This is the Daily Diary of Screens. On Wednesday, July 8, 2015, CBS finished #1 but NBC’s ‘‘America’s Got Talent’‘ was the top program. ITV finished #1 in the UK as ‘‘Long Lost Family’‘ was the top program. Nine finished #1 in Australia as ‘‘State of Origin Rugby League 3rd Match was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, July 8, 2015 (Posted on July 9, 2015)
The Tiffany Network had a couple of original programs sandwiched around a rerun on Wednesday. At 8P, ‘Big Brother’ finished with an average 5.84 million viewers and a 3.9/7. At 9P, a rerun of ‘Criminal Minds’ finished with an average 5.20 million viewers and a 3.6/6. At 10P, ‘Extant’ finished with an average 5.06 million viewers and a 3.6/6.
The Peacock Network brought out its big guns in rerun on Wednesday. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 6.59 million viewers and a 4.4/8 and topped the night. Then at 9P, a two-hour rerun of ‘American Ninja Warrior’ finished with an average 4.21 million viewers and a 2.7/5.
The Alphabet Network had a bunch of reruns and a new program on its schedule Wednesday. At 8P, a rerun of ‘The Middle’ finished with an average 3.94 million viewers and a 3.0/5. At 830P, a rerun of ‘The Goldbergs’ finished with an average 3.37 million viewers and a 2.6/5. At 9P, a rerun of ‘Modern Family’ finished with an average 3.98 million viewers and a 3.1/5. Then at 930P, another rerun of ‘Blackish’ finished with an average 3.61 million viewers and a 2.7/4. At 10P, ‘Celebrity Wife Swap’ finished with an average 3.15 million viewers and a 2.3/4.
The Animal Network of Broadcast tried. At 8P, ‘MasterChef’ finished with an average 4.84 million viewers and a 3.6/6. At 9P, ‘Bullseye’ finished with an average 2.73 million viewers and a 1.9/3.
The #1 Hispanic Network in America brought out a brand new program on Wednesday. At 8P, ‘Noticiero Univisión’ finished with a 1.2/2 HH rating. At 9P, ‘Lo Imperdonable’ finished with a 1.2/2 HH rating. Then at 10P, ‘Amores con Trampa’ finished with an 1.4/3 HH rating. NOTE: ALL Hispanic language network ratings will be posted for the above programming when available.
The Avis of Hispanic Television Networks tried by didn’t. At 8P, ‘Avenida Brasil’ finished with a 0.7/1 HH rating. Then at 9P, ‘Tierra de Reyes’ finished with a 0.6/1 HH rating. Then at 10P, ‘El Señor de los Cielos’ finished with a 1.0/2 HH rating. NOTE: ALL Hispanic language network ratings will be posted for the above programming when available.
The Little Network That Couldn’t just didn’t. At 8P, a rerun of ‘Arrow’ finished with an average 1.24 million viewers and a 0.8/2. Then at 9P, a rerun of ‘Supernatural’ finished with an average 870,000 viewers and a 0.6/1.
For The Record
CBS finished #1 on Wednesday with an average 5.37 million viewers and a 3.7/6. NBC finished #2 with an average 5.00 million viewers and a 3.3/6. FOX finished third with an average 3.78 million viewers and a 2.7/5. ABC finished fourth with an average 3.53 million viewers and a 2.7/5. Univision finished with an average 2.40 million viewers and a 1.3/2. Telemundo finished with an average 1.2 million viewers and a 0.8/1. The CW finished with an average 1.05 million viewers and a 0.7/1.
Today In TV History
On this date in 1956, a fellow by the name of Dick Clark, the DJ actually playing the records, was a New York transplant and former announcer, on the Philadelphia television show, ‘Bandstand’. It began on October 7, 1952. The Philadelphia dance show ‘Bandstand’, was hosted by Bob Horn, and it debuted on WFIL-TV. The braindchild of Horn, it takes the popular “ballroom” live radio show format, now became popular with teenagers, and pointed a camera at it, presenting a cheap and easy way for the new medium to fill afternoon airtime. But then on July 9, 1956, Horn was arrested for driving under the influence, at a time when his station was in the middle of an ongoing expose of drunk drivers. Dick Clark was asked to assume full-time hosting duties of ‘Bandstand’. The rest is history.
Where Do Consumers Find Out About New Products?
A recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) as well as TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte. But times are changing fast.
