‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, October 6, 2015, CBS finished as ‘‘NCIS’‘ was the top program. BBC One #1 in the UK as the series finale of ‘New Tricks’ was the top program. Seven finished #1 in Australia as ‘Nine News’ was the top program. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, October 6, 2015 (Posted on October 7, 2015)
The Tiffany Network owns Tuesday…and has for a number of years because it has the world’s most watched drama leading off the night. At 8P, ‘NCIS’, with an episode titled ‘Incognito’, did not disappoint as it drew an average 16.87 million viewers and a 10.4 rating/17 share. For those in the know, that’s ‘Big Boy’ territory. At 9P, ‘NCIS: New Orleans’ finished with a strong 14.18 million viewers and a 8.7/14. And to complete the prime time sweep for Black Rock, ‘Limitless’ threw a plot curve and finished with a strong 9.57 million viewers and a 6.1/11. This is classroom ‘Programming 101’ as it is a perfect example of compatible programming at its finest.
The Peacock Network simply didn’t stand a chance, but it did a lot better than anyone else on Tuesday. At 8P, a rerun of ‘The Voice’ finished with an average 8.87 million viewers and a 5.9/9, which was an astounding total for a rerun program. At 10P, ‘Best Time Ever with Neil Patrick Harris’ was the worst time for the network as it had a series low of 4.45 million viewers and a 3.2/6, 20% below last week. The sky is falling on 30 Rock.
The Alphabet Network tried a little Peacock whiff. At 8P, ‘The Muppets’ drew an average 4.85 million viewers and a 3.3/5. At 830P, ‘Fresh Off The Boat’ finished with an average 4.85 million viewers and a 3.3/5. At 9P, ‘Marvel’s Agents of SHIELD’ finished with an average 4.32 million viewers and a 2.9/5. Slippage is now evident. And at 10P, a rerun of Sunday’s new big hit, ‘Quantico’ got more sampling and drew an average 3.13 million viewers and a 2.4/4. Despite this added sampling of a very good new program, this rerun strategy is pathetic for those networks that believe they will build a loyal audience in this fashion. Note: That is what new media is all about. If you want to build an audience, keep it simple. Keep it in the same position week after week and let social media bring in the ON DEMAND viewers. Use your valuable prime time to program new programming that will hopefully catch on.
The Animal Network of Broadcast on its all new Tuesday lineup found a hit or two and a miss. At 8P, ‘Grandfathered’, with a fairly weak plot centering around the new found family outing to the beach, was uncomfortable for nearly every viewer as the star, John Stamos, just look ill-equipped to handle this situation and drew and average 3.87 million viewers and a 3.0/5, down 25% from the previous week. Then at 830P, there were laughs aplenty when ‘The Grinder’ had star, Rob Lowe, solve another case as it drew an average 3.15 million viewers and a 2.5/4. While better written than ‘Grandfathered’, ‘The Grinder’ was down 34% from last week. At 9P, ‘Scream Queens’ finished with an average 2.97 million viewers and a 2.2/3, down 12% from last week. While it is not drawing on television it is a big hit on social media…which might be its saving grace.
The Little Network That Couldn’t Did. At 8P, the season premiere of ‘The Flash’ finished with an average 3.58 million viewers and a 2.7/4. At 9P, the season premiere of ‘iZombie’ finished with an average 1.53 million viewers and a 1.1/2. While these numbers were down from last season’s debut, it was still a good night for ‘The Little Net’.
At 1135P, NBC’s ‘The Tonight Show with Jimmy Fallon’, with surprise guest, Jay Leno, and scheduled guest Lady Gaga, finished with a 3.0 HH Rating/8 household share. CBS’ ‘The Late Show with Stephen Colbert’, with guest President Bill Clinton, finished with a 2.8/6. ABC’s ‘Live with Jimmy Kimmel’ finished with a 1.7/5. At 1235A, ‘Late Night with Seth Meyers’ finished with a 1.4/5. CBS’ ‘The Late Late Show with James Corden’ finished with a 1.1/4. ABC’s ‘Nightline’ finished with a 1.1/4.
For The Record
CBS finished #1 on Tuesday with an average 13.39 million viewers and a 8.4/14. ESPN finished #2 with 7.604 million viewers. NBC finished #3 with an average 7.38 million viewers and a 5.0/8. ABC finished #4 with an average 4.10 million viewers and a 2.9/5. FOX finished #5 with an average 3.17 million viewers and a 2.5/4. The CW finished with an average 2.56 million viewers and a 1.9/3.
Today In TV History
On this date in 1950, ‘The Frank Sinatra Show’, also know as ‘Bulova Watch Time’, debuted on CBS. It aired from 1950 to 1952 with 62 episodes. It was during Frank’s pre-‘From Here To Eternity’ and Capitol Records period. Axel Stordahl was Sinatra’s conductor and Stordahl and George Siravo wrote most of Sinatra’s arrangements. June Hutton and Ben Blue were regular cast members.
Top Ten Cable TV Programs on Tuesday
#1 MLB Houston vs Yankees ESPN 7.604 million viewers @ 758P
#2 The O’Reilly Factor FOXNC 2.960 million viewers @ 8P
#3 The Big Bang Theory TBS 2.598 million viewers @ 930P
#4 The Big Bang Theory TBS 2.438 million viewers @ 10P
#5 The Big Bang Theory TBS 2.401 million viewers @ 9P
#6 The Kelly File FOXNC 2.359 million viewers @ 9P
#7 he Big Bang Theory TBS 2.224 million viewers @ 1030P
#8 Storage Wars AEN 2.132 million viewers @ 9P
#9 Storage Wars AEN 2.062 million viewers @ 930P
#10 If Loving You Is Wrong OWN 2.046 million viewers @ 9P
Cable TV News
Is Cable TV Dying?
