CBS #1 Thursday in the U.S. ITV #1 in the UK. Network Nine #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, October 8, 2015, CBS finished #1 as ‘‘Thursday Night Football’‘ was the top program. ITV #1 in the UK as ‘Unforgotten’ was the top program. Nine finished #1 in Australia as ‘Nine News & Seven News’ were tied as the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, October 8, 2015 (Posted on October 9, 2015)

CBS #1 Thursday as 'Thursday Night Football' top program with over 11 million viewers.

CBS #1 Thursday as ‘Thursday Night Football’ top program with over 15 million viewers.


The Tiffany Network had pro football and it won the evening. At 8P, ‘Thursday Night Football Kick-Off’ finished with an average 6.90 million viewers and a 4.7/8. Then at 830P, ‘Thursday Night Football’ featuring the Indianapolis Colts beating the Houston Texans, 27-20 at nrg Stadium in Houston drew an average 15.07 million viewers and an 8.4/14. While this was not the best matchup nationally, it shows the power of pro football in the Fall. However, CBS finished down 743,000 viewers from the comparable date last year with the same programming.


The Alphabet Network had its established Thursday night line up and it worked. At 8P, ‘Grey’s Anatomy’ finished with an average 8.12 million viewers and a 6.3/9. At 9P, ‘Scandal’ finished with an average 8.76 million viewers and a 6.8/11. AT 10P, ‘How To Get Away With Murder’ finished with an average 7.22 million viewers and a 5.6/10. ABC finished down 1.537 million viewers from the comparable date last year with the same programming.


The Peacock Network has a bit of a programming problem on Thursday. At 8P, ‘Heroes Reborn’ finished with an average 4.41 million viewers and a 3.0/5, falling badly in the second half hour when football enters the scene. Then at 9P, the power of the network’s night, ‘Blacklist’, one of the best programs on television, finished with an average 7.02 million viewers and a 4.8/8, holding its viewers riveted for both half hours. Then at 10P, ‘The Player’ finished with an average 4.43 million viewers and a 3.1/6, finishing stronger in the second half hour. The problem with this schedule is evident. The lead off program has no relationship with the next two programs. Then, rather than having ‘Blacklist’ anchor its Monday night slot, which it took the network last Fall to new heights, it has been placed in a Purgatory position on Thursday. Finally, to finish the evening, the program has a fatal flaw…Wesley Snipes. His part of the program is simply for billboards. And, his character is decidedly not liked. But in spite of that, the program grows in the second half hour, showing promise. Sarnoff Sity has a programming problem. NBC finished as the only broadcast network that increased it audience as it finished up 810,000 viewers with an entirely new programming block compared to a year previous on this comparable date.


The Animal Network of Broadcast has one of the rare programs on its schedule on Thursday. At 8P, the veteran ‘Bones’ showed its mastery on Thursday with a beautifully written script and great acting as it drew an average 5.90 million viewers and a 3.6/6 as it ranked as the 5th highest rated drama on the night and FOX’s top program. At 9P, unfortunately it was saddled with a losing program, ‘Sleepy Hollow’ which could only draw an average 3.27 million viewers and a 1.9/3. FOX finished down 519,000 viewers from the comparable date last year with a different 9P program.


The #1 Hispanic Network in America finished with an average evening on Thursday. At 8P, ‘Antes Muerta que Lichita’ finished with a 1.1 HH Rating and a 2 HH share of the available audience. At 9P, ‘Lo Imperdonable’ again was the #1 Hispanic program in the U.S. with a 1.3 HH Rating and a 2 HH Share. And at 10P, ‘Yo no Creo en los Hombres’ finished with a 1.2/2.

The CW

The Little Network That Couldn’t fell flat on Thursday. At 8P, the season premiere of ‘The Vampire Diaries’ finished with an average 1.38 million viewers and a 1.1/2. Then at 9P, the season premiere of ‘The Originals’ finished with an average 890,000 viewers and an 0.8/1. Weak! It finished down 239,000 viewers compared to last year with a different programming line up.

For The Record

Overall, broadcast television finished down 2.948 million viewers compared to the same comparable date last year. CBS finished #1 Thursday with an average 13.88 million viewers and a 7.8/13. ABC finished with an average 8.03 million viewers and a 6.3/10. NBC finished with an average 5.29 million viewers and a 3.6/6. FOX finished with an average 4.58 million viewers and a 2.7/4. Univision finished with an average 1.700 million viewers and a 1.2/2. Telemundo finished with an average 1.300 million viewers and a 1.1/2. The CW finished with an average 1.146 million viewers and a 1.0/2.

