This is the Daily Diary of Screens. On Friday, June 12, 2015, was the #1 network in the U.S. but CBS’ ‘Blue Bloods‘ was the top program. Channel 4 finished #1 in the UK as ‘TFI Friday’s All-Star Anniversary Special‘ was the top program. Seven finished #1 in Australia but Network Nine’s ‘Nine News‘ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, June 12, 2015 (Posted on June 13, 2015)
The Alphabet Network won for the second straight night in prime time on Friday. At 8P, a rerun of ‘Shark Tank’ delivered all it needed to finish with an average 4.66 million viewers to win the time slot and ultimate victory for Walt’s World. At 8P, an original airing of ‘What Would You Do?’ finished second with an average 4.64 million viewers. Then at 10P, a fresh airing of ’20/20′ finished second in its time slot with an average 5.15 million viewers as Disneyville eaked out a victory by 20,000 viewers over CBS.
The Tiffany Network had a Friday to be proud of, except for the first hour in prime time. At 8P, ‘Undercover Boss’ featured Gigi Butler, head of Gigi’s Cupcakes and it delivered an average 3.84 million viewers, dooming the network to second place on Friday as it finished 840,000 behind ‘Shark Tank’ in the first half hour, just enough to push Tiffany into tarnish. At 9P, in a Must See TV ON DEMAND episode, a rerun of ‘Hawaii Five-0’ pulled out all the stops as ‘Ka Hana Malu’ (‘Inside Job’) featured guest stars Carol Burnett, Frankie Valli and ‘Magnum P.I.’s’ Larry Manetti. It’s about a man who conned people with bad investments and is murdered along with his wife, and their children are suspects. Meanwhile, McGarrett’s Aunt Deb steals the show as she returns to Hawaii with surprising news. It drew an average 4.73 million viewers as it handily won its time slot. Then at 10P, a rerun of ‘Blue Bloods’ finished the evening at Black Rock with an episode titled ‘Power of the Press’ and drew an average 5.82 million viewers, which topped the time period and finished #1 for the evening. Frank faced public backlash after an officer’s body camera malfunctions during an altercation with a civilian while Danny and Baez struggled to protect an informant after the U.S. Marshall’s Service decided not to put him in Witness Protection. But the power of the evening belonged to Erin as she investigated an old friend’s daughter’s claim of rape at a prestigious university. This is what made this episode Must See TV ON DEMAND. It had a peak of 5.98 million viewers in the last half hour. Note to Les: Add don’t trust cupcakes to the list of what not to put on prime time. Let it join the list of no ice skating events.
The Peacock Network finished third on Friday. At 8P, for two hours the network ran a rerun of ‘America’s Got Talent’ and it finished with an average 4.00 million viewers, while competitive, not nearly enough to carry the night, or for that matter finished in the top three. Then at 10P, ‘Dateline’ finished with an average 5.12 million viewers or last place in this time slot. Suffice to say, it was not a good night at 30 Rock.
The Animal Network of Broadcast had live soccer and it was strong enough to finished just a notch below the leaders. At 8P, ‘FIFA World Cup Women’s Soccer’ from Winnipeg, Canada in a match between Sweden and the USA which finished in a zip-zip draw, it produced an average 4.22 million viewers for the evening, which was just 600,000 viewers from the top rung.
The Little Network That Couldn’t failed on Friday. At 8P, an original airing of ‘Whose Line Is It Anyway?’ finished with 1.49 million viewers, a good showing for the program and the network in this time slot. Then at 830P, a rerun of ‘Whose Line Is It Anyway?’ produced an average of 1.37 million viewers. Then at 9P, ‘The Messengers’ didn’t deliver very well as it finished with an average of only 830,000 friends and family watching. Note: Message to management…don’t air ‘The Messengers’ if you want to succeed in the ratings.
For The Record
ABC finished #1 on Friday with an average 4.82 million viewers. CBS finished #2 with an average 4.80 million viewers. NBC finished #3 with an average 4.37 million viewers. FOX finished #4 with an average 4.22 million viewers. The CW finished with an average 1.13 million viewers.
