‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, July 30, 2015, CBS finished #1 as a rerun of ‘‘The Big Bang Theory’‘ was the top program. BBC One was #1 in the UK as ‘Fake Britain’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, July 30, 2015 (Posted on July 31, 2015)
CBS #1 Thursday as ‘The Big Bang Theory’ top program…once again.
CBS
The Tiffany Network, like clockwork, won on Thursday. At 8P, a rerun of ‘The Big Bang Theory’ finished #1 with an average 7.16 million viewers and a 5.0/9. At 830P, ‘Mom’ finished with an average 5.40 million viewers and a 3.6/6. Then at 9P, ‘Big Brother’ finished with an average 6.32 million viewers and a 4.0/7. At 10P, a rerun of ‘Under The Dome’ finished with an average 4.62 million viewers and a 2.9/5.
NBC
The Peacock Network could not make it three in a row on Thursday. At 8P, ‘Food Fighters’ finished in third-place in its time slot and drew an average 3.59 million viewers and a 2.6/5. But at 9P, a rerun of ‘Dateline’ finished with 3.37 million viewers and a 3.8/7. then at 10P, another rerun of ‘Dateline’ finished with 3.37 million viewers and a 3.8/7. When in doubt, run reruns of ‘Dateline’.
ABC
The Alphabet Network finished third on Thursday. At 8P, ‘The Astronaut Wives Club’ finished with an average 4.03 million viewers and a 3.2/6. At 9P, ‘Mistresses’ finished with an average 3.31 million viewers and a 2.6/5. Then at 10P, ‘Rookie Blue’ finished with an average 3.64 million viewers and a 2.7/7.
FOX
The Animal Network of Broadcast fell on Thursday. At 8P, ‘Boom!’ could only draw 1.86 million viewers and a 1.5/3. At 9P, a rerun of ‘Bones’ increased the audience to an average 2.28 million viewers and a 1.7/3. Yet the smartest thing Murdoch’s Minions have done in a long time was canceling Seacrests’ Follies otherwise known as ‘Knock Knock Live’. Stunning achievement in pink slip avoidance.
The CW
The Little Network That Couldn’t didn’t once again. At 8P, ‘Beauty and the Beast’ finished with an average 1.0 million viewers and a 0.8/1. Then at 9P, ‘Dates’ dropped to 570,000 viewers and a 0.4/1. At 930P, another episode of the British comedy ‘Dates’ finished with 560,000 viewers and a 0.4/1.
For The Record
CBS finished #1 on Thursday with an average 5.741 million viewers and a 3.7 rating and a 7 share of the available audience. NBC finished with an average 4.894 million viewers and a 3.4/6. ABC finished with an average 3.592 million viewers and a 2.8/5. FOX finished with an average 2.072 million viewers and a 1.6/3. The CW finished with an average 782,000 viewers and a 0.6/1.
Today In TV History
On this date in 1971, Lou Rawls performed ‘A Natural Man’ on ‘American Bandstand’.
BREAKING NEWS
THE FIFA OF BIG GAMES ANNOUNCES 2022 WINTER HOST
With the promise of no money or favors exchanged hands, one of the big cities of China won the right to payoff a lot of people in a lot of nations as they were awarded the ‘Winter Olympics 2022’. It was in a fight with … practically no other city. NBC goes daffy as time difference seems not to be a problem. Many execs head to the 21 Club to … celebrate.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Cable Television News
Live +7 Top Ten Cable Programs Week Ending 12 July 2015
#1 ‘Rizzoli & Isles’ TNT 6.902 million viewers
#2 ‘Major Crimes’ TNT 6.125 million viewers
#3 ‘The Last Ship’ TNT 5.023 million viewers
#4 ‘Naked & Afraid’DISC 3.951 million viewers
#5 ‘True Detective’HBO 3.905 million viewers
#6 ‘Duck Dynasty’ AEN 3.890 million viewers
#7 ‘Falling Skies’ TNT 3.498 million viewers
#8 ‘Murder In The First’ TNT 3.469 million viewers
#9 ‘Royal Pains’ USA 3.112 million viewers
#10 ‘Mr. Robot’ USA 3.054 million viewers
Television News
Live +7 Top Ten Broadcast Programs Week Ending 12 July 2015
#1 ‘America’s Got Talent’ NBC 12.430 million viewers
#2 ‘Zoo’ CBS 10.435 million viewers
#3 ‘Celebrity Family Feud’ ABC 9.819 million viewers
#4 ‘The Bachelorette’ ABC 8.490 million viewers
#5 ‘Under The Dome’ CBS 8.250 million viewers
#6 ‘Big Brother’ CBS 7.514 million viewers
#7 ‘Extant’ CBS 7.167 million viewers
#8 ‘Wayward Pines’ FOX 6.511 million viewers
#9 ‘MasterChef’ FOX 6.384 million viewers
#10 ‘Dateline FRI’ NBC 6.222 million viewers
Cinema News
Top Ten Box Office Weekend of 24-26 July 2015 (Domestic)
#1 ‘Ant-Man’ $24,765,000 in 3,868 theaters
#2 ‘Pixels’ $24,000,000 in 3,723 theaters
#3 ‘Minions’ $22,058,050 in 4,066 theaters
#4 ‘Trainwreck’ $17,281,000 in 3,171 theaters
#5 ‘Southpaw’ $16,500,000 in 2,772 theaters
#6 ‘Paper Towns’ $12,500,000 in 3,031 theaters
#7 ‘Inside Out’ $ 7,356,000 in 2,717 theaters
#8 ‘Jurassic World’ $ 6,850,550 in 2,645 theaters
#9 ‘Mr. Holmes’ $ 2,849,000 in 686 theaters
#10 ‘Terminator:Gen’ $ 2,400,000 in 1,702 theaters
Top Ten Box Office Weekend of 24-26 July 2015 (International)
#1 ‘Monster Hunt’ $46,000,000 in 5 territories
#2 ‘Minions’ $44,000,000 in 61 territories
#3 ‘Ant-Man’ $35,400,000 in 49 territories
#4 ‘Inside Out’ $28,300,000 in 52 territories
#5 ‘Jian Bing Man’$25,000,000 in 1 territory
#6 ‘Pixels’ $21,400,000 in 57 territories
#7 ‘Assassination’$19,500,000 in 1 territory
#8 ‘Monkey King’ $17,000,000 in 1 territory
#9 ‘Terminator Genisys $10,700,000 in 65 territories
#10 ‘Paper Towns’ $8,000,000 in 38 territories
Top Box Office Weekend of 24-26 2015 (Worldwide)
#1 ‘Minions’ $66,000,000 in 61 territories
strong>Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
BBC One
The Big One at 7P presented ‘Fake Britain’ and it topped the ratings outside of soaps with an average 3.33 million viewers (18.9%). then at 8P, ‘Traffic Cops’ had 3.07 million viewers (16.5%). At 9P, ‘Panorama’ dropped to 2.49 million viewers (13.4%).