Today In TV History

On this date in 1986, Joan Rivers debuted her new ‘The Late Show starring Joan Rivers’ on the FOX network. Yes. At one time FOX had a late night program at 1135P (ET). Now it has reruns of whatever.

Cable TV Top Programs Thursday

#1 MLB Astros v Royals FS1 3.300 million viewers @ 8P
#2 NFL Thurs Night Football NFL 2.840 million viewers @ 8P
#3 The O’Reilly Factor FOXNC 2.820 million viewers @ 8P
#4 Project Runway LIF 2.171 million viewers @ 830P
#5 WWE Smackdown SYFY 2.147 million viewers @ 8P
#6 The Kelly File FOXNC 2.101 million viewers @ 9P

Social Media News
Know When To Tweet
If you want to see more retweets to your post, focus on tweeting in the evening hours during weekdays when people are back home from work or relaxing at a bar, reveals a new study. In an article in Business Insider India (100815), When it comes to observing Twitter traffic, nothing much happens in the early morning. Then people get into work and retweet intensely, as they do their morning surfing. And as the day progress, the number of retweets drops with a slight uptick at 5P.

Per William Rand from University of Maryland, it picks up again later “when people get back to their computers after dinner, or are out at a bar or restaurant using their phones.” His team examined the retweeting patterns of 15,000 Twitter followers during two different five week intervals from 6 am to 10 pm.

Retweets are especially valuable to marketers because they help to spread a brand’s message beyond core followers. Monday through Friday follow roughly the same after 5P pattern but Saturday and Sunday show markedly different behaviour, with much smaller morning spikes and less decline during the day.

Retailers Already Paying Out For Black Friday Keywords
Online retailers such as Target, Amazon, Wal-Mart and Groupon started investing in Black Friday keywords, two months before the day itself. Advertisers paid $52,417 during Sept. 27-Oct. 3, whereas last year spending on Black Friday keywords didn’t get underway until Oct. 26.

Digital/Mobile Research
Mobile is key as retailers continue to expand their omnichannel efforts.
One-third of all retail e-commerce transactions will be via tablets and 15% through mobile phones by 2020, Forrester Research predicts. Mobile commerce transactions in the US will exceed $115 billion this year and $142 billion in 2016. Mobile also accounts for about one-third of Web traffic to retail sites.

Make Sure Customers Don’t Get Lost On Your Website
M.J. O’Brien, writing in Manta (100815) bring some very good tips to maintaining your website. We’ve all been there, trying to access a business’ website when suddenly we’re presented with an institutional-looking page declaring that the requested URL cannot be found. There are no helpful links, no useful information—just big, bold letters telling you that you are lost.
To help ensure that customers never lose their way when trying to access your website, always add a custom 404 error page. Here are some things to keep in mind when developing your custom page:

. Always add a link to your home page and links to other pages on your site to help visitors find exactly what they are looking for.

. Make sure all links are evident and work as expected. The last thing you want is for people to encounter another 404 error page.

. Give your 404 error page the same look and feel as the rest of your website. You want visitors to realize that the information they seek is still within reach and that they are still on your website.

Helping visitors find their way by providing them with a custom 404 error page not only improves overall user experience, it also helps reduce bounce rates and increases the time spent on your website. Not to mention, helping the lost find their way is just the right thing to do.

Smartphones The Dominant Device For Millennials, Older Generations
Smartphones are the main device for more than 9 in 10 millennials and large majorities of older generations, according to an international survey by Adobe. It also found that nearly two-thirds of US mobile users are willing to share their e-mail addresses in exchange for ad-supported premium content.

Adobe found that 92% of millennials in the U.S. consider the smartphone to be their primary device. That compares to 84% among GenX’ers, 69% of baby boomers, and 67% of the 70-and-older crowd, per Adobe’s survey of cross-section of 4,000 consumers in the U.S., the U.K., Germany and France (the stats cited here are Adobe’s for the U.S.). Additionally, 38% of those surveyed said they are using mobile devices to watch live sports, well above 9% from Adobe’s study from last year.

