Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Saturday, 07.26.14 (Posted 07.27.14)
The Peacock Network finished on top of the heap on a very slow Saturday evening. At 8P, ‘Dateline’ began with 4.57 million viewers, easily winning each half hour of its two hour run. At 10P, a rerun of ‘The Blacklist’ pulled in 2.84 million viewers.
The Tiffany Network began the evening at 8P with a rerun of ’48 Hours’ which drew 2.76 million viewers. At 9P, the once proud network had the dubious distinction of airing one of the worst programs in its history as it burned through two episodes of ‘Bad Teacher’ which drew 1.47 million viewers and at 930P, drew 1.51 million friends and family. Hopefully, the end will be soon. At 10P, another rerun of ’48 Hours’ brought dignity back to Black Rock as it drew 3.47 million viewers.
The Animal Network of Broadcast presented ‘UFC Saturday Night’ all night, featuring Robbie Lawler vs. Matt Brown, as it averaged 2.02 million fans.
The Alphabet Network decided to begin the alphabet with Z and work backwards on Saturday. In an all rerun evening, it decided to brig back back-to-back reruns of ‘Marvel’s Agents of S.H.I.E.L.D’ and at 8P it drew 1.485 million illustrators and computer graphics pros as at 9P, that episode drew 1.6 million of the same, plus friends and family. At 10P, it decided to air a rerun of ‘Nightline Prime’ which drew 2.505 million viewers, which topped the evening for the Disney Channel of Broadcast.
For The Record
NBC finished on top on Saturday with 4.0 million viewers. CBS finished second with 2.58 million viewers. FOX finished third with 2.02 million viewers. ABC finished last with 1.87 million viewers.
Today In TV History
On this day in 1920, Charles P. Ginsburg was born. He led the research team at Ampex Corporation in developing the first practical videotape recorder (VTR). The VTR revolutionized television broadcasting. He earned a bachelor’s degree from San José State University in 1948. He worked as an engineer at AM-radio station KQW (now KCBS). He joined Ampex in 1951.
Broadcast TV News
Emmy Winner Parker To Join Cast Of ‘The Blacklist’
Mary-Louise Parker has joined the cast of ‘The Blacklist’, NBC announced at Comic-Con on Saturday. The Emmy winner will have a recurring role in the drama’s upcoming second season. Parker will play Naomi Hyland, a woman who’s hiding a dark secret from her husband. Creator Jon Bokenkamp described the character as “completely tied to Reddington,” James Spader’s character on the hit show. Thus we’ll learn a bit more about the mysterious Red Reddington this season. Parker will make her debut in the show’s premiere on Monday, September 22, 2014.
‘Downton Abbey’ Season Five Announced
Season 5 of the British drawing-room drama, ‘Downton Abbey’ will premiere in America on January 4, 2015 on PBS. The decision to run ‘Downton’ months after it has aired in Britain, which has meant that many U.S. fans uncover spoilers online before getting a chance to watch the episodes. This has led to much criticism of PBS. But Public Broadcasting simply doesn’t care. January works fine with them, they state, as they are sole among networks that provide quality programming, concentrating on the arts. They have probably forgotten that ‘Antiques Roadshow’ is on their air. That probably isn’t considered art in entertainment.
‘LUCY’ Tops Weekend At The Box Office.
Another hit by writer/director Luc Besson, ‘Lucy’, playing in 3,172 theaters and starring Scarlett Johansson pulled in $17 Million on Friday and is projected to bring in $45.1 Million this weekend, as it is an easy #1. The picture is beating #2 ‘Hercules’ which is expected to bring in $30.2 Million after its $13.2 Million thru Friday. Complete up-to-date box office for the weekend will be posted here. For a look at the amazing trailer of ‘Lucy’, go to: https://www.youtube.com/watch?v=MVt32qoyhi0
‘Lucy’ has performed well on YouTube, driving over 41 million trailer views with a slightly above average Buzz rating, suggesting fans like what they see. ‘Lucy’ has also promoted a lot of video content across Facebook which isn’t included in the total here, as well as creating a spoof trailer with YouTuber nigahiga which has driven over 2 million views. Clips have also been released on websites with large younger male fanbases such as IGN.com and AskMen. ‘Lucy’s’ Tumblr, Vine and Instagram accounts showcasing the strong visuals of the movie have added appeal to younger audiences.