Today In TV History
On this date in 1975, John Lennon made his last TV appearance to sing “Imagine.”
Coming This Week
The NBA Finals continue to deliver record audiences on WatchESPN. Thursday’s Game 4 drew 744,500 unique viewers and an average minute audience of 203,000.
Television Broadcast News
Top 20 Program Rankings on DVR for the Regular Television Season (September 22, 2014–May 20, 2015)
#1 ‘The Blacklist’ (NBC): 9.50 million (Live + Same day) to 15.10 million (Live + 7 day): +5.61 million (+59%)
#2 ‘The Big Bang Theory’ (CBS): 14.97 to 19.27 million: +4.90 million (+29%)
#3 ‘How To Get Away With Murder’ (ABC): 9.76 to 14.85 million: +5.09 million (+52%)
#4 ‘Modern Family’ (ABC): 9.40 to 14.13 million: +4.73 million (+50%)
#5 ‘Empire’ (Fox): 12.73 to 17.33 million: +4.60 million (+36%)
#6 ‘Scorpion’ (CBS): 10.90 to 15.33 million: +4.33 million (+40%)
#7 ‘Castle’ (ABC): 8.48 to 12.56 million: +4.08 million (+48%)
#8 ‘Criminal Minds’ (CBS): 10.28 to 14.28 million: +4.00 million (+39%)
#9 ‘Elementary’ (CBS): 7.49 to 11.43 million: +3.94 million (+53%)
#10 ‘NCIS’ (CBS): 17.26 to 21.18 million: +3.92 million (+23%)
#11 ‘Blue Bloods’ (CBS): 11.30 to 15.13 million: +3.83 million (+34%)
#12 ‘Scandal’ (ABC): 9.18 to 12.99 million: +3.81 million (+41%)
#13 ‘NCIS: Los Angeles’ (CBS): 9.28 to 12.97 million: +3.69 million (+40%)
#14 ‘Person of Interest’ (CBS): 9.42 to 13.11 million: +3.69 million (+39%)
#15 ‘Gotham’ (Fox): 6.10 to 9.59 million: +3.49 million (+57%)
#16 ‘Chicago Fire’ (NBC): 7.42 to 10.90 million: +3.48 million (+47%)
#17 ‘Grey’s Anatomy’ (ABC):8.25 to 11.60 million: +3.35 million (+41%)
#18 ‘Chicago PD’ (NBC): 7.12 to 10.39 million: +3.27 million (+46%)
#19 ‘Forever’ (ABC): 4.77 to 8.00 million: +3.23 million (+68%)
#20 ‘NCIS: New Orleans’ (CBS): 15.26 to 18.40 million: +3.14 million (+21%)
Top Ten Box Office This Weekend of June 5-7, 2015 (Domestic)
#1 ‘Jurassic World’ $82,800,000 in 4,274 theaters
#2 ‘Spy’ $ 4,775,000 in 3,715 theaters
#3 ‘San Andreas’ $ 3,130,000 in 3,535 theaters
#4 ‘Insidious 3’ $ 2,675,000 in 3,014 theaters
#5 ‘Pitch Perfect 2’ $ 2,000,000 in 2,677 theaters
#6 ‘Entourage’ $ 1,405,000 in 3,108 theaters
#7 ‘Mad Max:Fury Road’$ 1,200,000 in 2,234 theaters
#8 ‘Tomorrowland’ $ 1,090,000 in 2,540 theaters
#9 ‘Avengers: Ultron’ $ 1,061,000 in 2,156 theaters
#10 ‘Love & Mercy’ $ 475,000 in 573 theaters
Coming This Weekend:
‘Jurassic World’ starring Chris Pratt, Vincent D’Onofrio & Bryce Dallas and it is playing at 13,551 theaters worldwide, the widest Universal release of all time.
