This is the Daily Diary of Screens. On Sunday, April 12, 2015, CBS was the #1 network in the U.S. as ’60 Minutes’ was the top program. BBC One was #1 in the UK led by ‘Countryfile’. Seven was #1 in Australia as ‘Seven News’ was the top program. MONDAY AUSTRALIAN TV OVERNIGHT RATINGS (See Below)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, April 12, 2015 (Posted on April 13, 2015)
The Tiffany Network was back on top Sunday, winning its 7th out of the last 8 nights in prime time. At 7P, the ‘Masters Golf Tournament’ coverage bled into prime time and finished with an average 13.00 million viewers and a 9.6/20, 23% above last year’s final round. The top five metered markets were Fort Myers, FL 15.1/27; Greensboro/High Point, NC 4.6/25; Greenville, SC 14.4/26; Tampa 13.3/24 and West Palm Beach with a 12.9/26 as Jordan Spieth won with a 270. At 716P, regular scheduled program began with ’60 Minutes’ which drew an average 12.94 million viewers and a 9.0/16. At 816P, ‘Madam Secretary’ in a terrific story about a Russian submarine off the coast of Alaska brought us the story of Saint Nicholas, and why it was so central to fixing the situation. This Must See TV ON DEMAND episode and for that matter, series, drew an average 11.89 million viewers and a 7.8/12 making this the power drama of Sunday. At 916P, ‘The Good Wife’ has turned into a soap, no longer the leading edge of The Law, it is simply a mix mash of pointless plot lines which lead us back to the Governor? This program no belongs on ABC. It drew an average of 9.16 million viewers and a 6.1/10 as it is losing audience week after week. This program lost its soul with Will died. At 1016P, ‘Battle Creek’ found someone who can save this program as Candice Bergen made a guest starring role which pulled in an average 6.87 million viewers and a 4.1/8. Keep her in the story week after week and this program will be able to stay on the air. Now all it needs is William Shatner. Note: CBS’s primetime coverage began at 7:16PM in Eastern and Central time zones due to coverage of the Masters Tournament. CBS’s ratings are tentative and subject to change in the final ratings.
The Peacock Network finished well back on Sunday. At 7P, ‘Dateline’ finished with an average 3.48 million viewers and a 2.4/4 as ’60 Minutes’ took it to school. At 8P, a rerun of the pilot of ‘AD: The Bible Continues’ drew an average 4.68 million viewers and a 2.7/4. Then at 9P, ‘AD: The Bible Continues’ with a fresh episode drew an average 7.63 million viewers and a 4.6/7, well below last week’s figures which drew 9.68 million viewers. At 10P, ‘American Odyssey’ finished last with an average 4.17 million viewers and a 2.5/4.
The Alphabet Network wasn’t even in the race on Sunday as it finished 125% behind Black Rock. At 7P, ‘America’s Funniest Home Videos’ drew an average 5.42 million viewers and a 3.3/6. At 8P, ‘Once Upon A Time’ finished with an average 5.02 million viewers and a 3.2/5. At 9P, ‘Secrets and Lies’ finished well behind with an average 4.74 million viewers and a 3.3/5. Then at 10P, ‘Revenge’ drew an average 3.87 million viewers and a 3.0/5. It was a typical Sunday evening at Disneyville.
The Animal Network of Broadcast finished in The CW Territory. At 7P, a rerun of ‘The Simpsons’ pulled in an average 1.54 million viewers and a 1.0/2. At 730P, ‘Bob’s Burgers’ drew an average 1.51 million viewers and a 1.0/2. At 8P, another rerun of ‘The Simpsons’ drew an average 2.17 million viewers and a 1.5/2. Then at 830P, an original episode of ‘Family Guy’ finished with an average 3.08 million viewers and a 2.1/3. At 9P, ‘The Last Man on Earth’ drew an average 3.22 million viewers and a 2.2/3 and at 930P, another episode of ‘The Last Man on Earth’ brought in an average 3.71 million viewers and a 2.2/3, making it the top program on Murdochville again.