And most consumers aren’t shy about registering personal info in order to gain access to ad-supported content. About 63% of U.S. mobile users told Adobe that they provide their email address in exchange for receiving premium content with advertising.

Adobe also found that millennials and GenX respondents perceive personalized experiences to be just as important as “simplification,” a category that includes elements such as recommendations based on viewing history.

Cable TV News
Is Cable TV Dying?
ESPN has lost more than 7% of its subscriber base since 2011. Virtually every single sports-centric cable channel has experienced similar declines over the past few years as more and more people cut the cord, either in favor of skinny bundles like Dish Network’s Sling TV or a smattering of on-demand options like Hulu and Netflix. The number of households paying for TV peaked in 2012. There were 97.6 million US households with TV subscriptions in 2012, but that number declined by about 150,000 in 2013, and another 260,000 in 2014. Non-TV subscribers in the US has been growing since 2010. As of 2014, 22.8 million US households (19% of total) did not have any type of linear TV subscription (Cable, Satellite, or Telco TV).

What is happening in the industry, however, is that actual viewing of cable TV is plummeting. Total TV viewing fell by 10% in the third quarter of 2014 and 9% in the fourth quarter, according to Sanford & Bernstein analysis of Nielsen data. It fell another 12% in Q1 2015. In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. The Disney Channel lost 19% of its audience, Bravo was down 23% and MTV fell 24%.

The television business is not the newspaper business, or the music business. Many people consume an enormous amount of TV every week, and around 100 million people pay money for TV every month. Will cable be relevant by the end of this decade?

One thing is for certain, people will probably keep watching television, in one form or another, for a long time. The question will be which form.

Cable TV News
‘Fargo’ is back!

Strike Back Series Finale

The Best action adventure series on television ends this weekend on Cinemax. The stars are now the leads in NBC’s ‘Blacklist’ and NBC’s ‘The Player’.

Media Research

Mobile Phone Fact Check
According to research by Time Inc. and Nuance Digital Marketing and Tecmark:
. 98% of women take their phones with them wherever they go, with 87% saying they could not imagine life without their mobile.
. Mobile phones are the first thing that 78% of women look at when they wake up, and the last thing that 73% see before going to bed.
. When women have downtime, such as time spent waiting in a line, they are more likely to turn to their mobile phones than
. During this time, 72% of women use their phones for social media compared to only 64% of men. Women also use their phones to shop online, with 55% using them in this way compared to 46% of men.
. Average user reaches for their phone at 7:31A
. Before they get out of bed, the majority of people check the weather, read the news and send a text to 2 or more friends.
. Average use is 3 hours and 16 minutes each day.
. Average users pick up their mobile smartphones more than 1500 times each week and use them to carry out a staggering 221
tasks every day.
. It’s so much easier checking your phone for Facebook updates rather than waiting for a desktop or laptop computer to load.
It seems we don’t have that much time anymore.
. Four in ten check their emails automatically without thinking.

Instant Messaging
Data released by TNS, based on a survey of more than 60,000 internet users around the world, finds that the popularity of instant messaging has grown over the past year, with daily use rising from 43% of global internet users last year to 55% this year. Daily use of instant messaging, is far lower in the US (35%) than in several emerging markets such as Malaysia (77%), Brazil (73%) and China (69%).

Video Calls On Mobile Big
Almost 1 in 4 (23%) of US adults who own a mobile phone, e-reader or tablet have engaged in a video call on one of those devices in the past 30 days, details GfK, with a strong majority (85%) of those taking part in the call with a mobile phone. The survey findings indicate that mobile video callers skew female (54% share) and young (59% are aged 19-38) and tend to be highly-educated and affluent.

4 In 10 Americans Don’t Trust Mass Media
Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.

Broadcast Television News
Sports Are Biggest TV Revenue Attracter & Attractor
Sports accounts for 37% of broadcast TV ad spending. And as seen above, it is pricey. Sports has such an influence on TV that it is a key reason cord-cutters would consider returning to pay-TV, according to a survey from Frank N. Magid Associates. In fact, among consumers surveyed who had cut the cord within the prior 2 years but had expressed an interest in returning, 39% cited sports as a reason to return.

Cinema News

Top At the Box Office This Weekend 2-4 October 2015 (Domestic Only)
#1 The Martian $55.0
#2 Hotel Transylvania 2 $33.0
#3 Sicario $12.1
#4 The Intern $11.6
#5 Maze Runner $7.7

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.

