This is the Daily Diary of Screens. On Thursday, June 11, 2015, ABC was the #1 network in the U.S. as ‘NBA Finals Game #4′ was the top program. BBC One finished #1 in the UK as ‘The One Show‘ was the top program. Nine finished #1 in Australia but Ten’s ‘MasterChef Australia’ was the top program. AUSTRALIAN TV/MOBILE/DIGITAL VIEWING REPORT (SEE BELOW*)FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, June 11, 2015 (Posted on June 12, 2015)
The Alphabet Network had basketball and that was all it took on Thursday. AT 8P, ‘Jimmy Kimmel Live Game Night’ finished with an average 8.87 million viewers and a 3.5/6. Then at 830P, ‘NBA Countdown’ finished with an average 9.99 million viewers and a 3.6/6. At 9P, the ‘NBA Basketball Finals Game #4’ saw the Golden State Warriors come from behind and defeat the Cleveland Cavs, 103-82 in Cleveland, with an average 16.33 million viewers and a 14.1 ratings and a whopping 25 share of the available audience to tie the series at 2 games each. It reached its peak with 17.3 million viewers at 10P. Curry, Curry, Curry. The 2015 NBA Finals, in which the Cleveland Cavaliers and Golden State Warriors are tied 2-2, is the highest-rated ever on ABC through four games, according to Nielsen. The Disney Network was up 3.436 million viewers compared to a year ago on this date against similar programming. Note: Due to the nature of live sports coverage, ratings for ABC (NBA Finals Game 4) are preliminary and likely to change in the final ratings.
The Tiffany Network and the rest finished as also rans on Thursday. At 8P, a rerun of ‘The Big Bang Theory’ finished with an average 6.96 million viewers and a 4.8/9. At 830P, a rerun of ‘The Odd Couple’ finished with an average 5.40 million viewers and a 3.6/6. At 9P, ‘Mom’ finished with an average 5.09 million viewers and a 3.4/6. At 930P, a rerun of ‘Mike & Molly’ finished with an average 4.98 million viewers and a 3.5/6. Then at 10P, a rerun of ‘Elementary’ finished with an average 3.95 million viewers and a 2.8/5. Black Rock was down 293,000 viewers compared to the same date last year.
The Animal Network’s biggest battle on Thursday was behind the scenes as Rupert provided the excitement by naming his sons as the successors of the media empire, including FOX and FOX News Channel. But in spite of all that, the night was stronger in Murdochville led by a veteran show. At 8P, the season finale of ‘Bones’ finished with an average 4.88 million viewers and a 3.5/6. At 9P an original episode of the limited series ‘Wayward Pines’ finished with an average 4.23 million viewers and a 2.9/5. The Murdoch Network finished up 808,000 viewers over last year on this comparative date.
The Peacock Network wasn’t a player on Thursday. At 8P, ‘Dateline’ finished with an average 6.37 million viewers and a 4.5/8. Then at 9P, ‘Aquarius’ dove with an average 3.73 million viewers and a 2.7/4. Perhaps America just isn’t interested in Mason any more. At 10P, ‘Hannibal’ dropped even further with an average 1.74 million viewers and a 1.4/2. NBC Affiliates must have loved this lead-in into the local news. Sarnoff Sity finished up 458,000 viewers from the same date a year ago.
America’s #1 Hispanic Network finished with nearly 2 1/2 million viewers on Thursday. At 8P, ‘Amores con Trampa’ finished with 2.810 million viewers and a 1.3 Rating and a 2 share. At 9P, ‘Lo Imperdonable’ also finished with 2.827 million viewers and a 1.3 rating and a 2 share which was the #1 rated Hispanic program on the evening. At 10P, ‘Que te Perdone Dios’ finished with 2.807 million viewers and a 1.2 rating and a 2 share. Good even night for Número Uno which held a steady audience all night long.
