This is the Daily Diary of Screens. On Thursday, July 9, 2015, CBS finished #1 as a rerun of ‘‘The Big Bang Theory’‘ was the top program. BBC One finished #1 in the UK as ‘‘Celebrity MasterChef’‘ was the top program. Nine finished #1 in Australia but Ten’s ‘‘MasterChef Australia was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, July 9, 2015 (Posted on July 10, 2015)
The Tiffany Network finished #1 on Thursday. At 8P, the #1 program of the evening, a rerun of ‘The Big Bang Theory’ finished with an average 6.84 million viewers and a 4.9/9. At 830P, a rerun of ‘Mom’ finished with an average 5.91 million viewers and a 3.8/7. At 9P, ‘Big Brother’ finished with an average 5.90 million viewers and a 4.0/7. Then at 10P, ‘Under The Dome’ finished with an average 5.08 million viewers and a 3.3/6. It was good to be Black Rock on Thursday.
The Alphabet Network finished second on Thursday with an all-original programming line up. At 8P, ‘The Astronaut Wives Club’ finished with an average 4.32 million viewers and a 3.5/7 which strangely seems to be picking up interest. At 9P, ‘Mistresses’ finished with an average 3.28 million viewers and a 2.7/5. Then at 10P, ‘Rookie Blue’ picked up the audience level and finished with an average 4.16 million viewers and a 2.9/5.
The Animal Network in Broadcast finished #3 on Thursday with all original programming. At 8P, ‘Boom’ finished with an average 2.22 million viewers and a 1.6/3. At 9P, ‘Wayward Pines’ drew an average 3.30 million viewers and a 2.7/5.
The Peacock Network finished near the bottom on Thursday with all new programming…that nobody cared about. At 8P, ‘Food Fighters’ finished with an average 3.32 million viewers and a 3.2.3/4. At 9P, ‘Aquarius’ finished with an average 2.47 million viewers and a 1.7/3. At 10P, the cancelled ‘Hannibal’ finished with a very poor 1.40 million viewers and a 1.0/2. It was a bad night for 30 Rock.
The Little Network That Couldn’t finished at the bottom on Thursday with all original new programming. At 8P, ‘Beauty and the Beast’ finished with an average 900,000 million viewers and a 0.8/1. At 9P, the season debut of ‘Dates’ finished with 820,000 average viewers and a 0.5/1. Then at 930P, a second episode of ‘Dates’, the British import, finished with an average 520,000 viewers and a 0.4/1. If they really wanted to boost the ratings, they should have imported ‘Love Island’ from ITV2.
For The Record
CBS finished #1 on Thursday with an average 5.78 million viewers and a 3.9/7. ABC finished second with an average 3.99 million viewers and a 3.1/5. FOX was #1 on Thursday with an average 2.76 million viewers and a 2.2/4. NBC finished with an average 2.39 million viewers and a 1.7/3. Univision finished with an average 2.20 million viewers and a 1.0/2. Telemundo finished with an average 1.20 million viewers and a 0.7/1. The CW finished with an average 755,000 viewers and a 0.6/1.
Today In TV History
On this date in 1989, Mel Blanc, the “man of a thousand voices,” died at age 81. He was known for such cartoon characters as Daffy Duck, Bugs Bunny and Porky Pig.
Cable News Top Ten Prime Time Programs On Thursday
#1 ‘Mountain Men’ HIST 3.088 million viewers @ 9P
#2 ‘O’Reilly Factor’ FOXNC 2.766 million viewers @ 8P
#3 ‘Shark Planet’ DISC 2.727 million viewers @ 9P
#4 ‘WWE Smackdown’ SYFY 2.388 million viewers @ 8P
#5 ‘The Kelly File’ FOXNC 2.240 million viewers @ 9P
#6 ‘Monster MAKO’ DISC 2.083 million viewers @ 8P
#7 ‘Alone’ HIST 2.082 million viewers @ 1003P
#8 ‘Fixer Upper’ HGTV 2.007 million viewers @ 9P
#9 ‘Tiny House Hunters’HGTV 2.009 million viewers @ 10P
#10 ‘Teen Mom II’ MTV 1.953 million viewers @ 10P
Where Do Consumers Find Out About New Products?
A recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) as well as TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte. But times are changing fast.
The Nielsen survey results indicate that fewer consumers rely on these sources than did 3 years ago, with this particularly the case for TV ads. (It’s worth noting that a 2013 survey from Ipsos found TV ads and word-of-mouth to be the leading sources of new product and brand discovery for US consumers, while the global average placed the internet at the top of the heap, followed by TV ads.) Nielsen’s latest survey segments the results into earned, paid, and owned media, noting that for the purposes of the study, a new product is defined as any item that the consumer has never purchased in the past. The results indicate that for product awareness:
. Among earned media, “active internet searching” (44%, up from 39% in 2012) and social media postings (26%, up from 15%) are rising forces;
. There has been very little positive movement over the years in paid media, with TV ads and print declining as sources of product discovery, while other paid media remain generally flat; and
. Almost half of the respondents find new products by seeing them in-store, steady from 2012, although fewer than one-third (31%) attribute product discovery to receiving a free sample (down from 56% in 2012).
. The report notes that traditional media still are effective sources for introducing youth to new products, demonstrating that TV in particular still have reach among Generation Z (15-20) and Millennials (21-34). This is supported by MarketingCharts research, which similarly found that Millennials in the US attribute significant purchase influence to TV ads, even as they outweigh other generations in their stated response to digital ads.
The Nielsen results found youth were far more likely to have learned of new products from internet ads and video-sharing websites, while being less likely to have done so through outdoor ads, or direct mail. Meanwhile, radio is another medium that continues to reach Millennials, according to results from both studies.