For The Record
CBS nearly doubled every other network to finish #1 on Sunday with an average 10.215 million viewers and a 7.2 rating and a 12 share of the available audience. NBC finished #2 with an average 5.262 million viewers and a 3.0/5. ABC finished #3 with an average 4.761 million viewers and a 3.2/5. Univision finished #4 with an average million viewers. FOX finished #4 with an average 2.482 million viewers and a 1.7/3. Telemundo finished with an average 1.400 million viewers and a 0.8/1.
Today In TV History
On this date in 1985, “The Grand Ole Opry” debuted on television.
Cable TV News
‘Game of Thrones’ Top Cable Program on Sunday
HBO’s ‘Game of Thrones’ Sunday’s season premiere setting another series high in the ratings. Nielsen estimates than an average audience of 8 million watched the initial telecast of ‘Game of Thrones’, up 1.16 million viewers (or 17%) from its year-ago debut of 6.84 million viewers. It’s also about 800,000 more than any other episode of the show to date.
Mobile Moves Ahead of Desktop for Ad Visibility
HTML5 banners perform best on mobile
Mobile display ads are generally more viewable than those served on desktop, based on data released earlier this month by Sizmek.
The study looked at measurable impressions served worldwide by Sizmek in 2014 and found that ad placements sized for mobile were more viewable than desktop-specific creative for almost all display ad formats. HTML5 standard banner viewability was especially strong on mobile, at 79.3% on average, vs. 48.4% for desktop. Rates hovered around 70% for HTML5 rich media and Flash standard banners on mobile, compared with about 50% on desktop. Flash rich media ads were the only exception, with desktop leading in average viewability rate by about 30 percentage points.
Mobile-specific display ads were more viewable than desktop ads worldwide whether purchased directly through publishers or programmatically. Viewability rates for mobile publisher direct ads were 74.1%, vs. 54.4% on desktop. Programmatic placements on mobile saw average viewability of 81.4%, while desktop came in at just 39.7%.
eMarketer estimates that US digital ad spending will reach $58.61 billion this year, and mobile will account for just under half of that total, at $28.72 billion. By 2019, mobile will take in nearly three-quarters of digital ad dollars.
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Across The Pond
The Big One led off at 630P with the long running ‘Countryfile’ and it topped the ratings on Sunday in the UK. It was watched by an average 5.82 million viewers (30.2%). At 730P, ‘MasterChef UK’ fell a bit to 5.07 million viewers (23.8%). The at 8P, ‘Antiques Roadshow’ fell further with an average 4.54 million viewers (19.9%). But at 9P, ‘Poldark’ jumped up with nearly 1 million more viewers as it finished with a solid 5.53 million viewers and a solid 23.0% share of the available audience.
The Independent One began at 630P with ‘The Chase: Celebrity Special’ and an average 2.64 million viewers watched (13.8%). At 730P, ‘Off Their Rockers’ brought in an average 2.99 million viewers (14.1%). AT 8P, ‘Vera’ continued to bring the audience up with an average 4.56 million viewers (19.4%) which was the top program on the network on Sunday. At 1015P, highlights of the ‘Olivier Awards’ averaged 682,000 viewers (5.3%).
The Big Two presented from 630P to 1215A, ‘The Masters’ final round as Jordan Spieth’s win averaged 2.45 million viewers (13.3%).
The Big 5 presented at 630P, ‘Spider-Man’ which drew 964,000 viewers. Then at 9P, the film ‘Olympus Has Fallen’ pulled in an average 1.27 million viewers (6.5%) as it was the top program of the evening on 5.
