Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Saturday, August 23, 2014 (Posted 08.24.14)
The Alphabet Network brought out the stock cars to win the evening. At 8P, ‘NASCAR Sprint Cup Series’ race at Bristol Motor Speedway was won by Joey Logano beating Brad Keselowski, both with Fords, while pulling in 5.443 million viewers. Matt Kenseth finished third in a Toyota; Jimmie Johnson was fourth in a Chevrolet and Kurt Busch finished fifth with a Chevrolet. See Evening Note below.
The Tiffany Network thought it could pull off a second straight night on top of all others with NFL football but at 8P, with a match up of two possible playoff teams, New Orleans Saints defeated the Indianapolis Colts at Lucas Oil Stadium 23-17 and 5.313 million viewers tuned in. Drew Brees was at mid-season form. See Evening Note below.
The Peacock Network threw a live sporting event into the mix on Saturday and may have found a way to compete. At 8P, ‘P&G Gymnastics Championships’ drew an amazing 3.67 million viewers against the top flight sporting competition on ABC and CBS. At 10P, it reverted to a rerun of ‘Law & Order:SVU’ and drew 3.79 million viewers, an amazing total considering the competition. It just shows the strength of this show after all of these years. See Evening Note below.
The Animal Network of Broadcast flopped on Saturday. At 8P, a rerun of ‘Brooklyn Nine-Nine’ could only draw 1.32 million viewers. At 830P, another rerun of ‘Brooklyn Nine-Nine’ flopped even worse with a 1.11 million viewers. At 9P, a rerun of an already tired ‘Glee’, drew only 950,000 viewers, a CW-type of performance. The Murdoch Minions should be hiding at this moment.
Evening Note: Due to the nature of live sports coverage, ratings for ABC (NASCAR), CBS (NFL Football) and NBC (Gymnastics) are preliminary and likely to change in the final ratings. In addition, there were local pre-emptions on all networks for NFL preseason football, making these ratings very likely to be adjusted in the finals.
For The Record
ABC took a surprising #1 position on Saturday evening with 5.433 million viewers. CBS came in second with 5.313 million viewers. NBC had a surprisingly strong night with 3.708 million viewers. FOX flopped into last place with only 1.083, which will proved to be far behind several cable networks with those ratings are release.
Today In TV History
On this date in 1961, Neil Sedaka performed “Sweet Little You” on ‘American Bandstand’.
Will Minnie Drive win an Emmy Award tomorrow night in Hollywood. The star of Sean Hanish’s film, ‘Return To Zero’ is a decided underdog. But so was the movie.
Top Ten Box Office This Weekend (Thru Saturday, August 23, 2014)
Now the top performer at the box office this summer in North America, ‘Guardians of the Galaxy’ edged into the top spot after Saturday.
#1 ‘Guardians of the Galaxy’ 3,371 theaters $17.6M
#2 ‘Teenage Mutant Ninja Turtles’ 3,864 theaters $16.8M
#3 ‘If I Stay’ 2,907 theaters $16.4M
#4 ‘Let’s Be Cops’ 3,140 theaters $11.0M
#5 ‘When the Game Stands Tall’ 2,673 theaters $9.0M
#6 ‘The Giver’ 3,003 theaters (0) $6.7M
#7 ‘The Expendables 3’ 3,221 theaters $6.6M
#8 ‘Sin City: A Dame to Kill For’ 2,894 theaters $6.5M
#9 ‘The Hundred-Foot Journey’ 1,944 theaters $5.6M
#10 ‘Into The Storm’ 2,375 theaters $3.8M
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One was a a preamble for the anticipation of the biggest show to return. ‘Tumble’ was seen by an average audience of 3.31 million (21%) on Saturday evening as the BBC gymnastics show narrowly improved on last week’s average of 3.30 million. Peak figures of 4.02 million (23.7%) were slightly down. But at 750P, the return of ‘Doctor Who’ was the highest-rated show of the evening, entertaining 6.79 million viewers (32.5%). The feature-length episode, which marked the full debut of Peter Capaldi as the new Time Lord, peaked with an audience of 6.96 million at 845P. It was followed at 910P by ‘Casualty’ with 4.20 million viewers (21.4%). Following the BBC One News, ‘Match of the Day’ finished the evening with 3.47 million viewers (26.6%).
