This is the Daily Diary of Screens. On Monday, April 13, 2015, ABC was the #1 network in the U.S. as ‘Dancing With The Stars’ was the top program. ITV was #1 in the UK led by ‘Code of a Killer’. Seven was #1 in Australia as ‘My Kitchen Rules’ was the top program. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (See Below)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, April 13, 2015 (Posted on April 14, 2015)
The Alphabet Network had dancing and a castle on Monday and that made it #1. At 8P, ‘Dancing With the Stars’ drove Disneyville into the top rung on Monday as the dancers hoofed to Disney themes and drew an average 13.63 million viewers and a 9.8/15. Then at 10P, a rerun of ‘Castle’ with an average 5.24 million viewer and a 4.0/7, with an episode that searched for the killer of the action movie star…but lost in the ‘Monday Battle @ 10P’ to ‘NCIS: Los Angeles’.
The Peacock Network at 8P brought on ‘The Voice’ and the singing program drew an average 10.82 million viewers and a 7.1/11. At 10P, ‘Night Shift’ fell with an average 5.80 million viewers and a ‘3.7/6.
The Tiffany Network had its regular lineup on Monday and it wasn’t enough to take top honors. At 8P, ‘2 Broke Girls’ drove in an average 7.14 million viewers and a 4.7/8. Then at 830P, ‘Mike & Molly’ pulled in an average 7.49 million viewers and a 4.9/8. At 9P, ‘Scorpion’, with an episode that showed the child-like attitude of Scorpion’s head genius may have driven in an average 9.40 million viewers and a 6.0/9, but it did little to keep an audience happy with the character’s actions. Producers better watch out about this arc as all that needed to be said to get him back in line was that Ralph would no longer be allowed to work with the team again. Then at 10P, with a superb episode on ‘NCIS: Los Angeles’, which drew an average 9.17 million viewers and a 5.9/10, Callen was placed in Harm’s Way as he re-entered prison to get close to those who had stolen nuclear waste from a former Navy hospital. It is now king of the ‘Monday Battle @ 10P’. This was a Must See TV ON DEMAND episode.
The Animal Network of Broadcast brought us a bit of magic on Monday. At 8P, ‘Gotham’, after a 4 week hiatus, brought the magic of comic book drama back to the screen as the fight for good vs evil took a new turn. And if you ever wondered how they would write Jada out of the script, you received your answer in this Must See TV ON DEMAND episode which drew an average 4.42 million viewers and a 3.5/5. Then at 9P, ‘The Following’ died as it drew an average 3.49 million viewers and a 2.4/4. Murdoch’s Minions have no sense of continuity at all. The rerunning ‘Gotham’ for four weeks was as destructive as the Peacock Prunners removing ‘The Blacklist’ from Mondays and moving it to Thursday.
The #1 Hispanic Network in America began strong but was blind-sided by Telemundo at 10P. At 8P, ‘Amores con Trampa’ came through with a 1.2/2 HH Rating. And at 9P, ‘Hasta el Fin del Mundo’ boosted the audience to finished #4 in the time slot with a 1.3/2 HH Rating. Then at 10P, ‘Que te Perdone Dios’ finish with a 1.1/2 HH Rating.
The Little Network That Couldn’t died as well. At 8P, ‘The Originals’ finished with an average 1.40 million viewers and a 0.9/1. Then at 9P, ‘Jane the Virgin’ brought in an average 1.46 million viewers and an 0.8/1. Note: The CW was pre-empted in New York City for Major League Baseball. Ratings for the CW are tentative and likely to be adjusted in the finals.
The Avis of Hispanic Networks started slowly but beat Univision at 10P. At 8P, ‘Avenida Brasil’ finished even behind The CW with a lowly 0.7/1 HH Rating. Then at 9P, ‘Tierra de Reyes’ slipped a bit to finish with a 0.6/1 HH Rating. Then at 10P, ‘Dueños del Paraiso’ fell just short at 10P as it delivered a 0.8/1 HH Rating .
For The Record
ABC finished #1 on Monday with an average 11.165 million viewers and a 7.9 rating and a 13 share of the available audience. NBC finished #2 with an average 9.153 million viewers and a 5.9/10. CBS finished #3 with an average 8.627 million viewers and a 5.6/9. FOX finished with an average 3.952 million viewers and a 2.8/4. Univision finished with an average 2.181 million viewers and a 1.2/2. The CW finished with 1.429 million viewers and a 0.9/1. Telemundo finished with 1.400 million viewers and a 0.7/1.
Today In TV History
On this date in 1965, Millie Small appeared on ABC-TV’s ‘Shindig!’ and performed her song “My Boy Lollipop.”
