This is the Daily Diary of Screens. On Saturday, April 11, 2015, FOX was the #1 network in the U.S. but CBS’ ’48 Hours’ was the top program. ITV was #1 in the UK led by ‘Britain’s Got Talent’. Seven was #1 in Australia as ‘Seven News’ was the top program. SUNDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, April 11, 2015 (Posted on April 12, 2015)
The Animal Network of Broadcast edged out CBS for #1 on Saturday and stopped CBS’ win streak at six. At 8P, ‘NASCAR’ finished with an average of 4.65 million viewers to take the night.
The Tiffany Network just missed seven straight evenings on top of the ratings At 8P, a rerun of ‘NCIS: Los Angeles’ drew 4.62 million viewers to give the stock cars a race for their money. But at 9P, a rerun of ‘Criminal Minds’ slipped with an average of 3.88 million viewers to go behind FOX. Then at 10P, ’48 Hours’ was the #1 program on the evening with an average of 5.07 million viewers. But it was too little too late as Murdoch’s Minions edged to victory.
The Alphabet Network wasn’t into the game on Saturday. At 8P, a rerun of ’20/20′ drew a timid audience of only 2.48 million viewers. Then at 9P, ‘In An Instant’ drew an average of 2.89 million viewers.
The Peacock Network thought if you go back to the ’50s you might win. Wrong answer. At 8P, ‘Caught on Camera with Nick Cannon’ fell below The Mendoza Line as it only drew an average of 1.90 million viewers. At 830P, ‘Boxing’ drew a 2.62 million viewers. At 9P it drew 2.62 million viewers. At 930P, ‘Boxing’ drew 2.80 million viewers. At 10P, it pulled in an average of 2.97 million viewers. Then at 1030P, ‘Boxing’ finished with an evening high of 3.07 million viewers. But it still finished last.
For The Record
FOX finished #1 on Saturday win an average of 4.646 million viewers. CBS finished #2 with an average of 4.520. ABC finished #3 with 2.754 million viewers. NBC finished #4 with an average of 2.556 million viewers.
Today In TV History
On this date in 1987, the first episode of ’21 Jump Street’ aired.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.
For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Independent One powered through on Saturday to secure victory. At 8P, ‘Britain’s Got Talent’ returned to more than 9.5 million viewers last night. The ninth season of the ITV reality show averaged 9.58 million viewers (43.2%). ‘Ninja Warrior UK’ began its run with just 3.68 million viewers (20.1%). The at 920P, ‘Play to the Whistle’ premiered and only 2.92 million viewers watched (14%).
The Big One didn’t have a good Saturday at all. The latest episode of ‘Atlantis’ managed only an average of 2.57 million viewers (12.4%). The, ‘The National Lottery: In It to Win It’ drew 2.58 million viewers (11.4%). At 920P, ‘Casualty’ had the network’s evening high of 4.18 million viewers (20.1%). Any program with Colonel Eleanor Grant (Amanda Mealing) in it, has to be good.
ITV2 at 920P presented ‘Britain’s Got More Talent’, which brought in an average of 1.45 million viewers (7.1%).
The Big Two had golf all prime time long. At 730P thru Midnight, live golf coverage of ‘The Masters’, from Augusta, GA, averaged 1.4 million viewers (8%) between 730pm and Midnight.
The Big 4 at 640P showed the movie, ‘Independence Day’ and it brought in an average of 1.03 million viewers (5.1%). After that, ‘I Give It a Year’ starring Rose Byrne and Rafe Spall was watched by an average of 1 million viewers (5.5%).
The Big 5 at 1010P presented the latest episode of ‘CSI’ and it drew an average of 915,000 viewers (5.5%).
The Nation’s Second Network, dominated on Saturday in Australia as it finished #1 with a 30.8% share of the available audience. And the #1 program was ‘Seven News’ as it had an average of 993,000 viewers. #7 was ‘Seven’s AFL: Saturday Night Football-Pre Match’ which had 382,000 viewers. Then #8 was ‘Seven’s AFL: Saturday Night Football’ which pulled in an average of 371,000 viewers.
