Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Sunday, December 14, 2014 (Posted 12.15.14)
The Peacock Network broke CBS’ string of victories and dominated Sunday. It had NFL Football featuring two top teams, as the Dallas Cowboys defeated the Philadelphia Eagles in the City of Brotherly Love. At 7P, ‘Football Night In America’ drew 6.88 million viewers and a 2.1/4. At 730P, ‘Football Night In America’ drew 10.29 million viewers and a 4.3/7. At 8P, ‘Football Night In America’ part 3 drew 16.93 million viewers and a 8.9/14. Finally at 830P, ‘Sunday Night Football’ drew 21.82 million viewers and a 15.1/24. It was 9% above the 13.9/22 for the New England Patriots at the San Diego Chargers one week earlier (and that translated into 21.15 million viewers). Note: Due to the nature of live sports coverage, ratings for NBC (NFL Football) are preliminary and likely to change in the final ratings.
The Tiffany Network finished second on Sunday with a broken schedule. Due to an estimated 20-minute late start on the East Coast for a primetime football overrun, all individual program results for CBS are approximate. At 720P, ’60 Minutes’ drew 11.57 million viewers and an 8.3/14. At 820P, an episode of ‘Undercover Boss’ took the place of ‘Madam Secretary’ and finished with 8.95 million viewers and a 6.0/9. At 920P, ‘The Mentalist’ had an exceptional episode again testing the Jane/Lisbon relationship but this time in Beirut. Great fun but didn’t the capture of the really enemy seem a bit too easy? Regardless, it drew 8.41 million viewers and a 5.7/9. This was an exceptional total for a program up against ‘Sunday Night Football’ in the beginning of the game. At 1020P, ‘CSI’ drew 7.42 million viewers and a 4.9/8. ‘CSI’ has the problem ‘The Mentalist’ had last year. During the football season, it us shifted later with a start time and is opposite the final quarter of the NFL game. ‘CSI’ is stronger than these number suggest. That is what was proven last season with ‘The Mentalist’. Due to NFL football overrun, CBS prime started between 15 and 22 minutes late in a number of markets including New York, Charlotte, Tampa, Nashville, Memphis, Cleveland, Cincinnati and several other markets.
The Animal Network of Broadcast finished third in a four horse race on Sunday. It opened at 7P with an estimated 30-minute primetime football overrun which drew 17.14 million viewers and a 14.4/24. At 730P, ‘The OT’ drew 9.52 million viewers and a 8.3/14. Next at 8P, was a rerun of ‘The Simpsons’ with 5.04 million viewers and a 3.5/5. It was followed at 830P by ‘Brooklyn Nine-Nine’ which drew 3.53 million viewers and a 2.6/4. At 9P, a rerun of ‘Family Guy’ drew 3.14 million viewers and a 2.2/3. And at 930P, ‘Bob’s Burgers’ drew 2.53 million viewers and a 1.9/3. Note: Due to the nature of live sports coverage, ratings for FOX (NFL Football) are preliminary and likely to change in the final ratings.
The Alphabet Network finished badly…very badly. At 7P, ‘Backstage With Disney on Broadway: Celebrating 20 Years’ drew a weak 2.93 million viewers and a 2.1/3 for this intracompany promo. And it led into, at 8P, ‘Once Upon a Time’ which drew 5.60 million viewers and a 3.8/6 (#3). At 9P, ‘Barbara Walters Presents: The 10 Most Fascinating People of 2014’ which scored 7.70 million viewers and a 5.8/9 in the overnights. Comparably, that was 8% below the 90-minute edition year-ago on Wednesday 12/18/13 (from 9:30-11P), and that translated into 8.89 million viewers. As for naming George Clooney’s wife, Amal Alamuddin, the Most Fascinating Person in 2014, one must remember that Ms Walters is in retirement.
The best program on television on Sunday was on HBO as the final episode of ‘Newsroom’ aired across the nation. Ratings are not in on that program yet and it will probably not draw the numbers it should. But it was THE BEST program on the air. Aaron Sorkin’s brilliant portrayal of a network newsroom along with Jeff Daniels as Will McAvoy and Emily Mortimer as MacKenzie McHale, Olivia Munn as Sloan Sabbath and Alison Pill as Margaret Jordan, John Gallagher Jr as Jim Harper and Thomas Sadowski as Don Keffer, Dev Patel as Neal Sampat and the extraordinary Sam Waterston as Charlie Skinner along with Jane Fonda as Leona Lansing do a superb job in acting on this episode and this series. ‘What Kind Of Day Has It Been’ should have been titled, ‘Charlie’s Magic Tie’. Now that was brilliant. This is Must See TV ON DEMAND.
For The Record
NBC finished first on Sunday with 17.901 million viewers and a 11.4/18. CBS finished second with 9.087 million viewers and a 6.2/10. FOX finished with 6.815 million viewers and a 5.5/8. ABC finished with 5.977 million viewers and a 4.4/7. Univision finished with an 0.8/1. Telemundo finished with a 0.5/1.