The Universal/Comcast Hispanic Network only finished ahead of The CW in broadcast but came close at winning the 10P time slot in Hispanic programming. At 8P, ‘Avenida Brasil’ finished with a 0.6 rating and a 1 share. At 9P, ‘Tierra de Reyes’ also finished with a 0.6 rating and a 1 share. At 10P, ‘El Señor de los Cielos’ finished with a 1.1 rating and a 2 share.
The Little Network That Couldn’t went ‘Live’ and just didn’t perform. At 8P, At 8P, the season premiere of ‘Beauty and the Beast’ died with an average 910,000 viewers and an 0.8/1. At 9P, ‘iHeartRadio Summer Pool Party 2015’ finished with an average 870,000 viewers and a 0.7/1. Yikes! The CW had a face for radio on Thursday. Shockingly, The Little Net finished 313,000 viewers ahead of the comparable date last year.
For The Record
ABC finished #1 on Thursday with an average 14.030 million viewers and a 10.4/18. CBS finished #2 with an average 5.055 million viewers and a 3.5/6. FOX finished #3 with an average 4.556 million viewers 3.2/5. NBC finished with an average 3.945 million viewers and a 2.9/5. Univision finished with an average 2.476 million viewers and a 1.2/2. Telemundo finished with an average 1.2 million viewers and a 0.8/1. The CW finished with an average 889,000 viewers and a 0.7/1.
Today In TV History
On this date in 1965, Sonny & Cher performed ‘I Got You Babe’ on American Bandstand. This rare video is from the ‘Dick Clark Special’ in 1965.
Cable Top Ten TV Programs on Thursday in Prime Time
#1 WWE Smackdown SYFY 2.611 million viewers @ 8P
#2 O’Reilly Factor FOXNC 2.314 million viewers @ 8P
#3 Fixer Upper HGTV 2.166 million viewers @ 9P
#4 House Hunters HGTV 2.088 million viewers @ 10P
#5 American Dad ADSM 2.040 million viewers @ 1030P
#6 House Hunters HGTV 2.012 million viewers @ 1030P
#7 The Kelly File FOXNC 1.952 million viewers @ 9P
#8 American Dad ADSM 1.812 million viewers @ 10P
#9 Pawn Stars HIST 1.807 million viewers @ 9P
#10 Fixer Upper HGTV 1.777 million viewers @ 8P
The NBA Finals continue to deliver record audiences on WatchESPN. Thursday’s Game 4 drew 744,500 unique viewers and an average minute audience of 203,000.
Television Broadcast News
Top 20 Program Rankings on DVR for the Regular Television Season (September 22, 2014–May 20, 2015)
#1 ‘The Blacklist’ (NBC): 9.50 million (Live + Same day) to 15.10 million (Live + 7 day): +5.61 million (+59%)
#2 ‘The Big Bang Theory’ (CBS): 14.97 to 19.27 million: +4.90 million (+29%)
#3 ‘How To Get Away With Murder’ (ABC): 9.76 to 14.85 million: +5.09 million (+52%)
#4 ‘Modern Family’ (ABC): 9.40 to 14.13 million: +4.73 million (+50%)
#5 ‘Empire’ (Fox): 12.73 to 17.33 million: +4.60 million (+36%)
#6 ‘Scorpion’ (CBS): 10.90 to 15.33 million: +4.33 million (+40%)
#7 ‘Castle’ (ABC): 8.48 to 12.56 million: +4.08 million (+48%)
#8 ‘Criminal Minds’ (CBS): 10.28 to 14.28 million: +4.00 million (+39%)
#9 ‘Elementary’ (CBS): 7.49 to 11.43 million: +3.94 million (+53%)
#10 ‘NCIS’ (CBS): 17.26 to 21.18 million: +3.92 million (+23%)
#11 ‘Blue Bloods’ (CBS): 11.30 to 15.13 million: +3.83 million (+34%)
#12 ‘Scandal’ (ABC): 9.18 to 12.99 million: +3.81 million (+41%)
