Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Sunday, July 27, 2014 (Posted 07.28.14)
Sunday, CBS and ’60 Minutes’ were #1…as usual.
CBS
The Tiffany Network, with its line-up of an rerun at 7P of ’60 Minutes’ which drew 7.66 million viewers and a 5.9 rating/11 share, was the #1 program in its time slot and #1 program on all of television on Sunday. At 8P, ‘Big Brother’ continued with 6.52 million viewers and a 4.2/8. At 9P, one of the sleepers of the CBS stable, ‘Unforgettable’ continues to be strong and it drew 6.39 million viewers and a 4.2/7. However at 10P,’Reckless’ barely won the time slot with only 4.20 million viewers and a 2.8/5. Is there a crack in the shield of Black Rock when it comes to new 10P programming? Check back when the new season begins this fall.
ABC
The Alphabet Network began the evening at 7P with two hours of ‘Wipeout’ and it drew 3.2 million viewers and a 1.9/4. At 9P, the not ‘Rising Star’ upped it a bit with 3.5 million viewers and a 2.1/3, 16% (vs 2.5/4 on July 20), as it barely beat a repeat at 10P of ‘Castle’ which drew 3.4 million viewers and a 2.1/3, with one of its best episodes of the past year. Enough with the singing and dancing and romancing programming of the Disney Broadcast Network. Time to get original.
NBC
The Peacock Network on a slow Sunday evening made it even slower with a rerun at 7P of ‘American Ninja Warrior’ which drew 2.99 million viewers and a 1.9/3. At 9P, a rerun of ‘Chicago Fire’ drew 2.58 million viewer and a 1.5/2. While at 10P, another rerun of ‘Chicago PD’ drew a tad better with 3.31 million viewers and a 2.0/3.
FOX
The Animal Network of Broadcast was lucky that it didn’t have The CW airing programming on Sunday. At 7P, a rerun of ‘American Dad!’ drew 1.40 million viewers and a 0.9/2. At 730P, a rerun of ‘Bob’s Burgers’ drew 1.65 million viewers and a 0.9/2. At 8P, two reruns of ‘The Simpsons’ drew 2.17 million viewers and at 830P drew 2.57 million viewers while both averaged 1.6/3. At 9P, a rerun of ‘Family Guy’ had 2.98 million viewers and a 1.8/3, becoming the top show on Murdoch’s Broadcast Network and at 930P, another rerun of ‘American Dad!’ drew 2.64 million viewers and a 1.4/2.
For The Record
CBS powered through again on Sunday as the #1 network with 6.19 million viewers and a 4.3 ratings and 8 share of the available audience on a slow July evening. ABC finished second with 3.33 million viewers and a 2.0/4. NBC finished third with 2.24 million viewers and a 1.8/3. FOX finished next with 2.24 million viewers and a 1.4/2. Univision finished with 2.14 million viewers and a 1.2/2. Telemundo finished with 1.0 million viewers and a 0.5/1.
Today In TV History
On this date in 1957, Jerry Lee Lewis made his television debut on ‘The Steve Allen Show’. For a look at his debut singing ‘A Whole Lot Of Shakin Going One’ go to: https://www.youtube.com/watch?v=61npkuEEljY
Network TV News
The CW cancelled their two new programs after only two airings, ‘Seed’ and ‘Backpackers’ for obvious reasons. They were horrible.
Sneak Preview of CBS’ ‘Person Of Interest’
One of the powers of CBS Fall season is ‘Person Of Interest’. Take a look at a sneak preview of this season.
Cinema News
#1 Box Office Hit
Scarlett Johansson stars in ‘Lucy’
‘LUCY’ Tops Weekend At The Box Office.
Another hit by writer/director Luc Besson, ‘Lucy’, which opened in 3,172 theaters and starring Scarlett Johansson pulled in $44.03 Million this weekend, as it was an easy #1. The picture beat #2 ‘Hercules’ which brought in $30.2 Million. For a look at the amazing trailer of ‘Lucy’, go to: https://www.youtube.com/watch?v=MVt32qoyhi0
Mad Max: Fury Road Sneak Previewer
Digital/Mobile
Digital Weekend Movie Battle (credit: Variety)
‘Lucy’ has performed well on YouTube, driving over 41 million trailer views with a slightly above average Buzz rating, suggesting fans like what they see. ‘Lucy’ has also promoted a lot of video content across Facebook which isn’t included in the total here, as well as creating a spoof trailer with YouTuber nigahiga which has driven over 2 million views. Clips have also been released on websites with large younger male fanbases such as IGN.com and AskMen. ‘Lucy’s’ Tumblr, Vine and Instagram accounts showcasing the strong visuals of the movie have added appeal to younger audiences.