‘Vendetta’ starring Dean Cain, Paul Wright
‘Madame Bovary’ starring Mia Wasikowska and Paul Giamatti
‘Set Fire To The Stars’ starring Elijah Wood and Celyn Jones
‘Me And Earl And The Dying Girl’ starring Jon Bernthal, Olivia Cooke, Molly Shannon and Thomas Mann
‘The Yes Men’ starring Mike Bonanno and Andy Bichlbaum
Coming For Christmas from Quentin Tarantino
Television Cable News
In an effort increase its audience on Friday, and least for one night this summer, The CW will rebroadcast the upcoming two-hour second season premiere of Michael Bay’s TNT drama ‘The Last Ship’ on Friday, July 26 (which debuts on TNT on Monday, June 21 at 9P). ‘The Last Ship’ was one of the top cable programs last summer. It stars Eric Dane, Rhona Mitra and Alfre Woodard.
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For The World Who Needs A Little
Across The Pond
The Big Four finished #1 on Friday in the UK as it presented ‘TFI Friday’s all-star anniversary special’ and it attracted an audience of over 3 million, as Chris Evans and star guests including Tom Daley, Shaun Ryder, Lewis Hamilton and Jeremy Clarkson entertained 3.35 million viewers (18.3%) to become the highest-rated primetime program outside of soaps and news bulletins. At 8P, ABC’s ‘Marvel’s Agents of SHIELD’ concluded with 621,000 viewers (3.2%). At 11P, ‘Alan Carr’s Chatty Man’ finished with an average 831,000 viewers (8.7%). At Midnight, Greg Davies sitcom ‘Man Down’ brought in an average 370,000 viewers (6.8%). It was a good night to be Channel 4 in the UK.
The Big One finished second in the UK on Friday as at 7P, ‘The One Show’ drew 3.1 million viewers (18.6%). At 730P, ‘A Question of Sport’ dropped further to 2.7 million viewers (15%). Continuing heading down hill at 830P, was an episode of classic sitcom ‘Vicar of Dibley’ as it fell to 1.91 million viewers (9.6%). Then at 9P, ‘New Tricks’ rebounded slightly with 2.09 million viewers (10.7%). At 1035P, ‘The Graham Norton Show’, with guests including Mark Wahlberg and Seth MacFarlane, brought the audience back up with 2.68 million viewers (21.1%).
The Independent One at 8P presented ‘Gino’s Italian Escape’ and it brought in an average 2.38 million viewers (12.4%). At 9P, ‘Doc Martin’ followed with a drop in audience of 1.67 million viewers (8.6%). AT 1040P, Ian McKellen and Derek Jacobi’s sitcom ‘Vicious’ continued with an every increasing drop in viewership of 597,000 viewers (4.5%). Well, they can always say the time slot didn’t particularly help or words to that effect.
The Little Two started the evening at 7P with ‘Japan: Earth’s Enchanted Islands’ and an audience of 1.11 million viewers (6.4%). At 8P, ‘Mary Berry’s Absolute Favorites’ drew an increased audience of 2.07 million viewers (10.9%). At 830P, ‘Gardener’s World’ finished with slightly more as 2.12 million viewers (10.6%) watched. Then at 9P, ‘Kate Humble: Living with Nomads’ fell to 1.45 million viewers (7.5%). No nomads can be added to Les’ list. At 10P, ‘The Clare Balding Show’, featuring an appearance with Paul Gascoigne, drew 760,000 viewers (4.2%).
The Viacom Five at 9P had ‘Big Brother’ fake eviction as it drew an average 1.13 million watched as the return of past housemates Helen Wood, Nikki Grahame and Brian Belo appeared in a secret bunker. At 10P, ‘Big Brother’s Bit on the Side’ attracted an average audience of 370,000 (6.8%).
Rupert’s European Bird Net brought the latest installment of ‘A League of Their Own’, featuring Peter Schmeichel, as 311,000 viewer (1.6%) watched. Check out James Corden as host and his lip-sync skills.
The Second Commercial Network in Australia finished #1 on Friday as it had a huge 32.3% share of the available audience with a very slot television evening in the nation. #3 was ‘Seven News’ which drew 845,000 viewers (it was the most watched program in Adelaide with 70,000 viewers & Perth with 148,000 viewers). #5 was ‘Seven News/Today Tonight’ which finished with an average 779,000 viewers. #6 was ‘Better Homes and Gardens’ with 717,000 viewers.