Across The Pond

CBS #1 Thursday as 'Thursday Night Football' top program

ITV #1 Thursday as ‘Unforgotten’ top program


The Independent One finished on top of the ratings in the UK on Thursday. At 9P, the series premiere of ‘Unforgotten’ finished with an average 4.5 million viewers and a 23% share of the available audience.


The Big One didn’t quite have it on Thursday. At 8P, ‘Watchdog’ finished with an average 3.7 million viewers and a 19% share. At 9P, ‘Who Do You Think You Are?’ finished with an average 3.1 million viewers and a 16% share of the available audience, well behind ITV’s entry in this time period.


The Little Two was in the middle of the road on Thursday. At 8P, ‘World’s Weirdest Event’ finished with an average 1.5 million viewers (and an 8% share). At 830P, ‘Paul O’ Grady: For the Love of Dog’s’ finished with a network high average 3.9 million viewers and a 20% share of the available audience. At 9P, the comedy ‘Cradle to Grave’ finished with an average 1.4 million viewers. At 930P, ‘Boy Meets Girl’ finished with an average 844,000 viewers.

Channel 4

The Big Four has a middle of the road night. At 9P, ‘Hunted’ finished with an average 1.1 million viewers and a 6% share of the available audience.

Channel 5

The Viacom Five didn’t have much of a programming philosophy on Thursday. At 9P, ‘Chris Tarrant: Extreme Railways’ finished with an average 903,000 viewers and a 5% share.

Down Under

Nine was #1 in Australia on Thursday as 'Nine News' & 'Seven News' ties as  the  top program.

Nine was #1 in Australia on Thursday as ‘Nine News’ & ‘Seven News’ ties as the top program.


Network Nine grabbed back the top spot on Thursday as it finished with a 28.3% share of the available audience. The #1 program finished in a tie as ‘Nine News’ finished with an average 926,000 viewers. #3 was ‘Nine News 6:30’ with an average 902,000 viewers. #4 was ‘A Current Affair’ with an average 886,000 viewers. #9 was ‘The Block’ which finished with an average 721,000 viewers.


The Second Commercial Network in Australia finished #2 with a 26.9% share. The #1 program in Australia in fact was a ties as ‘Seven News’ with an average 926,000 viewers. #5 was ‘Seven News/Today Tonight’ as it finished with with an average 865,000 viewers. #10 was ‘Home and Away’ with an average 705,000 viewers.


The Third Commercial Network in Australia finished #3 with a 21.9% share of the available audience. #6 was ‘The Bachelorette Australia’ which finished with an average 855,000 viewers


The Alphabet Network in Australia finished #4 with a 16.8% share. #7 was ‘ABC News’ which finished with 778,000 viewers. And, #8 was ‘7.30’ with an average 753,000 viewers.


The Special Broadcast Service in Australia finished #5 on Thursday with a 6.2% share of the available audience.


Seven #1 Friday in Australia as 'Seven News' top program.

Seven #1 Friday in Australia as ‘Seven News’ top program.


The Second Commercial Network in Australia finished back in the #1 position on Friday with a 29.9% share of the available audience. #1 was ‘Seven News’ with an average 925,000 viewers. #2 was ‘Seven News/Today Tonight’ with an average 853,000 viewers. #5 was ‘Better Homes and Gardens’ with an average 796,000 viewers.


Network Nine finished #2 with a 27.7% share. #3 was ‘Nine News’ with an average 840,000 viewers. #4 was ‘Nine news 6:30’ with an average 818,000 viewers. #8 was ‘A Current Affair’ well below its daily average as it finished with a mere 608,000 viewers.


The Third Commercial Network in Australia finished #3 with a 19.6% share of the available audience. #9 was ‘The Living Room’ which finished with an average 570,000 viewers.


The Alphabet Network in Australia finished #4 with 17.3% share. #6 was ‘Agatha Christie’s Partners In Crime’ finished with an average 701,000 viewers. #7 was ‘ABC News’ which finished with an average 679,000 viewers. #10 was ‘7.30’ which finished with an average 552,000 viewers.


The Special Broadcast Service of Australia finished #5 with a 5.5% share of the available audience.

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Benny Goodman Quartet ‘I’ve Got Rhythm’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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