‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Sunday, October 16, 2016.
NBC #1 broadcast network but FOX’s ‘NFL Dallas Cowboys v Green Bay Packers‘ was the top broadcast program overall.
FS1 finished #1 cable network as ‘MLB ALCS GM#2 featuring the Dodgers vs Cubs‘ top program.
TEL #1 Hispanic network as ‘Hasta Que te Conocí‘ top Hispanic program.
In the UK, BBC One #1 as ‘Strictly Come Dancing‘ top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘The Block‘ finished as the #1 program.
‘The Accountant‘ #1 at the U.S. box office on the weekend 14-16 October 2016.
‘Inferno‘ #1 at the International box office weekend 14-16 October 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 97,206 users and 142,868 clipbooks with 731,636 visitors and 410,270 unique visitors with over 3.489 million page views. 4 minutes 56 seconds average time spent on spent on site since the beginning. In October, average time spent on site is 4 minutes 20 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, October 16, 2016 (Posted on October 17, 2016)
NBC #1 Broadcast Network Sunday but FOX’s ‘NFL Cowboys vs Packers’ top program.
NBC
The Peacock Network had NFL Football on Sunday.
7P ‘Football Night In America‘ finished with an average 5.266 million viewers.
8P ‘Pre-Game‘ finished with an average 10.680 million viewers.
830P ‘NFL Sunday Night Football‘ featuring the Indianapolis Colts vs Houston Texans finished with an average 14.002 million viewers and a 9.0/15, DOWN 38% vs SD 2015.
9P ‘NFL Sunday Night Football‘ finished with an average 13.321 million viewers.
10P ‘NFL Sunday Night Football‘ finished with an average 11.531 million viewers.
FOX
The Animal Network of Broadcast road the last quarter of the Cowboys v Packers game to victory on Sunday.
7P ‘NFL Football featuring the Dallas Cowboys vs Green Bay Packers‘ finished with an average 21.534 million viewers.
730P ‘NFL The Overtime‘ finished with an average 15.336 million viewers.
8P ‘The Simpsons‘ finished with an average 7.514 million viewers.
830P ‘Son of Zorn‘ finished with an average 3.833 million viewers.
9P ‘Family Guy‘ finished with an average 3.672 million viewers.
930P ‘Last Man On Earth‘ finished with an average 2.671 million viewers.
FS1
Rupert’s Sports Cable Network had Major League Baseball with Los Angeles and Chicago from Wrigley Field.
7P ‘MLB NLCS Gm#2‘ featuring the Los Angeles Dodgers vs Chicago Cubs finished with an average 7.291 million viewers and a 5.0/8. The game peaked @ 1030P with 8.228 million viewers. An additional 291,000 viewers were watching on Fox Deportes.
CBS
The Tiffany Network brought out its regularly scheduled Sunday lineup.
7P ‘60 Minutes‘ finished with an average 10.223 million viewers.
8P ‘NCIS:Los Angeles‘ finished with an average 10.763 million viewers.
9P ‘Madam Secretary‘ finished with an average 9.018 million viewers.
10P ‘Elementary‘ finished with an average 5.295 million viewers.
ABC
The Alphabet Network finished poorly on Sunday.
7P ‘America’s Funniest Home Videos‘ finished with an average 4.477 million viewers.
8P ‘Once Upon A Time‘ finished with an average 4.383 million viewers.
9P ‘Secrets & Lies‘ finished with an average 3.446 million viewers.
10P ‘Quantico‘ finished with an average 3.040 million viewers.
Late Night
HBO
Home Box Office
11P ‘Last Night Tonight’
For The Record
NBC finished #1 Sunday in prime time with an average 10.615 million viewers and a 6.3/11.
FOX finished with an average 9.093 million viewers and a 5.1/8.
CBS finished with an average 8.825 million viewers and a 5.6/10.
FS1 finished as the #1 cable network with an average 7.291 million viewers and a 5.0/8.
