‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, July 10, 2015, CBS finished #1 as a rerun of ‘‘Blue Bloods’‘ was the top program. BBC One finished #1 in the UK as ‘‘2015 Wimbledon Federer vs Murray’‘ was the top program. Seven finished #1 in Australia but Nine’s ‘‘Nine News was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, July 10, 2015 (Posted on July 11, 2015)
The Tiffany Network finished #1 on Friday with a complete rerun schedule. At 8P, a rerun of ‘Elementary’ finished with an average 3.24 million viewers. At 9P, a rerun of ‘Hawaii Five-0’ in an episode titled ‘Ka Makuakane’ (‘Family Man’), a tragic story about a child seat manufacturer and the kidnapping of a Navy Seal’s daughter, finished with an average 4.84 million viewers. This episode is a Must See ON DEMAND episode. At 10P, a rerun of ‘Blue Bloods’ in an episode titled ‘Home Sweet Home’, a showcase for Jamie as he and his partner get to the bottom of a homeless kid from Baltimore, finished with an average 5.86 million viewers and #1 program on the evening. Not even Thomas Magnum Reagan Selleck’s water wrangling in California could mess up this program’s popularity.
The Peacock Network finished ran a couple of hours in rerun. At 8P, a two-hour rerun episode of ‘America’s Got Talent’ finished with an average 4.97 million viewers. The at 10P, ‘Dateline’ finished with an average 4.87 million viewers.
The Alphabet Network had only one rerun of Friday. At 8P, a rerun of ‘Shark Tank’ finished with an average 4.09 million viewers. Then at 9P, ‘What Would You Do?’ finished with an average 4.01 million viewers. At 10P, ’20/20′ finished with an average 4.23 million viewers.
The Little Network That Couldn’t tried and succeed by leaving FOX in its wake. At 8P, the season debut of ‘Master’s of Illusion’ finished with an average 1.59 million viewers. Then at 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with 1.29 million viewers. At 9P, ‘The Messengers’ finished with 1.25 million viewers. It was a very good night to be part of The CW.
The Animal Network of Broadcast finished Friday with all reruns and egg on their faces. First at 8P, a rerun of the egg master itself, ‘MasterChef’ finished like stale food as it drew only 1.63 million viewers. Then at 9P, a rerun of ‘Gotham’ finished with an average 1.04 million viewers. Frankly, nobody knew it would be on as there was very little promotion announcing it would be on Friday. Even in rerun planning, Murdoch’s Minions are below average. And now Friday proves it. They finished in the basement. Time to go across the street and play some golf.
For The Record
CBS finished #1 on Friday with an average 4.65 million viewers. NBC finished second with an average 4.27 million viewers. ABC finished #3 with an average 4.14 million viewers. The CW finished with an average 1.34 million viewers. FOX finished with an average 1.33 million viewers.
Today In TV History
On this date in 1995, Jay Leno leaped over David Letterman as ‘The Tonight Show’ featured Hugh Grant and one of the most famous television lines was asked. In a single stroke of genius, Leno took command of late night. As for Hugh Grant, his popularity was soaring.
Serena Williams Wins Wimbledon.
Where Do Consumers Find Out About New Products?
A recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) as well as TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte. But times are changing fast.
The Nielsen survey results indicate that fewer consumers rely on these sources than did 3 years ago, with this particularly the case for TV ads. (It’s worth noting that a 2013 survey from Ipsos found TV ads and word-of-mouth to be the leading sources of new product and brand discovery for US consumers, while the global average placed the internet at the top of the heap, followed by TV ads.) Nielsen’s latest survey segments the results into earned, paid, and owned media, noting that for the purposes of the study, a new product is defined as any item that the consumer has never purchased in the past. The results indicate that for product awareness:
. Among earned media, “active internet searching” (44%, up from 39% in 2012) and social media postings (26%, up from 15%) are rising forces;
. There has been very little positive movement over the years in paid media, with TV ads and print declining as sources of product discovery, while other paid media remain generally flat; and
. Almost half of the respondents find new products by seeing them in-store, steady from 2012, although fewer than one-third (31%) attribute product discovery to receiving a free sample (down from 56% in 2012).
. The report notes that traditional media still are effective sources for introducing youth to new products, demonstrating that TV in particular still have reach among Generation Z (15-20) and Millennials (21-34). This is supported by MarketingCharts research, which similarly found that Millennials in the US attribute significant purchase influence to TV ads, even as they outweigh other generations in their stated response to digital ads.