In other interesting results from the Nielsen survey:
. Affordability and convenience are the top drivers behind new product purchases, followed by brand recognition and novelty, with affordability playing a stronger role among older than younger generations;
. 4 in 10 respondents in Latin America said they wish more products fitting a healthy lifestyle were on the market, though that figure drops to 19% in North America;
. One-quarter of respondents in North America said that they had bought a new product because it was from a brand they like, and 18% said they had done so because it was from a well-known or popular brand, with brand-name recognition again more important to older consumers;
. Some 26% of respondents globally said they wish more ecologically friendly products were available on the market and 16% wish more products were committed to positive social impact, though only 10% said they have purchased a new product because it was from a brand that cares about the environment and just 7% due to the brand’s corporate social responsibility; and
Although youth – Gen Z (62%) and Millennials (66%) – were the most likely to say they had purchased a new product on their most recent grocery shopping trip, almost half of Baby Boomers (ages 50-64) and one-quarter of respondents from the Silent Generation (65+) said the same.
. Overall, while Gen Z (62%) and Millennial (66%) respondents were the most likely to say they had purchased a new product during their last grocery-shopping trip, more than 4 in 10 Baby Boomers (50-64) and one-quarter of respondents from the Silent Generation (65+) agreed.
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For The World Who Needs A Little
Across The Pond
The Big One had cooking. But first, at 730P, ‘Britain Beneath Your Feet’ was seen by 2.87 million viewers (16.1%). Then at 9P, ‘Celebrity MasterChef’ stayed top of the ratings outside of soaps on Thursday as the cooking series brought in an average 3.62 million viewers (19.2%). Then at 1045P, ‘Question Time’ pulled in 2.63 million viewers (24.0%).
The Independent One presented at 830P, ‘Big Box Little Box’ and it continued with an average 1.87 million viewers (9.9%). At 9P, ‘Superhospital’ boosted the audience level with an average 2.27 million viewers (12.0%).
The Tiny Two at 8P, had ‘Wimbledon 2day’ and it drew an average 1.25 million viewers (6.7%). At 9P, ‘Coast’ brought in an average 1.87 million viewers (9.9%). then at 10P, ‘Mock the Week’ drew 1.48 million viewers (8.7%).
The Big Four presented ‘Married At First Sight’. But first, at 8P, ‘Grand Designs’ returned with 1.01 million viewers (5.5%). Then came the bride as at 9P, ‘Married at First Sight’ pulled in an average 1.58 million viewers (8.4%).
The Viacom Five at 9P had ‘Big Brother’ and it continued with an average 1.06 million viewers (5.6%). Then at 10P, CBS’ ‘Person of Interest’ drew 544,000 viewers (3.5%).
The Indy Two presented everyone’s favorite summer lust as at 9P, steamy ‘Love Island’ continued to climb in the ratings with an average 510,000 viewers (3.5%). Everyone is going to Fiji after this show.
The National Nine Network finished #1 on Thursday with a strong 30.1% share of the available audience. #2 was ‘Nine News’ with 1,046,000 viewers. #3 was ‘Nine News 6:30’ with an average 1,016,000 viewers. #6, ‘A current Affair’ delivered 842,000 viewers. Finally, #10, ‘Hot Seat’ drew 621,000 viewers.
The Second Commercial Network in Australia finished second with a 26.5% share. #4 was ‘Seven News’ with 931,000 viewers. #5, ‘Seven News/Today Tonight’ finished with an average 862,000 viewers. #9, ‘Home and Away’ finished with 622,000 viewers.
The Third Commercial Network in Australia finished #3 with a 21.8% share of the available audience. Coming out of the gate on Thursday after the huge State of Origin match, the #1 program in the nation was ‘MasterChef Australia’ with an average 1,172,000 viewers. #8 was ‘The Project 7PM’ with an average 708,000 viewers.
The Alphabet Network in Australia finished fourth with a 14.9% share of the available audience. #7 was ‘ABC News’ which finished with an average 787,000 viewers.
The Special Broadcast Service finished #5 on Thursday evening with an 5.8% share.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia broke Nine’s two day win streak and finished #1 on Friday with a 31.7% share of the available audience. #3 was ‘Seven News’ with 915,000 viewers, some 117,000 less than ‘Nine News’. #4 was ‘Seven News/Today Tonight’ which finished with 853,000 viewers, some 135,000 viewers less than ‘Nine News 6:30′. And #6, Better Homes and Gardens’ finished with 773,000 viewers, 5,000 less than ‘A Current Affair’. So how did Seven win? They won with ‘Million Dollar Minute’ and ‘Seven’S AFL: Friday Night Football’.
The National Nine Network finished #2 with a 31.4% share. Get this: Nine had four programs in the Top Ten vs three by Seven. Each of their programming drew a bigger number than their competitive program in the Top Ten yet finished second. #1 program on Friday was the nation’s top newscast as ‘Nine News’ finished with 1.032 million viewers. #2 was ‘Nine News 6:30’ finished with 988,000 viewers. #5, ‘A Current Affair’ finished with 778,000 viewers. And, #8 was ‘Hot Seat’ with 622,000 viewers.
The Third Commercial Network in Australia finished third with a 16.1% share. #9 was ‘Ten Eyewitness News First At Five’ with 613,000 viewers. #10 was ‘The Living Room’ with 591,000 viewers.
The Alphabet Network in Australia finished #4 with a 14.8% share of the available audience. #7 was ‘ABC News’ with 700,000 viewers.
Special Broadcast Service finished fifth on Friday with a 6.0% share of the available audience.
No matter where you were located, people were…Switching Channels!
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