‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, July 31, 2015, Disney Channel finished #1 as ‘Decendents’‘ was the top program. BBC One was #1 in the UK as ‘Ripper Street’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, July 31, 2015 (Posted on August 1, 2015)
The World That Walt Built Network finished #1 on Friday, not a bad accomplishment for a pay channel. At 8P, ‘Descendants’, a modern-day, coming-of-age adventure about the teenage sons and daughters of Disney’s most infamous villains, delivered an an average 6.6 million total viewers. And at 10P, the new comedy, ‘BUNK’D’, which finished with a 4.2 million total viewers. Of note, on Twitter, ‘Descendants’ on Disney Channel was the #1 most social non-sports program on Friday, July 31, as topics from nearly half-a-million users produced over 2 million impressions. ‘Descendants’ ranks as the #1 cable TV movie of 2015 in total viewers.
The Tiffany Network had all-rerun Friday. At 8P, a rerun of ‘Elementary’ finished with an average 3.45 million viewers. Then at 9P, ‘Hawaii Five-0’ with an episode titled ‘Powehiwehi’ (‘Blackout’) jumped up the audience significantly and finished with an average 4.90 million viewers. At 10P, ‘Blue Bloods’ with an episode titled ‘Power Players’ again finished on top for the evening on the broadcast networks as it finished with an average 5.34 million viewers.
The Alphabet Network again led off with its big program on Friday but finished third on the evening. At 8P, a rerun of ‘Shark Tank’ finished with an average 4.045 million viewers and #1 in the time slot. At 9P, ‘What Would You Do?’ finished with an average 3.535, finished more than a million viewers behind ‘Hawaii Five-0′ and the network dropped form the lead. And at 10P it finished with ’20/20’ which delivered an average 3.75 million viewers.
The Peacock Network finished second on Friday with rerun city. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 3.62 million viewers over its two hour airing. Then at 10P, ‘Dateline’ finished with a strong 4.92 million viewers to assure Sarnoff Sity finished in second place for the night in prime time.
The Little Network That Couldn’t did something amazing on Friday. It finished #4 for the evening as it beat FOX in prime time as it presented an evening of… Magic anyone? At 8P, ‘Masters of Illusion’ finished with a strong 1.275 million viewers. But then at 9P, ‘Penn and Teller: Fool Us’ increased the audience even further, sealing FOX’s fate with an average 1.315 million viewers. It was a great night to be CW’er.
The Animal Network in Broadcast fell into the basement on Friday, relying on reruns of reruns and all it did was allow the audience to disappear from Murdochville. At 8P, a rerun of ‘MasterChef’ finished with an average 1.535 million viewers. But at 9P, in preparation for next season beginning in September, another rerun of ‘Gotham’ could only draw 881,500 viewers. Pink slips for the programmers? Murdoch’s Minions could not be found Saturday morning.
For The Record
The Disney Channel finished #1 on Friday with an average 5.10 million viewers. CBS finished #2 on Friday with an average 4.56 million viewers. NBC finished second with an average 4.07 million viewers. ABC finished with an average 3.78 million viewers. The CW finished with an average 1.29 million viewers. FOX finished with an average 1.21 million viewers on Friday.