The Big 4 didn’t have a chance on Sunday as none of its programming drew 1 million viewers. At 7P, ‘Three in a Bed’ continued with an average of only 690,000 viewers (3.3%). Then at 8P, ‘Britain’s Winter: Storm Heroes’ still could not match ‘Spidy’ as it drew only 860,000 viewers (3.8%). At 9P, the once promising but little watched, ‘Indian Summers’ fell even further with only 790,000 viewers (3.3%).
The Nation’s Second Network won again, on Sunday, with a big 32.3% share of the available audience. And ‘Seven News Sunday’ was the top program with 1,319,000 viewers. #2 was ‘My Kitchen Rules’ which drew 1,279,000 viewers, a drop compared to last week. #8, ‘Sunday Night’ drew 785,000 viewers.
The National Nine Network finished #2 with a 30.0% share. It finished with five programs in the Top Ten beginning with #3, ’60 Minutes’ which drew an average 1,192,000 viewers. #4, ‘Nine News Sunday’ finished with an average of 1,190,000 viewers. #5 was ‘The Block Triple Threat-Room Reveal’ which had 1,112,000 viewers. Then #6 was ‘The Block Triple Threat’ pulling in 1,082,000 viewers. #10 was ‘Stalker’ which finished with 577,000 viewers.
ABC finished #3 with 16.1% share. #7 was ‘ABC News Sunday’ with 845,000 viewers. And, #9, ‘Poldark’ drew 649,000 viewers.
Ten finished #4 with 15.3% share of the available audience.
SBS finished #5 with 6.3% share.
MONDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Nation’s Second Network made it three in a row on Monday with a 29.5% share of the available audience. And it had the #1 program on Monday as ‘My Kitchen Rules’ finished with 1,325,000 viewers. #2 was ‘Seven News’ with 1,166,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 1,027,000 viewers.
The National Nine Network finished #2 again with 27.8% share. #3 was ‘Nine News’ with 1,134,000 viewers; #4, ‘Nine News 6:30’ with an average of 1,081,000 viewers; #6, ‘A Current Affair’ with 997,000 viewers; #7, ‘The Block Triple Threat’ with 923,000 viewers and #9, a rerun of ‘The Big Bang Theory’ with 911,000 viewers.
The Alphabet Network in Australia finished with a 20.2% share. It also had two programs in the Top Ten. #9 was ‘ABC News’ with 901,000 viewers and #10, ‘Australian Story’ with 849,000 viewers.
Ten finished with 16.0% share and #4 for the night.
SBS finished with 6.5% share of the available audience
As you can see, viewers were:
For Your Viewing Pleasure
Southee and Nairs stunning relay catch http://www.espncricinfo.com/ci/content/video_audio/859981.html
Australian Digital/Mobile News
If you haven’t seen it, now is your chance to see the next big thing in digital/mobile sweeping the world for those interest in lifestyle. And luxury brands are flocking to it. Buro 24/7 is a worldwide phenom which has moved into Australia via http://www.buro247.com. As it just went live, Tiffany snapped up one of the advertising slots. According to Sarah Homewood who wrote in AdNews (7 April 2015), Buro 24/7’s partner in Australia, NewsLifeMedia’s lifestyle publisher, Nick Smith stated, ‘Luxury advertisers are now leap-frogging a lot of the people in the market when it comes to digital. They’ve definitely taken to social media. Some of the brands have followings that are into the millions, so they know the value of talking to a digital audience, but still in a luxury way.’ Smith explained that Buro 24/7 hopes to establish itself as a luxury space for a slightly younger-demographic in order to complement NewLifeMedia’s brands such as Vogue and GQ. “What’s really refreshing about Buro 24/7 is it’s very much a nod to modern-day or new luxury. Miroslava Duma has come up the ranks quite quickly, it [Buro 24/7] almost talks to the movement around her brand. It’s not just people who have a lot of money or a lot of income, [many] people can aspire to buy into luxury brands,” Smith said.
Can you imagine what happens when it lands in the U.S.?
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Modern Jazz Quartet ‘Winter Tale’