While ‘Lucy’ doesn’t have the weight of a franchise name like ‘Dawn of the Planet of the Apes’ behind it, she should top Tom Cruise’s ‘Edge of Tomorrow’, which is the best original sci-fi of the year so far after it opened to $28.7 million. ‘Edge’ has a greater appeal to older audiences, as shown by the 267,000 searches to ‘Lucy’s’ 132,000, but ‘Lucy’s’ video count is way ahead with 41 million views to ‘Edge’s’ 34.4 million, with a significantly lower Buzz at 0.28%. Despite the lower search suggesting ‘Lucy’ doesn’t hold the same appeal among older audiences, the strong YouTube numbers indicate ‘Lucy’ should be heading for an opening total in the mid-30s. But the older audiences love Luc Beeson and have flocked to the film as his hit television show, ‘Taxi Brooklyn’ is reminding the audience of Beeson’s quality. Point that has to be remembered is older demos do use digital and mobile, in many cases, much more than the younger audiences. And, they love Scarlett. A look at the graphic above clearly indicates her power compared to Douglas and ‘La De Da’ girl. Or maybe the marketing people behind Ms Johansson were better than those pushing ‘And So It Goes’.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One finished #1 on Sunday with the ‘2014 Commonwealth Games’ coverage.
BBC One continued a 715P with coverage of the ‘2014 Commonwealth Games’ which topped a quiet Sunday with 3.50 million viewers (17.8%), with a peak of 4.25 million viewers (22.1%) at 10P.
ITV at 715P presented ‘Catchphrase’ and it began with 2.54 million viewers (14.0%). At 8P, ‘Foyle’s War’ dropped behind BBC Two’s ‘Dragons’ Den’ with 2.32 million viewers (11.3%) .
BBC Two at 8P had ‘Dragons’ Den’ and it attracted a reasonably strong 2.35 million followers (11.8%). It was followed at 9P by ‘Red Arrows: Inside the Bubble’ which held up the audience with another 2.35 million viewers (11.2%). Good night for Two.
Channel 4 at 8P had ‘The Mill’ and it was seen by 1.62 million viewers (8.1%). At 9P, ‘Child Genius’ dropped to 1.29 million viewers (6.2%).
BBC Three at 10P presented FOX’s ‘Family Guy’ and it drew 996,000 viewers (5.3%). At 1030P, it drew 1.19 million (7.3%).
Channel 5 at 9P had ‘Big Brother’ and as it continued, it drew 1.07 million viewers (5.1%).
ITV2 at 10P had ‘TOWIE’ and it drew 913,000 viewers (5.3%).
Down Under
Ten came through as the #1 network in Australia on Sunday but Nine’s, ‘The Block Glasshouse’ was the #1 program.
Ten powered through on Sunday to take the top spot among all of the networks with 29.8% share of the available audience and only 1 show in the Top Ten. That show, #3, ‘MasterChef Australia’ drew 1,261,000 viewers.
Seven came in second on Sunday with 25.8% share as it had three programs in the Top Ten, including #4, ‘Seven News Sunday’ with 1,159,000 viewers; #5 ‘The X-Factor’ with 1,114,000 viewers and #9, ‘sunday Night’ which drew 885,000 viewers.
Nine came in third with 24.3% share, but had four programs in the Top Ten including #1, ‘The Block Glasshouse’ which drew 1,374,000 viewers. #2 was ‘Nine News Sunday’ which drew 1,289,000 viewers. #7 was ’60 Minutes’ which drew 985,000 viewers and ‘The Voice Kids’ which drew 933,000 viewers.
ABC1 finished fourth on Sunday with 15.1% share as it had two programs in the Top Ten. #6 was ‘Grand Designs’ with 988,000 viewers and #10, ‘ABC News Sunday’ with 879,000 viewers.
SBS came in fifth with 5.1% share.
As you can see, no matter where people were watching television, they were…
Switching Channels!
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