Today In TV History
On this date in 1971, ‘The Sonny and Cher Comedy Hour’ debuted on CBS-TV as the Schnitzelhaus was the sponsor in Milwaukee.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Cable Television News
Live +7 Top Ten Cable Programs Week Ending 12 July 2015
#1 ‘Rizzoli & Isles’ TNT 6.902 million viewers
#2 ‘Major Crimes’ TNT 6.125 million viewers
#3 ‘The Last Ship’ TNT 5.023 million viewers
#4 ‘Naked & Afraid’DISC 3.951 million viewers
#5 ‘True Detective’HBO 3.905 million viewers
#6 ‘Duck Dynasty’ AEN 3.890 million viewers
#7 ‘Falling Skies’ TNT 3.498 million viewers
#8 ‘Murder In The First’ TNT 3.469 million viewers
#9 ‘Royal Pains’ USA 3.112 million viewers
#10 ‘Mr. Robot’ USA 3.054 million viewers
Live +7 Top Ten Broadcast Programs Week Ending 12 July 2015
#1 ‘America’s Got Talent’ NBC 12.430 million viewers
#2 ‘Zoo’ CBS 10.435 million viewers
#3 ‘Celebrity Family Feud’ ABC 9.819 million viewers
#4 ‘The Bachelorette’ ABC 8.490 million viewers
#5 ‘Under The Dome’ CBS 8.250 million viewers
#6 ‘Big Brother’ CBS 7.514 million viewers
#7 ‘Extant’ CBS 7.167 million viewers
#8 ‘Wayward Pines’ FOX 6.511 million viewers
#9 ‘MasterChef’ FOX 6.384 million viewers
#10 ‘Dateline FRI’ NBC 6.222 million viewers
Top Ten Box Office for Weekend 31 July-2 August 2015 (Friday)
#1 Mission: Impossible-Rogue Nation $20,400,000 in 3,956 theaters
#2 Vacation $ 4,500,000 in 3,411 theaters
#3 Ant-Man $ 3,625,000 in 3,322 theaters
#4 Minions $ 3,600,000 in 3,575 theaters
#5 Pixels $ 3,150,000 in 3,723 theaters
#6 Trainwreck $ 2,900,000 in 2,690 theaters
#7 Southpaw $ 2,302,000 in 2,772 theaters
#8 Paper Towns $ 1,625,000 in 3,031 theaters
#9 Inside Out $ 1,312,000 in 1,904 theaters
#10 Jurassic World $ 1,000,000 in 1,912 theaters
Coming To A Theater Near You This Weekend
‘Mission Impossible Rogue Nation’ starring Tom Cruise
‘Vacation’ starring Christina Applegate, Ed Helms, Chevy Chase and Beverly D’Angelo
‘Southpaw’ starring Jake Gyllenhaal, Rachel McAdams and Forest Whitaker
‘6 Ways To Die’ starring Vinnie Jones, Vivica A. Fox and Tom Sizemore
‘Jenny’s Wedding’ starring Katherine Heigl and Tom Wilkinson
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 28,000 views.
For The World Who Needs A Little
Across The Pond
The Big One was in a battle Friday but it won. At 7P, ‘Animal Super Parents’ began the evening with 2.32 million viewers (13.6%) Then at 830P, ‘Would I Lie To You’ finished with an average 2.95 million viewers (15.6%). Then at 9P, the return of ‘Ripper Street’ brought the house down as it finished as the #1 program in the UK on Friday as it drew an average 3.73 million viewers and a solid 20.8% share of the available audience. Then after the news at 1035P, ‘Room 101’ drew an average 1.97 million viewers (16.8%).
The Independent One provided the battle but fell just a bit short. It was a foodies delight on Friday on the Indy One as it all began easy enough at 8P with ‘Gino’s Italian Escape: A Taste of the Sun’ was its highest rated show outside of soaps, attracting 2.39 million (13.6%). Then at 9P, ‘BBQ Champ’ slipped with 2.29 million viewers (12.8%). Featuring Adam Richman, Mark Blatchford and Myleene Klass, the brand new cooking competition peaked with 2.51 million. Point learned: Viewers on this Friday liked Italian better than BBQ. Lovers of Finos loved it (located at N Row & Dunhaven Street. Their pizza is great.)
The Big Four brought out ‘8 out of 10 Cats Does Countdown’ and it was once again 4’s most popular show, with an average 1.61 million viewers (9.0%), demolishing the pathetic effort by the Viacom Five. Earlier, ‘Location, Location, Location’ doubled Viacom Five’s effort with 850,0000 viewers (4.6%) and it followed by ‘The Last Leg’ which set up the audience for ‘Countdown’ with 1.24 million viewers (8.4%).
