Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, December 13, 2014 (Posted 12.14.14)
The Tiffany Network pulled off its fourth straight night atop the broadcast ratings on Saturday. At 8P, a rerun of the classic, ‘Rudolph the Red-Nosed Reindeer’ drew 5.13 million viewers. At 9P, a rerun of another CBS classic, ‘Frosty the Snowman’ drew 4.41 million viewers. At 10P, ’48 Hours’ drew 4.79 million viewers to round out the evening.
The Alphabet Network didn’t fare so well without football. At 8P, the movie, ‘Limitless’ drew 2.93 million viewers. At 10P, ’20/20′ finished with 4.045 million viewers.
The Animal Network of Broadcast beat NBC on Saturday and in the order of things, that was big in the world of Murdoch. At 8P, the Minions presented ‘UFC Fight Night’ (dos Santos vs. Miocic) and drew 2.27 million viewers. During football season it had the problem of airing Big 12 games which nearly always finished last on a Saturday evening. What it did this Saturday is beat the little boy (girl) flying.
The Peacock Network decided to air one of its biggest busts of the year. At 8P, ‘Peter Pan LIVE’ which of course wasn’t LIVE anymore, drew just 1.497 million viewers. This has to be embarrassing.
For The Record
CBS finished #1 with 4.96 million viewers. ABC finished with 3.29 million viewers. FOX pulled off a rare third place with 2.27 million viewers. NBC finished last with 1.50 million viewers.
Today In TV History
On this date in 1966, Chad & Jeremy and Don Ho (‘Tiny Bubbles’) were guests on ABC-TV’s ‘Batman’.
Weekend Box Office Top Ten
#1 ‘Exodus’ $24.5 million in 3,503 theaters
#2 ‘The Hunger Games: Mockingly Part 1’ $13.2 million in 3,751 theaters
#3 ‘Penguins of Madagascar’ $7.3 million in 3,667 theaters
#4 ‘Top Five’ $7.2 million in 979 theaters
#5 ‘Big Hero 6’ $6.145 million in 2,943 theaters
#6 ‘Intersteller’ $5.49 million in 2,692 theaters
#7 ‘Horrible Bosses 2’ $4.64 million in 3,202 theaters
#8 ‘Dumb and Dumber To’ $2.8 in 2,842 theaters
#9 ‘The Theory of Everything’ $2.525 million in 1,220 theaters
#10 ‘Wild’ $1.550 million in 116 theaters
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One at 7P had ‘Strictly Come Dancing’ semi-finals and it drew 9.78 million viewers (42.4%) on Saturday evening. It was followed by ‘ Atlantis’ which drew 3.5 million viewers (15.8%). At 9P, the latest episode of ‘Casualty’ was watched by 3.66 million viewers (16.1%). At 1020P, football highlights show ‘Match of the Day’ averaged 3.11 million viewers (20.7%).
ITV began with ‘The Chase’ which drew 3.13 million viewers (14.2%). Then at 8P, ITV had the first part of ‘The X Factor’ finals and it averaged 8.39 million viewers (36.9%). It averaged with 7.03 million viewers (31%). Later, ‘I’m A Celebrity…Get Me Out of Here!’ drew 7.66 million (35.4%).
Channel 4 at 8P ran an airing of Liam Neeson movie ‘Battleship’ which drew 1.55 million viewers (7%).
BBC Two from 7P thru 1050P presented live snooker coverage averaged which 1.16 million viewers (5.3%).
BBC Three at 9P had a rerun of ‘Sherlock’ which drew 781,000 viewers (3.5%).
ITV2 at 930P presented ‘The Xtra Factor’ managed 201,000 viewers (0.9%). ‘I’m a Celebrity…Get Me Out of Here Now!’ was watched by 579,000 viewers (4%).
Channel 5 at 830P showed boxing film ‘Rocky Balboa’, which was seen by 489,000 viewers (2.2%).
Network Nine dominated Saturday in Australia with a 30.5% share of the available audience. And it had the #1 program, ‘Nine News’ which delivered a top rated 1,242,000 viewers. And it had cricket…lots of cricket. #2 was ‘First Test-Australia v India Session 3 which delivered 1,150,000 viewers. #3, ‘First Test-Australia v Indiana Session 2’ drew 849,000 viewers. #4 was ‘First Test-Australia v India Session 1 which pulled in 777,000 viewers. #7 was ‘The Cricket Show’ which drew 637,000 viewers. Cricket draws in Australia on a hot summer day. #10 was ‘America’s Got Talent’ which drew 484,000 viewers. With six out of the Top Ten, Nine won.
Seven finished second with 27.9% share of the available audience. Its top program was #5, ‘Seven News Saturday’ with 730,000 viewers, over a half million viewers behind it main rival. #9 was ‘Dr Seuss’ How The Grinch Stole Christmas!’ movie which had 532,000 viewers.
ABC1 had it usual strong Saturday and finished third with 19.2% share. #6 was ‘ABC News Saturday’ delivered 676,000 viewers. #8 was a rerun of ‘Death In Paradise’ which drew 617,000 viewers.
Ten finished fourth with 15.2% share.
SBS finished fifth with 7.2% share.
Sunday Overnight Television Ratings In Australia
Seven grabs to top honors on Sunday with 29.3% share of the available audience. Its top program was ‘Seven News Sunday’ which had 881,000 viewers. #3, ‘Sunday Night’ delivered 836,000 viewers. #6, ‘The Chase’ had 595,000 viewers. #9 was ‘Coastwatch Oz’ with 558,000 viewers.
Nine finished second with 28.0% share. #1 was once again ‘Nine News Sunday’ which delivered 1,036,000 viewers. #5 had ’60 Minutes’ draw 693,000 viewers. #8 had ‘Domestic Blitz Matt and Kim To The Rescue’ which had 569,000 viewers.
Ten finished a strong third with 20.5% share.
ABC1 finished fourth with 15.2% share. The network finished with two programs in the Top Ten, #4, ‘ABC News Sunday’ with 705,000 viewers. And #10, ‘Antiques Roadshow’ which drew 515,000 viewers.
Ten finished fifth with 7.0% share. #7 was a rerun of ‘Modern Family’ which drew 576,000 viewers.
As you can see, no matter where you live, people are…
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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/14YSdt4
This week: Nielsen Calls For Industry To Adopt New Ratings Standards
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jimmy Smith ‘The Cat’
Weekend Doubleheader Bonus