ITV
The Independent One began, after soaps, at 730P, ‘Real Stories with Ranvir Singh’ brought in an average 2.16 million viewers (11.8%) Then at 830P with ‘Flockstars’, ITV’s bizarre new reality series, pulled in 2.39 million viewers (12.9%). At 9P ‘Britain Sees Red: Caught on Camera’ fell to 1.99 million viewers (10.6%).
BBC Two
The Little Two began the evening at 8P with ‘Coast’ as it continued with 1.76 million viewers (9.4%). At 9P, ‘Atlantic: The Wildest Ocean on Earth’ finished as the top program on the network Thursday with an average 2.19 million viewers (11.8%).
Channel 4
The Big Four at 8P presented ‘Grand Designs’ and it brought in 980,000 viewers (5.3%). AT 9P, the ever exciting ‘Prince Philip: The Plot to Make a King’ finished as the network high of 1.77 million viewers (9.5%).
Channel 5
The Viacom Five is dying on Thursday. At 9P, ‘Supersized’ drew the network’s high with only 751,000 viewers (4.0%). At 10P, CBS’ ‘Person of Interest’ finished with an average 646,000 viewers (4.3%). At 11P, the second episode of ‘Person of Interest’ brought in 442,000 viewers (5.0%).
Down Under
Nine was #1 in Australia on Thursday as ‘News Nine’ was the top program.
Network Nine
The National Nine Network demolished the competition on Thursday as it finished #1 with a 37.7% share of the available audience. #1 was ‘Nine News’ with 1.088 million viewers. #2 was ‘Nine News 6:30’ with an average 1.052 million viewers. #5, ‘A Current Affair’ gave Nine three programs in the Top Five on Thursday and finished with an average 835,000 viewers. #10 was ‘The Footy Show’ which finished with an average 679,000 viewers.
Seven
The Second Commercial Network finished second with a 23.4% share. #3 was ‘Seven News’ which finished with 941,000 viewers. #4 was ‘Seven News/Today Tonight’ which finished with an average 911,000 viewers. #9 was ‘Home and Away’ with an average 720,000 viewers.
Ten
The Third Commercial Network finished #3 with a 17.7% share of the available audience. #7, ‘The Bachelor Australia’ finished with 739,000 viewers.
ABC
The Alphabet Network in Australia finished with a 14.4% share. #6 was ‘ABC News’ which finished with 791,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 6.8% share of the available audience.
Network Gem
Ashes 2015: England vs Australia, third Test, day two – as it happened. Inspired Steve Finn destroys Australia | via @Telegraph http://www.telegraph.co.uk/sport/cricket/international/theashes/11765292/Ashes-2015-England-vs-Australia-third-Test-day-two-live.html
The Jewel of Australian Broadcast Networks finished with the #7 program as ‘The Mid-Year Ashes: Third Test England vs Australia Session 1-Day 2’ drew 775,000 viewers, with 285,000 of them located in Melbourne.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine was #1 in Australia on Friday as ‘News Nine’ was the top program.
Network Nine
The National Nine Network finished #1 on a very slow Winter Friday in Australia with a massive 34.0% share of the available audience. The #1 program in Australia was’Nine News’ which had an average 995,000 viewers. #2 was ‘Nine News 6:30’ 943,000 viewers watched. #5 was ‘A Current Affair’ which drew 706,000 viewers.
Seven
The Second Commercial Network in Australia finished second with a 29.9% share. #3 was ‘Seven News’ with an average 788,000 viewers. #4 on Friday was ‘Seven News/Today Tonight’ which finished with an average 765,000 viewers. #7, ‘Better Homes and Gardens’ finished with 683,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 15.6% share of the available audience. #6 was ‘ABC News’ with an average 688,000 viewers.
Ten
The Third Commercial Network in Australia finished fourth with a 15.3% share. #8 was ‘Family Feud’ which finished with an average 592,000 viewers. #9 was ‘The Living Room’ with an average 583,000 viewers.
Network Gem
The Jewel of Nine finished fifth with a 12.7% share due to its #10 program which was ‘2015 Mid-Year Ashes: Third Test England vs Australia Session 1 Day 3’ finished with an average 572,000 viewers.
SBS
The Special Broadcast Service in Australia finished #6 with an average 5.2% share.
As you can see, no matter where you are, people were SWITCHING CHANNELS!
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Lou Rawls
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