Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Friday, 07.25.14 (Posted 07.26.14)
CBS & ‘Blue Bloods’ #1 on Friday.
CBS
The Tiffany Network came through with another victory on Friday this time led by their cornerstone, even in a rerun at 8P, as ‘CSI’ delivered 4.65 million viewers. At 9P, a rerun of ‘Hawaii Five-0’ jumped up with 5.28 million viewers. Then at 10P, a rerun of ‘Blue Bloods’ brought in 6.255 million viewers, again increasing in power all night long and making CBS affiliated around the nation very, very happy as it would assist their viewership of their local newscasts.
NBC
The Peacock Network did not go quietly into the night as at 8P, ‘Dateline’ pulled in 6.22, winning its timeslot. At 10P, ‘Crossbones’ failed to deliver the goods for 30 Rock on this evening as only 2.61 million viewers tuned in, finishing a poor third in the time slot. Note to suits at Sarnoff’s Network, ‘Pirates and mystery simply do not mix’.
ABC
The Alphabet Network tried but could not win or place on Friday evening in prime time. At 8P, a rerun of ‘Shark Tank’ produced 4.055 million viewers, good for only third place in the time slot. Then at 9P, a rerun of ‘What Would You Do?’ drew a disappointing 3.45 million viewers, again not better than third place in the time slot. Then at 10P, ’20/20′ produced 5.345 million viewers, picking up nearly 2 million viewers from its lead-in but not enough to move past second place in the time slot.
FOX
The Animal Network of Broadcast had a tough night. At 8P, a rerun of ‘MasterChef’ could only muster 1.825 million viewers. At 9P, a rerun of the ’24: Live Another Day’ finale drew 1.13 million viewers. Apparently, once you see them LIVE, there is not much demand to see them again a few days later. Murdoch’s suits need to understand that they are a broadcast network that should present first run programming seven days a week, not a couple with original episodes and the rest with reruns. Their content simply is not as good as CBS’.
The CW
The Little Network That Couldn’t tried desperately as it pulled out one of its biggest guns at 8P with a rerun of ‘Whose Line Is It Anyway?’ and pulled in an average of 1.335 million viewers over the hours. That would be the Little Network’s finest hour on Friday. At 9P, a rerun of ‘Colin & Brand: Two Man Group’ pulled in 1.125 million viewers. The Little One got an ‘A’ for Affort.
For The Record
CBS finished #1 on Friday with 5.37 million viewers. NBC came in second with 5.02 million viewers. ABC finished with 4.32 million viewers. FOX had 1.47 million viewers. The CW finished with 1.23 million viewers.
Today In TV History
On this date in 1984, NBC began shooting 15-minute episodes of “Punky Brewster.” The short episodes were used when football games spilled over into the show’s time slot.
Also on this date in 1949, WCPO-TV Cincinnati, OH, went on the air, ch. 7 (later ch. 9).
Broadcast TV News
The CW’s Arrow Season Three Sneak Preview
Excited fans at Comic-Com in San Diego on Friday, with the ‘Arrow’ panel, got their first glimpse of the action packed third season, including views of Colton Haynes in the Arsenal costume, Brandon Routh as Ray Palmer and Karl Yune as Maseo. Go to: https://www.youtube.com/watch?v=DfgthhsuUb8
Cable TV News
FOX News Channel Gets 58.3% Of The Cable News Channel Prime Time On Thursday
FOX News Channel delivered 2.525 million viewers, a whopping 58.3% share of the cable news viewing total on Friday evening of 4.332 million. MSNBC finished #2 with 749,000 viewers; CNN was third with 560,000 viewers; Headline News was fourth with 330,000 viewers and CNBC came in with 178,000 viewers. ‘Bill O’Reilly’s The Factor’ at 8P finished as the #1 Cable News show with 2.645 million viewers.
Global Confidence Climbing
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007, according to consumer confidence findings from Nielsen. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters. The Nielsen consumer confidence index measures perceptions of local job prospects, personal finances and immediate spending intentions. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.
Regionally, North America (103) and Europe (77) reported consumer confidence increases of three and two points, respectively, from the first quarter. Confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106. Confidence declined in the Latin America (90) and Middle East/Africa regions (93), dropping three points and one point, respectively. In the world’s biggest economies, consumer confidence increased six points in the U.S. (104), remained flat in China (111), declined eight points in Japan (73), declined three points in Germany (96), increased one point in France and increased three points in the U.K from the first quarter. “Buoyant increases across confidence metrics in North America and steady gains within parts of Europe strike a positive note with regard to economic recovery in mature markets,” said Dr. Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen. “The key to continued sustained economic expansion, however, will be further strengthening of the job market, which is vital for increased consumer spending.”
Cinema News
‘LUCY’ Tops Friday At The Box Office.
Another hit by writer/director Luc Besson, ‘Lucy’, playing in 3,172 theaters and starring Scarlett Johansson pulled in $17 Million on Friday and is projected to bring in $45.1 Million this weekend, as it is an easy #1. The picture is beating #2 ‘Hercules’ which is expected to bring in $30.2 Million after its $13.2 Million thru Friday. Complete up-to-date box office for the weekend will be posted here. For a look at the amazing trailer of ‘Lucy’, go to: https://www.youtube.com/watch?v=MVt32qoyhi0
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV Was #1 On Friday As ‘Coronation Street’ Was The Top Program In The UK.
On Friday in the UK, ITV ruled as at 730P, ‘Coronation Street’ was the most watched show on television with some 5.95 million viewers (35.7% of the available audience) gathered as they have since 1960. At 9P, a rerun of ‘Doc Martin’ drew 2.21 million (12.0%).
BBC 2 had a big evening as at 8P, ‘EastEnders, having been moved to 2, drew 3.98 million viewers (22.5%). At 9P, a news series, ‘The Secret History Of Our Streets’ pulled in 1.61 million viewers (8.8%).
BBC One, from 7-9P, presented the second day coverage of the ‘2014 Commonwealth Games’ and it brought in 3.17 million viewers (18.1%) as it peaked at 9P with 3.87 million (21.5%).
Down Under
Seven Took The Top Honors On Friday In Australia as ‘Better Homes & Gardens’ was the #1 non-news program.
Seven wins the evening in Australia with 28.1% share of the available audience on a very slow television evening with only two programs finishing above 1 million viewers, including Seven top program, #2, ‘Better Homes and Gardens’ with 1,009,000 viewers. #3, ‘Seven News’ finished with 965,000 viewers and #5, ‘Seven News/Today Tonight’ pulled in 874,000 viewers.
Nine came in second with 27.1% share with the #1 program in the nation, ‘Nine News’ which finished with 1,057,000 viewers. #4, ‘Nine News 6:30’ pulled in 937,000 viewers. #7 was ‘A Current Affair’ which drew 693,000 viewers. The fourth Top Ten program, #10, was ‘Hot Seat’ which drew 568,000 viewers.
Ten continued it run coming in third with 24.4% share. It had two programs in the Top Ten on Friday as #6, ‘2014 Commonwealth Games-Glasgow LIVE Day 2’ brought in 758,000 viewers. It also had #9, ‘Ten Eyewitness News’ which brought in 618,000 viewers.
ABC 1 finished fourth with a below average 15.1% share on Friday. It’s only Top Ten program was #8, ‘ABC News’ which drew 688,000 viewers.
SBS came in fifth with 5.3% share of the available audience.
As you can see, no matter where people were watching television, they were…
Switching Channels!
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