Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Thursday, August 21, 2014 (Posted 08.22.14)
CBS and ‘The Big Bang Theory’ was the #1 on Thursday.
CBS
The Tiffany Network pulled off another Thursday night victory as it powered to the top beginning at 8P with a rerun of ‘The Big Bang Theory’ which drew 8.0 million viewers. It was again the biggest show on broadcast television on Thursday. At 830P, a rerun of ‘Mom’ drew 6.38 million viewers. At 9P, ‘Big Brother’ had 6.97 million viewers and finished as the second largest program of the evening on broadcast. And at 10P, a rerun of ‘Elementary’ pulled in a 3.62 million viewers. Please refer to the Evening Note below.
ABC
The Alphabet Network had an unusual night as it led off near the basement at 8P with ‘The Quest’ pulling in 2.70 million viewers. At 9P however, the season finale of ‘Rookie Blue’ pushed the Disney Broadcast Network to second place for the evening with a strong 5.67 million viewers. It grew week-to-week in Total Viewers +24% (or 5.7 million vs 4.6 million). Please refer to the Evening Note below.
Univision
El rey de las redes hispanas en América, at 8P, ‘Mi Corazon es Tuyo’ finished second in its time slot with a 1.3 A18-49 rating. At 9P, ‘Hasta el Fin del Mundo’ finished with a second place, 1.4 A18-49 rating. At 10P, ‘Que Pobres Tan Ricos’ again finished second in its time slot with a 1.1 A18-49 rating.
FOX
The Animal Network of Broadcast decided to prepare the audience for one of the most anticipated series openers in a long time as it had two episodes of ‘Bones’ back-to-back. At 8P, a rerun of ‘Bones’ drew 2.45 million viewers and at 9P, the other rerun of ‘Bones’ delivered 3.2 million viewers. Of all the cliff-hangers last season, ‘Bones’, ‘The Blacklist’ and ‘Castle’ are the most anticipated opens of the 2014-15 television season.
NBC
The Peacock Network had a simply horrible Thursday, a day they used to dominate back in the day of ‘Must See TV’. At 8P, a rerun of ‘Hollywood Game Night’ drew 3.69 million viewers. At 9P, ‘Welcome To Sweden’ audience level fell drastically as it drew 2.43 million viewers. Then at 930P, just to make sure it was a fluke, another episode of ‘Welcome To Sweden’ drew 2.08 million viewers. At 10P, a rerun of ‘America’s Got Talent’ drew only 2.36 million. It’s a long way since the days of ‘ER’ at 10P. Please refer to Evening Note below.
Telemundo
El Avis de Redes Hispanas En Estados Unidos, at 8P presented ‘Alfombra Roja: Premios Tu Mundo’ delivered a 0.6 A18-49 ratings. At 9P, ‘Premios Tu Mundo’ pulled a 0.8 A18-49 rating. And at 10P, ‘Premios’ continued with a 0.8 A18-49 rating. The electrifying live broadcast of the third annual ‘Premios Tu Mundo’ (Your World Awards) from the American Airlines Arena in Miami, FL, celebrated fans’ vote for favorite actors, singers and TV moments through a selection process that combined the power of television, web, mobile and social media platforms. Music and Television stars attended the much-anticipated event hosted by Gaby Espino and Aaron Diaz, which featured thrilling performances and appearances by renowned artists, including Juanes, Lucero, Gerardo Ortiz and David Bisbal among others. Top honors went to lead actors Rafael Amaya and Gaby Espino who received Favorite Lead Actor awards. On the music side, the Ortiz brothers walked out with an award each, with Gerardo Ortiz taking Favorite Norteño Artist and Kevin Ortiz taking Favorite Banda; while Favorite Pop Artist went to Enrique Iglesias, who also won Party-Starting Song for his summer hit “Bailando.” “Santa Diabla” was awarded Novela of the Year and Best Bad Luck Moment, among other acting nods. Fans all over the world voted from 26 competing categories, and the complete list of winners, along with exclusive content about this year’s event, can be found at PremiosTuMundo.com. Fans can continue to follow the excitement via Twitter and Instagram @premiostumundo and Facebook.com/PremiosTuMundo, and join the conversation at #PremiosTuMundo.