#13 ‘NCIS: Los Angeles’ (CBS): 9.28 to 12.97 million: +3.69 million (+40%)
#14 ‘Person of Interest’ (CBS): 9.42 to 13.11 million: +3.69 million (+39%)
#15 ‘Gotham’ (Fox): 6.10 to 9.59 million: +3.49 million (+57%)
#16 ‘Chicago Fire’ (NBC): 7.42 to 10.90 million: +3.48 million (+47%)
#17 ‘Grey’s Anatomy’ (ABC):8.25 to 11.60 million: +3.35 million (+41%)
#18 ‘Chicago PD’ (NBC): 7.12 to 10.39 million: +3.27 million (+46%)
#19 ‘Forever’ (ABC): 4.77 to 8.00 million: +3.23 million (+68%)
#20 ‘NCIS: New Orleans’ (CBS): 15.26 to 18.40 million: +3.14 million (+21%)
Top Ten Box Office This Weekend of June 5-7, 2015 (Domestic)
#1 ‘Spy’ $29,085,719 in 3,711 theaters
#2 ‘San Andreas’ $25,839,225 om 3.812 theaters
#3 Insidious-3 $22,692,741 in 3,002 theaters
#4 ‘Entourage’ $10,283,250 in 3,058 theaters
#5 ‘Mad Max:Fury Rd’ $ 7,831,453 in 2,720 theaters
#6 ‘Pitch Perfect 2’ $ 7,573,350 in 3,403 theaters
#7 ‘Tomorrowland’ $ 7,200,103 in 3,012 theaters
#8 ‘Avengers:Ultron’ $ 6,339,663 in 2,471 theaters
#9 ‘Aloha’ $ 3,240,312 in 2,815 theaters (Review: https://www.facebook.com/cinemacritique)
#10 ‘Poltergeist-2015’$ 2,705,009 in 2,229 theaters
#11 ‘Love & Mercy’$ 2,122,177 in only 483 theaters
Top Ten Box Office This Weekend of June 5-7, 2015 (Worldwide)
#1 ‘San Andreas’ $97,800,000
#2 ‘Spy’ $25,600,000
#3 ‘Insidious- 3 $14,300,000
#4 ‘Tomorrowland’ $13,800,000
#5 ‘StandbyMe Doraemon $12,500,000
#6 ‘Mad Max:Fury Road’ $11,000,000
#7 ‘Avengers:Ultron’ $ 7,000,000
#8 ‘Pitch Perfect 2’ $ 4,600,000
#9 ‘Poltergeist’ $ 3,200,000
#10 ‘Entourage’ $ 3,000,000
Coming This Weekend:
‘Jurassic World’ starring Chris Pratt, Vincent D’Onofrio & Bryce Dallas and it is playing at 13,551 theaters worldwide, the widest Universal release of all time.
‘Vendetta’ starring Dean Cain, Paul Wright
‘Madame Bovary’ starring Mia Wasikowska and Paul Giamatti
‘Set Fire To The Stars’ starring Elijah Wood and Celyn Jones
‘Me And Earl And The Dying Girl’ starring Jon Bernthal, Olivia Cooke, Molly Shannon and Thomas Mann
‘The Yes Men’ starring Mike Bonanno and Andy Bichlbaum
Coming For Christmas from Quentin Tarantino
Television Cable News
In an effort increase its audience on Friday, and least for one night this summer, The CW will rebroadcast the upcoming two-hour second season premiere of Michael Bay’s TNT drama ‘The Last Ship’ on Friday, July 26 (which debuts on TNT on Monday, June 21 at 9P). ‘The Last Ship’ was one of the top cable programs last summer. It stars Eric Dane, Rhona Mitra and Alfre Woodard.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (143). We are thankful to all of you with more than 26,000 views.
For The World Who Needs A Little
Across The Pond
The Big One was #1 on Thursday in the UK. At 7P, ‘The One Show’, with special guest Pete Waterman, was the top rated program outside of soaps with an average 3.38 million viewers (21.5%). It was followed at 8P by ‘Watchdog’ which finished with an average 3.16 million viewers (17.5%). At 9P, ‘The Truth About Your Teeth’ reflects our feeling about Dentists as only 2.16 million viewers (11.1%) watched. At 1035P, following the News, ‘David Dimbleby’s ‘Question Time’ drew 2.05 million viewers (19.8%) still fearing a tooth ache.