The National Nine Network finished second on Friday with a 27.9% share. But it did have the top programs. #1 was ‘Nine News’ with an average 1,041,000 viewers, the only program to draw over one million viewers. It was the top program in Sydney (318,000 viewers), Melbourne (371,000 viewers) and Brisbane (212,000 viewers). #2 was ‘Nine news 6:30’ with 944,000 viewers. #8 was ‘A Current Affair’ which finished with 676,000 viewers. And, #9, ‘Hot Seat’ drew 568,000 viewers.
The Alphabet Network in Australia finished third with a 17.6% share. #4 was ‘Miss Fisher’s Murder Mysteries’ as it finished as the top drama on the night with an average 783,000 viewers. #7 was ‘ABC News’ with 690,000 viewers.
The Special Broadcast Service in Australia on Friday finished with a 5.1% share of the available audience.
Digital/Mobile News In Australia
*Teens ‘Triple Screen’ While Watching TV
David Knox reported that 31% of “Online Australians” over the age of 16 say they have “Triple-Screened” their viewing: watching Television while they use two other screens such as a laptop, tablet or smartphones. Laptop / notebook computers are most popular for multi-screens, followed by smartphones, desktop computers and then tablets. More than one-third of multi-screeners say they do so daily and 85 per cent report doing so at least once a week. The practice is also highest amongst younger viewers than older.
But watching video is not amongst the most popular tasks on any of these screens, with popular tasks changing dependent on the device (and including outside of home use). The data has been released in the latest Multi-Screen Report (Q1 2015) from Regional TAM, OzTAM and Nielsen (numbers and methodology have not been supplied -“Online Australians” refers to those already connected to internet).
Television viewing remains the dominant screen for video use, at an average of 89 hours and 28 minutes -a drop of nearly 10 hours since late 2012 (NB: TV viewing increases in winter months). 91.6% of all broadcast TV viewing is Live, down from 93% two years ago. Timeshifted viewing comprised 8.4% of viewing up from 7% in mid 2013. 88.4 per cent of all video viewing took place on TV sets. PC / Laptop follows at 6.9%. Tablets in homes have tripled in three years, and internet-capable TVs have doubled in the same time.
Here are the results of the latest report:
The latest Australian Multi-Screen Report, from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2015 – explores household take-up of new screen technologies and trends in how major age groups view broadcast television and other video across multiple screens. It also presents new findings about Australians’ claimed use of and attitudes towards various screen types: the devices they prefer to use for different activities, and the extent to which they use more than one screen simultaneously (‘multi-screening’).
Among the key trends:
· Television is still dominant. All age groups spend the majority of their viewing time watching broadcast television on in-home TV sets: across the population and screen types 88.4% of all viewing takes place on the TV set.
. In Q1 2015 Australians watched an average 89 hours and 28 minutes (89:28) of broadcast television – free-to-air and subscription channels – on in-home television sets each month (down from 93:16 in Q1 2014).
. The average weekly reach however for Australian broadcast television was little changed on the same quarter of 2014 and 2013, at 88−89% of the population.
. 22.158 million Australians watched broadcast television each month during Q1 2015.
· The way people use their television sets is changing. The proportion of time spent viewing live television has dropped gradually in each of the past five years, while playback viewing through the TV set within seven days of original broadcast continues to rise. Even so, 91.6% of all broadcast TV viewed on television sets is still watched at the time of original broadcast (live-to-air).
Meanwhile an increasing proportion of the time people spend with the TV now goes to activities other than watching broadcast television. This other TV screen use follows the take-up of internet-capable or ‘smart’ TVs – now in nearly one third of homes – along with growth in viewing of TV content between 8 and 28 days from original (live) broadcast. For example, in the four-week period 22 February – 21 March 2015 this 8-28 day playback viewing (which does not appear in the playback figures within OzTAM and Regional TAM Consolidated data) accounted for 1.66% of all TV viewing time across the day (up from 1.06% in the same four-week period a year ago).