ITV had ‘Tipping Point’ and it was seen by 3.12 million (15.6%). ‘All Star Family Fortune’ dropped a bit to 2.81 million viewers (13.7%).
Channel 5 began at 710P with ‘The ABBA Years’ and drew 791,000 viewers (4.4%). It was followed by ‘ABBA @ 40: Live at Wembley’ with 1.07 million viewers (5.1%). It was a ‘Momma Mia’ kind of an evening at 5. But ‘Celebrity Big Brother’ pulled in 1.43 million for the latest episode.
Channel 4 top performer on Saturday was at 9P with the movie ‘Red Lights’ and it drew 770,000 viewers (4.4%). ‘The Restoration Man’ pulled in 550,000 viewers (3.2%) and ‘Grand Design’ was viewed by 660,000 viewers (3.2%).
BBC Two at 815P had ‘Ancient Egypt: Life and Death in the Valley of the Kings’ and it was seen by 960,000 viewers (4.6%). While immediately following, ‘Andrew Marr’s Great Scots: The Writers Who Shaped a Nation’ drew 780,000 viewers. With 1.31 million viewers (6.5%), an old episode of ‘Dad’s Army’ ended up as BBC Two’s highest-rated show of the evening at 7.45pm.
ITV 3 had ‘Lewis’ pulled in 720,000 viewers (3.8%) and ‘Foyle’s War’ performed well drawing 840,000 viewer (4.6%).
Seven won for the second straight night at it pulled in a powerful 30.0% share of the available market. And this time it not only had the #1 program but the #1 newscast in the nation as ‘Seven News Saturday’ drew 1,005,000 viewers. It also had #10, ‘Seven’s AFL: Saturday Night Football’ which drew 433,000 viewers.
Nine finished second with 25.8% share and it had two program in the Top Ten as well, #3, ‘Nine News Saturday with 730,000 viewers and #7, ‘Charlie and the Chocolate Factory’ which drew 514,000 viewers.
ABC1 finished third with 19.3% share. It had five program in the Top Ten including #2, ‘ABC News Saturday’ with 780,000 viewers; #4, ‘DCI Banks’ with 686,000 viewers; #5 “Father Brown’ with 677,000 viewers; #6 ‘When Julia Met The Doctor’ which drew 569,000 viewers and #8, ‘Gardening Australia’ with 490,000 viewers.
Ten finished fourth with 17.6% share as the #9 program was ‘Rugby: 2014 Bledisloe Cup-Game 2’ which drew 486,000 viewers.
SBS finished fifth with 7.0% share.
Sunday Australian Ratings Results
Nine wins Sunday’s network battle with a 32.7% share of the available audience and the #1 program as ‘The Block Glasshouse’ as it delivered 1,641,000 viewers. It also had the #2 program, ’60 Minutes’ with 1,259,000 viewers and the #3 program and #1 newscast in the nation, ‘Nine News Sunday’ with 1,255,000 viewers.
Seven came in second with 29.2% share and its top program was #4, ‘Seven News Sunday’ with 1,176,000 viewers, some 79,000 viewers behind it main rival, ‘Nine News Sunday’. It also had the #5 program, ‘The X Factor LIVE’ with 1,115,000 viewers and the #6 program, ‘Sunday Night’ with 888,000 viewers. #10 was the ABC import, ‘Castle’ which delivered 493,000 viewers.
ABC1 finished third with 16.9% share of the available audience. It had three programs in the Top Ten with #7, ‘ABC News Sunday’ with 834,000 viewers and #8, ‘Anzac Girls’ which delivered 758,000 viewers. #9 was the BBC One Classic premiere of ‘Dr. Who’ which drew 710,000 viewers.
Ten finished fourth with 16.7% share.
SBS finished with 4.6% share.
So you can see, no matter where people were watching television, they were…
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Miles Davis. ‘So What?’