The Independent One at 730P had ‘Tonight’ and it averaged 2.1 million viewers (12.9%). It was followed by ‘Big Box Little Box’ at 830P and drew a slightly larger audience as 2.17 million (11.9%) viewers watched. Then at 830P, ‘Britain’s Busiest Airport-Heathrow’ again was the network’s top draw with an average 2.8 million viewers (14.2%).
On the Little Two, at 8P, the last show of ‘Springwatch’ was the big show on Two with an average 2.25 million viewers (12.4%). At 9P, the initial episode of the drama, ‘Stonemouth’, based on one of Iain Bank’s last novels, drew an average 2.11 million viewers (10.9%). At 10P, ‘Mock The Week’ brought in 1.31 million viewers (7.9%).
The Big Four became an infomercial network as it presented ‘Domino’s Pizza: A Slice of the Action’ drew 914,000 pepperoni lovers (5.1%). At 9P, ‘The Tribe’ increased the audience to 1.42 million viewers (7.3%).
The Viacom Five had, at 9P, ‘Big Brother’ and it drew 952,000 viewers (4.9%).
The Littlest Four at 830P presented ‘The Big Bang Theory’s’ episode titled ‘The Maternal Combustion’ and drew 926,000 viewers (5.1%).
The Little Indy three at 9P presented ‘Love Island’ and it was up slightly night-on-night with 357,000 viewers (1.8%).
The National Nine Network finished #1 on Thursday with a 27.7% share of the available audience. #2 program was the nation’s #1 newscast as ‘Nine News’ finished with an average 1,084,000 viewer, which was the top program in Melbourne (402,000 viewers) and in Brisbane (224,000 viewers). #3 was ‘Nine News 6:30’ with an average 1,035,000 viewers. #6 was ‘A Current Affair’ which finished with an average 907,000 viewers, slightly less than its average.
The Second Commercial Network in Australia finished second with a 25.5% share. #4 was ‘Seven news’ which finished with an average 1,023,000 viewers as it was the top program in both Adelaide (121,000 viewers) and in Perth (218,000 viewers). #5 was ‘Seven News/Today Tonight’ with an average 930,000 viewers. #8 was ‘Home and Away’ which delivered a Boeing with 727,000 viewers. Sydney was the top market for it with 200,000 viewers.
The Third Commercial Network in Australia finished third with a 22.5% share of the available audience as it again had the #1 program in the nation. #1 was ‘MasterChef Australia’ which finished with an average 1.118 million viewers, as it was the #1 program in Sydney (320,000 viewers) on Thursday.
The Alphabet Network in Australia finished #4 with 18.6% share of the available audience. And it had three programs in the Top Ten as #7 was ‘ABC News’ with 845,000 viewers; #9 was ‘Redesign My Brain with Todd Sampson’ which was viewed by an average 682,000 viewers and, #10, ‘7.30’ which finished with an average 679,000 viewers. After watching the above news clip, there is probably a reason why ABC is buried in fourth place.
The Special Broadcast Service in Australia on Wednesday finished with a 5.7% share of the available audience, down a tick from Wednesday.
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Friday as it had a huge 32.3% share of the available audience with a very slot television evening in the nation. #3 was ‘Seven News’ which drew 845,000 viewers (it was the most watched program in Adelaide with 70,000 viewers & Perth with 148,000 viewers). #5 was ‘Seven News/Today Tonight’ which finished with an average 779,000 viewers. #6 was ‘Better Homes and Gardens’ with 717,000 viewers.
The National Nine Network finished second on Friday with a 27.9% share. But it did have the top programs. #1 was ‘Nine News’ with an average 1,041,000 viewers, the only program to draw over one million viewers. It was the top program in Sydney (318,000 viewers), Melbourne (371,000 viewers) and Brisbane (212,000 viewers). #2 was ‘Nine news 6:30’ with 944,000 viewers. #8 was ‘A Current Affair’ which finished with 676,000 viewers. And, #9, ‘Hot Seat’ drew 568,000 viewers.