ESPN has lost more than 7% of its subscriber base since 2011. Virtually every single sports-centric cable channel has experienced similar declines over the past few years as more and more people cut the cord, either in favor of skinny bundles like Dish Network’s Sling TV or a smattering of on-demand options like Hulu and Netflix. The number of households paying for TV peaked in 2012. There were 97.6 million US households with TV subscriptions in 2012, but that number declined by about 150,000 in 2013, and another 260,000 in 2014. Non-TV subscribers in the US has been growing since 2010. As of 2014, 22.8 million US households (19% of total) did not have any type of linear TV subscription (Cable, Satellite, or Telco TV).
What is happening in the industry, however, is that actual viewing of cable TV is plummeting. Total TV viewing fell by 10% in the third quarter of 2014 and 9% in the fourth quarter, according to Sanford & Bernstein analysis of Nielsen data. It fell another 12% in Q1 2015. In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. The Disney Channel lost 19% of its audience, Bravo was down 23% and MTV fell 24%.
The television business is not the newspaper business, or the music business. Many people consume an enormous amount of TV every week, and around 100 million people pay money for TV every month. Will cable be relevant by the end of this decade?
One thing is for certain, people will probably keep watching television, in one form or another, for a long time. The question will be which form.
Cable TV News
‘Fargo’ is back!
Strike Back Series Finale
The Best action adventure series on television ends this weekend on Cinemax. The stars are now the leads in NBC’s ‘Blacklist’ and NBC’s ‘The Player’.
4 In 10 Americans Don’t Trust Mass Media
Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.
Top At the Box Office This Weekend 2-4 October 2015 (Domestic Only)
#1 The Martian $55.0
#2 Hotel Transylvania 2 $33.0
#3 Sicario $12.1
#4 The Intern $11.6
#5 Maze Runner $7.7
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One had the final every episode of an old favorite. AT 8P, ‘Holby City’ finished with an average 4.2 million viewers (21%). At 9P, the final final episode of ‘New Tricks’ pulled in 4.5 million viewers and a 22% share of the available audience as it finished as the #1 program outside of soaps, in the UK.
The Independent One tried. At 8P, ‘Eternal Glory’ finished with an average 2.0 million viewers (10%). At 9P, the series debut of ‘Lewis’ kicked off with 3.5 million viewers and a 17% share, the top network program of the evening in prime time.
The Little Two did OK on Tuesday. At 8P, ‘The Hairy Bikers’ Northern Exposure’ brought in 2.3 million viewers and a 12% share of the available audience. At 9P, ‘The Naked Choir with Gareth Malone’ finished with an average 1.6 million viewers (8%).
The Big Four at 9P presented ‘Educating Cardiff’ finished with an average 1.2 million viewers (6%).
The Little Three at 9P presented ‘We Want Our Country Back’ generated the highest amount of TV-related tweets last night, a documentary following the Britain First party as it attempted to gain some credibility in British politics and it drew an average 889,000 viewers (4%) and a social media draw of over 21,000 tweets.
The Viacom Five AT 9P, ‘Body Donors’ finished with an average 796,000 viewers (4%)
The Second Commercial Network In Australia finished #1 Tuesday with a 30.9% share of the available audience. #2 was ‘800 Words’ which finished with an average 1.055 million viewers. #6 was ‘Seven News/Today Tonight’ with an average 970,000 viewers. #7 was ‘Seven News’ finished with an average 963,000 viewers. #8 was ‘The X Factor Australia’ which finished with an average 953,000 viewers.
Network Nine finished second again with a 28.0% share. #1 was ‘Nine News’ with an average 1.057 million viewers. #3 was ‘Nine News 6:30’ with an average 1.014 million viewers. #4 was ‘A Current Affair’ with an average 1.010 million viewers. #4 was ‘The Big Bang Theory’ which was the top comedy of the night and finished with an average 974,000 viewers. #9 was ‘The Block’ with an average 924,000 viewers.
The Third Commercial Network in Australia finished #3 with an 18.8% share.
The Alphabet Network of Australia finished #4 with an average 16.6% share. #10 was ‘ABC News’ which finished with an average 857,000 viewers.
5.6% share of the available audience.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATING
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATING
In an extremely competitive evening, the Second Commercial Network edged Nine with ABC & Ten close behind for #1 on Wednesday in Australia with a 26.3% share of the available audience. #4 was ‘Seven News/Today Tonight’ with an average 935,000 viewers. #7 was ‘Seven News’ with 913,000 viewers. #10 was ‘The Force-Behind The Line’ with an average 792,000 viewers.
Network Nine finished second by 3/10ths of a share point as it drew 26.0% share. #1 again was ‘Nine News’ with an average 1.033 million viewers. #2 was ‘Nine News 6:30’ finished with an average 1.022 million viewers. #3 was ‘A Current Affair’ with 957,000 viewers. The top three programs on the evening were all on Network Nine. #9 was ‘The Block’ with an average 837,000 viewers.
The Third Commercial Network in Australia finished #3, just ahead of ABC with a 20.3% share. #6 was ‘The Bachelorette Australia’ with an average 918,000 viewers.
The Alphabet Network in Australia finished #4 with a 20.0% share. #5 was ‘Gruen’ which finished with an average 926,000 viewers. And #8 was ‘ABC News’ with an average 852,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 7.4% share.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Frank Sinatra & Louis Armstrong ‘Lonesome Man Blues’/’Confessin’ from the 1952 ‘The Frank Sinatra Show’