The National Nine Network finished #2 with 23.2% share. Its top program was #4, ‘Nine News Saturday’ which drew 837,000 viewers. #6 was the tribute, ‘Richie Benaud: A Marvelous Life 1930-2015’, and it finished with an average of 441,000 viewers. #10 was ‘Getaway’ with 350,000 viewers.
The Alphabet Network of Australia finished #3 with 20.8% share. #2 was ‘New Tricks’ and it delivered 942,000 viewers and was the nation’s top drama of the night. #3 was ‘ABC News Saturday’ which drew 890,000 viewers, and finished as the second highest newscast in the nation. #5, ‘Gardening Australia’ drew 469,000 viewers.
The Nation’s Third Network finished with a 17.4% share. #9 on Saturday evening was a rerun of ‘Die hard 4.0’ which drew 350,000 viewers. Bruce will save you.
The Nation’s Public Network finished with a big 8.2% share, one of its best of the year. The top program on Saturday was ‘Great Continental Railway Journeys’ as it drew 268,000 viewers.
SUNDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Nation’s Second Network won again, on Sunday, with a big 32.3% share of the available audience. And ‘Seven News Sunday’ was the top program with 1,319,000 viewers. #2 was ‘My Kitchen Rules’ which drew 1,279,000 viewers, a drop compared to last week. #8, ‘Sunday Night’ drew 785,000 viewers.
The National Nine Network finished #2 with a 30.0% share. It finished with five programs in the Top Ten beginning with #3, ’60 Minutes’ which drew an average 1,192,000 viewers. #4, ‘Nine News Sunday’ finished with an average of 1,190,000 viewers. #5 was ‘The Block Triple Threat-Room Reveal’ which had 1,112,000 viewers. Then #6 was ‘The Block Triple Threat’ pulling in 1,082,000 viewers. #10 was ‘Stalker’ which finished with 577,000 viewers.
ABC finished #3 with 16.1% share. #7 was ‘ABC News Sunday’ with 845,000 viewers. And, #9, ‘Poldark’ drew 649,000 viewers.
Ten finished #4 with 15.3% share of the available audience.
SBS finished #5 with 6.3% share.
As you can see, viewers were:
For Your Viewing Pleasure
Southee and Nairs stunning relay catch http://www.espncricinfo.com/ci/content/video_audio/859981.html
Australian Digital/Mobile News
If you haven’t seen it, now is your chance to see the next big thing in digital/mobile sweeping the world for those interest in lifestyle. And luxury brands are flocking to it. Buro 24/7 is a worldwide phenom which has moved into Australia via http://www.buro247.com. As it just went live, Tiffany snapped up one of the advertising slots. According to Sarah Homewood who wrote in AdNews (7 April 2015), Buro 24/7’s partner in Australia, NewsLifeMedia’s lifestyle publisher, Nick Smith stated, ‘Luxury advertisers are now leap-frogging a lot of the people in the market when it comes to digital. They’ve definitely taken to social media. Some of the brands have followings that are into the millions, so they know the value of talking to a digital audience, but still in a luxury way.’ Smith explained that Buro 24/7 hopes to establish itself as a luxury space for a slightly younger-demographic in order to complement NewLifeMedia’s brands such as Vogue and GQ. “What’s really refreshing about Buro 24/7 is it’s very much a nod to modern-day or new luxury. Miroslava Duma has come up the ranks quite quickly, it [Buro 24/7] almost talks to the movement around her brand. It’s not just people who have a lot of money or a lot of income, [many] people can aspire to buy into luxury brands,” Smith said.
Can you imagine what happens when it lands in the U.S.?
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’ http://eepurl.com/biQl2z
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘MOBILE’S INCREASING FOOTPRINT FOR RETAILERS EVERYWHERE http://bit.ly/1Nj47Pv .@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Branford Marsalis ‘In The Crease’