ABC finished with an average 3.837 million viewers and a 2.2/4.
TEL finished with a 1.1/2 rating.
UNI finished with a 0.7/1 rating.
Broadcast (English Speaking) Broadcast Networks on Sunday in prime time finished with an average 30.067 million viewers.
Today In Communication History
On this date in 1962, The Beatles first appeared on Great Britain’s Grenada TV Network.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Election Poll Results Today:http://bit.ly/TheSprintBegins Only 23 days until Election Tuesday #vote 🇺🇸🗳
Mobile/Digital Research
New Study Reveals Best Time To Show Ads
There’s plenty of research and data that shows the best time to tweet or when to show your ads on Facebook or Google AdWords among other platforms. As per Joe Liebkind, writing in VentureBeat.com, posting at the right time ensures that you get to your target audience at the time they’re most likely to view your content and take necessary action.
But content websites have had less guidance. What is the best time to present ads to your readers? What is the best content strategy that will ensure your website visitors make the most of your content and ad?
To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers — and Nielsen conducted an online survey, published in September 2016, which reveals fascinating statistics about ad consumption preferences, preferred devices, and content consumption. If you know exactly what your users are doing throughout the day, you can make the most out of your ads.
The best time for content consumption
This is extremely important to all online marketers. As you fight for attention from your very busy audience, you need to give them what they want, at the right time. According to CodeFuel and Nielsen, this is how users are consuming content:
Morning
◉ 73% come just to get the latest updates
◉ 16% are taking a break
◉ 6% visit content sites for work/study
◉ 5% don’t visit content websites at this time
Noon
◉ 40% come just to get the latest updates
◉ 43% are taking a break
◉ 9% visit content sites for work/study
◉ 8% don’t visit content websites at this time
Afternoon
◉ 47% come just to get the latest updates.
◉ 29% are taking a break
◉ 15% visit content sites for work/study
◉ 10% don’t visit content websites at this time
Evening
◉ 54% come just to get the latest updates
◉ 26% are taking a break
◉ 9% visit content sites for work/study
◉ 11% don’t visit content websites at this time
Night
◉ 46% come just to get the latest updates
◉ 27% are taking a break
◉ 6% visit content sites for work/study
◉ 22% don’t visit content websites at this time
Break time is the best time to show your audience ads because they are just browsing without a definitive goal. This research shows that at noon, 43% of users go and consume content without any other purpose.
Ad consumption preferences
The study further showed that:
◉ 79% of consumers prefer to access free or ad supported content
◉ 43% will watch an entire video ad if it has interesting content
◉ 39% click on an ad if it has an interesting offer
◉ 28% will click if it’s an ad by a preferred brand
◉ 25% claimed that nothing would make them click on any ad
This shows that in your overall strategy, you should focus on building a solid brand reputation. Your ads should also always have an interesting offer to increase the clickthrough rates.
Which devices are your consumers using?
It is clear that people have migrated from stationary to mobile devices, leading to a huge growth in mobile advertising. PricewaterhouseCooper predicts that the Internet will soon overtake TV in advertising and that billions will be spent on the mobile market. As an advertiser, you cannot ignore the importance of mobile.
As much as there is cutthroat competition on mobile apps, the study revealed that users prefer mobile web over apps. 23% of users prefer using the browser on their mobile phones, while only 15% use mobile applications. For great impact, your ad should appear interesting in computers and all major phone browsers.
Why is it important to know what your audience is doing throughout the day?
People nowadays are focused on multi-tasking. They no longer just focus on one thing at a time. The rise of the Internet and smartphones has brought about new perspectives in the way people interact, look for information, or entertain themselves.
So, how do you get the attention of someone who is constantly tweeting, taking selfies, and chatting? You determine what times they’re more likely to consume your ads. Know what format they prefer. Take a multifaceted approach in your content production strategy. Just like in any other business, production strategies should always match with possible consumption strategies.
