Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Friday, August 22, 2014 (Posted 08.23.14)
The Tiffany Network had an NFL football matchup of two legendary franchises. At 8P, the Oakland Raiders met the Green Bay Packers at hallowed Lambeau Field, in Green Bay, WI, and it took the evening with 6.565 million viewers. While Al and Curly are no longer with us, the game was a mismatch as the solid Pack edition of 2014, again led by the NFL’s best quarterback, Aaron Rogers, took an early lead, running away with the victory. Please see Evening Note below.
The Peacock Network began the evening with a rerun at 8P of ‘Running Wild With Bear Grylls’ and it pulled in 2.56 million viewers. At 9P, a two-hour rerun of ‘Dateline’ drew 5.6 million viewers.
The Alphabet Network ran an all rerun evening beginning at 8P with a rerun of ‘Last Man Standing’ which brought in 4.07 million viewers. At 9P, a rerun of ‘Shark Tank’ pulled in 4.46 million viewers. Then at 10P, a rerun of ’20/20′ drew 3.98 million viewers.
The Animal Network of Broadcast pulled a rerun schedule as well as at 8P, a rerun of ‘MasterChef’ pulled in 3.02 million viewers. But it was again at 9P, with a rerun of ‘Bones’ that the Murdoch Minions advanced their cause and had 3.41 million viewers tune in. As it enters its 10th year, ‘Bones’ is still going strong. Maybe the suits will have to come up with some more caaaaash to convince the stars to stay around a little longer.
The Little Network That Couldn’t led off with their best punch on Friday as at 8P, ‘Masters Of Illusion’ pulled in 1.61 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.23 million viewers. At 9P, the rerun of the premiere this week of ‘America’s Top Model’ drew 830,000 viewers. Not a good idea to have the biggest program on your schedule at the beginning of the evening unless it is ‘NCIS’ or ‘The Big Bang Theory’.
Evening Note: Ratings on all networks are subject to downward adjustment in the finals due to high-rated local pre-emptions for NFL preseason football.
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ led late night with a 2.7/7; CBS’s ‘Late Show with David Letterman’ with a rerun finished second with a 2.0/5; ABC’s ‘Jimmy Kimmel Live’ with a rerun had a 1.8/4. ABC’s ‘Nightline; averaged a 1.1/3. NBC’s ‘Late Night with Seth Meyers’ with a rerun drew a 1.3/4; CBS’s ‘Late Late Show with Craig Ferguson’ with a rerun had a 1.0/3. NBC’s ‘Last Call with Carson Daly’ averaged a 0.8/3.
For The Record
CBS finished #1 as usual on Friday with 6.565 million viewers. NBC came in second with 4.454 million viewers, some two million behind Black Rock. ABC came in third with 4.170 million viewers. FOX finished with 3.216 million viewers. The CW concluded the week with 1.121 million viewers.
Today In TV History
On this date in 1962, the first live TV program was relayed between the U.S. and Europe through the U.S. Telstar satellite. The first program was a press conference by President John F. Kennedy. Remarks on this historic occasion are in the video above.
Sneak Preview of extended look at ‘Gotham’.
Cable Television News
‘The Simpson’s’ Marathon Huge Hit For FXX
When FXX landed the exclusive cable syndication rights to the landmark animated comedy series The Simpsons last November, it was the biggest off-network deal in television history: a record 552 episodes and counting. Well, it may only be one day, but it looks like a very big deal for the success of FXX, the newest channel from FX Networks that launched on September 3, 2013. In what is believed to be the longest marathon in television history, day one of FXX’s 12-day marathon of The Simpsons recorded the network’s highest Total Day and Primetime average ratings for a single day ever for the network. “We knew that The Simpsons could be transformative for FXX and its performance yesterday truly exceeded our wildest expectations,” said Chuck Saftler, President, Program Strategy and COO, FX Networks. “It is a testament to the power of one of the greatest shows in television history and the genius of Jim Brooks, Matt Groening, Al Jean and everyone associated with the show. Their support of our launch has been invaluable. We’re off to a great start. The Simpsons’ most-watched telecast Thursday was 1.23 million @ 830P “Itchy & Scratchy & Marge”.
In every daypart, The Simpsons led FXX to its most-watched day ever. Compared to FXX’s daypart average to date (9/2/13 – 8/20/14), The Simpsons bettered FXX primetime (8-11PM) by +391% in Total Viewers (1.01 million vs. 206,000) and +461% in P18-49 (623,000 vs. 111,000) … daytime (10A-3P) by +652% in Total Viewers (376,000 vs. 50,000) and P18-49 by +770% (235,000 vs. 27,000) … early Fringe (3-6P) by +515% in Total Viewers (572,000 vs. 93,000) and +626% in P18-49 (385,000 vs. 53,000) … access (6-8P) by +492% in Total Viewers (876,000 vs. 148,000) and +610% in P18-49 (575,000 vs. 81,000) … and late night (11P-3A) by +331% in Total Viewers (556 vs. 129) and +389% in P18-49 (372,000 vs. 76,000). All in: this aggregates to The Simpsons’ premiere day of the 12-day marathon bettering FXX’s prior Total Day average by +524% in Total Viewers (624,000 vs. 100,000) and +618% in P18-49 (402,000 vs. 56,000). Of Thursday’s 34 telecasts of The Simpsons (ratings for post 300A telecasts are not available till Monday): In Total Viewers: 18 rank among FXX’s Top 30 telecasts of all time. What’s more, FXX’s Top 10 telecasts ever in Total Viewers all consist of Thursday’s episodes of The Simpsons:
Top Ten Box Office This Weekend (Thru Friday, August 22, 2014)
#1 ‘If I Stay’ 2,907 theaters $6.8M Fri
#2 ‘Guardians of the Galaxy’ 3,371 theaters $4.78M Fri
#3 ‘Teenage Mutant Ninja Turtles’ 3,864 theaters $4.5MFriday
#4 ‘Let’s Be Cops’ 3,140 theaters $3.2M Fri
#5 ‘When the Game Stands Tall’ 2,673 theaters $2.9MFri
#6 ‘Sin City: A Dame to Kill For’ 2,894 theaters $2.6M Fri
#7 ‘The Giver’ 3,003 theaters (0) $2.0M Fri
#8 ‘The Expendables 3’ 3,221 theaters $1.8M Fri
#9 ‘The Hundred-Foot Journey’ 1,944 theaters $1.58M Fri
#10 ‘Into The Storm’ 2,375 theaters $1.1M Fri
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 7P began the evening with ‘The One Show’ and it drew 3.01 million viewers (18.3%). At 8P, ‘A Question of Sport’ drew 2.62 million viewers (14.8%). At 830P, ‘Scrappers’ drew 2.62 million viewers (13.5%). At 9P, ‘Boomers’ drew 3.56 million viewers (18.3%), which was the #1 rated program outside of soaps on Friday. At 1030P, ‘Match of the Day at 50’ was seen by an average audience of 2.37 million (19.3%) as the hour-long retrospective, peaked with an audience of 2.53 million (20.8%).