The Little Two began at 7P with ‘Gardeners’ World’ and it drew an average 1.34 million viewers (8.1%). Then at 730P, the rugby league match between ‘Leeds Rhinos and St Helens’ was seen by 1.02 million viewers (5.7%) which Leeds won 24-10. Following the match, ‘The Perfect Morecambe & Wise’ finished with an average 600,000 viewers (3.7%).
The Viacom Five had ‘Weather Terror: Eye of the Storm’ and it peaked with 656,000 viewers (3.6%). It was followed by ’20 Moments that Rocked Comedy’ and it dropped to 640,000 viewers (3.7%) on one of Viacom’s worst nights of the year. Note to programmers: fire the Murdoch Minions and replace them with Paley’s Pals.
The Indy Three at 8P presented ‘A Touch of Frost’ and it finished with an average 430,000 viewers (2.4%).
The National Nine Network finished #1 on a very slow Winter Friday in Australia with a massive 34.0% share of the available audience. The #1 program in Australia was ‘Nine News’ which had an average 995,000 viewers. #2 was ‘Nine News 6:30’ 943,000 viewers watched. #5 was ‘A Current Affair’ which drew 706,000 viewers.
The Second Commercial Network in Australia finished second with a 29.9% share. #3 was ‘Seven News’ with an average 788,000 viewers. #4 on Friday was ‘Seven News/Today Tonight’ which finished with an average 765,000 viewers. #7, ‘Better Homes and Gardens’ finished with 683,000 viewers.
The Alphabet Network in Australia finished #3 with a 15.6% share of the available audience. #6 was ‘ABC News’ with an average 688,000 viewers.
The Third Commercial Network in Australia finished fourth with a 15.3% share. #8 was ‘Family Feud’ which finished with an average 592,000 viewers. #9 was ‘The Living Room’ with an average 583,000 viewers.
The Jewel of Nine finished fifth with a 12.7% share due to its #10 program which was ‘2015 Mid-Year Ashes: Third Test England vs Australia Session 1 Day 3’ finished with an average 572,000 viewers.
The Special Broadcast Service in Australia finished #6 with an average 5.2% share.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Saturday with a 29.1% share of the available audience. And now the miracle of overnight research. Seven had one program in the Top Ten on Saturday and it wasn’t #1 and it wasn’t in prime time. #2 was ‘Seven News Saturday’ which finished with an average 896,000 viewers. The ratings…a magic act.
The Alphabet Network in Australia finished second on Saturday with a 26.1% share. #1 program in the nation on Saturday was ‘ABC News Saturday’ with an average 988,000 viewers, upsetting both Nine & Seven newscasts. #4, ‘Father Brown’ was the top drama on Saturday with an average 850,000 viewers. #5 was a rerun of ‘New Tricks’ with an average 693,000 viewers. #6 was a rerun of ‘Doc Martin’ with 573,000 viewers. #7 was ‘Gardening Australia’ with 563,000 viewers. Five programs in the Top Ten on Saturday and finished second.
The National Nine Network finished #3 on Saturday with a 20.9% share of the available audience. Nine had two programs in the Top Ten on Saturday. #3 was ‘Nine News Saturday’ which finished with an average 883,000 viewers. And, #8 was ‘Getaway’ with 427,000 viewers.
The Third Commercial Network in Australia finished fourth with a 19.1% share. #9 was the movie, a rerun of ‘Mission Impossible-Ghost Protocol’ and it delivered an average 424,000 viewers. #10 was ‘Epic’ which delivered 354,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 4.8% share of the available audience.
As you can see, no matter where you are, people were SWITCHING CHANNELS!
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: Wake Up Before Your Brick & Mortar Dies💭: http://bit.ly/1CD9hz8📱💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page: