Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, December 15, 2014 (Posted 12.16.14)
The Disney Sport Channel was #1 on Monday. At 8P, ‘Monday Night Countdown’ drew 1.893 million viewers. Then at 815P, ‘Monday Night Football’ featuring the Atlanta Falcons defeating the Chicago Bears at Soldier’s Field in Chicago and drew an average of 11.072 million viewers down from last week’s game as the Falcons won 31-15.
The Peacock Network won for the second straight night as a broadcast network on Monday. At 8P, ‘The Voice’ delivered 12.17 million viewers and a 7.9 rating/12 share in households as it delivered its top Monday performance in six weeks. But at 10P, ‘State of Affairs’, which will be replaced in midseason by sophomore medical drama ‘The Night Shift’, slipped badly with 6.49 million viewers and a 4.0/7. It delivered nearly 3 million less viewers in this time slot than CBS’ ‘NCIS: Los Angeles’. This is no replacement for ‘The Blacklist’. It can’t compete. NOTE: NBC carried NFL football in the New Orleans market. Ratings for NBC are likely inflated as a result.
The Tiffany Network has finally found a way to shore up its 10P time slot and with it a chance for again winning Mondays. At 8P, ‘2 Broke Girls’ had 7.83 million viewers and a 5.8/8 . At 830P, ‘Mike & Molly’ increased a bit with 7.87 million viewers and a 4.9/7. At 9P, ‘Scorpion’ with a terrific episode about the rescue of a young boy drew 9.89 million viewers and a 6.7/10 and was the top program of the night at Black Rock. At 10P, ‘NCIS: Los Angeles’ finally has provided CBS with a competitive program in this time slot which has been unstable at the network for years. On Monday, it delivered a strong 9.45 million viewers and a 6.1/11 and #1 in the time slot on Monday. The episode which was all about relationships during the Christmas season was excellent and is one of the reasons this cast is better than most. It is the reason why this program will be a strong competitor against ‘Castle’ for the ‘Battle @ 10P on Mondays’ in the future.
The Alphabet Network decided to run specials and reruns on Monday as it sister cable network has NFL football. At 8P, ‘The Great Christmas Night Flight’ drew 6.0 million viewers and a 3.4/5 which was 23% below the 4.4/7 for the season-opener one week earlier. At 10P, the power of the network on Monday’s, ‘Castle’ was a rerun and finished third with 5.19 million viewers and a 2.9/5 with an episode that brought back the ’70’s disco era. While a rerun, it was fun. But then again, it was a rerun against first run programs. NOTE: ABC carried the NFL game in Chicago. Ratings for ABC are likely inflated as a result.
The Animal Network of Broadcast didn’t have ‘Gotham’ to save it on this Monday. Instead, at 8P it had ‘The American Country Awards’ and could only draw 3.39 million viewers and a 2.2/3. How many country music awards are there? Besides the ‘CMA’s’, are any of these other award shows relevant?
The Little Network That Couldn’t didn’t. At 8P, fourth season premiere of ‘Hart of Dixie’, which is moving to Friday in three weeks, opened with only 1.20 million viewers and a 1.0/2. It should have died before and put to rest. Friday is not going to help this show. At 9P, the critically acclaimed but lack of viewership, ‘Jane the Virgin’ drew 1.27 million viewers and a 0.9/1. This night is not a good one for the little one.
For The Record
ESPN finished #1 with 10.307 million viewers on Monday. NBC finished #1 as the top broadcast network on Monday with 10.274 million viewers and a 6.6/10. CBS finished with 9.065 million viewers and a 6.0/9. ABC finished with 5.731 million viewers and a 3.2/5. FOX finished with 3.391 million viewers and a 2.2/3. Univision finished with 2.672 million viewers and a 1.4/2. The CW finished with 1.234 million viewers and a 0.9/1. Telemundo finished with 0.8/1.
Today In Tv History
On this date in 1951, NBC-TV debuted Jack Webb’s ‘Dragnet’ in a special preview on ‘Chesterfield Sound Off Time’. The show began officially on January 3, 1952. With Raymond Burr as Sgt. Friday’s chief, an ex-con bears a grudge against the city of Los Angeles. He wants to blow up city hall unless his demands are met. He has a powerful bomb. The police find 28 sticks of dynamite in his apartment. Only Sergeant Friday has the power to stop this 1950s terrorist attack.
