords
Online retailers such as Target, Amazon, Wal-Mart and Groupon started investing in Black Friday keywords, two months before the day itself. Advertisers paid $52,417 during Sept. 27-Oct. 3, whereas last year spending on Black Friday keywords didn’t get underway until Oct. 26.

Digital/Mobile Research
One-third of all retail e-commerce transactions will be via tablets and 15% through mobile phones by 2020, Forrester Research predicts. Mobile commerce transactions in the US will exceed $115 billion this year and $142 billion in 2016. Mobile also accounts for about one-third of Web traffic to retail sites.

Make Sure Customers Don’t Get Lost On Your Website
M.J. O’Brien, writing in Manta (100815) bring some very good tips to maintaining your website. We’ve all been there, trying to access a business’ website when suddenly we’re presented with an institutional-looking page declaring that the requested URL cannot be found. There are no helpful links, no useful information—just big, bold letters telling you that you are lost.
To help ensure that customers never lose their way when trying to access your website, always add a custom 404 error page. Here are some things to keep in mind when developing your custom page:

. Always add a link to your home page and links to other pages on your site to help visitors find exactly what they are looking for.

. Make sure all links are evident and work as expected. The last thing you want is for people to encounter another 404 error page.

. Give your 404 error page the same look and feel as the rest of your website. You want visitors to realize that the information they seek is still within reach and that they are still on your website.

Helping visitors find their way by providing them with a custom 404 error page not only improves overall user experience, it also helps reduce bounce rates and increases the time spent on your website. Not to mention, helping the lost find their way is just the right thing to do.

Smartphones The Dominant Device For Millennials, Older Generations
Smartphones are the main device for more than 9 in 10 millennials and large majorities of older generations, according to an international survey by Adobe. It also found that nearly two-thirds of US mobile users are willing to share their e-mail addresses in exchange for ad-supported premium content.

Adobe found that 92% of millennials in the U.S. consider the smartphone to be their primary device. That compares to 84% among GenX’ers, 69% of baby boomers, and 67% of the 70-and-older crowd, per Adobe’s survey of cross-section of 4,000 consumers in the U.S., the U.K., Germany and France (the stats cited here are Adobe’s for the U.S.). Additionally, 38% of those surveyed said they are using mobile devices to watch live sports, well above 9% from Adobe’s study from last year.

And most consumers aren’t shy about registering personal info in order to gain access to ad-supported content. About 63% of U.S. mobile users told Adobe that they provide their email address in exchange for receiving premium content with advertising.

Adobe also found that millennials and GenX respondents perceive personalized experiences to be just as important as “simplification,” a category that includes elements such as recommendations based on viewing history.

Cable TV News
Is Cable TV Dying?
ESPN has lost more than 7% of its subscriber base since 2011. Virtually every single sports-centric cable channel has experienced similar declines over the past few years as more and more people cut the cord, either in favor of skinny bundles like Dish Network’s Sling TV or a smattering of on-demand options like Hulu and Netflix. The number of households paying for TV peaked in 2012. There were 97.6 million US households with TV subscriptions in 2012, but that number declined by about 150,000 in 2013, and another 260,000 in 2014. Non-TV subscribers in the US has been growing since 2010. As of 2014, 22.8 million US households (19% of total) did not have any type of linear TV subscription (Cable, Satellite, or Telco TV).

What is happening in the industry, however, is that actual viewing of cable TV is plummeting. Total TV viewing fell by 10% in the third quarter of 2014 and 9% in the fourth quarter, according to Sanford & Bernstein analysis of Nielsen data. It fell another 12% in Q1 2015. In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. The Disney Channel lost 19% of its audience, Bravo was down 23% and MTV fell 24%.

The television business is not the newspaper business, or the music business. Many people consume an enormous amount of TV every week, and around 100 million people pay money for TV every month. Will cable be relevant by the end of this decade?

One thing is for certain, people will probably keep watching television, in one form or another, for a long time. The question will be which form.

Cable TV News
‘Fargo’ is back!

Strike Back Series Finale

The Best action adventure series on television ends this weekend on Cinemax. The stars are now the leads in NBC’s ‘Blacklist’ and NBC’s ‘The Player’.

Media Research

Mobile Phone Fact Check
According to research by Time Inc. and Nuance Digital Marketing and Tecmark:
. 98% of women take their phones with them wherever they go, with 87% saying they could not imagine life without their mobile.
. Mobile phones are the first thing that 78% of women look at when they wake up, and the last thing that 73% see before going to bed.
. When women have downtime, such as time spent waiting in a line, they are more likely to turn to their mobile phones than
. During this time, 72% of women use their phones for social media compared to only 64% of men. Women also use their phones to shop online, with 55% using them in this way compared to 46% of men.
. Average user reaches for their phone at 7:31A
. Before they get out of bed, the majority of people check the weather, read the news and send a text to 2 or more friends.
. Average use is 3 hours and 16 minutes each day.
. Average users pick up their mobile smartphones more than 1500 times each week and use them to carry out a staggering 221
tasks every day.
. It’s so much easier checking your phone for Facebook updates rather than waiting for a desktop or laptop computer to load.
It seems we don’t have that much time anymore.
. Four in ten check their emails automatically without thinking.