The CW
The Little Network That Couldn’t again, didn’t. At 8P, a rerun of ‘Vampire Diaries’ drew 630,000 viewers. At 9P, a rerun of ‘The Originals’ drew 540,000 viewers. All in all it was a disgusting display of the use of valuable broadcast air and bandwidth.
Evening Note: ABC was pre-empted in Philadelphia, CBS was preempted in Pittsburgh and NBC was preempted in Indianapolis and Jacksonville for NFL preseason football. CBS, NBC and ABC’s ratings are likely to change in the finals.
Late Night
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NBC's 'The Tonight Show with Jimmy Fallon' drew 2.5/7. CBS' 'Late Show with David Letterman' had 1.8/5. ABC's 'Jimmy Kimmel Live' with a rerun had a 1.8/5. At 1235A, ABC's 'Nightline' finished with a 1.1/4. NBC's 'Late Late Show with Seth Meyers had a 1.1/4. CBS' 'Late Late Show with Craig Ferguson had a 0.9/5. At 135A, NBC's 'Last Call with Carson Daly' drew 0.6/3.
For The Record
CBS was #1 on Thursday with 5.926 million viewers and a 3.7/7. ABC was second with 4.683 million viewers and a 3.1/5. Univision was third with 3.102 million viewers and a 1.6/3. FOX was next with 2.822 million viewers and a 2.3/4. NBC finished with 2.767 million viewers and a 1.9/3. Telemundo finished with a 1.0/2. The CW had 585,000 viewers and a minuscule 0.5/1.
Today In TV History
On this date in 1932, the BBC (British Broadcasting Corporation) began its first TV broadcast in England. While Baird Television Ltd. made Britain’s first television broadcast, on 30 September 1929 from its studio in Long Acre, London, via the BBC’s London transmitter, using the electromechanical system pioneered by John Logie Baird, BBC began its own regular television programming from the basement of Broadcasting House, London, on 22 August 1932 and continued broadcast the 30-line images, carried by telephone line to the medium wave transmitter at Brookmans Park. After a series of test transmissions and special broadcasts that began on this date, regular BBC television broadcasts officially resumed on 1 October 1936. Regular daily transmissions were watched by several thousand enthusiasts who had bought Baird Televisors. A video-only extract from the 30-line TV restoration of Betty Bolton singing some time between 1932 and 1935 is above. As the video could be treated like audio, then it could be also recorded with a domestic audio recorder and there were articles in the press encouraging folks to do that. But this was corner-cutting, and the quality that viewers experienced was generally rather disappointing. Unlike audio, phase response as well as frequency response was really important and, added to the distortions of the recording process, meant that this was no more than a curiosity.
Television News
Television research comes in all shapes and sizes. Now TiVo reports TiVo Research has released the Top 10 programs on all of television for the week of August 4 based on percent time shifting. All 10 shows for that week aired on cable, once again, with the No. 1 entry, Syfy drama “Defiance,” at 85.5 percent. That means that 85.5 percent of the audience watched “Defiance” via the DVR. USA had the most number of series in this top tier, with three: “Royal Pains,” “Suits” and “Covert Affairs.”
What follows are the Top 10 entries:
-“Defiance” (Syfy) – Thursday 8/07/14 (8 p.m. ET): 85.5 percent
-“Royal Pains” (USA) – Tuesday 8/05/14 (9 p.m. ET): 84.1 percent
-“Suits” (USA) – Wednesday 8/06/14 (9 p.m. ET): 83.8 percent
-“Hot in Cleveland” (TV Land) – Wednesday 8/06/14 (9 p.m. ET): 83.8 percent
-“Pretty Little Liars” (ABC Family) – Tuesday 8/05/14 (8 p.m. ET): 83.7 percent
-“Tyrant” (FX) – Wednesday 8/05/14 (10 p.m. ET): 83.0 percent
-“Hell on Wheels” (AMC) – Saturday 8/09/14 (9 p.m. ET): 83.0 percent
-“Covert Affairs” (USA) – Tuesday 8/05/14 (10:01 p.m. ET): 82.8 percent
-“Switched at Birth” (Adult Swim) – Monday 8/04/14 (8 p.m. ET): 82.7 percent
-“Witches of East End” (Lifetime) – Sunday 8/05/14 (9 p.m. ET): 82.1 percent
Cable Television News