· Australians’ use of connected mobile devices to watch video is growing but remains relatively small. Across the population as a whole watching video is not the primary activity Australians undertake on their mobile screens. 11.6% of all video viewing – both broadcast and non-broadcast content – happens on screens other than the TV.
- Viewing habits are evolving though, with people under age 35 in particular increasingly using internet-connected devices to watch video.
TECHNOLOGY IN AUSTRALIAN HOME
Smartphones have the fastest adoption rate: 77% of Australians aged 16+ now own one, up from 69% a year ago.
The rate at which households are introducing internet-capable TVs and tablets is slowing, now in 30% and 47% of homes, respectively.
Household personal video recorder (PVR) penetration has levelled off at 56%.
TIME SPENT VIEWING ON TELEVISIONS AND OTHER DEVICES
As Australians adopt new screens and technologies they have more choice as to what, when, where and how they watch TV and other video. This in turn affects the time people spend with these devices. Viewing habits are changing – notably with younger audiences who increasingly use internet-connected devices to watch TV and other video. People of all ages however still spend the majority of their viewing time watching broadcast television on in-home TV sets.
SIMULTANEOUS SCREEN USE
Nielsen’s annual Australian Connected Consumers report shows 75% of online Australians aged 16 and over say they ever ‘multi-screen’, that is, use an internet-connected device while watching television (74% a year ago.)
. Slightly more women say they have multi-screened than men (76% compared to 73%).
. More than one third of multi-screeners say they do so daily and 85% report doing so at least once a week.
. 31% of online Australians aged 16+ say they ‘triple-screen’ – up from 26% the previous year.
. Across the population people who multi-screen say they most often use their laptop/notebook computers for this activity, followed by smartphones, desktop computers and then tablets. Laptops are still dominant but mobile devices are now the second most used, in the past year overtaking the desktop PC.
. The activities people most often undertake on various devices differ and reflect both screen size and where the devices are used. For example the desktop or laptop computer are used at home and are still where much online access takes place. Smartphone use however reflects the fact they are most often used outside the home. People also use their smartphones to check social media more often than on other devices.
. Tablet activities are closer to those on desktop/laptops, as they too are widely used in the home. However search plays a more important role on tablets, along with updating or browsing social media and watching online video.
EVOLVING VIEWING PATTERNS BY AGE GROUP
The trends evident in recent years persist. For example while people aged 50+ watch the most TV on TV sets the time they spend watching any video on connected devices is increasing. And Australians under age 24 spend more than 50% of their total viewing time watching broadcast television on TV sets even though they are the heaviest viewers of video on connected devices.
Some of the more interesting trends include:
· Kids watch more broadcast television than teens and 18-24s, and watch more video on the internet than their 16-17 pear-old counterparts, adding an additional 1:03 per month doing so year-on-year.
(Note: multi-screening habits and top activities by connected device are available for audiences aged 16 and above).
· 92% of online 16-17 year-olds say they ever multi-screen: the highest of any age group.
· They most often use their smartphones when multi-screening, followed by laptops and desktops. Conducting a search and accessing social media are the top activities they use their smartphones for, then getting directions and emailing.
· Watching online video is the number one activity they use tablets for, third most common on computers and seventh on smartphones.
· 89% of online 18-24s say they ever multi-screen, with smartphones their preferred multi-screening device.
· Email and getting directions/maps are the most common online activities they claim to use their smartphones for; search on tablets and computers.
· Watching online video is now 18-24s’ third most common activity on computers, second on tablets and eighth on smartphones.
· 90% of online 25-34s report ever multi-screening, with 84% saying they do so at least monthly.
· 25-34s say they use smartphones most often to multi-screen, with laptops close behind. Desktops follow with tablets becoming increasingly popular.
· Watching online video is their second most common activity on tablets, seventh on desktops/laptops and tenth on smartphones.
· 82% of online 35-49s say they ever multi-screen and 74% say they do so at least monthly, which is stable year-on-year.