Cable TV News
Top Ten Cable Programs on Monday
#1 ‘WWE Raw’ USA 3.786 million viewers @ 9P
#2 ‘WWE Raw’ USA 3.686 million viewers @ 8P
#3 ‘O’Reilly Factor’ FOXNC 3.675 million viewers @ 8P
#4 ‘WWE Raw’ USA 3.525 million viewers @ 10P
#5 ‘Swamp People’ HIST 2.363 million viewers @ 9P
#6 ‘Love and Hip Hop 5 VH1 2.289 million viewers @ 8P
#7 ‘American Dad’ ADSM 2.139 million viewers @ 1030P
#8 ‘The Kelly File’ FOXNC 2.031 million viewers @ 9P
#9 ‘Fast N Loud’ DISC 2.006 million viewers @ 9P
#10 ‘Black Ink Crew 3’ VH1 1.951 million viewers @ 9P
For those of you who have been living under a rock, on April 21, 2015, Google will be penalizing those companies who do NOT have mobile friendly website. If it is NOT a responsive website designed for mobile, Google will NOT show your website and you customers and potential customers will not know you exist.
If you already know about this, please disregard. If we can help, just let us know. firstname.lastname@example.org or email@example.com
Mobile Moves Ahead of Desktop for Ad Visibility
HTML5 banners perform best on mobile
Mobile display ads are generally more viewable than those served on desktop, based on data released earlier this month by Sizmek.
The study looked at measurable impressions served worldwide by Sizmek in 2014 and found that ad placements sized for mobile were more viewable than desktop-specific creative for almost all display ad formats. HTML5 standard banner viewability was especially strong on mobile, at 79.3% on average, vs. 48.4% for desktop. Rates hovered around 70% for HTML5 rich media and Flash standard banners on mobile, compared with about 50% on desktop. Flash rich media ads were the only exception, with desktop leading in average viewability rate by about 30 percentage points.
Mobile-specific display ads were more viewable than desktop ads worldwide whether purchased directly through publishers or programmatically. Viewability rates for mobile publisher direct ads were 74.1%, vs. 54.4% on desktop. Programmatic placements on mobile saw average viewability of 81.4%, while desktop came in at just 39.7%.
eMarketer estimates that US digital ad spending will reach $58.61 billion this year, and mobile will account for just under half of that total, at $28.72 billion. By 2019, mobile will take in nearly three-quarters of digital ad dollars.
Social Media Research
Small Business Not Using Social Media As Much As They Should
Facebook and other social media sites ranked as the second most effective marketing method among US small and medium-sized businesses (SMBs) surveyed in January 2015 by Thrive Analytics, but that doesn’t mean more are using it. Recent polling by Ebiquity for American Express OPEN found that small businesses generally hadn’t increased their social presence over the past year. More than four in 10 US small businesses surveyed in February and March 2015 said they didn’t use social media for business. This was actually up slightly from 38% in fall 2014 and even with the percentage in spring 2014, during which responses dropped 8% from September 2013. December 2014 research by Zogby Analytics for Xero found a higher 48.2% of US small-business owners didn’t use any social media for business purposes.
Among American Express respondents using social, Facebook was king, cited by 41% overall—and in line with the 40.4% reported by Xero. However, the usage rate American Express found was down from its previous study. In fact, with the exception of Instagram, foursquare and Myspace, each of which didn’t even break 10%, all other social sites saw usage drop.
Thrive found that SMBs were most likely to keep social spending the same in 2015, and many just don’t have the resources to keep up. Fully 55% updated social media business content monthly or less frequently, while just 15% did so daily and 30% weekly. This means social followers they have—who often demand real-time, or close to real-time, info—are seeing out-of-date content. Outsourcing could help, but unfortunately, most haven’t taken advantage of this option: Just 25.7% of SMB marketing professionals polled worldwide in January 2015 by HubShout said they outsourced social media.
Top Ten Box Office Worldwide (Weekend April 10-12, 2015
#1 ‘Furious 7’ $255,591,430 $195,000,000 $60,591,430
#2 ‘Home’ $34,200,000 $15,200,000 $19,000,000
#3 ‘Cinderella’$19,825,000 $12,600,000 $ 7,225,000
#4 ‘Wolf Warriors’ $18,000,000 $18,000,000 N/A
#5 ‘Longest Ride’$16,500,000 $3,000,000 $13,500,000
#6 ‘Divergent’ $14,750,000 $7,900,000 $ 6,850,000
#7 ‘Kingsman’ $10,325,000 $9,000,000 $ 1,325,000
#8 ‘Get Hard’ $10,035,000 $1,400,000 $ 8,635,000
#9 ‘Let’s Get Married $8,587,400 $8,500,000 $ 87,400
#10 ‘Woman In Gold $7,252,000 $ 1,400,000 $ 5,852,000
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Across The Pond
The Independent One eaked out a victory on Monday. At 8P, ‘Wild Ireland’ finished with an average 2.83 million viewers (12.6%). At 9P, ‘Code of a Killer’ topped the ratings outside of soaps as the John Simm drama brought in an average 4.55 million viewers (21.0%).