ITV at 8P had ‘The Dales’ and it was ITV’s most popular show outside of soaps, bringing in 2.36 million (12.8%). At 9P, ‘Doc Martin’ was seen by 2.09 million (11%).
BBC Two at 7P led off with ‘Young Vets’ bringing in 1.16 million viewers (6.8%). It was followed at 8P by ‘Mastermind’ with 1.66 million viewers (8.9%). And at 830P, ‘Sweets Made Simple’ brought in 1.31 million viewers (6.7%). At 9P, ‘The Great British Bake Off: An Extra Slice’ brought in Two’s evening high of 2.11 million viewers (10.9%), while at 10P, ‘Gardener’s World’ was seen by 1.63 million viewers (8.7%).
Channel 4 at 8P had ‘The Million Pound Drop’ and it wasn’t really much of a competitor with only 870,000 viewers (4.5%). While at 9P, ‘The Singer Takes It All’ did even worse with only 640,000 viewers (3.3%). That was followed by ‘The Last Leg’ which drew 760,000 viewers (4.6%). It was not good to be Channel 4 on Friday. The suits were seen running to the pub.
Channel 5 on the other hand, brought out ‘Celebrity Big Brother’ and it continued to prove a ratings success as the latest episode was seen by 1.85 million viewers(10%). Later, ‘Celebrity Big Brother’s Bit on the Side’ attracted 985,000 viewers (7.7%). Suffice to say, the suits at 5 were spending a far better evening than those at 4.
BBC Four at 910P presented ‘The Kate Bush Story’ was among the highest-rated multichannel programs, picking up 738,000 viewers (3.9%).
Seven won on Friday in Australia with a substantial 32.2% share of the available audience on one of the slowest Friday evenings of the year. No program drew over one million viewers, which was a rare occasion in the nation. The top program on Seven on Friday ranked #2 program was ‘Seven news’ as it drew 908,000 viewers. #4 was ‘Seven news/Today Tonight’ which drew 874,000 viewers. #5 was ‘Better Homes and Gardens’ which drew 742,000 and was the top non-news program.
Nine on the other hand finished with a 29.5% share and finished second. The #1 program and the nation’s top newscast of the evening was ‘Nine News’ which drew 910,000 viewers, nearly a hundred thousand less than on Thursday. People were not staying at home and watching television on Friday in Australia. #3 was ‘Nine News 6:30’ with 877,000 viewers. #6 was ‘A Current Affair’ which drew 719,000 viewers, nearly 200,000 below its usual average. #8 was ‘Friday Night NRL LIVE’ which drew 595,000 viewers.
Ten finished third with 17.4% shares it had the #9 program, ‘Family Feud’ with 590,000 viewers and #10, ‘The Living Room’ with 560,000 viewers.
ABC1 finished fourth on Friday with 16.1% share. It had #7, ‘ABC News’ draw 703,000 viewers.
SBS finished fifth with 4.8% share of the available audience.
Saturday Australian TV Ratings
Seven won for the second straight night at it pulled in a powerful 30.0% share of the available market. And this time it not only had the #1 program but the #1 newscast in the nation as ‘Seven News Saturday’ drew 1,005,000 viewers. It also had #10, ‘Seven’s AFL: Saturday Night Football’ which drew 433,000 viewers.
Nine finished second with 25.8% share and it had two program in the Top Ten as well, #3, ‘Nine News Saturday with 730,000 viewers and #7, ‘Charlie and the Chocolate Factory’ which drew 514,000 viewers.
ABC1 finished third with 19.3% share. It had five program in the Top Ten including #2, ‘ABC News Saturday’ with 780,000 viewers; #4, ‘DCI Banks’ with 686,000 viewers; #5 “Father Brown’ with 677,000 viewers; #6 ‘When Julia Met The Doctor’ which drew 569,000 viewers and #8, ‘Gardening Australia’ with 490,000 viewers.
Ten finished fourth with 17.6% share as the #9 program was ‘Rugby: 2014 Bledisloe Cup-Game 2’ which drew 486,000 viewers.
SBS finished fifth with 7.0% share.
So you can see, no matter where people were watching television, they were…
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Today’s featured ‘Music to read overtheshouldermedia by’:
Miles Davis. ‘So What?’
Saturday’s bonus double header
Benny Goodman & Peggy Lee