Takeaways
Displaying ads when most people are working, studying, or not visiting sites will lead to lower clickthrough rates. This means advertisers get lower returns on their investments.
Displaying ads when people are looking for updates or when they’re on break will increase clickthrough rates. This is the time when marketers should focus on getting most of their ads out there. Their clickthrough rates will increase, and they’ll have higher chances of getting repeat visitors.
There will be more studies done to get specific attention metrics in different industries so as to improve ROI. Currently, attention metrics are in their infancy.
Due to the competition for attention, marketers will need to be more creative to increase attention to their content and ads. As this study shows, 43% of users will watch an interesting video and 39 percent will click on an ad if it has an interesting offer.
Entrepreneurs and businesses will need to work on improving brand trust. This will help them capitalize on the 28 percent of visitors who click on ads from a preferred brand.
There will be an increase in creating mobile-compatible content. Since everyone wants to do things on the go, even ads will need to be made in such a way that they will appear interesting on mobile.
Cinema News
Box Office Weekend 14-16 October 2016 (Domestic)
#1 ‘The Accountant’ $24,715,000 in 3,322 locations
#2 ‘Kevin Hart:What Now?’ $11,984,245 in 2,567 locations
#3 ‘The Girl On The Train’ $11,974,915 in 3,241 locations
#4 ‘Miss Peregrine’s’ $ 8,900,000 in 3,835 locations
#5 ‘Deep Water Horizon’ $ 6,350,000 in 3,403 locations
Box Office Weekend 14-16 October 2016 (International)
#1 ‘Inferno’ $50,000,000 in 53 territories
#2 ‘Miss Perregrine’s’ $23,500,000 in 73 territories
#3 ‘The BFG’ $23,000,000 in 17 territories
#4 ‘Operation Mekong’ $21,000,000 in 7 territories
#5 ‘Luck-Key’ $12,500,000
COMING SOON
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (155). We are thankful to all of you with more than 48,923 views. Top areas in the world viewing overtheshouldermedia on Sunday came from the United States, the United Kingdom, Australia, Canada, France, Belgium, The Netherlands, Norway, European Union, Germany, Slovenia, Poland, Estonia, Switzerland, Portugal, Spain, Italy, Cyprus, Malta, Serbia, Saudi Arabia, India, Thailand, Indonesia, Singapore, South Korea, the Philippines, Vietnam, New Zealand, Ethiopia, Nigeria, South Africa, Chile, Columbia, Mexico, Costa Rica and Honduras.
Across The Pond
NBC #1 Broadcast Network Sunday but FOX’ ‘NFL Cowboys vs Packers’ top broadcast program.
BBC One
The Big One
715P ‘Strictly Come Dancing‘ finished #1 Sunday with an average 9.3 million viewers and a 42.2% share.
8P ‘Antiques Roadshow‘
9P ‘Poldark‘ finished with an average 4.96 million viewers and a 22.4% share.
Big Two
The Little Two
7P ‘Inside President Obama’s White House‘
8P ‘The Greatest Tomb on Earth:Secrets of Ancient‘
9P ‘Wild West:America’s Great Frontier‘
ITV
The Independent One
7P ‘The Chase‘
8P ‘The X-Factor‘ finished with an average 6.7 million viewers and a 28.7% share.
9P ‘Tutankhamun‘ series debut finished with an average 4.5 million viewers and a 20.4% share.
Channel 4
The Big Four
7P ‘Posh Pawn‘
8P ‘Child Genius‘
9P ‘The Crystal Maze‘
Channel 5
The Viacom Five
710P ‘Penn & Teller:Fool Us‘
810P ‘Ice Road Truckers‘
9P ‘Divergent‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine
The First Commercial Network In Australia finished #1 Sunday with with an average 986,333 million viewers and a 34.6% share.