Top Ten Cable Programs On Thursday, August 21, 2014
#1 Little League World Series ESPN 3.873 million viewers @ 730P
#2 The Kelly File FOXNC 2.617 million viewers @ 9P
#3 The Big Bang Theory TBS 2.574 million viewers @ 10P
#4 The Big Bang Theory TBS 2.478 million viewers @ 930P
#5 The Big Bang Theory TBS 2.441 million viewers @ 1030P
#6 The O’Reilly Factor FOXNC 2.389 million viewers @ 8P
#7 Project Runway LIF 2.366 million viewers @ 9P
#8 Family Guy ADSM 2.182 million viewers @ 1030P
#9 Pawn Stars HIST 2.087 million viewers @ 9P
#10 NFL Pre-season NFLN 1.994 million viewers @ 730P
Cinema News
Sneak Preview of ‘Night at the Museum: Secret of the Tomb’ with a cast of thousands including Ben Stiller, Robin Williams, Owen Wilson, Rebel Wilson, Dan Stevens, Dick Van Dyke, Mickey Rooney, Ben Kingsley, Ricky Gervais,
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One was #1 on Thursday again as at 8P, ‘Britain’s Compulsive Shoppers’ won the hour with 2.88 million viewers (14.8%), edging out ITV’s entry at 8P. It was followed at 9P by Tamzin Outhwaite’s ‘Who Do You Think You Are?’ which was the #1 program in the UK on Thursday with 4.33 million viewers (21.3%). At 1035P after the news, ‘Motorway Cops’ was seen by 1.95 million viewers (18.0%).
ITV at 730P presented the Tonight special ‘The Food We Eat’ and it was the second most watched show in its time slot as 2.53 million viewers (13.4%) watched. At 830P, ‘Harbour Lives’ was seen by 2.29 million (11.9%). At 9P, ‘Kids with Cameras’ fell more than a million viewers and finished with 1.28 million viewers (6.3%).
BBC Two at 7P presented ‘Young Vets’ and brought in 1.30 million viewers (7.1%). At 8P, ‘Russia’s Lost Princesses’ brought in 1.73 million viewers (8.9%). Then the finale of ‘The Honourable Woman’ at 9P and it finished with 1.6 million viewers on Thursday (August 21), and had an average audience share of 7.9%, rising by around 100,000 viewers from last week.
Channel 4 at 8P had ‘Location, Location, Location’ and it drew 1.59 million viewers (8.2%). It was followed at 9P by an ‘Educating Yorkshire’ special with 1.66 million viewers (8.2%). At 10P, ‘First Time Farmers’ drew only 527,000 viewers (3.5%).
Channel 5 at 8P proudly introduced ‘Prom Queen Divas UK’ and for whatever reason, 711,000 people decided to watch (3.7%). It was followed at 9P by the latest ‘Celebrity Big Brother’ and it more than doubled the audience as 1.62 million viewers (8.0%) tuned in. At 10P, ‘Suspects’ dropped back with less than half of the audience level as 726,000 viewers (4.8%) tuned in.
BBC Three at 10P had ‘Cuckoo’ and it found 526,000 viewers (3.1%) to laugh. At 1030P, ‘Siblings’ kept a fraction of the audience and had 351,000 viewers (2.6%).
Down Under
Nine stormed back on Thursday with a strong 29.5% share of the available audience to once again become the #1 network in Australia. The #1 program and the #1 newscast win the nation was once again ‘Nine News’ with 1,075,000 viewers. It was the only program in the nation on Thursday to pull in over 1 million viewers. #3 was ‘Nine News 6:30’ which drew 990,000 viewers. #6 was ‘A Current Affair’ with 816,000 viewers. And, #10 was ‘The Footy show’ which drew 659,000 viewers.
Seven came in second on Thursday evening with a 27.3% share. It had the #2 program, ‘Seven News’ which drew 997,000 viewers. #4 was ‘Seven News/Today Tonight’ with 915,000 viewers. #5 was ‘Home and Away’ with 881,000 viewers..
The battle for third on Thursday was won by Ten which had an 18.9% share of the available audience. It had only one program in the Top Ten as #9 was ‘The Bachelor Australia’ which drew 681,000 viewers.
ABC1 finished fourth with an 18.2% share. It had two programs in the Top Ten with both tiring at #7, ‘ABC News’ which pulled in 721,000 viewers and ‘Catalyst’ which also had 721,000 viewers.
SBS finished fifth with a 6.1% share, an above average percentage.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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