The Nielsen results found youth were far more likely to have learned of new products from internet ads and video-sharing websites, while being less likely to have done so through outdoor ads, or direct mail. Meanwhile, radio is another medium that continues to reach Millennials, according to results from both studies.
In other interesting results from the Nielsen survey:
. Affordability and convenience are the top drivers behind new product purchases, followed by brand recognition and novelty, with affordability playing a stronger role among older than younger generations;
. 4 in 10 respondents in Latin America said they wish more products fitting a healthy lifestyle were on the market, though that figure drops to 19% in North America;
. One-quarter of respondents in North America said that they had bought a new product because it was from a brand they like, and 18% said they had done so because it was from a well-known or popular brand, with brand-name recognition again more important to older consumers;
. Some 26% of respondents globally said they wish more ecologically friendly products were available on the market and 16% wish more products were committed to positive social impact, though only 10% said they have purchased a new product because it was from a brand that cares about the environment and just 7% due to the brand’s corporate social responsibility; and
Although youth – Gen Z (62%) and Millennials (66%) – were the most likely to say they had purchased a new product on their most recent grocery shopping trip, almost half of Baby Boomers (ages 50-64) and one-quarter of respondents from the Silent Generation (65+) said the same.
. Overall, while Gen Z (62%) and Millennial (66%) respondents were the most likely to say they had purchased a new product during their last grocery-shopping trip, more than 4 in 10 Baby Boomers (50-64) and one-quarter of respondents from the Silent Generation (65+) agreed.
Box Office Results July 10-12, 2015 (Domestic) Through Friday
#1 ‘Minions’ $46.00 Million in 4,301 theaters
#2 ‘Jurassic World’ $ 5.30 Million in 3,441 theaters
#3 ‘Inside Out’ $ 5.30 Million in 3,644 theaters
#4 ‘Terminator: Genisys’ $ 3.65 Million in 3,783 theaters
#5 ‘The Gallows’ $ 4.50 Million in 2,720 theaters
#6 ‘Magic Mike XXL’ $ 3.60 Million in 3,376 theaters
#7 ‘Self/Less’ $ 1.97 Million in 2,353 theaters
#8 ‘Ted 2’ $ 1.70 Million in 2,171 theaters
#9 ‘Max’ $ 1.10 Million in 2,088 theaters
#10 ‘Spy’ $ 0.87 in 1,457 theaters
Coming This Weekend
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Nowitzki The Perfect Shot
Coming November 20, 2015
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For The World Who Needs A Little
Across The Pond
It was a night of tennis, cricket, more tennis and a bunch of guys cycling forever. So to find out about words like ‘Forehand’, ‘Googlie’ and ‘Palaton’, here’s the UK rundown.
The Big One had the legendary classic tennis tournament and one legend itself playing in it. Wimbledon pulled in a strong audience for the men’s semi-finals day. One’s coverage averaged 4.29 million viewers (43.2%) from 145P on Friday afternoon, as Novak Djokovic and Roger Federer made the final. However, audiences peaked at 6.87 million viewers (48.9%) between 545P and 6P, when Federer broke Andy Murray’s serve at the end of the second set on his way to a thrilling 7-5, 7-5, 6-4 victory over the 2013 Wimbledon Champion. At 7P, Chris Evans’s last edition of ‘The One Show’ brought in 3.33 million viewers (20.3%). At 8P, a rerun of ‘A Question of Sport’ finished with an average 2.32 million viewers (13.6%). At 830P, ‘Celebrity MasterChef’, featuring Keith Chegwin, former-EastEnders star Scott Maslen, Samira Ahmed and ex-The Wanted singer Tom Parker, was seen by an average 3.58 million viewers (19.4%) at 8.30pm.
The Independent One at 8P had ‘Tonight’ and it drew 2.08 million viewers (12%). AT 9P, ‘Doc Martin’ finished with an average 1.91 million viewers (10.3%). Is anyone else thinking that this series is sinking?
There were sports everywhere on Friday. On the Tiny Two, at 630P, the post-match analysis of 2015 Wimbledon attracted an audience of 1.01 million viewers (6.2%). While, at 8P, the recently-revamped highlights show ‘Wimbledon 2Day’ was seen by an average 1.06 million viewers (5.9%). At 9P, ‘Gardeners’ World’ finished with an average 1.88 million viewers (10.2%). At 10P, the documentary ‘Spitfire Women’ drew an audience of 1.17 million viewers (6.6%).
