‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, August 1, 2015, CBS finished #1 as ‘’48 Hours’‘ was the top program. BBC One was #1 in the UK as ‘Casual+y’ was the top program. Seven finished #1 in Australia but ‘‘ABC News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, August 1, 2015 (Posted on August 2, 2015)
The Tiffany Network was #1 again, for the second straight night in prime time on Saturday. At 8P, a rerun of the pilot episode of ‘Madam Secretary’, which was one of the best this past season, finished with 2.31 million viewers. At 9P, a rerun of ’40 Hours’ finished with an average 3.53 million viewers. Then at 10P, another rerun of ’48 Hours’ finished with an average 3.85 million viewers, which was #1 for the evening.
The Alphabet Network was second on Saturday. At 8P, a rerun of ‘Celebrity Family Feud’ finished with an average 2.92 million viewers. Then at 9P, another rerun of ‘Celebrity Family Feud’ finished with an average 2.32 million viewers. But it was at 10P that Walt’s World lost its steam as ‘Boston EMS’ finished with an average 2.87 million viewers.
The Peacock Network finished just ahead of Animal Network on Saturday with a dismal performance. At 8P, a rerun of ‘Running Wild With Bear Grylls’ finished with an average 1.55 million viewers and shockingly, it was the top rated program for 30 Rock on Saturday. Then at 9P, ‘Aquarius’ with a new episode finished with a 1.45 million viewers. Finally at 10P, ‘Hannibal’ finished with an average 1.05 million viewers. Sad. Disappointing. Disgusting performance by the programmers of Sarnoff Siti.
The Animal Network of Broadcast died on Saturday. Here is a network that has the rights for Major League Baseball and it didn’t put any of the games on the schedule in prime time on Saturday. That is proof for any pink slip coming to the programming department of Murdochville. Instead, at 8P, they gave us a rerun of ‘Home Free’ which brought in a whopping 1.21 million viewers. And at 9P, they decided to give us yet another episode of ‘Home Free’ which had an average 1.37 million viewers. It couldn’t even beat ‘Aquarius’. When you can’t beat Manson watchers, you are in deep, deep trouble.
For The Record
CBS finished #1 on Saturday with an average 3.230 million viewers. ABC finished #2 with an average 3.033 million viewers. NBC edged into #3 with an average 1.349 million viewers. FOX finished #4 with an average 1.292 million viewers.
Today In TV History
On this date in 1963, revelations begin to emerge that contestants in US television quiz shows with high-value prizes are given answers to questions in advance, most notably Charles Van Doren, who had become a celebrity through his winning streak on NBC’s ‘Twenty-One’ in 1957, which ended on 11 March 1958.
Mobile To Drive Huge 20% Increase In Online Video Viewing in 2016
How much more content can we watch? New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The growth in video consumption is being driven by the rapid rise of smartphone and tablet penetration across the globe, together with the resulting changes in consumer behaviour. Video consumption on mobile devices is forecast to grow by 43.9% in 2015 and 34.8% in 2016. Meanwhile, video consumption on non-mobile devices will continue to grow, though at more moderate rates, increasing by 9.5% in 2015 and 6.5% in 2016.
ZenithOptimedia expects mobile to become the main platform for viewing online video next year. In 2012 mobile devices accounted for 22.9% of time spend watching online video worldwide. By 2014, this proportion had risen to 40.1%, and Zenith expects it to reach 52.7% in 2016 and 58.1% in 2017.
ZenithOptimedia also predicts that the number of people regularly watching traditional, linear TV will peak this year, and will start to decline for the first time in 2016. The report states that the number of regular linear TV viewers will rise 3.1% in 2015 but then shrink by 1.9% in 2016 and 0.9% in 2017.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Top Ten Box Office for Weekend 31 July-2 August 2015 (thru Saturday) Domestic Only
#1 Mission: Impossible-Rogue Nation $56,400,000 in 3,956 theaters
#2 Vacation $14,850,000 in 3,411 theaters
#3 Ant-Man $12,619,000 in 3,322 theaters
#4 Minions $12,200,000 in 3,575 theaters
#5 Pixels $10,400,000 in 3,723 theaters
#6 Trainwreck $ 9,700,000 in 2,690 theaters
#7 Southpaw $ 7,519,000 in 2,772 theaters
#8 Paper Towns $ 4,600,000 in 3,031 theaters
#9 Inside Out $ 4,517,000 in 1,904 theaters
#10 Jurassic World $ 3,800,000 in 1,912 theaters
Coming To A Theater Near You This Weekend
‘Mission Impossible Rogue Nation’ starring Tom Cruise
‘Vacation’ starring Christina Applegate, Ed Helms, Chevy Chase and Beverly D’Angelo
‘Southpaw’ starring Jake Gyllenhaal, Rachel McAdams and Forest Whitaker
‘6 Ways To Die’ starring Vinnie Jones, Vivica A. Fox and Tom Sizemore
‘Jenny’s Wedding’ starring Katherine Heigl and Tom Wilkinson
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One had ‘Casual+y’ and it topped the evening on Saturday in the UK. First, at 6.25P, an airing of the Spielberg movie, ‘Raiders of the Lost Ark’ with Harrison Ford finished with an averaged 3.15 million viewers (22.1%). Then, ‘The National Lottery: Five Star Family Reunion’ brought in an average 3.18 million viewers. But it was at 910P, ‘Casual+y’ finished with an average 3.98 million viewers and a 22.6% share of the available audience to finished #1 for the evening in the UK.