The Alphabet Network in Australia finished third with a 17.6% share. #4 was ‘Miss Fisher’s Murder Mysteries’ as it finished as the top drama on the night with an average 783,000 viewers. #7 was ‘ABC News’ with 690,000 viewers.
The Special Broadcast Service in Australia on Friday finished with a 5.1% share of the available audience.
Digital/Mobile News In Australia
*Teens ‘Triple Screen’ While Watching TV
David Knox reported that 31% of “Online Australians” over the age of 16 say they have “Triple-Screened” their viewing: watching Television while they use two other screens such as a laptop, tablet or smartphones. Laptop / notebook computers are most popular for multi-screens, followed by smartphones, desktop computers and then tablets. More than one third of multi-screeners say they do so daily and 85 per cent report doing so at least once a week. The practice is also highest amongst younger viewers than older.
But watching video is not amongst the most popular tasks on any of these screens, with popular tasks changing dependent on the device (and including outside of home use). The data has been released in the latest Multi-Screen Report (Q1 2015) from Regional TAM, OzTAM and Nielsen (numbers and methodology have not been supplied -“Online Australians” refers to those already connected to internet).
Television viewing remains the dominant screen for video use, at an average of 89 hours and 28 minutes -a drop of nearly 10 hours since late 2012 (NB: TV viewing increases in winter months). 91.6% of all broadcast TV viewing is Live, down from 93% two years ago. Timeshifted viewing comprised 8.4% of viewing up from 7% in mid 2013. 88.4 per cent of all video viewing took place on TV sets. PC / Laptop follows at 6.9%. Tablets in homes have tripled in three years, and internet-capable TVs have doubled in the same time.
Here are the results of the latest report:
The latest Australian Multi-Screen Report, from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2015 – explores household take-up of new screen technologies and trends in how major age groups view broadcast television and other video across multiple screens. It also presents new findings about Australians’ claimed use of and attitudes towards various screen types: the devices they prefer to use for different activities, and the extent to which they use more than one screen simultaneously (‘multi-screening’).
Among the key trends:
· Television is still dominant. All age groups spend the majority of their viewing time watching broadcast television on in-home TV sets: across the population and screen types 88.4% of all viewing takes place on the TV set.
. In Q1 2015 Australians watched an average 89 hours and 28 minutes (89:28) of broadcast television – free-to-air and subscription channels – on in-home television sets each month (down from 93:16 in Q1 2014).
. The average weekly reach however for Australian broadcast television was little changed on the same quarter of 2014 and 2013, at 88−89% of the population.
. 22.158 million Australians watched broadcast television each month during Q1 2015.
· The way people use their television sets is changing. The proportion of time spent viewing live television has dropped gradually in each of the past five years, while playback viewing through the TV set within seven days of original broadcast continues to rise. Even so, 91.6% of all broadcast TV viewed on television sets is still watched at the time of original broadcast (live-to-air).
Meanwhile an increasing proportion of the time people spend with the TV now goes to activities other than watching broadcast television. This other TV screen use follows the take-up of internet-capable or ‘smart’ TVs – now in nearly one third of homes – along with growth in viewing of TV content between 8 and 28 days from original (live) broadcast. For example, in the four-week period 22 February – 21 March 2015 this 8-28 day playback viewing (which does not appear in the playback figures within OzTAM and Regional TAM Consolidated data) accounted for 1.66% of all TV viewing time across the day (up from 1.06% in the same four-week period a year ago).
· Australians’ use of connected mobile devices to watch video is growing but remains relatively small. Across the population as a whole watching video is not the primary activity Australians undertake on their mobile screens. 11.6% of all video viewing – both broadcast and non-broadcast content – happens on screens other than the TV.
- Viewing habits are evolving though, with people under age 35 in particular increasingly using internet-connected devices to watch video.