A busy day of sport continued on The Viacom Five, as at 7P, ‘The Ashes’ highlights drew an average 885,000 viewers (5.3%). At 8P, ‘Documentary Conspiracy: The Hollywood Files’ fell a bit as it had 477,000 viewers (2.7%). But at 9P, ‘Big Brother’ drew 1.15 million viewers (6.4%) as a live double eviction of Harry Amelia Martin and Sam Kay were both sent home. At 1030P, an hour-long edition of ‘Big Brother’s Bit on the Side’ brought in an additional 549,000 viewers (4.7%), as the fallout from the surprise Cash Bomb twist continued. Live footage from the house aired to 268,000 (3.7%) from 11.30P.
The Big Four didn’t have sports on Friday and frankly it finished with one of the lowest performances of the year. At 9P, ‘8 out of 10 Cats Does Countdown’ finished with 1.22 million viewers (6.6%). It was followed at 10P by ‘The Last Leg’ and it drew 1.11 million viewers (7.4%). AT 11P, ‘Man Down’ could only muster 281,000 viewers (3.1%).
Sports continue on Friday on the Indy Four as coverage of ‘Lance’s Looney Legacy’, otherwise know as the ‘Furniture’s Delight’, at 7P presented the ‘Tour de France’ created a lot of sweat and drew 569,000 cycling crazies (0.9%).
The Second Commercial Network in Australia broke Nine’s two day win streak and finished #1 on Friday with a 31.7% share of the available audience. #3 was ‘Seven News’ with 915,000 viewers, some 117,000 less than ‘Nine News’. #4 was ‘Seven News/Today Tonight’ which finished with 853,000 viewers, some 135,000 viewers less than ‘Nine News 6:30′. And #6, Better Homes and Gardens’ finished with 773,000 viewers, 5,000 less than ‘A Current Affair’. So how did Seven win? They won with ‘Million Dollar Minute’ and ‘Seven’S AFL: Friday Night Football’.
The National Nine Network finished #2 with a 31.4% share. Get this: Nine had four programs in the Top Ten vs three by Seven. Each of their programming drew a bigger number than their competitive program in the Top Ten yet finished second. #1 program on Friday was the nation’s top newscast as ‘Nine News’ finished with 1.032 million viewers. #2 was ‘Nine News 6:30’ finished with 988,000 viewers. #5, ‘A Current Affair’ finished with 778,000 viewers. And, #8 was ‘Hot Seat’ with 622,000 viewers.
The Third Commercial Network in Australia finished third with a 16.1% share. #9 was ‘Ten Eyewitness News First At Five’ with 613,000 viewers. #10 was ‘The Living Room’ with 591,000 viewers.
The Alphabet Network in Australia finished #4 with a 14.8% share of the available audience. #7 was ‘ABC News’ with 700,000 viewers.
Special Broadcast Service finished fifth on Friday with a 6.0% share of the available audience.
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network grabbed the #1 spot back for its third win in the past four nights with a strong 31.8% share of the available audience. #2 was ‘Nine news Saturday’ with 892,000 viewers. And, #9 was ‘Getaway’ with 439,000 viewers. #10 was a rerun of ‘The Voice Australia’ with an average 414,000 viewers.
The Second Commercial Network in Australia finished second with a 29.2% share. The #1 program was ‘Seven news Saturday’ with 986,000 viewers on Saturday. #8 was ‘Seven’s AFL: Saturday Night Football’ with an average 446,000 viewers.
The Alphabet Network in Australia finished #3 with a 16.9% share of the available audience. It had four programs in the Top Ten on Saturday as #3 was ‘ABC News Saturday’ with 825,000 viewers. #4 was ‘Father Brown’ with 740,000 viewers. #5 was ‘Gardening Australia’ with 546,000 viewers. And, #6 was a rerun of ‘Doc Martin’ with an average 523,000 viewers.
The Third Commercial Network in Australia finished fourth with a 14.5% share.
The Special Broadcast Service in Australia finished fifth on Saturday with a 7.6% share of the available audience.
For the record on Saturday, Network Gem had ‘The Mid-Year Ashes: First Test England vs Australia Session 1’ which drew an average 521,000 viewers which placed it #7 on Saturday.
No matter where you were located, people were…Switching Channels!
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Art Tatum ‘Yesterdays’