Today In TV History
On this date in 1968, Grace Slick appeared in blackface when Jefferson Airplane appeared on the “Smothers Brothers” TV show on CBS.
Weekend Box Office Top Ten
#1 ‘Exodus’ $24.1 million in 3,503 theaters
#2 ‘The Hunger Games: Mockingly Part 1’ $12.7 million in 3,751 theaters
#3 ‘Penguins of Madagascar’ $7.2 million in 3,667 theaters
#4 ‘Top Five’ $6.9 million in 979 theaters
#5 ‘Big Hero 6’ $6.145 million in 2,943 theaters
#6 ‘Intersteller’ $5.49 million in 2,692 theaters
#7 ‘Horrible Bosses 2’ $4.64 million in 3,202 theaters
#8 ‘Dumb and Dumber To’ $2.8 in 2,842 theaters
#9 ‘The Theory of Everything’ $2.525 million in 1,220 theaters
#10 ‘Wild’ $1.550 million in 116 theaters
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC won on Sunday as it began the evening at 615P with ‘Countryfile’ which drew 6.77 million viewers. Then at 715P, the top program of the evening, ‘Strictly Come Dancing’ semi-final averaged 9.61 million viewers (38.3%). At 8P, the ‘2014 Sports Personality of the Year’ ceremony brought in 6.00 million viewers (23.9%). At 1045P, ‘Match of the Day 2’ drew 2.24 million viewers (21.7%).
ITV began the evening at 7P with ‘Christmas Catchphrase’ special and it entertained 3.99 million viewers (16.5%). At 8P, the 2014 final of ‘The X Factor’ drew 9.22 million viewers (35.2%) featuring Ben Hanoi’s victory over Fleur East was the show’s lowest-rated since its debut in 2004, with an added 125,000 (0.5%) tuning in on +1. This is down by around 300,000 from last year’s average overnight score, and is the lowest-rated final since 2004’s launch series, which was seen by 8.1 million viewers. Last night’s episode peaked with an audience of 9.68 million viewers (35.9%) at around 9.15P.
Channel 4 at 730P had ‘Britain’s Wildest Weather 2014’ and brought in 1.28 million viewers (5.0%). It was followed at 9P by Showtime’s ‘Homeland’ with 1.47 million viewers (5.5%).
BBC Two at 8P had the Mel Gibson comedy ‘What Women Want’ which brought in 1.19m (4.6%).
ITV2 at 10P in the final edition of this season ‘The Xtra Factor’ was seen by 892,000 viewers (4.6%).
Channel 5 presented at 8P ‘ABBA Years’ and it attracted 613,000 viewers (2.4%). While at 9P, a rerun of ‘Michael Bublé’s Christmas Special’ brought in 427,000 viewers (1.6%).
Seven grabs to top honors on Sunday with 29.3% share of the available audience. Its top program was ‘Seven News Sunday’ which had 881,000 viewers. #3, ‘Sunday Night’ delivered 836,000 viewers. #6, ‘The Chase’ had 595,000 viewers. #9 was ‘Coastwatch Oz’ with 558,000 viewers.
Nine finished second with 28.0% share. #1 was once again ‘Nine News Sunday’ which delivered 1,036,000 viewers. #5 had ’60 Minutes’ draw 693,000 viewers. #8 had ‘Domestic Blitz Matt and Kim To The Rescue’ which had 569,000 viewers.
Ten finished a strong third with 20.5% share.
ABC1 finished fourth with 15.2% share. The network finished with two programs in the Top Ten, #4, ‘ABC News Sunday’ with 705,000 viewers. And #10, ‘Antiques Roadshow’ which drew 515,000 viewers.
Ten finished fifth with 7.0% share. #7 was a rerun of ‘Modern Family’ which drew 576,000 viewers.
Monday Australian TV Overnight Ratings
Seven wins for the second night in a row with a strong 32.4% share. And it had the #1 program, ‘Seven News’ with 1,323,000 viewers. #2 was ‘Seven News/Today Tonight’ with 1,234,000 viewers. #5, ‘Seven News Special’ pulled in 967,000 viewers. #7 was ‘Nabbed’ with 839,000 viewers. #10 finished with ‘Motorway Patrol’ which drew 819,000 viewers.
Nine finished second with 28.4% share. #3 belonged to ‘Nine News’ with 1,206,000 viewers. #4 was ‘Nine News 6:30’ with 1,187,000 viewers. #6 was ‘A Current Affair’ finished with 924,000 viewers. #8 had a rerun of ‘The Big Bang Theory’ with 829,000 viewers.
ABC1 finished third with 18.4% share. #9 was ‘ABC News’ with 826,000 viewers.
Ten finished fourth with 15.3%
SBS finished fifth with 5.5% share.
As you can see, no matter where you live, people are…
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