While ‘Lucy’ doesn’t have the weight of a franchise name like ‘Dawn of the Planet of the Apes’ behind it, she should top Tom Cruise’s ‘Edge of Tomorrow’, which is the best original sci-fi of the year so far after it opened to $28.7 million. ‘Edge’ has a greater appeal to older audiences, as shown by the 267,000 searches to ‘Lucy’s’ 132,000, but ‘Lucy’s’ video count is way ahead with 41 million views to ‘Edge’s’ 34.4 million, with a significantly lower Buzz at 0.28%. Despite the lower search suggesting ‘Lucy’ doesn’t hold the same appeal among older audiences, the strong YouTube numbers indicate ‘Lucy’ should be heading for an opening total in the mid-30s. But the older audiences love Luc Beeson and have flocked to the film as his hit television show, ‘Taxi Brooklyn’ is reminding the audience of Beeson’s quality. Point that has to be remembered is older demos do use digital and mobile, in many cases, much more than the younger audiences. And, they love Scarlett. A look at the graphic above clearly indicates her power compared to Douglas and ‘La De Da’ girl. Or maybe the marketing people behind Ms Johansson were better than those pushing ‘And So It Goes’.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One’ again presented the LIVE ‘2014 Commonwealth Games’ coverage as it was the most popular show outside of soaps on Friday, with an average audience of 3.17 million viewers (18.1%). It peaked at 9P with an audience of 3.73 million viewers (20.5%). An average of 1.49 million viewers (12.9%) continued to watch Tonight at the Games at 1045P after the news.
ITV presented at 8P, ‘The Cruise Ship’ and it brought in 2.62 million viewers (14.9%). At 9P, ‘Doc Martin’ pulled in a substantial 2.09 million viewers (11.5%) after the final visit to ‘Coronation Street’.
BBC Two had a one-hour special, ‘The Secret History of Our Streets’ which was Two’s highest-rated show of the evening with 1.61 million viewers (8.8%). It beat ‘Gardener’s World’ which drew 1.54 million viewers (8.3%).
After 790k tuned in to watch Flog It! Trade Secrets on BBC Two at 7pm , the evening continued with 1.11 million (6.7%) for the RHS Flower Show.
Channel 4 had Alan Carr: Chatty Man as it drew the biggest audience on the channel on Saturday of 1.2 million viewers (6.56%). It beat ‘Friday Night Dinner’ which drew 990,000 viewers (5.8%) and ‘The Million Pound Drop’ with 640,000 viewers (3.51%).
Channel 5 had the latest ‘Big Brother’ LIVE eviction and it was seen by 1.2 million viewers (6.7%). After, ‘Big Brother’s Bit on the Side’ drew 718,000 viewers (5.8%).
BBC three at 1125P presented ‘Family Guy’ and it brought in 642,000 viewers (6.9%) as part of a three episode schedule.
Seven was on top again on Saturday as it drew 29.6% share of the available audience on an extremely slow night as no program registered over a million viewers. The #1 program in the nation on Saturday was ‘Seven News’ with 894,000 viewers, one of the lowest totals to reach #1 status in the Top Ten. It was the only program on Seven in the Top Ten.
Ten cam in second with 25.3% share. It had three programs in the Top Ten including #6, ‘Glasgow LIVE’ which drew 659,000 viewers and #7, ‘Glasgow LIVE Late Night’ with 531,000 viewers. #10 was ‘Ten Eyewitness News Saturday’ with 477,000 viewers.
Nine finished in third place with 21.5% share. It had #2, ‘Nine News Saturday’ which drew 851,000 viewers, finishing 43,000 behind it main rival, ‘Seven News’.
While ABC1 came in fourth, it had the majority of programs in the Top Ten, as it usually does on Saturday. #3 was ‘ABC News Saturday’ with 795,000 viewers and #4, ‘Father Brown’ with 731,000 viewers which was the top drama of the evening. #5 was a rerun of ‘New Tricks’ and #8, ‘Gardening Australia’ with 529,000 viewers. #9 was a rerun of ‘The Doctor Blake Mysteries’ which drew 485,000 viewers
ABC finished fifth with 5.4% share.
As you can see, no matter where people were watching television, they were…
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