4 In 10 Americans Don’t Trust Mass Media
Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.

Cinema News

Top At the Box Office This Weekend 2-4 October 2015 (Domestic Only)
#1 The Martian $55.0
#2 Hotel Transylvania 2 $33.0
#3 Sicario $12.1
#4 The Intern $11.6
#5 Maze Runner $7.7

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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Across The Pond

BBC One #1 Wednesday as the season finale of 'The Great British Bake Off' was the top program.

BBC One #1 Wednesday as the season finale of ‘The Great British Bake Off’ was the top program.


The Big One had the big one. At 8P, after 10 weeks of baking their thumbs off, ‘The Great British Bake Off’ in this season’s grand finale, finished with an average 13.3 million viewers and a massive 55% share of the available audience to finished as the top program in the English speaking world on Wednesday. Yes. It beat ‘Empire’ in the U.S. Go Nadiya as the show generated a massive 251,000+ Tweets. It peaked with 14.3 million viewers in the final 15 minutes. At 9P, the finale of ‘Doctor Foster’, it finished with a huge average 7.8 million viewers and a 29% share. Goodnight, ITV.

The Independent One could not compete on this particular Wednesday. At 8P, 'All Star Mr & Mrs' was watched by an average 2.7 million viewers and an 11% share, At 9P, the third and final part of 'Midwinter of the Spirit' finished with an average 1.3 million viewers and a 6% share against 'Doctor Foster'.

Channel 4

The Big Four, at 8P, ‘Location Location Location’ finished with an average 736,000 viewers (3% share). At 9P, ‘Grand Designs’ finished as the top program on the network with an average 2.2 million viewers and a 10% share.

Channel 5

The Viacom Five at 8P had ‘The Nightmare Neighbour Next Door’ which drew an average 581,000 viewers. The at 9P, ‘Can’t Pay? We’ll Take It Away’ finished with the network high of 1.2 million viewers.


The Little Two presented at 8P, ‘Denis Healey: The Best Prime Minister Labour Never Had?’ with an average 635,000 viewers and a 3% share. Nothing can match the power of Mary Berry. At 9P, ‘Face of Britain by Simon Schama’ finished with an average 706,000 viewers and a 3% share.

Down Under

Seven Edges To #1 Wednesday as 'Nine News' top program.

Seven Edges To #1 Wednesday as ‘Nine News’ top program.


In an extremely competitive evening, the Second Commercial Network edged Nine with ABC & Ten close behind for #1 on Wednesday in Australia with a 26.3% share of the available audience. #4 was ‘Seven News/Today Tonight’ with an average 935,000 viewers. #7 was ‘Seven News’ with 913,000 viewers. #10 was ‘The Force-Behind The Line’ with an average 792,000 viewers.


Network Nine finished second by 3/10ths of a share point as it drew 26.0% share. #1 again was ‘Nine News’ with an average 1.033 million viewers. #2 was ‘Nine News 6:30’ finished with an average 1.022 million viewers. #3 was ‘A Current Affair’ with 957,000 viewers. The top three programs on the evening were all on Network Nine. #9 was ‘The Block’ with an average 837,000 viewers.


The Third Commercial Network in Australia finished #3, just ahead of ABC with a 20.3% share. #6 was ‘The Bachelorette Australia’ with an average 918,000 viewers.


The Alphabet Network in Australia finished #4 with a 20.0% share. #5 was ‘Gruen’ which finished with an average 926,000 viewers. And #8 was ‘ABC News’ with an average 852,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 7.4% share.


Nine was #1 in Australia on Thursday as 'Nine News' & 'Seven News' ties as  the  top program.

Nine was #1 in Australia on Thursday as ‘Nine News’ & ‘Seven News’ ties as the top program.


Network Nine grabbed back the top spot on Thursday as it finished with a 28.3% share of the available audience. The #1 program finished in a tie as ‘Nine News’ finished with an average 926,000 viewers. #3 was ‘Nine News 6:30’ with an average 902,000 viewers. #4 was ‘A Current Affair’ with an average 886,000 viewers. #9 was ‘The Block’ which finished with an average 721,000 viewers.


The Second Commercial Network in Australia finished #2 with a 26.9% share. The #1 program in Australia in fact was a ties as ‘Seven News’ with an average 926,000 viewers. #5 was ‘Seven News/Today Tonight’ as it finished with with an average 865,000 viewers. #10 was ‘Home and Away’ with an average 705,000 viewers.


The Third Commercial Network in Australia finished #3 with a 21.9% share of the available audience. #6 was ‘The Bachelorette Australia’ which finished with an average 855,000 viewers


The Alphabet Network in Australia finished #4 with a 16.8% share. #7 was ‘ABC News’ which finished with 778,000 viewers. And, #8 was ‘7.30’ with an average 753,000 viewers.


The Special Broadcast Service in Australia finished #5 on Thursday with a 6.2% share of the available audience.

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Frank Sinatra & Louis Armstrong ‘Lonesome Man Blues’/’Confessin’ from the 1952 ‘The Frank Sinatra Show’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Wednesday Night TV Ratings, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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