· 35-49s use their laptops most often to multi-screen, followed by smartphones; desktops and tablets are almost on par as the third most-used.
· Watching online video is 35-49s’ seventh most common self-reported activity on tablets, tenth on desktops/laptops and eleventh on smartphones.
· 65% of online Australians aged 50-64 report ever multi-screening – down slightly from 68% a year ago.
· Laptops are 50-64s’ key multi-screening device, followed by desktops, tablets and then the smartphone.
· Watching online video is 50-64s’ ninth most common self-reported activity on tablets, eleventh on computers, and twelfth on smartphones.
· 49% of online Australians aged 65 and over say they have ever multi-screened – the lowest percentage of any major age group.
· When they do multi-screen people 65+ use traditional computers most often, followed by tablets then smartphones.
· Viewing online video is their twelfth most common activity on smartphones, and eleventh on computers and tablets.
Regional TAM Chair and NBN Television CEO Deborah Wright commented: “The review of playback viewing beyond seven days that is featured within this latest Multi-Screen Report shows us that more Australians are viewing broadcast television content outside the seven-day window compared to previous years. Regional Australian households continue to consume more ‘live’ television than the national average but they have also shown growth year on year in the 8-28 day playback segment.”
OzTAM CEO Doug Peiffer said: “Australians now have a remarkable range of options for watching their favourite television programs. Overall, nine in ten people watch broadcast TV each week, averaging nearly three hours of ‘traditional’ TV viewing per day across the population. We continue to see Australians spend a little less time at the ‘full buffet’ of live linear television and a little more time viewing ‘a la carte’, watching their favourite TV shows when they want. Also, there is an increase in time shift viewing beyond seven days, as reported in this quarter. We’ll continue to keep an eye on this evolving behaviour.”
Craig Johnson, Head of Nielsen’s Reach Solutions, Southeast Asia, North Asia and Pacific said: “People are continuing to evolve the way they consume media and are leveraging technology more, and, in increasingly varied ways. The TV screen remains the core of this consumption and a key vehicle for advertisers to reach consumers. Playback continues to grow as does delayed viewing with an increase in 8-28 days, showing that people are more prepared than ever to watch content at their own convenience.”
SUMMARY OF KEY FINDINGS: Q1 (JANUARY – MARCH) 2015:
· Australians watch on average 89 hours and 28 minutes (89:28) of broadcast TV on traditional television sets per month (year-on-year down 3:48 per month).
· 91.6% of all broadcast TV viewing is live (81:57) with playback of broadcast content through the TV set within seven days of original broadcast comprising 8.4% (7:31 per month, up 16 minutes/month YOY).
· 22.158 million Australians watch broadcast television each month, with average weekly reach at 88-89% of the population.
· 100% of Australian television homes can access digital terrestrial television (DTT) channels. 96% can do so on every working household TV set.
· 56% of homes have DVRs; 15% have two or more (Q1 2014: 54%; 14%).
· 30% of homes have internet-capable TVs, whether connected or not (Q1 2014: 27%).
· 47% of homes have tablets (level with Q4 2014, and up from 42% in Q1 2014).
· 77% of Australians aged 16+ own a smartphone (69% in Q1 2014).
· Household internet penetration is stable at 80%.
· Australians spend on average 35:51 per month online (38:41 in Q1 2014).
· 13.343 million Australians watch some video on the internet each month (including broadcast TV and non-broadcast content): an average of 6:57 per month (down 51 minutes from 7:48 a year ago).
Such viewing is highest among people aged 18-24 (11:11 per month).
· 88.4% of all video viewing – across all screens, and including broadcast and non-broadcast content – is on the traditional TV set:
o 89:28 per month on the TV set (88.4%)
o 6:57 per month online via PCs/laptops (6.9%)
o 2:47 per month on smartphones (2.7%)
o 2:03 per month on tablets (2%)
Sources: Regional TAM, OzTAM, Nielsen.
No matter where you lived, as you can see, people were…
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John Lennon ‘Mind Games’