‘The Block’ draws big numbers on Sunday
7P ‘The Block‘ with the end of ‘Kitchen Week’ finished #1 overall with an average 1.279 million viewers
830P ‘60 Minutes‘ finished #2 overall on Sunday with an average 891,000 viewers.
939P ‘Hyde & Seek‘ rerun finished with an averaGE 299,000 viewers.
Seven
The Second Commercial Network in Australia finished with a 26.4% share.
7P ‘The X-Factor AU‘ finished with an average 815,000 viewers.
815P ‘Sunday Night‘ finished with an average 632,000 viewers.
915P ‘Diana‘ did not finish in the Top 20 programs.
Ten
The Third Commercial Network in Australia finished with an average 465,833 viewers and a 15.8% share.
7P ‘Modern Family’ finished with an average 431,000 viewers.
730P ‘Australian Survivor‘ finished with an average 660,000 viewers.
830P ‘Just For Laughs Montreal Comedy Festival‘ finished with an average 348,000 viewers.
ABC
The Alphabet Network in Australia finished with a 15.7% share.
742P ‘Grand Designs:House Of The Year‘ finished with an average 698,000 viewers.
831P ‘Poldark‘ finished with an average 468,000 viewers.
930P ‘Wolf Hall‘ did not finish in the Top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 with a 5.7% share.
730P ‘Treasurers of Acient Greece’ did not finish in the Top 20 programs.
835P ‘Deep Water:The Real Story‘ finished with an average 269,000 viewers.
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,070,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,066,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS SUNDAY-EV ABC 803,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SUN TEN 358,000 viewers Melbourne top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
monday australian overnight tv ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine #1 Monday as ‘The Block’ rules.
Nine
The First Commercial Network in Australia finished with an average 851,000 viewers and a 27.3% share.
Everybody loves a spray tan…IF YOU’RE IN ICELAND!
7P ‘A Current Affair‘ finished with an average 917,000 viewers.
730P ‘The Block‘ finished #1 overall with an average 1,027 million viewers.
830P ‘Hyde & Seek‘ finished with an average 642,000 viewers.
930P ‘Australian Crime Story‘ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with an average 840,200 viewers and a 21.0-% share.
Bye-bye Sam. Hate to see you go. But after all, this is ‘Survivor’. What did you expect? They would be your friends?
7P ‘The Project‘ finished with an average 599,000 viewers.
730P ‘Australian Survivor‘ finished with an average 760,000 viewers.
9P ‘Have You Been Paying Attention?‘ finished with an average 661,000 viewers.
Seven
The Second Commercial Network in Australia finished with an average 818,400 viewers and a 27.6% share.
7P ‘Home and Away‘ finished with an average 772,000 viewers.
730P ‘The X-FactorAU‘ finished with an average 798,000 viewers.
840P ‘The Secret Daughter’ finished with an average 862,000 viewers.
940P ‘The Catch‘ did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with an average 610,600 viewers and a 19.2% share.
730P ‘7.30‘ finished with an average 756,000 viewers.
801P ‘Australian Story‘ finished with an average 688,000 viewers.
835P ‘Four Corners‘ finished with an average 550,000 viewers.
921P ‘Media Watch‘ finished with an average 509,000 viewers.
935P ‘Q&A‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Monday in prime time with an average 5.8% share.
730P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
830P ‘Skies Above Britain‘ did not finish in the top 20 programs.
930P ‘Richard Hammond’s Miracles Of Nature‘ did not finish in the top 20 programs.
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,099,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,086,000 viewers #1 in Brisbane
#3 NINE NEWS 6:30 Nine 969,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 939,000 viewers Melbourne top market
#5 ABC NEWS ABC 797,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Zero In On It To The Max! 🆕💡💭🌎💬 – http://eepurl.com/chY7VD Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. Why aren’t you zeroing in on it more? …read more #C|SMediaNote #cnasophis….It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Coachella Music Festival Paul McCartney
OVERTHESHOULDERMEDIA 