Cable Television News
Top Ten Cable Rated Programs on Monday
#1 ‘Monday Night Football’ ESPN 11.072 million viewers @ 815P
#2 ‘WWE Entertainment’ USA 3.703 million viewers @ 8P
#3 ‘Major Crimes’ TNT 3.533 million viewers @ 9P
#4 ‘WWE Entertainment’ USA 3.477 million viewers @ 9P
#5 ‘WWE Entertainment’ USA 3.385 million viewers @ 10P
#6 ‘The O’Reilly Factor’ FOXN 2.807 million viewers @ 8P
#7 ‘Love and Hip Hop 5′ VH1 2.488 million viewers @8P
#8 ’25 Days of Christmas’ FAM 2.190 million viewers @ 730P
#9 ‘Big Screen Movie’ FAM 2.087 million viewers @9P
#10 ‘Family Guy’ ADSM 2.067 million viewers @ 11P
What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
“You have 60 minutes to capture your website visitor’s attention,” declares Monetate in a new study, noting that three-quarters of consumers will visit, make a decision, and either complete their purchase or move on within that timeframe. The analysis notes that a slight majority of purchases are made within the first 15 minutes of a shopping session. With roughly two-thirds of purchases having been made by the 45-minute mark, conversion rates of those remaining visitors start to drop-off in relation to the general population.
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One, on a lower than usual evening, at 7P presented ‘The One Show’ which topped the night outside soaps with 4.30 million viewers (21.2%). It was followed at 730P by a rerun of ‘Fake Britain’ with 3.37 million viewers (15.9%). At 830P, ‘Panorama’ brought 2.43 million viewers (10.5%). At 9P, ‘Wild Weather’ brought in 2.76 million viewers (13.0%).
BBC Two at 8P had ‘University Challenge’ which had 2.81 million viewers (12.3%). It was followed at 830P by ‘Only Connect’ with 2.33 million viewers (10.1%). At 9P, ‘Canterbury Cathedral’ was seen by 1.45 million viewers (6.8%). At 10P, ‘Never Mind the Buzzcocks’ didn’t do as well as it only drew 897,000 viewers (5.0%).
ITV at 9P had ‘Bette Midler: One Night Only’ and it entertained 2.77 million viewers (13.1%), which won its time slot.
Channel 4 presented at 8P, ‘Their Secret Lives’ which appealed to 1.11 million viewers (4.8%). It followed at 9P by ‘Skint’ with 1.58 million viewers (7.5%). Steph & Dom Meet Nigel Farage was seen by nearly 2 million viewers on a quiet Monday evening, overnight data reveals. At 10P, The Gogglebox stars’ dinner with the UKIP leader drew 1.92 million viewers (10.9%).
Channel 5 at 9P had the latest FOX ‘Gotham’ episode and it attracted 1.18 million viewers (5.6%).
E4 at 9P had ‘Made in Chelsea’ and it drew 644,000 viewers (3.0%).
BBC Three at 9P had the ‘Russell Brand’s special End the Drugs War’ which fascinated 519,000 friends and family (2.5%).
Seven wins for the second night in a row with a strong 32.4% share. And it had the #1 program, ‘Seven News’ with 1,323,000 viewers. #2 was ‘Seven News/Today Tonight’ with 1,234,000 viewers. #5, ‘Seven News Special’ pulled in 967,000 viewers. #7 was ‘Nabbed’ with 839,000 viewers. #10 finished with ‘Motorway Patrol’ which drew 819,000 viewers.
Nine finished second with 28.4% share. #3 belonged to ‘Nine News’ with 1,206,000 viewers. #4 was ‘Nine News 6:30’ with 1,187,000 viewers. #6 was ‘A Current Affair’ finished with 924,000 viewers. #8 had a rerun of ‘The Big Bang Theory’ with 829,000 viewers.
ABC1 finished third with 18.4% share. #9 was ‘ABC News’ with 826,000 viewers.
Ten finished fourth with 15.3%
SBS finished fifth with 5.5% share.
Tuesday Australian Television Overnight Ratings
Seven finished #1 on Tuesday with a 29.8% share of the available audience. Its top program was #3, ‘Seven News’ with 1,033,000 viewers. #4 was ‘Seven News/Today Tonight’ with 1,003,000 viewers. #6 was ‘Seven News Special/Today Tonight’ with 738,000 viewers. #8 was the great movie, ‘Love Actually’ which drew 711,000 viewers.
Network Nine finished second with 26.9% share. It did have the #1 program, ‘Nine News’ which drew 1,152,000 viewers. #2 was ‘Nine News 6:30’ with 1,096,000 viewers. #5, ‘A Current Affair’ drew 783,000 viewers. #9 was ‘RBT’ which drew 707,000 viewers.
Ten finished #3 with 20.7% share. It had no programs in the Top Ten.
ABC1 finished with 16.4% share. It had #7, ‘ABC News’ with 717,000 viewers and #10, ‘7.30’ with 705,000 viewers.
SBS finished fifth with 6.2% share.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Bing Crosby ‘White Christmas’