The Nielsen survey results indicate that fewer consumers rely on these sources than did 3 years ago, with this particularly the case for TV ads. (It’s worth noting that a 2013 survey from Ipsos found TV ads and word-of-mouth to be the leading sources of new product and brand discovery for US consumers, while the global average placed the internet at the top of the heap, followed by TV ads.) Nielsen’s latest survey segments the results into earned, paid, and owned media, noting that for the purposes of the study, a new product is defined as any item that the consumer has never purchased in the past. The results indicate that for product awareness:
. Among earned media, “active internet searching” (44%, up from 39% in 2012) and social media postings (26%, up from 15%) are rising forces;
. There has been very little positive movement over the years in paid media, with TV ads and print declining as sources of product discovery, while other paid media remain generally flat; and
. Almost half of the respondents find new products by seeing them in-store, steady from 2012, although fewer than one-third (31%) attribute product discovery to receiving a free sample (down from 56% in 2012).
. The report notes that traditional media still are effective sources for introducing youth to new products, demonstrating that TV in particular still have reach among Generation Z (15-20) and Millennials (21-34). This is supported by MarketingCharts research, which similarly found that Millennials in the US attribute significant purchase influence to TV ads, even as they outweigh other generations in their stated response to digital ads.
The Nielsen results found youth were far more likely to have learned of new products from internet ads and video-sharing websites, while being less likely to have done so through outdoor ads, or direct mail. Meanwhile, radio is another medium that continues to reach Millennials, according to results from both studies.
In other interesting results from the Nielsen survey:
. Affordability and convenience are the top drivers behind new product purchases, followed by brand recognition and novelty, with affordability playing a stronger role among older than younger generations;
. 4 in 10 respondents in Latin America said they wish more products fitting a healthy lifestyle were on the market, though that figure drops to 19% in North America;
. One-quarter of respondents in North America said that they had bought a new product because it was from a brand they like, and 18% said they had done so because it was from a well-known or popular brand, with brand-name recognition again more important to older consumers;
. Some 26% of respondents globally said they wish more ecologically friendly products were available on the market and 16% wish more products were committed to positive social impact, though only 10% said they have purchased a new product because it was from a brand that cares about the environment and just 7% due to the brand’s corporate social responsibility; and
Although youth – Gen Z (62%) and Millennials (66%) – were the most likely to say they had purchased a new product on their most recent grocery shopping trip, almost half of Baby Boomers (ages 50-64) and one-quarter of respondents from the Silent Generation (65+) said the same.
. Overall, while Gen Z (62%) and Millennial (66%) respondents were the most likely to say they had purchased a new product during their last grocery-shopping trip, more than 4 in 10 Baby Boomers (50-64) and one-quarter of respondents from the Silent Generation (65+) agreed.
Top Ten at the Box Office July 3-5, 2015 Domestic
#1. ‘Jurassic World’ $30.942 million in 3,737 theaters
#2. ‘Inside Out’ $30.301 million in 4,158 theaters
#3. ‘Terminator:Genisys $28.700 million in 3,758 theaters
#4. ‘Magic Mike XXL’ $12.040 million in 3,355 theaters
#5. ‘Ted 2 $11.016 million in 3,448 theaters
#6. ‘Max’ $ 7.000 million in 2,882 theaters
#7. ‘Spy’ $ 5.500 million in 2,387 theaters
#8. ‘San Andreas’ $ 3.000 million in 1,672 theaters
#9. ‘Me Earl And The Dying Girl’ $ 1.32 in 870 theaters
#10. ‘Dope’ $ 1.098 in 863 theaters
Top Ten at the Box Office July 3-5, 2015 International
#1 ‘Terminator Genisys’$74,000,000 million in 47 territories
#2 ‘Jurassic World’ $42,000,000 million in 67 territories
#3 ‘Minions’ $54,300,000 million in 26 territories
#5 ‘Inside Out’ $18,600,000 million in 44 territories
#4 ‘Monk Comes Down’ $28,000,000 million in 3 territories
#6 ‘Ted 2’ $ 8,800,000 million in 32 territories
#7 ‘NLL-Battle Yeon’ $ 8,000,000 million in 1 territory
#8 ‘Profs 2, Les’ $ 6,800,000 million in 1 territory
#9 ‘Avengers: Ultron’ $ 6,500,000 million in 2 territories
#10 ‘Magic Mike XXL; $ 6,200,000 million in 16 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
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For The World Who Needs A Little
Across The Pond
The Independent One scored a victory on Wednesday as it was #1 in the UK in prime time. At 8P, ‘The Cube’ finished with an average 2.87 million viewers (15.7%). Then at 9P, ‘Long Lost Family’ continued to perform strongly for ITV on Wednesday as the Davina McCall show had an average 3.60 million viewers (18.4%).