TECHNOLOGY IN AUSTRALIAN HOME
Smartphones have the fastest adoption rate: 77% of Australians aged 16+ now own one, up from 69% a year ago.
The rate at which households are introducing internet-capable TVs and tablets is slowing, now in 30% and 47% of homes, respectively.
Household personal video recorder (PVR) penetration has levelled off at 56%.
TIME SPENT VIEWING ON TELEVISIONS AND OTHER DEVICES
As Australians adopt new screens and technologies they have more choice as to what, when, where and how they watch TV and other video. This in turn affects the time people spend with these devices. Viewing habits are changing – notably with younger audiences who increasingly use internet-connected devices to watch TV and other video. People of all ages however still spend the majority of their viewing time watching broadcast television on in-home TV sets.
SIMULTANEOUS SCREEN USE
Nielsen’s annual Australian Connected Consumers report shows 75% of online Australians aged 16 and over say they ever ‘multi-screen’, that is, use an internet-connected device while watching television (74% a year ago.)
. Slightly more women say they have multi-screened than men (76% compared to 73%).
. More than one third of multi-screeners say they do so daily and 85% report doing so at least once a week.
. 31% of online Australians aged 16+ say they ‘triple-screen’ – up from 26% the previous year.
. Across the population people who multi-screen say they most often use their laptop/notebook computers for this activity, followed by smartphones, desktop computers and then tablets. Laptops are still dominant but mobile devices are now the second most used, in the past year overtaking the desktop PC.
. The activities people most often undertake on various devices differ and reflect both screen size and where the devices are used. For example the desktop or laptop computer are used at home and are still where much online access takes place. Smartphone use however reflects the fact they are most often used outside the home. People also use their smartphones to check social media more often than on other devices.
. Tablet activities are closer to those on desktop/laptops, as they too are widely used in the home. However search plays a more important role on tablets, along with updating or browsing social media and watching online video.
EVOLVING VIEWING PATTERNS BY AGE GROUP
The trends evident in recent years persist. For example while people aged 50+ watch the most TV on TV sets the time they spend watching any video on connected devices is increasing. And Australians under age 24 spend more than 50% of their total viewing time watching broadcast television on TV sets even though they are the heaviest viewers of video on connected devices.
Some of the more interesting trends include:
· Kids watch more broadcast television than teens and 18-24s, and watch more video on the internet than their 16-17 pear-old counterparts, adding an additional 1:03 per month doing so year-on-year.
(Note: multi-screening habits and top activities by connected device are available for audiences aged 16 and above).
· 92% of online 16-17 year-olds say they ever multi-screen: the highest of any age group.
· They most often use their smartphones when multi-screening, followed by laptops and desktops. Conducting a search and accessing social media are the top activities they use their smartphones for, then getting directions and emailing.
· Watching online video is the number one activity they use tablets for, third most common on computers and seventh on smartphones.
· 89% of online 18-24s say they ever multi-screen, with smartphones their preferred multi-screening device.
· Email and getting directions/maps are the most common online activities they claim to use their smartphones for; search on tablets and computers.
· Watching online video is now 18-24s’ third most common activity on computers, second on tablets and eighth on smartphones.
· 90% of online 25-34s report ever multi-screening, with 84% saying they do so at least monthly.
· 25-34s say they use smartphones most often to multi-screen, with laptops close behind. Desktops follow with tablets becoming increasingly popular.
· Watching online video is their second most common activity on tablets, seventh on desktops/laptops and tenth on smartphones.
· 82% of online 35-49s say they ever multi-screen and 74% say they do so at least monthly, which is stable year-on-year.
· 35-49s use their laptops most often to multi-screen, followed by smartphones; desktops and tablets are almost on par as the third most-used.
· Watching online video is 35-49s’ seventh most common self-reported activity on tablets, tenth on desktops/laptops and eleventh on smartphones.
· 65% of online Australians aged 50-64 report ever multi-screening – down slightly from 68% a year ago.