The Big One took it on the chin on Monday. At 830P, ‘Suicide in the family’ had an average 2.39 million viewers (10.7%). The at 9P, the one time dominating leader, ‘MasterChef’ could not win the evening with the semi-finals as it drew only 4.29 million viewers (18.4%).
The Big Two began with ‘Collectaholics’ as it brought in an average 1.28 million viewers (6.7%). At 8P, ‘University Challenge’ brought in the network’s biggest audience of the night with an average 2.71 million viewers (12.1%). At 830P, ‘Food and Drink’ dropped to an average 1.62 million viewers (7.2%). Then at 9P, ‘Inside Harley Street’ dropped even further with an average 1.34 million viewers (5.8%).
Sky Atlantic had at 9P, the return of HBO’s ‘Game of Thrones’ and like in the U.S., brought in an impressive average of 1.52 million viewers (6.5%). That is Sky Atlantic’s best overnight performance to date.
The Big 4 at 8P began with ‘Food Unwrapped’ and it didn’t interest many as only an average 980,000 viewers (4.4%) tuned in. At 830P, ‘Travel Man: 48 Hours in Iceland’ increased the audience somewhat as an average 1.28 million Icelanders (5.7%) watched. At 9P, ‘Skint’ proved to be the biggest show on 4 on Monday as it was seen by an average 1.38 million viewers (5.9%). At 10P, Caitlin Moran’s ‘Raised by Wolves’ dropped like a rock from a cliff as only 650,000 viewers tuned in (3.6%).
The Big 5 couldn’t get its act together on Monday as at 8P, ‘Police Interceptors’ could only draw 815,000 viewers (3.6%). At 9P, FOX’s ‘Gotham’ dropped to 730,000 viewers (3.1%). Then at 10P, CBS’ ‘Person of Interest’ was a no-show as could only draw 603,000 viewers (3.7%).
E4 at 9P had ‘Made in Chelsea’ as it returned with 485,000 viewers (2.1%). At 10P, ‘Virtually Famous’ fell to 209,000 viewers (1.3%).
The Nation’s Second Network made it three in a row on Monday with a 29.5% share of the available audience. And it had the #1 program on Monday as ‘My Kitchen Rules’ finished with 1,325,000 viewers. #2 was ‘Seven News’ with 1,166,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 1,027,000 viewers.
The National Nine Network finished #2 again with 27.8% share. #3 was ‘Nine News’ with 1,134,000 viewers; #4, ‘Nine News 6:30’ with an average of 1,081,000 viewers; #6, ‘A Current Affair’ with 997,000 viewers; #7, ‘The Block Triple Threat’ with 923,000 viewers and #9, a rerun of ‘The Big Bang Theory’ with 911,000 viewers.
The Alphabet Network in Australia finished with a 20.2% share. It also had two programs in the Top Ten. #9 was ‘ABC News’ with 901,000 viewers and #10, ‘Australian Story’ with 849,000 viewers.
Ten finished with 16.0% share and #4 for the night.
SBS finished with 6.5% share of the available audience
TUESDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Nation’s Second Network was #1 again with 32.9% share of the available audience. And the #1 program was once again, ‘My Kitchen Rules’ as it increased its audience to 1.417 million viewers. It finished well ahead of #2 as it was the difference between Seven being #1 or #2 for the evening. #3 was ‘Seven News’ which drew 988,000 viewers. #6, ‘Seven News/Today Tonight’ with 951,000 viewers. And, #10, ‘Home and Away’ drew 785,000 viewers.
The National Nine Network finished #2 with a 27.9% share. #2 was ‘Nine News’ with 1,022,000 viewers which was the #1 newscast in the nation on Tuesday. #4 was ‘The Big Bang Theory’ as it finished as the top comedy program in the nation with 965,000 viewers. #5 was ‘Nine News 6:30’ as it drew 857,000 viewers. #7, ‘The Block Triple Threat’ drew 866,000 viewers. And #8 was ‘A current Affair’ which had an average 819,000 viewers.
The Third Network in Australia finished #3 with 19.4% share. It’s top program was #13, ‘The Project’ which drew 641,000 viewers.
The Alphabet Network of Australia finished #4 with 13.4% share. #9 was ‘ABC News’ with 811,000 viewers.
SBS finished #5 with a 6.5% share of the available audience.
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