The Big One at 8P presented ‘Don’t Tell the Bride’ and 2.79 million white wishers watched (15.3%). At 9P, ‘The Interceptor’ continued with an average 2.39 million viewers (12.2%).
The Little Two at 8P had ‘Wimbledon 2day’ and it reached 1.86 million viewers (10.1%). At 9P, ‘Children of the Gaza War’ dropped with only 700,000 viewers (3.6%). At 10P, ‘QI’ went up slightly to 730,000 viewers (4.2%). A 1030P, ‘Newsnight’ finished with 760,000 viewers (6.1%).
The Big Four at 8P presented ‘The Autistic Gardener’ and it had 1.08 million viewers (5.9%). But it was a 9P, when ’24 Hours in A&E’ hit the air and had a network high of 1.76 million viewers (9.0%).
The Viacom Five had ‘Nightmare Tenants, Slum Landlords’ and it delivered 1.30 million viewers (6.7%). At 9P presented ‘Big Brother’ and it brought in 1.20 million viewers (7.6%).
The Indy Two at 9P had the hottest show of the summer as ‘Love Island’ drew 511,000 bikini viewers (2.6%) looking into the lives and loves in Fiji.
Murdoch’s Main Bird at 9P presented ‘Strike Back: Legacy’ which drew 239,000 viewers (1.2%).
Murdoch’s Water Bird at 9P had ‘The Affair’ and it drew 164,000 (0.8%).
The National Nine Network totally dominated Wednesday on television in Australia with a monster 46.7% share of the available audience. FORTY-SIX POINT SEVEN PERCENT!!!!! #1 was, without a question of a doubt, was ‘State of Origin Rugby League QLD vs NSW 3rd Match’ which drew an astounding 2,207,000 viewers. 847,000 viewers in Sydney watched. #2 was ‘State of Origin Rubgy League QLD vs NSW 3rd Pre Match’ coverage as 1,403,000 viewers took it in. #3 was ‘Nine News’ which was the nation’s top newscast of the evening with an average 1.215 million viewers. #4 was ‘State of Origin Rugby League QLE vs NSW 3rd-Post match’ with 1,168,000 viewers. #5 was ‘Nine News 6:30’ with 1,107,000 viewers. #9 was ‘A Current Affair’ with 920,00 viewers.
The Second Commercial Network in Australia finished second with a 19.2% share. #6 was ‘Seven news’ with 1.037 million viewers. #7 was ‘Seven News/Today Tonight’ with 966,000 viewers.
The Third Commercial Network in Australia finished #3 with a 16.2% share of the available audience. #8 was ‘MasterChef Australia’ with an average 936,000 viewers.
The Alphabet Network in Australia finished fourth with a 12.4% share. #10 was ‘ABC News’ with 808,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 5.4% share.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished #1 on Thursday with a strong 30.1% share of the available audience. #2 was ‘Nine News’ with 1,046,000 viewers. #3 was ‘Nine News 6:30’ with an average 1,016,000 viewers. #6, ‘A current Affair’ delivered 842,000 viewers. Finally, #10, ‘Hot Seat’ drew 621,000 viewers.
The Second Commercial Network in Australia finished second with a 26.5% share. #4 was ‘Seven News’ with 931,000 viewers. #5, ‘Seven News/Today Tonight’ finished with an average 862,000 viewers. #9, ‘Home and Away’ finished with 622,000 viewers.
The Third Commercial Network in Australia finished #3 with a 21.8% share of the available audience. Coming out of the gate on Thursday after the huge State of Origin match, the #1 program in the nation was ‘MasterChef Australia’ with an average 1,172,000 viewers. #8 was ‘The Project 7PM’ with an average 708,000 viewers.
The Alphabet Network in Australia finished fourth with a 14.9% share of the available audience. #7 was ‘ABC News’ which finished with an average 787,000 viewers.
The Special Broadcast Service finished #5 on Thursday evening with an 5.8% share.
No matter where you were located, people were…Switching Channels!
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Stan Getz Quartet featuring Kenny Barron
Steven Tyler’s first cross over into country ‘Love Is Your Name’