· Laptops are 50-64s’ key multi-screening device, followed by desktops, tablets and then the smartphone.
· Watching online video is 50-64s’ ninth most common self-reported activity on tablets, eleventh on computers, and twelfth on smartphones.
· 49% of online Australians aged 65 and over say they have ever multi-screened – the lowest percentage of any major age group.
· When they do multi-screen people 65+ use traditional computers most often, followed by tablets then smartphones.
· Viewing online video is their twelfth most common activity on smartphones, and eleventh on computers and tablets.
Regional TAM Chair and NBN Television CEO Deborah Wright commented: “The review of playback viewing beyond seven days that is featured within this latest Multi-Screen Report shows us that more Australians are viewing broadcast television content outside the seven-day window compared to previous years. Regional Australian households continue to consume more ‘live’ television than the national average but they have also shown growth year on year in the 8-28 day playback segment.”
OzTAM CEO Doug Peiffer said: “Australians now have a remarkable range of options for watching their favourite television programs. Overall, nine in ten people watch broadcast TV each week, averaging nearly three hours of ‘traditional’ TV viewing per day across the population. We continue to see Australians spend a little less time at the ‘full buffet’ of live linear television and a little more time viewing ‘a la carte’, watching their favourite TV shows when they want. Also, there is an increase in time shift viewing beyond seven days, as reported in this quarter. We’ll continue to keep an eye on this evolving behaviour.”
Craig Johnson, Head of Nielsen’s Reach Solutions, Southeast Asia, North Asia and Pacific said: “People are continuing to evolve the way they consume media and are leveraging technology more, and, in increasingly varied ways. The TV screen remains the core of this consumption and a key vehicle for advertisers to reach consumers. Playback continues to grow as does delayed viewing with an increase in 8-28 days, showing that people are more prepared than ever to watch content at their own convenience.”
SUMMARY OF KEY FINDINGS: Q1 (JANUARY – MARCH) 2015:
· Australians watch on average 89 hours and 28 minutes (89:28) of broadcast TV on traditional television sets per month (year-on-year down 3:48 per month).
· 91.6% of all broadcast TV viewing is live (81:57) with playback of broadcast content through the TV set within seven days of original broadcast comprising 8.4% (7:31 per month, up 16 minutes/month YOY).
· 22.158 million Australians watch broadcast television each month, with average weekly reach at 88-89% of the population.
· 100% of Australian television homes can access digital terrestrial television (DTT) channels. 96% can do so on every working household TV set.
· 56% of homes have PVRs; 15% have two or more (Q1 2014: 54%; 14%).
· 30% of homes have internet-capable TVs, whether connected or not (Q1 2014: 27%).
· 47% of homes have tablets (level with Q4 2014, and up from 42% in Q1 2014).
· 77% of Australians aged 16+ own a smartphone (69% in Q1 2014).
· Household internet penetration is stable at 80%.
· Australians spend on average 35:51 per month online (38:41 in Q1 2014).
· 13.343 million Australians watch some video on the internet each month (including broadcast TV and non-broadcast content): an average of 6:57 per month (down 51 minutes from 7:48 a year ago).
Such viewing is highest among people aged 18-24 (11:11 per month).
· 88.4% of all video viewing – across all screens, and including broadcast and non-broadcast content – is on the traditional TV set:
o 89:28 per month on the TV set (88.4%)
o 6:57 per month online via PCs/laptops (6.9%)
o 2:47 per month on smartphones (2.7%)
o 2:03 per month on tablets (2%)
Sources: Regional TAM, OzTAM, Nielsen.
No matter where you lived, as you can see, people were…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘Mobil Promotions Push Targets Into Brick & Mortar Locations: http://bit.ly/MobilePushesTrafficIntoStores #dailydiaryofscreens 💭📱
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: Webinars Can Be Winning Tactic For Manufacturers 💭: http://bit.ly/1MjpKxz Manufacturers need to use all of the tools in their arsenal to create a better system than they ever had in the past.💡 📱.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Don Ellis Orchestra