The Independent One brought out a little music for the evening as at 630P, ‘Mamma Mia!’ drew an average audience of 2.17 million viewers (14.9%). Then, ‘The Cube’ followed with an average audience of 1.88 million viewers (10.8%).
The Little Two had at 840P, a rerun of ‘Dad’s Army’ and it entertained 1.32 million viewers (7.7%). Then, ‘First Light; was watched by an average 1.01 million viewers (5.9%).
The Big Four at 7P presented ‘Homes by the Sea’ and it pulled in an average 1.0 million viewers (7%). Later, the movie ‘The Inbetweeners’ kept an audience of 899,000 viewers (5.5%).
The Viacom Five began with one of the best series of the season as ‘Transporter: The Series’ continued with an average 302 million viewers (1.9%), as Then, ‘Tut’ began with an average audience of 859,000 viewers (5.8%).
The Little Three at 815P presented the movie, ‘Meet the Fockers’ starring Robert De Niro and Ben Stiller as it brought in an average 800,000 viewers (4.7%).
The Second Commercial Network in Australia finished #1 on Saturday with a 29.1% share of the available audience. And now the miracle of overnight research. Seven had one program in the Top Ten on Saturday and it wasn’t #1 and it wasn’t in prime time. #2 was ‘Seven News Saturday’ which finished with an average 896,000 viewers. The ratings…a magic act.
The Alphabet Network in Australia finished second on Saturday with a 26.1% share. #1 program in the nation on Saturday was ‘ABC News Saturday’ with an average 988,000 viewers, upsetting both Nine & Seven newscasts. #4, ‘Father Brown’ was the top drama on Saturday with an average 850,000 viewers. #5 was a rerun of ‘New Tricks’ with an average 693,000 viewers. #6 was a rerun of ‘Doc Martin’ with 573,000 viewers. #7 was ‘Gardening Australia’ with 563,000 viewers. Five programs in the Top Ten on Saturday and finished second.
The National Nine Network finished #3 on Saturday with a 20.9% share of the available audience. Nine had two programs in the Top Ten on Saturday. #3 was ‘Nine News Saturday’ which finished with an average 883,000 viewers. And, #8 was ‘Getaway’ with 427,000 viewers.
The Third Commercial Network in Australia finished fourth with a 19.1% share. #9 was the movie, a rerun of ‘Mission Impossible-Ghost Protocol’ and it delivered an average 424,000 viewers. #10 was ‘Epic’ which delivered 354,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 4.8% share of the available audience.
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network rocked back to #1 on Sunday with a huge 35.0% share of the available audience. And it wasn’t even close last #1 was ‘The Voice Australia’ with a huge 1.467 million viewers. And #2, ‘Nine News Sunday’ had one of the largest newscasts of the year with 1.457 million viewers. #9 was ’60 Minutes’ with 567,000 viewers.
The Second Commercial Network in Australia finished with 27.3% share. #3 was ‘Seven News Sunday’ with an average 1,367,000 viewers. #4 was ‘Sunday Night’ with 1,044,000 viewers. #7 had ‘Dancing with the Stars’ finishing with 707,000 viewers. So in short, on Sunday, singing beat dancing.
The Alphabet Network in Australia finished #3 with a 16.8% share of the available audience. #5 was ‘Grand Designs’ with 935,000 viewers. #6 was ‘ABC News Sunday’ with 870,000 viewers. #8 was ‘The Politician’s Husband’ with drew 680,000 viewers.
The Third Commercial Network in Australia finished fourth on Sunday with a 14.3% share. #10 was ‘Gold Coast Cops’ which delivered 550,000 viewers to the network and finished with one program in the Top Ten.
The Special Broadcast Service in Australia finished #5 with a 6.6% share of the available audience.
As you can see, no matter where you are, people were SWITCHING CHANNELS!
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